The Original Conversion Intelligence Blog
The original conversion intelligence blog

The original conversion intelligence blog

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Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…
Google Ads

Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

4 Ways You Can Use Landing Pages as Your Digital Storefront
Conversion Optimization

4 Ways You Can Use Landing Pages as Your Digital Storefront

Most people don’t go out shopping just to shop. They typically have a product in mind with intent to buy. So when…

6 Ecommerce Brands Using Benefits vs. Features on Post-Click Pages
Ecommerce

6 Ecommerce Brands Using Benefits vs. Features on Post-Click Pages

What do Tencel Cooling Covers, Gel Memory Foam, and Real-Time Optimization have in common? As you’ll see,…

How to Avoid Intrusive Advertising & Deliver Better Ads
Advertising

How to Avoid Intrusive Advertising & Deliver Better Ads

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…

Passive vs Active Advertising: Which One Is Right for Your Brand
Advertising

Passive vs Active Advertising: Which One Is Right for Your Brand

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…

Banner Ad Tracking: What It Is & How to Do It Accurately
Advertising

Banner Ad Tracking: What It Is & How to Do It Accurately

It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…

Ad Tracking: The 3 Main Types & How to Do It Effectively
Advertising

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…

What Is Permission-Based Marketing & How Does It Work? (Examples)
Conversion Optimization

What Is Permission-Based Marketing & How Does It Work? (Examples)

Sometimes you check your inbox and think, “how did (insert brand name) get my email address?” Well,…

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