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Why a Pinterest Landing Page May Be Ideal for Your Brand

Last updated on December 2, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Until now Facebook, Twitter, and Instagram have been most business owners’ first choice in social media marketing platforms. It may be time to change this mindset, though, as Pinterest is becoming many brands’ new best business marketing friend. Aside from being a favorite pastime for the 100 million Pinterest users, it’s also perfect for businessesRead More >

Landing Page Differences: Paid Search vs. Marketing Automation

Last updated on December 1, 2016 by Brandon Weaver in Conversion Rate Optimization

You know that when it comes to converting prospects into leads and customers online, no web page does it better than a landing page. But there are so many… Squeeze pages, splash pages, sales pages, video landing pages, click-through pages… the list is even bigger than you think. So which one should you use forRead More >

4 Tips Your Brand Can Use to Make Its Best, First Impression

Last updated on November 30, 2016 by Ander Frischer in Advertising Personalization

Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine the power behind managing the perceptions others have of you as an individual or as a business. Landing pages make this possible. As natural extensions of your digital advertising, landing pages offer this level ofRead More >

10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on November 29, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on November 28, 2016 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

Promoted Tweets: Are They Right for Your Brand?

Last updated on November 23, 2016 by Stephanie Mialki in Conversion Rate Optimization

With over 300 million active users, Twitter can be a great advertising tool for brands. In addition to the standard tweeting and follower engagement, Twitter offers a plethora of advertising options for marketers — Promoted Tweets in particular. Combining Twitter engagement with Promoted Tweets allows marketers to better reach and engage with their audience, increaseRead More >

What Is Outbound Lead Generation and Why It Can Be Good for Your Brand

Last updated on November 22, 2016 by Ted Vrountas in Lead Generation

Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll find countless warmly worded articles about “delighting customers” and “building a relationship with prospects.” Swoon. On the other hand, search its counterpart, “outbound marketing,” and you’ll find a million fewer results filled withRead More >

The Next Generation of Facebook Video Ads Goes Live

Last updated on November 18, 2016 by Ted Vrountas in Facebook Advertising

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two of the platform’s newest publishing tools, Facebook Live and Facebook Instant Articles, have the potential to be an all-around win for publishers, advertisers, users, and even the social network itself. Facebook video ads testedRead More >

8 Places to Include Your Landing Page Link on Your Website

Last updated on November 17, 2016 by Stephanie Mialki in Conversion Rate Optimization

Have you ever found yourself wondering what is more effective: creating a landing page to promote your offer, or doing all of your promotion directly on your website? Although landing pages should be standalone pages from your website — because they are designed for conversions and websites provide more of a browsing experience — theyRead More >

5 Common Threats to Your A/B Test’s Validity

Last updated on November 16, 2016 by Ted Vrountas in A/B Split Testing

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, there’s a chance it doesn’t exist at all. “At least 80% of winning tests are completely worthless,” writes Qubit Research Lead, Martin Goodson, in a company white paper. The ones that aren’t usually bringRead More >

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