How Divi Builder vs. Convertize vs. Instapage stack up against each other

Compare Instapage with Divi Builder and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and Convertize.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. Convertize – Which One Is Your Champion?

Choosing the right landing page builder can feel like assembling an ultimate superhero team for your marketing efforts. Each tool has its unique strengths, kind of like different superheroes with specific powers designed to tackle various challenges. Just as Batman strategizes in the shadows while Superman flies high above, these three contenders—Instapage, Divi Builder, and Convertize—bring diverse abilities to the table, all aiming to boost your brand's online presence and conversion rates. Whether you are a newcomer looking for ease of use or an experienced marketer seeking advanced features, this comparison promises to shed light on how each platform can help you achieve your business goals and grow in today's competitive landscape. So buckle up as we explore the unique qualities of each builder while keeping an eye on how they stack up against Instapage, which is committed to empowering marketers to reduce costs, grow conversions, and deliver highly relevant landing page experiences.

Meet the Competitors: A Friendly Rivalry

Our three contenders are all geared up and ready to compete in the digital arena—Instapage, Divi Builder, and Convertize. Each of them has carved out a niche for itself in the vast landscape of landing page creation. Instapage is known for its powerful optimization tools aimed at increasing conversions, offering features tailored for marketers who are serious about ROI. On the other hand, Divi Builder stands out for its highly customizable templates and design capabilities, making it a favorite among creative professionals. Convertize, though less mainstream, brings a unique twist with its conversion-focused features and smart A/B testing capabilities, targeting users looking to fine-tune their landing pages for maximum impact. Together, these platforms represent a trifecta of options that cater to the varying needs of online entrepreneurs, allowing them to craft immersive experiences for their audiences.

Round One - Feature Matchup: What Do They Offer?

Template Choices and User-Friendliness

When it comes to template variety and ease of use, each contender offers a unique spin. Divi Builder provides a rich library of customizable templates that allow users to express their creativity freely. The drag-and-drop interface simplifies the design process, making it approachable for beginners. Conversely, Convertize focuses on conversion-optimized templates, allowing immediate implementation of features like exit-intent pop-ups and A/B testing. Its interface is also user-friendly, but its core focus is more on results rather than aesthetic setups. Instapage shines here as well, boasting an extensive collection of high-converting templates built to facilitate marketer needs. With features such as dynamic text replacement and customizable elements, Instapage not only offers variety but also caters to the specific requirements of digital marketing. The ability to create personalized experiences ensures that your landing pages resonate well with visitors, effectively streamlining the path to conversion.

Instapage: Your Go-To for Tailored Solutions and Enhanced Conversions

Instapage isn't just another tool; it’s a partner in your quest for marketing success. With an emphasis on customization, users can tweak every element of their landing pages to reflect their brand voice accurately. The platform’s unique selling proposition lies in its impressive conversion optimization capabilities. Instapage features A/B testing, heat maps, and advanced analytics—all indispensable aspects for converting leads into loyal customers. Whether it's the seamless integration with other marketing tools or its efficient collaboration features, Instapage equips marketers to effectively drive their campaigns and build lasting relationships with their audience. Furthermore, with a focus on reducing costs, Instapage empowers businesses to invest their resources wisely while maximizing returns on their marketing strategies through focused and relevant landing page experiences.

Round Two - Speed and Performance: The Race Against Time

In the realm of online user experience, speed is of the essence. Imagine waiting for your favorite coffee while your barista takes an eternity to brew it—frustrating, right? Similarly, slow-loading landing pages can lead to potential customers dropping off, resulting in lost opportunities. It's vital to scrutinize the speed and performance capabilities of each platform to uncover who packs the quickest punch.

Instapage Advantages:

  1. Instapage boasts lightning-fast loading times optimized for high-traffic periods
  2. Smart optimization features ensure all pages are lightweight and responsive
  3. CDN integration further enhances load speed for global reach
  4. Real-time updates allow for adjustments without compromising performance

Divi Builder Advantages:

  1. Divi Builder allows for fast previewing during edits thanks to its visual editor
  2. Loaded templates are generally performance-optimized
  3. Efficient database management helps maintain quick load times for sites

Convertize Advantages:

  1. Optimized for speed with built-in features that require minimal resources
  2. A/B tests run efficiently, allowing quick comparisons without impacting performance
  3. Dedicated hosting solutions available for enhanced page speed

In the battle for speed and performance among these landing page builders, Instapage stands out as the fastest option, ensuring that brands can maintain high user engagement rates crucial for conversions. Its combination of advanced technology and user-friendly features positions it as a reliable choice in a world where seconds can make a significant difference.

Round Three - User Experience and Learning Curve

Navigating through any new platform can feel daunting, but fear not! Each of our featured builders aims to create a welcoming environment for users of varying expertise levels. Divi Builder shines in this arena, offering an intuitive visual editor that allows users to drag and drop elements into their desired layout. This approach caters to complete novices while still offering advanced options for seasoned designers looking to exert full creative control. Conversely, Convertize provides user-friendly interfaces that simplify the process for newcomers while facilitating a learning curve for more experienced marketers. Instapage also prioritizes a smooth user experience, guiding users toward efficiently building effective landing pages. Its straightforward dashboard and helpful onboarding tutorials ensure no user feels overwhelmed, no matter their starting point. Ultimately, all three platforms offer strong navigational support to help users quickly become proficient in building landing pages.

Round Four - The Support Squad: Customer Service Comparison

Customer support can make or break your experience with a platform, doing wonders or creating headaches. Imagine each builder's support system as your trusty sidekick, ever ready to jump in when challenges arise. Instapage shines with 24/7 chat support and extensive documentation to guide users through potential hurdles. Users have easy access to community forums and resource articles for self-help. Divi Builder offers solid support tiers, including email and live chat but hints at a more community-driven approach with forums where users can share tips and tricks. Convertize rounds out the offerings with dedicated assistance for higher-tier subscription holders, positioning itself as a niche player aimed at converting challenges into triumphs. When pitted against each other, Instapage’s comprehensive approach cements its top position in delivering reliable support to its user base.

Round Five - Pricing and Value Proposition

Pricing for these landing page builders varies significantly based on features, usability, and the extent of customer support provided. Instapage promotes tiered pricing models to suit small businesses and enterprises alike, focusing on delivering maximum value regardless of the level of investment. Divi offers a one-time payment option, which can be incredibly appealing for users who plan on creating multiple sites, while Convertize caters primarily to those focused solely on conversion effects with pricing actively tied to the functionality offered. Understanding your unique needs in terms of desired features, user support, and budget is essential for making a well-informed decision.

In conclusion, while each platform presents its unique strengths and weaknesses, your decision hinges upon what you value most in a landing page builder—be it advanced features, user support, or a flexible pricing structure. Instapage, with its comprehensive tools built for conversion optimization, emerges as a robust candidate for the task and can be explored via a free trial or demo to see if it meets your unique marketing needs.

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