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How to Generate More Leads with Your Video Marketing

Last updated on May 26, 2016 by Ted Vrountas in Lead Generation

Today the world’s savviest marketers are generating more leads by taking advantage of a little biological bias we’re all born with. Know what it is? Before we reveal the answer, tell us — which of the interpretations below do you find easier to understand? On second thought, don’t. We already know the answer: the imageContinue reading article >

Get Grandfathered in at Our Lowest Pricing Before It’s Gone

Last updated on May 28, 2016 by Brandon Weaver in Instapage Updates

At Instapage, our mantra is, “Every promotion deserves a page.” It’s what we say to keep ourselves centered when we observe marketers who haven’t discovered that the shortest path to conversion is a well-made landing page. Another phrase we say a lot, especially when we’re mindful of landing page optimization, is one all marketers shouldContinue reading article >

How Google Is Using a Landing Page to Promote Google Home

Last updated on May 26, 2016 by Brandon Weaver in Landing Page Examples

We’re becoming more “connected” with each passing day — and that increased connectivity exists mainly “in” our phones. First it was our email, then our social networks, our cars — and now our homes — are the next big thing to sync with our smartphones. Many companies are capitalizing on this trend. You already seeContinue reading article >

12 Ways to Get the Most from Your Instagram Business Account

Last updated on May 25, 2016 by Ted Vrountas in Marketing Agency Tips

An image flashes. A study participant responds. Researchers can’t believe what they’ve just witnessed. According to that MIT experiment, humans can process images faster than the previously thought 100 milliseconds. And not just a little faster — nearly 8 times faster. It takes only 13 milliseconds between the time light hits your corneas to theContinue reading article >

How to Create a Drupal Landing Page from Scratch

Last updated on May 21, 2016 by Ted Vrountas in Conversion Optimization

After what felt like a decade of staring at combinations of letters and symbols that might as well have been Greek, at 2 AM, I finally admitted defeat. I failed — hard. Maybe you can relate. Basic hypertext markup language (HTML) and cascading style sheets (CSS) were relatively easy for me to learn, but theirContinue reading article >

How to Create a High-Converting HTML Landing Page

Last updated on May 21, 2016 by Fahad Muhammad in Conversion Optimization

There are few things easier than accessing all of the world’s information. All that’s required is for you to click an ad, a link, or copy a web address in your browser and you’re likely to find everything you were looking for and more. It wasn’t always this easy, though. The year was 1989. TimContinue reading article >

How to Use a Facebook Squeeze Page to Capture Email Addresses

Last updated on May 18, 2016 by Ted Vrountas in Facebook Advertising

Bad news: Your Facebook business page isn’t living up to its potential. Sure, you may have generated thousands of fans who “like” your posts and comment on them daily, but you’re probably not collecting the piece of information that 80% of marketers say forms the cornerstone of their business in 2016. Email addresses. Up untilContinue reading article >

20 Click-Through Landing Pages That Warm-Up Your Readers

Last updated on May 17, 2016 by Ted Vrountas in Landing Page Examples

Social psychologist Harold Kelley had the power to control minds. Well… kind of. One morning in 1950, Kelley told two groups of students their regular professor was absent, and that the day’s lecture would be delivered by a guest. That guest, Kelley described to group one, was a “very warm” person. To group two, however,Continue reading article >

Why Responsive Landing Page Templates Make Better Landing Pages

Last updated on May 14, 2016 by Ted Vrountas in Conversion Optimization

Step aside, Leonardo DiCaprio. Move over, Meryl Streep. As it turns out, the best actors in the world aren’t found on movie sets in Hollywood, but in the silt and sand of the Indonesian seas. The world’s most amazing role player is the aptly dubbed Mimic Octopus and it performs daily underwater dramas dressed asContinue reading article >

Business Referral: Quality Customer Acquisition for Your Agency by Word-Of-Mouth

Last updated on May 13, 2016 by Ted Vrountas in Marketing Agency Tips

Not long ago we blogged about an Agency Management Institute study called Hiring and Firing Insights Report. From it, we learned a lot — like how to nail your first face-to-face meeting and ways to impress prospective clients throughout the selection process. But before you can do either of those things, you have to firstContinue reading article >

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