Landing Pages & Advertising Personalization Blog

How Donation Landing Pages Were Used in the 2018 Midterm Elections

Facebook Slideshow Ads: How They Work, Best Practices & Ad Specs

23 of the Most Popular SaaS Vendors Leading the Market Today

Advertising

It’s Official: AMP Landing Pages Now Available in Instapage

Back in February we announced our partnership with Google to develop Accelerated Mobile Pages (AMP) functionality in the …

Advertising

What is Post-Click Optimization and How to Use it to Maximize Conversions

Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because …

Landing Page Examples

How Donation Landing Pages Were Used in the 2018 Midterm Elections

As you know by now, the midterm election results are in — Democrats won the house and Republicans took the Senate. …

Facebook Advertising

Facebook Slideshow Ads: How They Work, Best Practices & Ad Specs

Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. The ad …

Conversion Optimization

23 of the Most Popular SaaS Vendors Leading the Market Today

Today, a whopping 6,000+ marketing technology vendors pack the industry to its brim. And as the marketing technology …

Advertising

The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized landing …

Lead Generation

The Do’s and Don’ts of Nurturing Leads Every Digital Marketer …

True or false: Lead nurturing is a small part of your marketing strategy. False: It’s nearly the entire thing. …

Marketing Agency Tips

For Agencies: 3 Cross-Selling Tips & 5 Methods You Can Use Today

Finding new clients and increasing revenue as an agency will always be a challenge. With over 13,000 agencies in the U.S. …

Facebook Advertising

Every Facebook Ad Format Complete with Ad Specs, Placements & More

Despite recent negative PR, Facebook is still the social network every brand has a place on. For B2C retailers to B2B …

Marketing Personalization

Defining Behavioral Segmentation with 7 Examples from Marketing Campaigns

Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly …

Landing Page Examples

3 Election Landing Pages Show How to Increase Donations & Inspire Action

Most Tuesdays are ordinary. November 6, 2018 was not an ordinary Tuesday — it was midterm election day. Many landing …

Marketing Agency Tips

The Pros & Cons, Plus When to Hire Freelancers vs. Full-Time Employees

Deciding whether to hire freelancers or subcontractors versus full-time staff can be a difficult decision, especially when …

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