Convert and communicate in one place with built-in email follow-ups
Follow-up with your leads and contacts faster by sending emails directly from the platform you use to capture them.
Built for marketers who need speed, control, and simplicity
Own your emails
Use a guided form to quickly build clean, branded plain-text emails, or design custom emails using our HTML editor.
Send with confidence
Preview and send test emails to know exactly what your leads will see before you hit send.
Never miss a moment
Schedule emails to go out exactly when you need, without having to compromise on your schedule.
Simplify your workflow
No extra tools or teams needed. Generate leads and follow up on your timelines.
Eliminate internal delays
Skip waiting on email, operations, and data teams to initiate communications. Send emails in minutes, not days.
Accelerate your funnel
Build high-performing pages, capture more leads, and follow up with instant emails to turn more clicks into customers.
Own your emails
Use a guided form to quickly build clean, branded plain-text emails, or design custom emails using our HTML editor.
Send with confidence
Preview and send test emails to know exactly what your leads will see before you hit send.
Never miss a moment
Schedule emails to go out exactly when you need, without having to compromise on your schedule.
Simplify your workflow
No extra tools or teams needed. Generate leads and follow up on your timelines.
Eliminate internal delays
Skip waiting on email, operations, and data teams to initiate communications. Send emails in minutes, not days.
Accelerate your funnel
Build high-performing pages, capture more leads, and follow up with instant emails to turn more clicks into customers.
Send follow-up emails in 3 simple steps
Step 1
Build your email
Create your email from a simple form or input custom HTML.
Step 2
Preview and test
Preview and test your email, and make any final edits before sending.
Step 3
Send or schedule
Send immediately or schedule for later — all within minutes, not days.
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Supercharge your conversions with automated email follow-ups
Instapage Email turns every form fill on your landing pages into an actionable moment. It’s simple: capture a lead with a well-designed form, send an automatic email, and watch your engagement climb. No developer needed, no complicated setups—just instant, relevant follow-up that keeps prospects moving through your funnel.
What Is Conversion Rate Optimization and how Instapage elevates it
Conversion Rate Optimization (CRO) is all about squeezing more value from every visitor who lands on your pages. Instead of guessing, you let data guide you—testing headlines, experimenting with CTAs, and refining forms until you hit the sweet spot. Now, imagine doing that at warp speed. With Instapage’s CRO tools, you can generate page copy using our AI Content engine. You also get predictive insights that highlight which variations will perform best. And yes, you can launch A/B tests in just a few clicks—no spreadsheets, no manual traffic splits. It’s CRO on autopilot.
How the Instapage platform help you drive higher conversions
Instapage isn’t just a landing page builder. It’s an end-to-end growth platform. When you pair Emails with our Form Builder, your new contacts immediately receive a crafted message. You can further personalize content using dynamic text fields from the Personalization suite. Finally, track every metric—from page heatmaps to email opens—in our unified Conversion Optimization dashboard. No more hopping between tools.
Step-by-step guide: from lead capture to conversion
- Create your page and form. Use the Landing Page Builder alongside the Form Builder to design a high-impact lead magnet.
- Design your follow-up. In the Emails tab, modify a template or paste in custom HTML. Add personalization tokens to speak directly to each lead.
- Set your trigger. Under Settings, choose “After Submission” and map form fields to your contact list. Opt to send only to new contacts to avoid duplicates.
- Analyze and refine. Dive into combined analytics—from heatmaps on your page to open and click-through rates in your email—and iterate for even better results.
Start your free 14-day trial today and see how easy it is to keep every lead engaged.
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Capture more leads, automatically
Set up follow-up emails in seconds. Watch your conversion rate climb.
