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Influencer Marketing and Video: A Surefire Way to Build Your Brand’s Visibility and Credibility

Last updated on March 22, 2017 by Joei Chan in Conversion Rate Optimization

Influencer marketing has been a marketing trend for a while now. In the B2C world, big brands generate significant ROI with beauty and fashion bloggers, and the B2B world loves to hear from experts and industry influencers who’ve made it. Blog posts about expert roundups and advice are everywhere. And influencer marketing is so lovedRead More >

Using Marketing Landing Pages to Move Prospects Through Your Funnel

Last updated on March 22, 2017 by Brandon Weaver in Conversion Rate Optimization, Landing Page Examples

In about the time it takes to blink, online search users form a first impression about your brand. That means, 0.05 seconds is all people need — and you can’t afford to be on the wrong end. Knowing this, it’s easy to understand why making an extraordinary first impression is crucial. In the time itRead More >

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates

Last updated on March 21, 2017 by Ted Vrountas in Conversion Rate Optimization

There’s a good chance bad landing page design is costing you at least half of your PPC budget, recent research from Google suggests. Data from the search engine giant indicates that over one in two mobile internet users will abandon a web page if it doesn’t load in 3 seconds. And as of February 2017,Read More >

Access Our Newest Guide: What Is Conversion Rate Optimization?

Last updated on March 20, 2017 by Fahad Muhammad in Instapage Updates

Conversion rate optimization (CRO), can transform underperforming marketing campaigns into high-performing campaigns by continually persuading prospects to take action. Our newest guide, What is Conversion Rate Optimization?, is the perfect resource for all marketers looking to gain, and retain, customers. In this new guide, you will learn: How conversion rate optimization can optimize each stageRead More >

7 Pardot Landing Pages That Get Potential Customers to Act

Last updated on March 16, 2017 by Marcus Johnson in Landing Page Examples

As one of the leading marketing automation vendors, Pardot joined forces with Salesforce in 2012 to help marketers build and deploy marketing campaigns from the cloud. Together, both platforms empower every rep to act in the moment of engagement, and every marketer to drive greater results from their campaigns. To generate great results and captureRead More >

Native Video Advertising: How to Make Your Brand More Engaging

Last updated on March 15, 2017 by Stephanie Mialki in Conversion Rate Optimization

Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen entirely. While those annoying pop-up ads haven’t completely gone extinct, another form of advertising has emerged: native advertising. Native ads have become one of the most sought after and influential trends in recent years —Read More >

Creating a Visual Hierarchy: The Art of Capturing Attention

Last updated on March 14, 2017 by Ted Vrountas in Conversion Rate Optimization

“Should I trash this or read it?” research subjects wonder as they examine a piece of direct mail. From top to bottom they evaluate the letter, and after just 11 seconds they make a decision. During that time, experimenters from Munich’s Direct Marketing Association notice something peculiar about subjects’ eyes. They don’t follow a linearRead More >

4 Updates That Will Change the Way You Watch Facebook Videos

Last updated on March 20, 2017 by Taylen Peterson in Facebook Advertising

What do you think of when you hear someone say, “the future of television”? Do you think of immersive experiences? Maybe “Mike Teavee” from Willy Wonka. Surely Netflix, Hulu, and other streaming options come to mind. What if I told you the future of television is coming to a social network near you? Get ready,Read More >

Trends In the Modern Workplace: Is Your Business Up With the Times?

Last updated on March 12, 2017 by Marcus Johnson in Marketing Trends

Before business casual was introduced in the 1990s, the workplace was a rigid place where employees conformed to cultural norms like wearing a shirt and tie and working 9 to 5. Employees used to spend most of their time in the office working under a manager’s direction, and at the end of their one yearRead More >

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Last updated on March 10, 2017 by Alex Birkett in Conversion Rate Optimization

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if you do them right. The problem is, most of the information out there on building customer personas is incomplete at best, and misleading or incorrect at worst. The value of buyer personas in marketing This articleRead More >

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