Landing Pages & Advertising Personalization Blog

Snapchat Ads: The Comprehensive Guide with Ad Specs, Targeting, Examples & More

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

AMP

It’s Official: AMP Landing Pages Now Available in Instapage

Back in February we announced our partnership with Google to develop Accelerated Mobile Pages (AMP) functionality in the …

Advertising

What is Post-Click Optimization and How to Use it to Maximize Conversions

Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because …

Advertising

Snapchat Ads: The Comprehensive Guide with Ad Specs, Targeting, Examples …

Snapchat has been a game changer for social engagement since its inception. However, when it launched, other social …

Conversion Optimization

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

Emoji usage has multiplied over the past several years, leading to the use of email subject line emojis. The first emojis …

Advertising

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

Many digital marketers find themselves wondering which is better for their business: LinkedIn Ads vs. Facebook Ads. You …

Google Ads

Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019

When you’re an agency that manages clients’ digital advertising campaigns, you have a lot of responsibility …

Advertising

Your Pinterest Promoted Pins Guide: Best Practices, Examples, Specs & More

Suppose you were able to combine the best of both search and social media advertising. Or, could show your ads to users …

Marketing Personalization

Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?

More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of …

Instapage Updates

The Marketing Team Collaboration Infographic for Marketers Everywhere

It is no secret that work teams are more global than ever. With many stakeholders in multiple time zones, team …

Marketing Personalization

How to Use Content Personalization with All Digital Marketing Campaigns

Not all of your website visitors are there for the same reason. Some might be return visitors ready to buy your product, …

A/B Split Testing

Instapage With Advanced Google Analytics Variation Tracking Now Available

As experienced marketers like you know, A/B testing is the most proven method to determine which landing page variation …

Marketing Agency Tips

Overcoming Objections That Agencies Face: 10 Ways to Close More Deals

B2B sales are tough in any industry. But as an agency in the U.S., you’re going up against more than 13,000 different …

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