The Marketing Method Blog

The Marketing Method Blog

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Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy
Marketing Personalization

Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy

From product development to marketing, the guiding light for your long-term strategy should be your “ideal…

How Your CSM Can Help You Achieve Your Marketing Goals
Conversion Optimization

How Your CSM Can Help You Achieve Your Marketing Goals

    When we begin working with new customers on the Convert Plan, we kick things off with a call to introduce…

14 Best Marketing Blogs to Stay Current in 2023
Conversion Optimization

14 Best Marketing Blogs to Stay Current in 2023

When conducting research for content creation — or just educating yourself on trends and best practices —…

The Power of Growth Marketing
Conversion Optimization

The Power of Growth Marketing

Growth marketing is more than just a buzzword – it’s a strategy that can truly transform your business. Whether…

What Is Direct Response Advertising & What You Need to Maximize Its Impact
Advertising

What Is Direct Response Advertising & What You Need to Maximize Its Impact

Direct response advertising and brand advertising are two primary types of online advertising. While brand advertising…

How Demand-Side Platforms Enable Wider Reach & Ad Buying
Advertising

How Demand-Side Platforms Enable Wider Reach & Ad Buying

Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…

How to Use AI to Create Outstanding Pages
Instapage Updates

How to Use AI to Create Outstanding Pages

Over the last few years, artificial intelligence and machine learning have revolutionized MarTech. These technologies have…

What Is User-Generated Content, and How You Should Use It
Conversion Optimization

What Is User-Generated Content, and How You Should Use It

Want people to pay more for your product? New research shows you should promote it with user-generated content (UGC).…

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