Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Webinars

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AMP Myths Busted: An Exclusive Q&A with Google

Separate the facts from the fiction as our featured guest Google AMP engineer, Ali Ghassemi, …

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Marketo’s Top 4 Demand Generation Secrets 

Learn how you can increase your email open rates by 261% using Marketo’s secrets behind A/B …

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Chatbots: The Next Big Thing in Lead Generation

Learn how HubSpot generated more than 105k+ leads using their chatbot in the following webinar. …

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Video Library

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1:1 Ad-to-Page Personalization

Create unique post-click experiences for every ad and audience in minutes without a developer. …

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Post-Click Optimization: Everything from the Click to the Conversion

Post-click optimization (PCO) is a category of marketing technology that allows companies to …

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Build Fast Loading Mobile Landing Pages with AMP

Build mobile-optimized landing pages using Google’s AMP framework. Within the Instapage …

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Marketing Guides

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What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads …

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What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

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What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and …

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Marketing Dictionary

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Post-Click Optimization

Post-click optimization is the process of ensuring that the ad click results in a conversion or …

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Demographic Targeting

Demographic Targeting refers to targeting an advertising campaign toward an audience based on …

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Income Level Targeting

Income Level Targeting refers to targeting an advertising campaign toward an audience based on …

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Ebooks

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A Reference Guide for All Digital Advertising Formats

The most complete guide you will find for all digital advertising formats. Ad specs, targeting …

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The Marketer's Guide to New Optimization Opportunities

Discover the crucial detail most marketers miss when optimizing the funnel and how to fix it with …

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The Advertising Stack to Power Your $1M+ Ad Spend

Discover the 9 primary advertising software categories and the highest-rated platforms to power …

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Podcast

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Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle …

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the …

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Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home …

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Blog

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What Is AMP for Email & What Should You Know Before Trying It?

Years after Google aimed to speed the mobile web, the little blue lightning bolt has become a …

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Only From Instapage: Complete Facebook Ads Conversion, Cost & Attribution Analytics

Over 20% of the total U.S. digital ad spend in 2018 is estimated to have transacted through …

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The Instablocks™ Infographic Shows Digital Marketers the Smartest Way to Create & Scale Landing Pages

Before builders existed, digital marketers relied on developers to create a landing page. The …

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