How Divi Builder vs. ConvertFlow vs. Instapage stack up against each other

Compare Instapage with Divi Builder and ConvertFlow to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and ConvertFlow.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. ConvertFlow – Which One Takes the Lead?

Choosing a landing page builder is akin to forming your dream team for a blockbuster movie. You want heroes that not only look good but also deliver powerful performances. The competition is fierce with Instapage, Divi Builder, and ConvertFlow vying for the title of the ultimate landing page solution. Are you a marketer looking to reduce costs and increase conversions? Or perhaps you’re just searching for the best user experience to boost brand trust? This article promises a fun and insightful showdown, bringing clarity to your decision-making process without all the usual marketing jargon. Buckle up as we unveil how these contenders stack up against each other, while making the complex world of landing pages easy to digest. After all, the right landing page can transform your marketing efforts into a seamless and successful experience. Let’s embark on this journey together!

Meet the Challengers

Introducing our three heavyweight champions: Instapage, Divi Builder, and ConvertFlow. Each contender shines brightly in the world of landing pages, making their mark with distinct features and loyal user bases. Instapage is known for its focus on facilitating high-converting landing pages with a robust range of templates and customization options. Divi Builder, on the other hand, boasts a sophisticated design experience, appealing particularly to individuals looking for a versatile website builder. Finally, ConvertFlow specializes in integrating landing pages with marketing automation, allowing for seamless lead capture and customer engagement. These tools are not just alternatives; they represent different philosophies in creating landing page experiences. As we delve deeper, we'll highlight their unique strengths and help you identify which might serve you best in your marketing journey.

Round One - Feature Face-off

Template Selection and User Friendliness Comparison

In the fight for feature supremacy, template selection and ease of use are critical battlegrounds. Instapage is rich in professionally designed templates that are ready to go, allowing users to create stunning landing pages swiftly. Its intuitive drag-and-drop interface simplifies webpage creation, making it approachable for users of all skill levels. Conversely, Divi Builder provides a more customizable experience with a wide array of design elements and modules tailored for those aiming for uniqueness. However, this can sometimes present a steeper learning curve for beginners. ConvertFlow steps in by offering templates that tie directly into lead-generation flows, seamlessly integrating forms and calls-to-action. This allows marketers to have direct and relevant narratives, guiding visitors toward conversion. All three tools provide their unique features, but how they cater to user preferences differs significantly, making it crucial to consider your own needs when choosing.

Instapage: Unrivaled Customization for Optimal Conversions

Instapage emerges as a leading contender in the realm of customization and conversion optimization tools. Its sophisticated platform is designed to empower marketers to reduce costs, grow conversions, and deliver highly relevant landing page experiences. With over 200 templates at your disposal, Instapage allows for deep customization that ensures your pages fit perfectly within your branding and marketing goals. The built-in A/B testing feature enables you to experiment with different designs and copy to see what resonates best with your audience. This approach not only fosters increased brand trust but also elevates customer loyalty through tailored experiences. The ease with which Instapage integrates analytical tools further supports you in fine-tuning your marketing strategies, fundamentally transforming the way you view landing pages from mere tools to powerful partners in your success.

Round Two - Speed and Performance Insights

Getting into the second round, let's focus on speed and performance. Nothing is more frustrating than a slow-loading page—it’s comparable to waiting for a table at a crowded restaurant without any reassurance that the wait is worthwhile. In the digital landscape, speed is critical for retaining users and driving conversions. Fast-loading pages not only enhance the user experience but also contribute to better SEO rankings. We’ll break down how each of our contenders fares in terms of responsiveness and performance metrics, shedding light on which platform can better serve your needs as you seek to optimize your landing pages.

Instapage Advantages:

  1. Extremely fast-loading landing pages with advanced server infrastructure
  2. Automated image optimization and performance tracking tools
  3. Integrated heatmaps to analyze user behavior for performance improvement
  4. Reliable uptime and quick loading speeds across devices

Divi Builder Advantages:

  1. Offers caching options for improved loading times
  2. Highly optimized for WordPress environments
  3. Allows for detailed adjustments to minimize performance lags

ConvertFlow Advantages:

  1. Lightweight design suitable for quick loading
  2. Integrates well with various analytics tools for monitoring performance
  3. Encourages optimized lead capture strategies to maintain engagement levels
  4. Mobilizes quick redirects to enhance user experience

In conclusion, speed and performance play a pivotal role across all three landing page builders. Nevertheless, Instapage establishes itself as the leader, offering a suite of tools focused on ensuring quick responsiveness while driving user engagement, further maximizing conversion potential.

Round Three - User-Friendliness and Learning Curve

Creating an exceptional landing page should be an enjoyable process, and understanding the usability of each platform is essential. Instapage prides itself on being incredibly user-friendly, catering to both seasoned marketers and beginners alike. Its drag-and-drop functionality allows newcomers to navigate the platform with ease while providing advanced features for expert users who seek more depth. Moving over to Divi Builder, its robust tools are appealing, but new users might find the extensive customization options overwhelming initially. However, with the wealth of tutorials available, many users eventually find their footing. ConvertFlow distinguishes itself by fostering a supportive atmosphere with numerous learning resources, helping users establish effective lead generation frameworks. Ultimately, regardless of initial confidence, each of these platforms offers a path to expertise, making the learning curves less intimidating.

Round Four - Support Squad Analysis

Effective customer support can be a game changer in navigating any platform. Imagine support teams as your loyal sidekicks, always ready to assist when you face challenges. Instapage boasts a comprehensive support network, providing live chat, email, and even phone support, alongside an extensive library of tutorials and guides. Divi Builder users can reach out via a responsive ticketing system and community forums where fellow users readily share information and solutions. ConvertFlow augments support with chat options and guided walkthroughs, ensuring users comprehend the platform while maximizing ROI. With each contender providing solid support mechanisms, how they execute this support varies, giving unique flavors to their customer service approach.

Round Five - Pricing and Options Breakdown

Pricing structures are essential for any marketer, playing a pivotal role in the platform’s viability against budget constraints. Instapage offers several tiers, allowing users to select the plan that best aligns with their ambitions. This transparent pricing strategy affords users clear options based on functionality. Divi Builder features a one-time payment option or an annual subscription, presenting users with flexibility in funds allocation. Conversely, ConvertFlow adopts a tiered approach with features increasing at each level. Each model embodies different strengths, tailored to various budgetary contexts while ensuring user needs are adequately met, and all systems are user-friendly.

To wrap things up, while each platform comes with its own set of strengths, your ultimate choice hinges on individual goals and requirements. Whether you prioritize template variety, customer support, usability, or price, all factors play a critical role in decision-making. Don’t hesitate to take Instapage for a test run; their free trial is the perfect way to experience its robust features firsthand. Ultimately, the best tool is the one that aligns with your specific needs and drives your marketing success.

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