Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Webinars

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How Quora is Changing the Advertising Game

Learn how Quora is changing the advertising game for B2B marketers with high-quality peer-to-peer …

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The Advertiser's Guide to ABM: From Personalization to Targeting

Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting …

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Build Lightning Fast AMP Landing Pages in Instapage

Learn how to create faster, higher-converting mobile pages with AMP, built right in Instapage. …

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Video Library

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Build Fast Loading Mobile Landing Pages with AMP

Instapage has the only builder that allows you to create mobile-optimized landing pages using …

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Instablocks: You’ll Never Build Landing Pages the Same Way Again

Are you building landing pages one element at a time? Are you wasting time recreating duplicate …

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Instapage Seamlessly Integrates with Marketo Automation Software

Instapage, the most powerful landing page platform, now integrates with Marketo automation …

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Marketing Guides

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What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads …

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What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

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What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and …

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Marketing Dictionary

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Post-Click Optimization

Post-click optimization is the process of ensuring that the ad click results in a conversion or …

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Demographic Targeting

Demographic Targeting refers to targeting an advertising campaign toward an audience based on …

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Income Level Targeting

Income Level Targeting refers to targeting an advertising campaign toward an audience based on …

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Ebooks

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The Marketer's Guide to New Optimization Opportunities

Discover the crucial detail most marketers miss when optimizing the funnel and how to fix it with …

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Landing Page Buyer's Guide

Assess your needs, determine what features you require, and make the best decision for your team …

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The Ultimate Guide to Building a Persuasive Landing Page

Compelling CTAs to visual hierarchy and everything in between. Learn how to build your most …

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Podcast

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Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle …

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the …

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Tyson Quick, CEO and Founder of Instapage on The Future of Personalized Advertising

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong …

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Blog

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Tips from the Pros: How to Personalize Emails to Get Your Highest Results

It is a known fact that email marketing is the best channel when it comes to generating ROI. In …

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The Power of Market Segmentation & Why All Your Campaigns Need It

Before sophisticated marketing and advertising technologies existed, the “spray and …

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Make Your Paid Ads Perform Their Best with Google Responsive Search Ads

Google’s responsive search ads received a makeover that could revolutionize the …

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