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Get Them to Buy Now: 20 Sales Page Examples to Follow

Last updated on May 1, 2016 by Ted Vrountas in Landing Page Examples

The sale — it’s a marketer’s most coveted conversion. All of the free ebooks you’ve offered, squeeze pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketedContinue reading article >

13 Pithy Quotes to Inspire You and Help Your Agency Sell Its Best Ideas

Last updated on April 29, 2016 by Ted Vrountas in Conversion Optimization

No matter what kind of agency you’re a part of — whether it’s web design, pay-per-click, content marketing, or conversion rate optimization — at the most basic level you’re all selling the same exact thing: Ideas. If you’re a copywriter, those ideas might be expressed in the form of a powerfully emotional brand narrative. IfContinue reading article >

The New Instapage Marketing Academy, Your Landing Page Marketing HQ

Last updated on April 27, 2016 by Kevin Lynch in Instapage Updates

In his book What the Dog Saw: And Other Adventures, Malcolm Gladwell wrote, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think…” Profound stuff, Mr. Gladwell, and very true when it comesContinue reading article >

How Message Matching and Landing Pages Build Successful Advertising Agencies

Last updated on April 26, 2016 by Jacob Baadsgaard in AdWords Advertising

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital marketing career, I started working with a paid search advertising client who was sending most of their traffic to their main website. After considering a variety of ways to boost their campaign performance, it occurred to meContinue reading article >

Facebook Instant Articles: The Next Big Thing or the Next Why Bother?

Last updated on April 25, 2016 by Ted Vrountas in Facebook Advertising, Marketing Trends

As many marketers have discovered through trial and error, patience is not something much of the general public has anymore. Today, according to Kissmetrics, 47% of all people expect a web page to load in two seconds or less. And if your page hasn’t loaded by three seconds, 40% of people will abandon it. WhenContinue reading article >

4 Ways to Use Live Chat to Maintain Customer Relationships

Last updated on April 22, 2016 by Miles Hobson in Conversion Optimization

Having relationships with your website visitors, leads, and customers are more important than you think. A relationship can provide a website visitor with the trust needed to become a lead. It can create the emotional connection that nudges a lead into becoming a valued customer. And a relationship with your customers? Well, that can beContinue reading article >

Mobile App Marketing: Getting Your Revolutionary App the Attention It Deserves

Last updated on April 22, 2016 by Ted Vrountas in Conversion Optimization, Marketing Trends

Now that you’ve created your new groundbreaking, life-changing mobile app, it’s time to kick back and watch the downloads roll in. Like a patient fisherman you sit, you wait, and you wait some more. But… no bites. If only you’d arrived at the party a little sooner… In 2008 soliciting downloads required far less legwork.Continue reading article >

The 4-Step Process That Guarantees More SaaS Free Trial Signups

Last updated on April 20, 2016 by Elena Dobre in Conversion Optimization

One of the reasons 90% of startups fail is that the product is not perfect for the market. If your startup is part of the 10% that hasn’t failed, it means that people want your product. If you validated your product, you need traction. More free trials and more chances to activate customers. When freeContinue reading article >

13 Reasons Your Digital Marketing Agency Didn’t Get Hired

Last updated on April 17, 2016 by Ted Vrountas in Conversion Optimization

You leave the conference room feeling confident — barely able to stifle a Tiger-Woods-like fist pump as the door shuts behind you. You nailed the presentation. Your team answered all your prospective client’s questions thoughtfully. There’s no way you’re not getting this contract. Back at the office, anecdotes of your suave salesmanship are shared amongContinue reading article >

Finding What Was Lost: How Remarketing Landing Pages Can Win Back Conversions

Last updated on April 14, 2016 by Fahad Muhammad in Conversion Optimization

The year was 1994, Modern Media designed an ad for AT&T and placed it on hotwired.com (now known as Wired.com) and people went crazy for it. The display ad took visitors to a virtual tour of seven of the world’s finest art museums, which showed people how AT&T could transport them to any location viaContinue reading article >

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