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Directional Cues: Design Tips That Get Visitors to Take Action

Last updated on February 16, 2017 by Brandon Weaver in Conversion Rate Optimization

You just finished designing your next landing page. You crafted a killer headline and subheadline, written ultra persuasive copy, perfected your form, created the best CTA ever, and your page hierarchy is spot on. Every element is in the best place to convince visitors to convert. So your landing page is ready to publish, right?Read More >

8 Examples That Show How to Design the Best Travel Landing Page

Last updated on February 16, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

The travel industry is one of the largest and fastest-growing economic sectors in the world, which supports over 284 million jobs — more than the automotive manufacturing, mining, and financial industries combined! And by 2020, it is predicted that 1.5 billion international trips will be taken. In a business sector as expansive as the travelRead More >

Squarespace Landing Page Examples: What They Do to Attract and Engage Visitors

Last updated on February 14, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Squarespace, the all-inclusive website building platform, is the number one solution for anyone looking to create an impactful and stylish online presence and hoping to share their unique stories with the world. From individuals as disparate as the plumber on Main Street, to the frenetic entrepreneur building the next life-altering app, to Fortune 500 companies;Read More >

How to Use Your Marketing Funnel to Find Your Perfect Match

Last updated on February 14, 2017 by Ted Vrountas in Conversion Rate Optimization

Videos of proposals gone wrong make me cringe more than any other kind. Whether they happen at half-court in front of 10,000 people, or at a food court (really?) in front of Sbarro’s, as a marketer I can’t help but think the same thing every time I see one: This relationship wasn’t nurtured properly. TheRead More >

What to Include on the Perfect Landing Page

Last updated on February 13, 2017 by Brandon Weaver in Conversion Rate Optimization

Building a landing page for perfectionists is annoying, isn’t it? “Pick a new featured image,” they say. “That testimonial doesn’t have a last name,” they complain. The list of seemingly pointless requests for changes feels endless. The only thing is, those requests probably aren’t as meaningless as you think. Even the subtlest things, like theRead More >

How Professional Video Can Establish Your Expertise, Elevate Your Brand, and Escalate Sales

Last updated on February 10, 2017 by Megan O'Neill in Conversion Rate Optimization

Social media is not just about engaging with your audience, promoting offers, and merely having a “presence” on social media. Video can play a fundamental role in all of your social media activities if you do it correctly. You can utilize video on social media to drive sales, get viewers to respond to your brand,Read More >

Multivariate Testing: How to Run the Best Tests for the Best Results

Last updated on February 9, 2017 by Ted Vrountas in A/B Split Testing

A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the most efficient way. Before you start testing two, three, or four pages at a time, find out how to test even more, and discover the best combination of elements to convert your visitors. A/BRead More >

The Future of Work Is Here, and It’s More Collaborative Than Ever

Last updated on February 8, 2017 by Brandon Weaver in Marketing Agency Tips

Grazing the California sky at a height of over 360 feet, coastal Redwoods stand taller than any other living thing on the planet. Now imagine for a moment how deep the roots of such monstrosities extend into the ground. Probably 200? 300? Maybe 400 feet? Try closer to 60 or 70 inches. It’s true, theRead More >

How to Intelligently Introduce New Collaboration Software to Your Team

Last updated on February 7, 2017 by Ted Vrountas in Marketing Agency Tips

Getting your team to adopt that new tool isn’t as easy as you think. In fact, forcing them to has the potential to throw your entire business into chaos. Studies show that employee apathy, instances of quitting, and hostility toward managers can all increase when you implement change the wrong way. Employee apathy, quitting, andRead More >

Introducing the Industry’s First & Only Collaboration Solution

Last updated on February 11, 2017 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

All marketing teams and agencies — whether they’re working in the same office, with freelancers, or remotely — endure the same fragmented, slow, inefficient waste of their time and money, which we’ve dubbed: “The Design Review Drag” (DRD). It doesn’t matter if you’re using Slack, Google Docs, or the best project management tools — DRDRead More >

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