The Ultimate Marketing Dictionary

Instapage has compiled a list of the terms and definitions every digital marketer needs to know to stay in tune with an ever-changing industry.

A
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D
E
F
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I
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M
N
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R
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T
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X
Y
Z

A

A/B Testing Abandoned Cart Email Above the Fold Account-Based Marketing Ad Exchange Ad Extensions Advertising Landing Page AdWords Advertising AdWords Landing Page Affiliate Marketing Affiliate Marketing Landing Page AMP Anxiety API App Landing Page Audit Log AWeber Landing Page

B

B2B vs B2C Marketing Banner Ads Below the Fold Bing Ads Bing Advertising Blog Branded Email Notifications Business Landing Page Buyer Persona

C

Call-to-Action Call-to-Action Button Campaign Landing Page Canonical URL Clarity Click-Through Landing Page Click-to-Call Button CMS Cohort Analysis Collaboration Coming Soon Landing Page Consistency Content Marketing Conversion Goal Conversion Psychology Conversion Rate Conversion Rate Optimization Conversion Ratio Copywriting Countdown Page Countdown Timer CPA Landing Page CRM Cross-Channel Advertising CSS Editor Custom Fonts Customer Acquisition Customer Activation Customer Engagement Customer Lifetime Value Customer Match Customer Retention

D

Data Analytics Data Management Platform (DMP) Data Visualization Data Warehouse Demand-Side Platform (DSP) Demographic Targeting Digital Customer Experience Digital Marketing Directional Cues Display Advertising Domain Domain For Sale Landing Page Drupal Landing Page Dynamic Landing Page

E

Ebook Landing Page E-commerce Landing Page Email Landing Page Email Marketing ETL Event Landing Page Event Marketing Exit Popup

F

F-Pattern Facebook Ads Facebook Advertising Facebook Dynamic Ads Facebook Landing Page Facebook Lead Ads Facebook Messenger Ads Facebook Targeting Form Box Friction

G

Gated Content Geo Targeting Geofencing Google AdWords Google Display Network Google Landing Page Growth Hacking

H

Heatmap Hotspot HTML HTML Import HTTPS

I

Image Masking Image Slider In-Stream Video Ads Inbound Marketing Income Level Targeting Influencer Marketing Inline Style Editor Instablocks™ Instagram Ads Instagram Advertising Instagram Landing Page Integrations Interstitial Ads iPhone App Landing Page

J

Java JavaScript Joomla Landing Page JSON

K

Key Performance Indicators Keyword Keyword Planner

L

Landing Page Landing Page Analytics Landing Page Anatomy Landing Page Conversion Rate Landing Page Copy Landing Page CSS Landing Page Design Landing Page Experience Landing Page Form Landing Page Framework Landing Page Headlines Landing Page Hosting Landing Page HTML Landing Page Images Landing Page Infographic Landing Page Inspiration Landing Page Optimization Landing Page Plugin Landing Page PSD Landing Page SEO Landing Page Service Landing Page Template Landing Page Testimonials Landing Page URL Lead Ads Lead Capture Lead Capture Page Lead Generation Lead Generation Landing Page Lead Nurturing Leads LinkedIn Ads LinkedIn Advertising LinkedIn Landing Page LinkedIn Matched Audiences

M

Machine Learning Magento Landing Page MailChimp Landing Page Marketing Automation Marketing Funnel Marketing Landing Page Message Match Mobile Advertising Mobile Landing Page Mobile Marketing Mobile Responsive Multivariate Testing

N

Native Advertising Negative Keywords Net Promoter Score

O

Offer Online Advertising Open Rate Optimization Outstream Video

P

Page View Parallax Landing Page Personal Landing Page PHP Landing Page Pinterest Ads Pinterest Advertising Pinterest Landing Page Pitch Page Pop-up Ads Post-Click Optimization Post-Conversion PPC PPC Campaign PPC Landing Page PPV Landing Page Product Landing Page Professional Landing Page Programmatic Advertising Promoted Accounts Promoted Trends Promoted Tweets

Q

Qualitative Data Quality Score Quantitative Data Quora Ads Quora Advertising

R

Raster Graphics Real Estate Landing Page Real-Time Bidding (RTB) Reciprocity Reddit Ads Reddit Advertising Remarketing Responsive Landing Page Retargeting Retargeting Pixel Ruby on Rails Landing Page

S

Sales Page Scarcity SEM SEO Sitelink Extensions Smart Display Campaign Snapchat Ads Snapchat Advertising Social Media Landing Page Social Media Marketing Social Proof Splash Page Splash Screen Split Testing SQL Squeeze Page SSL Startup Landing Page Static Landing Page Statistical Significance Subaccounts Subdirectory Subdomain Supply-Side Platform (SSP)

T

Tag Management Team Members Testimonial Thank You Page Tracking Pixel Tumblr Landing Page Twitter Ads Twitter Advertising Twitter Landing Page

U

UI Design Unique Value Proposition Unique Visitor URL UTM Parameters UX Design

V

Value Variants Vector Graphics Video Background Landing Page Video Landing Page Video Marketing Viral Marketing Vlog

W

Web Design Webinar Landing Page Welcome Page Wifi Landing Page WordPress Landing Page WordPress Landing Page Plugin WordPress Squeeze Page

X

XHTML XML XML Sitemap XPath XSL XSLT

Y

YouTube Ads YouTube Advertising YouTube Director Mix YouTube Landing Page

Z

Z-Pattern Z-Score Zip File

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