Search Our Comprehensive Library of Terms

Search Our Comprehensive Library of Terms

The Ultimate Marketing Dictionary

Instapage has compiled a list of the terms and definitions every digital marketer needs to know to stay in tune with an ever-changing industry.

A

A/B Testing play_arrow
Abandoned Cart Email
Above the Fold
Account-Based Marketing
Ad Exchange
Ad Extensions
Advertising Landing Page
Affiliate Marketing play_arrow
Affiliate Marketing Landing Page
AMP
Anxiety
API
App Landing Page
Audit Log
AWeber Landing Page

B

B2B vs B2C Marketing
Banner Ads
Below the Fold
Bing Ads
Bing Advertising
Blog
Branded Email Notifications
Business Landing Page
Buyer Persona

C

Call-to-Action
Call-to-Action Button
Campaign Landing Page
Canonical URL
Clarity
Click-Through Landing Page
Click-to-Call Button
CMS play_arrow
Cohort Analysis
Collaboration
Coming Soon Landing Page
Consistency
Content Marketing play_arrow
Conversion Goal
Conversion Psychology
Conversion Rate
Conversion Rate Optimization play_arrow
Conversion Ratio
Copywriting
Countdown Page
Countdown Timer
CPA Landing Page
CRM play_arrow
Cross-Channel Advertising
CSS Editor
Custom Fonts
Customer Acquisition
Customer Activation
Customer Engagement
Customer Lifetime Value
Customer Match
Customer Retention

D

Data Analytics play_arrow
Data Management Platform (DMP)
Data Visualization play_arrow
Data Warehouse
Demand-Side Platform (DSP)
Demographic Targeting
Digital Customer Experience
Digital Marketing play_arrow
Directional Cues
Display Advertising
Domain
Domain For Sale Landing Page
Drupal Landing Page
Dynamic Landing Page

E

Ebook Landing Page
E-commerce Landing Page
Email Landing Page
Email Marketing play_arrow
ETL
Event Landing Page
Event Marketing
Exit Popup

F

F-Pattern
Facebook Ads
Facebook Advertising
Facebook Dynamic Ads
Facebook Landing Page
Facebook Lead Ads
Facebook Messenger Ads
Facebook Targeting
Form Box
Friction

G

Gated Content
Geo Targeting
Geofencing
Google Ads
Google Ads Landing Page
Google Display Network
Google Landing Page
Growth Hacking

H

Heatmap
Hotspot
HTML
HTML Import
HTTPS

I

Image Masking
Image Slider
In-Stream Video Ads
Inbound Marketing play_arrow
Income Level Targeting
Influencer Marketing play_arrow
Inline Style Editor
Instablocks™
Instagram Ads
Instagram Advertising
Instagram Landing Page
Integrations
Interstitial Ads
iPhone App Landing Page

J

Java
JavaScript
Joomla Landing Page
JSON

K

Key Performance Indicators
Keyword
Keyword Planner

L

Landing Page play_arrow
Landing Page Analytics
Landing Page Anatomy
Landing Page Conversion Rate
Landing Page Copy
Landing Page CSS
Landing Page Design
Landing Page Experience
Landing Page Form
Landing Page Framework
Landing Page Headlines
Landing Page Hosting
Landing Page HTML
Landing Page Images
Landing Page Infographic
Landing Page Inspiration
Landing Page Optimization play_arrow
Landing Page Plugin
Landing Page PSD
Landing Page SEO
Landing Page Service
Landing Page Template
Landing Page Testimonials
Landing Page URL
Lead Ads
Lead Capture play_arrow
Lead Capture Page play_arrow
Lead Generation play_arrow
Lead Generation Landing Page
Lead Nurturing
Leads play_arrow
LinkedIn Ads
LinkedIn Advertising
LinkedIn Landing Page
LinkedIn Matched Audiences

M

Machine Learning
Magento Landing Page
MailChimp Landing Page
Marketing Automation play_arrow
Marketing Funnel
Marketing Landing Page
Message Match
Mobile Advertising
Mobile Landing Page
Mobile Marketing play_arrow
Mobile Responsive
Multivariate Testing

N

Native Advertising
Negative Keywords
Net Promoter Score

O

Offer
Online Advertising play_arrow
Open Rate
Optimization
Outstream Video

P

Page View
Parallax Landing Page
Personal Landing Page
PHP Landing Page
Pinterest Ads
Pinterest Advertising
Pinterest Landing Page
Pitch Page
Pop-up Ads
Post-Click Optimization
Post-Conversion
PPC play_arrow
PPC Campaign
PPC Landing Page
PPV Landing Page
Product Landing Page
Professional Landing Page
Programmatic Advertising
Promoted Accounts
Promoted Trends
Promoted Tweets

Q

Qualitative Data
Quality Score
Quantitative Data
Quora Ads
Quora Advertising

R

Raster Graphics
Real Estate Landing Page
Real-Time Bidding (RTB)
Reciprocity
Reddit Ads
Reddit Advertising
Remarketing play_arrow
Responsive Landing Page
Retargeting
Retargeting Pixel
Ruby on Rails Landing Page

S

Sales Page play_arrow
Scarcity
SEM play_arrow
SEO play_arrow
Sitelink Extensions
Smart Display Campaign
Snapchat Ads
Snapchat Advertising
Social Media Landing Page
Social Media Marketing play_arrow
Social Proof
Splash Page play_arrow
Splash Screen
Split Testing
SQL
Squeeze Page play_arrow
SSL
Startup Landing Page
Static Landing Page
Statistical Significance
Subdirectory
Subdomain
Supply-Side Platform (SSP)

T

Tag Management
Team Members
Testimonial
Thank You Page
Tracking Pixel
Tumblr Landing Page
Twitter Ads
Twitter Advertising
Twitter Landing Page

U

UI Design
Unique Value Proposition
Unique Visitor
URL
UTM Parameters
UX Design play_arrow

V

Value
Variants
Vector Graphics
Video Background Landing Page
Video Landing Page
Video Marketing
Viral Marketing
Vlog

W

Web Design play_arrow
Webinar Landing Page
Welcome Page
Wifi Landing Page
WordPress Landing Page
WordPress Landing Page Plugin
WordPress Squeeze Page
Workspaces

X

XHTML
XML
XML Sitemap
XPath
XSL
XSLT

Y

YouTube Ads
YouTube Advertising
YouTube Director Mix
YouTube Landing Page

Z

Z-Pattern
Z-Score
Zip File

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