Landing Pages & Advertising Personalization Blog

Meet the Thor Render Engine™: Instapage's Faster Page Rendering System

13 Interactive Ad Examples That Show Marketers How to Maximize Engagement with Prospects

How Much Personalization Is Still Possible in the Post-GDPR Era?

Instapage Updates

Fully Responsive Page Experiences: Automatically Scale Your Content to Any …

Desktop, mobile, tablets… In our multi-screen society, you never know what device someone is using to visit your …

Instapage Updates

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google …

AMP

It’s Official: AMP Landing Pages Now Available in Instapage

Back in February we announced our partnership with Google to develop Accelerated Mobile Pages (AMP) functionality in the …

Instapage Updates

Meet the Thor Render Engine™: Instapage’s Faster Page Rendering …

It’s no secret to digital marketers that page load speed has a direct impact on user engagement and bounce rate. …

Advertising

13 Interactive Ad Examples That Show Marketers How to Maximize Engagement with …

People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid …

Marketing Personalization

How Much Personalization Is Still Possible in the Post-GDPR Era?

“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the …

Marketing Agency Tips

The 11 Most Important Items to Include When Drafting Your Agency Contract

Are your agency contracts bulletproof? Are you using contracts at all? If your agency uses contracts that don’t cover …

Conversion Optimization

SiteTuners Webinar Recap: Tim Ash Gives His Best Landing Page Optimization …

Most marketers may think they’re doing a great job with their landing pages simply because it converts and …

Instapage Updates

Comparing Instapage vs. Optimizely: How Personalization Is Different with Each …

Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to …

Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your …

Today’s experienced marketers know how important customer segmentation is for discovering and engaging with prospects …

Google Ads

Closed Loop Q&A: Personalization, Machine Learning & How to Maximize …

You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers …

Advertising

Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown

Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are …

Marketing Agency Tips

How the Best Digital Marketing Agencies Prove ROI to Clients

Proving ROI to clients can be challenging, with 81% of B2B marketers struggling to show measurable ROI. Every campaign is …

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