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Will Facebook Messenger Bots Change the Way You Do Customer Service?

Last updated on August 30, 2016 by Ted Vrountas in Facebook Advertising

Facebook’s new powerful advertising tool might have you feeling like you’re in a sci-fi movie, but we assure you — robot customer service reps are very real. These “chatbots” were unveiled earlier this year at the social network’s F8 conference as the newest way for brands to engage with the more than 1 billion peopleRead More >

Our Customers Love Us, and Now It’s Official

Last updated on August 29, 2016 by Fahad Muhammad in Instapage Updates

No matter what kind of business you’re running, be it a marketing agency, SaaS business, marketing software, or a real estate empire — you’re obsessed with one thing: maximizing growth. This means you spend a good amount of your time tracking, measuring, and analyzing metrics. You worry about reducing churn rate, increasing MRR (monthly recurringRead More >

Understanding the Difference Between Retargeting vs. Prospecting

Last updated on August 29, 2016 by Jordan Matsunaga in AdWords Advertising

Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel? Ideally, in one session, you want a user to visit your site and fill out a form for more information. Your sales team then follows up with this potential customer and next thing youRead More >

7 Examples of How Successful Real Estate Marketers Use Landing Pages

Last updated on August 26, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

Today, as a real estate professional, if you want to reach potential homebuyers you have to start online. A recent report from the National Association of Realtors shows that 42% of people looking for a home started their search on the internet, and a joint study from Google and Realtor.org showed that at some point,Read More >

How Much Should You Care About Your AdWords Quality Score?

Last updated on August 23, 2016 by Jacob Baadsgaard in AdWords Advertising

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as one of the most important predictors of paid search success. Others call it one of the least important AdWords metrics. So which is it? To answer that question, let’s take a look at what thisRead More >

9 Promotional Strategies That No Longer Produce High ROI

Last updated on August 22, 2016 by Ted Vrountas in Conversion Rate Optimization

Learn a productive new promotional tactic today, and chances are it’ll be obsolete by tomorrow. In the fast-paced world of digital marketing, the “how” changes just as quickly as the who, what, where, why, and when. The businesses that don’t evolve with it get left behind. In the fast-paced world of #digitalmarketing, the businesses thatRead More >

Are the New Google AMP Ads Right for Your Landing Pages?

Last updated on August 23, 2016 by Ted Vrountas in AdWords Advertising, Conversion Rate Optimization

“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late last week. That’s bad news according to recent data, which shows that most retail mobile sites take around 6.9 seconds to load — double the length of time that 40% of internet users will waitRead More >

3 New Features: Design Better Landing Pages Faster [VIDEO]

Last updated on August 17, 2016 by Brandon Weaver in Instapage Updates

At Instapage we hold ourselves to the highest standards: yours. That’s why we do what we do and why you’ve come to expect continuous improvements and enhanced functionality from us. We work at a breakneck pace to get you the updates you request (just three weeks ago we introduced our new CSS editor that allowsRead More >

9 A/B Testing Mistakes You Need to Stop Making

Last updated on August 22, 2016 by Ted Vrountas in A/B Split Testing

Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to sting a little more. While marketers of all experience levels agree – there’s no more reliable way to improve web pages, emails, and ads than by A/B testing – to be effective, those A/B testsRead More >

10 Ways Agencies Are Getting Clients to Pay Their Bills on Time

Last updated on August 24, 2016 by Ted Vrountas in Marketing Agency Tips

“They’ve owed us $150,000 since last year,” an account manager told me one morning over coffee. He was referring to a major PPC business that had racked up a bill with our marketing agency and ignored our numerous reminders to pay up. I remember being shocked. How could that happen? Our client could certainly affordRead More >

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