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What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…
Advertising

What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…

If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen.…

63 Post-Click Landing Page Optimization Techniques Proven to Generate…
Conversion Optimization

63 Post-Click Landing Page Optimization Techniques Proven to Generate…

Even after a post-click landing page is published, its design is never done. There’s always an optimization that will…

Now Available: Facebook Search Ads Open Up More Possibilities for All…
Facebook Advertising

Now Available: Facebook Search Ads Open Up More Possibilities for All…

Search advertising is a booming market with eMarketer expecting the overall market in the U.S. to grow by nearly 18%,…

The Top 15 Marketing Trends to Grow Your Post-Click Landing Page Conversions
Conversion Optimization

The Top 15 Marketing Trends to Grow Your Post-Click Landing Page Conversions

Global digital ad spending is expected to grow steadily year after year, exceeding $517 billion by 2023: To keep up with…

What Is Content Automation & What Is Possible for Digital Marketers Today?
Post-Click Automation

What Is Content Automation & What Is Possible for Digital Marketers Today?

Automated processes were created during the industrial revolution to limit human effort in repetitive tasks. As time went…

How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to…
Marketing Personalization

How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to…

The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…

How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content…
Ecommerce

How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content…

Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture…

What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Advertising

What Is Search Ads 360 & Why Should Advertisers Use the Platform?

Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…

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