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Microsites and Landing Pages: When to Be Simple, When to Be Complex

Last updated on February 10, 2016 by Ted Vrountas in Conversion Optimization

If you’ve spent any time at all on the Internet around the holidays, chances are you’ve already stumbled upon one of the world’s most well-known microsites without even knowing it: Does this “coming soon” landing page look familiar? It’s part of a microsite for Office Depot’s viral “Elf Yourself” campaign, which allows users to plasterContinue reading article >

4 Smart Ways to Get the Most Out of Your Google AdWords Campaigns

Last updated on February 9, 2016 by Brandon Weaver in Lead Generation, AdWords Advertising

Just like building a perfectly optimized landing page, there is a science to creating high-converting, low cost-per-click, Google AdWords campaigns. It’s important to know some basic best practices so you can start off strong without wasting budget and targeting the right audience. When you first sign in to your AdWords account, you’re shown the dashboard.Continue reading article >

The Smiling Face and the Nice Price: Conversions and the Human Psyche

Last updated on February 9, 2016 by Fahad Muhammad in Conversion Optimization

“1,000 songs in your pocket.” That’s how Apple introduced the iPod to the world. The iPod’s specifications came second. There was no talk of the 160-by-128-pixel high-resolution display or the high-output 60-mW amplifier. First came the ability to put 1,000 songs in your pocket. Apple has mastered marketing and generating hype around each product releaseContinue reading article >

Solved: The Mystery of Plummeting Conversion Rates

Last updated on February 9, 2016 by Ted Vrountas in Conversion Optimization

On the off chance there is someone out there who doesn’t know this, killing conversion rates is a lot easier than boosting them. The two biggest perps of “conversocide” are ignorance, and neglect. Today we’re going to banish the ignorance by showing you some silent killers that could be lurking on your landing page. OnlyContinue reading article >

Get the ROI You Paid For: Facebook Mobile Ads Done Right

Last updated on February 2, 2016 by Ted Vrountas in Facebook Advertising

About how many times do you think you reach for your phone over the course of a day? 20? 30? 50 times? Well, recent research shows that some people check it up to 150 times in a 24-hour span. That’s even more outrageous when you consider we spend around 8 of those hours asleep. SoContinue reading article >

Choose From Over 31 Million Photos Thanks to Our New Bigstock Partnership

Last updated on February 1, 2016 by Kevin Lynch in Instapage Updates

Since the advent of photography, in around 1840, it is estimated that the camera-toting human race has taken around 4 trillion photographs. That’s a lot of pictures, and it likely makes, “Say Cheese” among the most uttered phrases in the English language. As a species we’re photo-crazed, with no signs that’s ever going to change.Continue reading article >

5 Surefire Ways Your Content Marketing Agency Can Crush It in 2016

Last updated on January 29, 2016 by Ted Vrountas in Conversion Optimization

If you’re part of a content marketing agency, we’ve some got good news for you: You’re going to be really busy in 2016. Unfortunately, we also have some bad news for you: You’re going to be really busy in 2016. According to a survey of marketers all across North America, 88% of B2B organizations, andContinue reading article >

Why Brand Consistency Starts and Ends With Custom Domain Names

Last updated on February 1, 2016 by Ted Vrountas in Conversion Optimization

Download 35 Landing Page Tips Here! A lot of the world’s biggest publishing platforms, like WordPress, Blogger, Tumblr, and LiveJournal, allow people to publish content on their subdomains, often for free. We do it here at Instapage, too. The people who take advantage of the opportunity are the ones who have web page URLs thatContinue reading article >

It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions

Last updated on February 1, 2016 by Fahad Muhammad in Conversion Optimization

Your CTA button ultimately helps determine the fate of your landing page. That’s because visitors who don’t click, don’t convert. The call to action is the main point of action on your page (it’s in the name for goodness sakes). It’s the CTA button your visitors click to download your free ebook, request to see a free demo of your product, or start a free trial of your service.Continue reading article >

The Strength in Your Numbers: The New Instapage Analytics Dashboard

Last updated on February 5, 2016 by Kevin Lynch in Instapage Updates

Socrates, the Greek philosopher and self-professed know-nothing who knew everything, is reputed to have said, “Know thyself.” How hard could that be? All you need to do is look inward and organize all the data points of your life. Once you do that, you should end up with a clear picture of who you are, how you got to where you are today, and have a reasonable idea of what your future will be.Continue reading article >

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