How Landingi vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Landingi and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landingi vs. Forms.app – Which Platform is Right for You?
Choosing a landing page builder is much like assembling a superhero team for your marketing strategy. Each option offers various strengths and styles, designed to tackle specific challenges effectively. As marketers, we want tools that help us maximize our impact while minimizing costs. With options like Instapage, Landingi, and Forms.app, the choices are plentiful, and each brings unique features to the table. In this article, we dive into a friendly showdown of these platforms, exploring their strengths and weaknesses. By the end, you'll have a clearer idea of which landing page builder aligns best with your business goals, whether that's enhancing conversions, delivering relevant experiences, or growing brand loyalty. So grab your cape—it's showdown time!
Meet the Contenders: A Brief Overview
Let's introduce our trio of competitors in the familiar arena of landing page builders. Instapage, celebrated for its robust customization features and seamless integration capabilities, positions itself as a mighty ally to marketers looking to optimize their campaigns. Landingi, while slightly newer to the scene, is known for its user-friendly interface and affordability, attracting small businesses aiming to enhance their online presence without breaking the bank. Lastly, Forms.app takes a new spin on the idea of landing pages by incorporating form-building functionalities, enabling users to capture leads effectively. Each platform is designed to cater to different needs and budgets, creating a friendly rivalry as they aim to capture your attention. Whether you are a seasoned marketer or just starting, these three platforms have something for everyone.
Round One - Features and Functionality Face Off
Template Variety and User Experience
Let’s kick this competition off by evaluating the variety of templates and overall ease of use provided by each platform. Instapage boasts a vast library of professionally designed templates that cater to different industries and campaign types. These templates are highly customizable, allowing users to tweak everything from layout to colors with ease, fostering a personalized brand experience. In contrast, Landingi offers an equally impressive selection of templates, but places special emphasis on its straightforward drag-and-drop interface, making it an excellent choice for those who prioritize simplicity. Meanwhile, Forms.app combines sleek design choices with powerful form functionalities, but its templates may not be as diverse as the other two contenders. This makes Instapage and Landingi stand out for those seeking extensive options in design.
Instapage: The Powerhouse of Customization and Performance
Instapage distinguishes itself with unparalleled customization features that empower marketers to create landing pages tailored exactly to their audience’s expectations. Not only does it support A/B testing to optimize performance continually, but it also integrates seamlessly with various analytics tools, delivering insights that drive better decision-making. Furthermore, Instapage allows users to add conversion-focused elements such as pop-ups and countdown timers, making it a formidable ally in boosting conversion rates. It's not just a tool; it acts as a partner in achieving your marketing goals while ensuring that your landing pages resonate with your audience, thus promoting brand trust, customer loyalty, and higher overall conversion rates.
Round Two - Speed and User Experience
Now, let’s chat about speed—a critical factor that can make or break your landing page. If you've ever waited impatiently in line at your favorite café, you know how frustrating it can be when a page takes too long to load; it can deter users and impact your conversion rate significantly. In our fast-paced digital world, users expect quick responses, and landing pages are no exception. The performance metrics of Instapage, Landingi, and Forms.app will shed light on which one helps you serve your audience the quickest.
Instapage Advantages:
- Designed for optimized loading times with a focus on performance.
- Utilizes a lightweight framework to ensure fast page render speeds.
- Advanced caching mechanisms to enhance user experience.
- Built-in tools for analyzing load speeds and making necessary adjustments
Landingi Advantages:
- User-friendly interface that speeds up initial setup.
- Offers basic performance analytics for quick insights.
- Capture leads effectively through its streamlined form functionalities
Forms.app Advantages:
- Quick load times, especially for form-centric pages.
- Lightweight design to keep the user experience smooth.
- Seamless integration with various third-party applications for enhanced efficiency
Considering the performance aspects, all three platforms demonstrate strengths in speed, but Instapage stands out with its advanced performance-focused features designed specifically for marketers. With faster loading times and seamless integration capabilities, Instapage delivers the best experience overall.
Round Three - Navigating Usability and Learning Curves
When it comes to usability, ease of navigation can significantly affect your experience. All three platforms aim to facilitate user engagement through intuitive interfaces. Instapage excels in offering comprehensive tutorials and guides, enabling newcomers to quickly understand its advanced features. Meanwhile, Landingi markets itself as both beginner-friendly and effective for seasoned marketers. Its straightforward design allows users to start strong, regardless of skill level. Forms.app also lends itself well to newcomers with its easy-to-use form integration that encourages smooth onboarding. Ultimately, all three platforms provide sufficient resources to help users transition from novices to confident creators.
Round Four - Customer Support Showdown
Customer support can often make or break your experience with a platform. Instapage positions itself as a reliable partner, offering live chat support, a comprehensive knowledge base, and extensive tutorials to assist users whenever needed. Landingi similarly provides effective customer service through live support and email, along with a dedicated community forum where users can exchange ideas. Forms.app may not offer as robust a support system as the first two but compensates through its easy-to-navigate help center, making it relatively straightforward to find answers when needed. Diverse support channels ensure users never feel stuck in their journey toward creating the perfect landing page.
Round Five - Decoding Pricing and Plans
When it comes to pricing, balancing costs with feature offerings is crucial. Instapage adopts a premium pricing model, resulting in higher initial costs but offers invaluable features for businesses serious about conversions. However, it does provide a free trial to assess its value. Landingi stands as an attractive option for startups and small businesses with affordable pricing tiers and a generous free plan that caters well to those with budget constraints. Forms.app employs a freemium model, allowing users to experiment with its features at no cost but may require additional costs for premium features. Each platform has pricing plans tailored to different types of users, enabling prospects to explore options based on their unique needs and objectives.
Ultimately, this friendly comparison among Instapage, Landingi, and Forms.app provides valuable insights that empower you to make informed decisions. While each platform brings unique advantages to the forefront, Instapage emerges as the go-to option when it comes to comprehensive features, speed, and customer support. As you weigh your options, consider what aspects matter most to you—a variety of templates, competitive pricing, or stellar support. After all, the right landing page builder should align with your specific goals. Why not take Instapage for a test drive through its free trial, and experience the advantages firsthand?