Marketing and Conversion Insights Blog

Marketing and Conversion Insights Blog

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What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy.…

Everything You Need to Know About TikTok Advertising
Advertising

Everything You Need to Know About TikTok Advertising

Cue the social platform that’s the talk of the town—TikTok. Though the platform has been around since 2016,…

Advertising Conversion: Everything You Need to Know
Advertising

Advertising Conversion: Everything You Need to Know

As an advertiser, you know “conversions” have become a bit of a buzzword: ”more advertising…

Psychographic Segmentation: The Variables Involved to Get to Know Your…
Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your…

Today’s experienced marketers know how important market segmentation is for discovering and engaging with prospects…

How to Drive Growth With Conversion Rate Optimization
Conversion Optimization

How to Drive Growth With Conversion Rate Optimization

Even with a refreshed focus on conversion rate optimization (CRO) best practices, some marketers still struggle to find…

7 Welcome Email Examples for Your Next Campaign
Conversion Optimization

7 Welcome Email Examples for Your Next Campaign

Welcome emails are a lot like online dating—your subscribers signed up for your list because they were attracted to…

How to Create the Perfect Omnichannel Marketing Strategy
Conversion Optimization

How to Create the Perfect Omnichannel Marketing Strategy

More companies than before are guiding their prospects and leads through the customer journey with an omnichannel marketing…

What is Demographic Segmentation with 5 Examples
Marketing Personalization

What is Demographic Segmentation with 5 Examples

A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman…

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