Landing Pages & Advertising Personalization Blog

8 Ways the Auto Industry Uses Landing Pages to Move Vehicles and Sell Services

Last updated on January 16, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

When people think “automotive industry,” buying and selling cars at a dealership is probably the first thing that comes to mind. In reality, there’s a lot more to it than that. The automotive industry covers an extremely wide range of other products and services, such as lending, financing, insurance, car rentals — the list goesRead More >

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

Last updated on January 16, 2017 by Ted Vrountas in A/B Split Testing

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our garage. Growing up, he was a one-man wrecking crew. For years we lost sports equipment and countless garden tools to his poor depth perception — until our grandfather suggested a genius solutionRead More >

How to Write Ad Copy That Gets Readers to Respond Emotionally

Last updated on January 13, 2017 by Sean Martin in Advertising Personalization, AdWords Advertising

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad campaigns. Some say they’re “first impressions,” while others have called them “an opportunity to tell a story.” But for this post, we are going to go with a different metaphor. Consider, for a moment that you areRead More >

7 Infusionsoft Landing Pages That Establish a Great First Impression, and Convert

Last updated on January 11, 2017 by Stephanie Mialki in Landing Page Examples

According to Entrepreneur, Infusionsoft is the “gold standard” for small businesses looking for sales and marketing solutions. With its CRM and email marketing software, the company helps marketers track their leads and customers at every stage of the buyer’s journey, and better nurture them to sale. To win their own customers, Infusionsoft combines tactics likeRead More >

3 Types of Videos That Can Help Drive Sales on Social Media

Last updated on January 11, 2017 by Megan O'Neill in Conversion Rate Optimization

We recently shared an article on 4 Types of Social Video That Get Viewers Respond to Your Brand. But videos are not only great for engaging with fans on social media — they can have a significant impact on sales, too. According to a Nielsen study on the value of video for brands, “the momentRead More >

The Instapage Platform Now Integrates with Marketo!

Last updated on January 12, 2017 by Brandon Weaver in Instapage Updates

The Instapage mission has always been to create the most powerful landing page platform so that you can lower the cost of customer acquisition. A big part of how we go about doing this relies on your input and feedback. Without it, we’re not really able to fulfill our mission. To provide you with theRead More >

The Top 5 Marketing Influencers to Follow in 2017

Last updated on January 9, 2017 by Ander Frischer in Conversion Rate Optimization

2016 was a wild year for marketing technology, branding, and seeing companies find new ways to break through the noise. Marketing personalization became more important, the share of advertising dollars spent on digital continued to increase, and innovation is growing more essential for sustainable growth and breaking through the noise to get a message toRead More >

Mobile and Desktop Advertising Strategies Based on User Intent

Last updated on January 6, 2017 by Patrick Holmes in AdWords Advertising

If you advertise on AdWords or Facebook, both platforms have likely tried to sell you on the power of mobile advertising at least once. Your attention to a marketing blog right now suggests a familiarity with the fact that mobile search traffic and mobile ad impressions passed their desktop counterparts in volume over the lastRead More >

6 Ways GetResponse Uses Landing Pages to Convert Prospects Into Customers

Last updated on January 5, 2017 by Stephanie Mialki in Landing Page Examples

GetResponse is one of the most popular email marketing platforms in the world. This game-changing platform enables its users to create valuable email marketing lists of prospects, clients, and partners, in order build a responsive and profitable customer base. But as most marketers know, there’s much more to email marketing than sending emails. To useRead More >

What is a Good Conversion Rate and 5 Ways You Can Get There

Last updated on January 3, 2017 by Brandon Weaver in A/B Split Testing, Conversion Rate Optimization

The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately, you’re not going to like it. Ready? A higher one. A good conversion rate is one that’s higher than it is now. So why are you searching for an actual number? If you want to compare yourself to everybodyRead More >

Sign Up for a 30 Day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started