In the first quarter of 2016, Twitter announced some astonishing statistics about advertising on its network. Driven by the growth of autoplay video and improvements in ad formats, engagements rose by 208% year-over-year. Not only that but the cost per engagement is down 56%. These reasons, among others, are why over 100,000 businesses use TwitterRead More >
He’s a knight and a billionaire, but more than anything else, John Dyson is a failure. In the late 1970’s, he came up with the idea for a new kind of vacuum that wouldn’t lose suction power over time. Eager to change how the world cleaned, he built a prototype. But it failed. Then heRead More >
As a marketer, you probably like to think you understand your prospects well — who they are, how they behave, etc. So if one of them visited your website to click a “sign up” button, what do you think they’d do next? Probably register for your service, right? That’s not always the case, as oneRead More >
In August of 2016, we released a new set of features that further set Instapage apart as the most powerful landing page solution on the market. The release of our grouping, alignment, and mobile aspect ratio features made Instapage the only landing page platform to offer the highest level of design speed and precision inRead More >
There are few things in life you buy hoping to never use. Insurance is one of those things. That’s why marketing and selling it can be so difficult. Nobody really wants insurance. What they want is for their home to remain safe from natural disasters. They want to avoid car accidents at all costs. TheyRead More >
It’s “something to be afraid of,” says digital marketing expert Neil Patel — something that can “slay a business faster than nearly anything else.” What’s the “it” he’s referring to? Premature scaling. It’s true, growing too much too soon can ultimately doom your marketing agency. Before you put a down payment on that fancy newRead More >
HubSpot. You’ve heard the name, read their blog, downloaded an ebook; you may have even attended their annual conference. HubSpot delivers a lot of content but, when you search HubSpot, you will notice that they don’t identify themselves as a content creation company. Instead, they bill themselves as an inbound marketing software company. Which is,Read More >
Photo ads are slowly going extinct on the world’s premier image-based social network. Out of every 10 Instagram ad impressions served in the first quarter of 2016, only 4 featured images. The other 6? Video. Earlier this year, a report from Brand Networks revealed that from Q4 2015 to Q1 2016, the number of videoRead More >
Artificial intelligence, a faster mobile web, and ad technology that knows us better than Orwell’s “Big Brother” — there’s been a lot for digital marketers to get excited about this year. Let’s look back on, and forward to, some of the trends that are shaping the digital advertising landscape in 2016. 1. Omni-channel marketing Today,Read More >
“The new wave of video advertising” is what Teads calls outstream, the game-changing ad format that’s earned overnight notoriety among big-name publishers and well-known marketers. If you haven’t heard a lot about it, you’re not alone. Research released last week shows that two-thirds of brand professionals discovered outstream in the last year. In that sameRead More >