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5 Call-to-Action Necessities to Guarantee a Higher CTR

If you’re familiar with Sheldon from The Big Bang Theory, you’ll know that one of his signature traits is to complete his “three-knock-sequence” because he is obsessed with processes and closure. In a recent episode, Sheldon’s girlfriend Amy runs an experiment with him in which she doesn’t allow him to complete a series of exercises.Continue reading article >

5 Easy to Follow Tips for Nurturing Landing Page Conversions

So you’ve done the hard work of putting together a rockin’ paid ads campaign, created the perfect landing page, and finally converted a signup. Now you can kick back and relax, right? Not yet…you still have to create a rock solid post-conversion experience. Otherwise all that time, effort, and money spent to acquire the leadContinue reading article >

How to Build a Million Dollar Business by Capturing Emails on Your Landing Page   

Before SumoMe launched in 2010, I started a company called AppSumo, a deal site for great products that help you kick ass at work. AppSumo eventually became a million dollar business, but early on we struggled.  Hard. I spent a crazy amount of time sourcing insanely great deals. Then, I would create a landing page for thatContinue reading article >

Why Your PPC Campaigns are Suffering Because of Your Homepage

64.6% of people click on Google Ads when they are looking to buy an item online – proving that paid ads can be very successful for advertisers. The fact that Google made $59.06 billion in ad revenue in 2014 alone is a true testament to the fact that investing money to create PPC (pay-per-click) ads is aContinue reading article >

4 More Landing Page Design Trends to Follow in 2015 (With Examples)

We know you care about landing page design trends. How? Well, there’s this Google trends graph for one. The fact that more than 1 516 landing pages are created with Instapage daily is our second clue. Plus, our landing page trends post from both February and June are still attracting a couple of thousand uniqueContinue reading article >

A Guide To Gaining Influence with Your Landing Pages (Infographic)

Landing page optimization is as much about conversion techniques as it is about persuasion. Getting more conversions is not and will never be just changing your headline, or shortening your lead capture form. With the millions and billions of services and products out there- attracting audiences towards your particular product can be quite challenging, persuadingContinue reading article >

Learn How to Create Trustworthy Landing Pages and Automatically Get More Leads

Trust is a highly coveted word in the digital marketing world. In fact, it wouldn’t be wrong to say that in marketing, trust sells. Have a swanky new product that vaporizes dust bunnies into thin air? (I know, cool right?) However, if you don’t have a trustworthy landing page to promote it with, you canContinue reading article >

Unique Value Proposition

Uniqueness is a rare commodity in the digital marketing age. In one minute, Facebook users share nearly 2.5 million pieces of content, Twitter users tweet nearly 300, 000 times, Apple users download about 50, 000 apps and over 200 million emails are sent. And 1, 516 landing pages on average are created with Instapage everyContinue reading article >

Campaign Monitor Integration is Here!

Today we’re thrilled to announce an email marketing integration that’s going to make collecting and managing leads on your landing pages seamless—- the Campaign Monitor integration. Why Should You Be Excited about the Campaign Monitor Integration? Campaign Monitor is an email marketing tool that makes it radically easy to create, send and measure the impactContinue reading article >

How to Create an Optimized Landing Page from Scratch with Instapage

Want to know just how important it is for you to create a landing page? According to Marketing Sherpa, 68% of B2B businesses use landing pages to garner a new sales lead for future conversions. And well this Google trends graph speaks for itself. Whether you’re running full blown paid campaigns or are just tryingContinue reading article >

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