Landing Page Blog

5 Ways to A/B Test When You Have Low Site Traffic

Last updated on October 25, 2016 by Ted Vrountas in A/B Split Testing

Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may never arrive. Mountains will not be climbed, races won, or lasting happiness achieved.” “…nor many A/B tests concluded,” we’d like to add. When split-testing, there’s never a “perfect” time to declare a winning variation.Read More >

Landing Page Contact Forms: How Many Form Fields Are Enough?

Last updated on October 24, 2016 by Stephanie Mialki in Conversion Rate Optimization

A landing page contact form is one of the most important items used to convert leads, and yet so many marketers fail at designing them correctly. Forms are often subject to the “Goldlilocks syndrome:” too long and you can intimidate prospects from filling it out, too short and you may end up with a bunchRead More >

How Explicit and Implicit Visual Cues Help Increase Conversions

Last updated on October 21, 2016 by Fahad Muhammad in Conversion Rate Optimization

Evidence suggests that when it comes to attention spans, you have a better chance of keeping my 10-month old engaged on a landing page than your visitors. Yep, you read that right. The average web users’ attention span is about 6-8 seconds, a 10-month-old’s attention span, on the other hand, is around 60-120 seconds. ThatRead More >

How MailChimp Uses Landing Pages to Grow Their Business

Last updated on October 20, 2016 by Ted Vrountas in Landing Page Examples

If you’re a marketer or a business owner, you’re likely familiar with the winking, cap-wearing monkey named Freddie: Freddie is the mascot of powerhouse email marketing software, MailChimp, whose creators founded the company as a side project in 2001. Fifteen years later, they’re the go-to email marketing software for 12 million people around the world,Read More >

How to Apply Brand Marketing Principles to Your Landing Pages

According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending. In fact, 34% of respondents claim they’re willing to spend more on a brand that is consistent in its messaging across channels, and 39% of people say they spend less on inconsistent ones. 63% of people sayRead More >

7 Ways to Increase Your Agency’s Value That Cost You Nothing

Last updated on October 25, 2016 by Ted Vrountas in Marketing Agency Tips

Diamond engagement rings might be the most impressive marketing creation of all time. Today, most of us assume they fetch an average of $6,000 apiece because of the rarity of the stones they feature. But, among gems, diamonds are actually the most common. So when a hopeful fiancé-to-be splurges on an engagement ring, what isRead More >

6 Social Media Trends That Will Impact Your Next Campaign

Last updated on October 18, 2016 by Taylen Peterson in Marketing Trends

I live for social media. When I see a new font being tested on Facebook I get goosebumps. When Twitter changed from “Favorites” and stars to “Likes” and hearts — I was giddy. My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure outRead More >

17 Marketing Software Apps Used by Today’s Top Marketers

Last updated on October 14, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Agency Tips

What separates best-in-class marketers from all others? Is it talent? Work ethic? Maybe creativity? We can speculate on all three, but we’re sure about at least one thing they do differently than the rest: Adopt technology. A report from the Aberdeen Group, titled “The State of Marketing Technology 2016: Controlling the Chaos,” reveals that popularRead More >

The Anatomy of Double Opt-In Forms That Increase Conversions

Last updated on October 14, 2016 by Fahad Muhammad in Conversion Rate Optimization

People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like completing forms. Big ones include: visitors want to safeguard their personal information as best as possible; because a long form is too much work; they’re an annoyance that stands in the way of what the visitor wants;Read More >

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

Last updated on October 12, 2016 by Alex Birkett in A/B Split Testing

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be wasting a ton of time and resources. Even with the increasing ubiquity of A/B testing, there are still many myths around the subject, some of which are quite common. To really derive valueRead More >

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