Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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NetSearch Digital Marketing Amplifies PPC Campaign Performance with Instapage
NetSearch Digital Marketing Amplifies PPC Campaign Performance with Instapage

NetSearch Digital Marketing is a full-service digital marketing agency specializing in search…

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Lemonade Stand Scales Output Through Improved Efficiencies in AdWords Campaigns
Lemonade Stand Scales Output Through Improved Efficiencies in AdWords Campaigns

Lemonade Stand is a full-service digital marketing agency with offices in Riverside and San Diego,…

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Kingsway Real Estate Brokerage Sells Millions Using Instapage Landing Pages for Facebook Ads
Kingsway Real Estate Brokerage Sells Millions Using Instapage Landing Pages for Facebook Ads

Kingsway Real Estate Brokerage is the fastest growing residential, commercial and investment real…

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Webinars

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Collaborating to Scale your Advertising Personalization
Collaborating to Scale your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow…

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Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and…

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Digital Advertising Personalization & Message Matching
Digital Advertising Personalization & Message Matching

A well-crafted landing page is the shortest distance between your business and your prospects.…

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Video Library

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Marketing Guides

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What is Google AdWords?
What is Google AdWords?

Discover how Google AdWords works and leverage the paid marketing channel’s power to promote…

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What is Landing Page Optimization?
What is Landing Page Optimization?

Take a peek behind the landing page optimization curtain and find out why optimizing landing pages…

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What is Conversion Rate Optimization?
What is Conversion Rate Optimization?

Discover how conversion rate optimization practices can optimize your marketing funnel, helping…

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Marketing Dictionary

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Pinterest Advertising

Pinterest advertising is a pay-for-placement system that allows brands to reach the social…

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Above the Fold

“Above the fold” refers to the visible portion of a web page in a browser window that an internet…

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Anxiety

In digital marketing, anxiety refers to the uncomfortable feeling that prospects get when they’re…

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Podcast

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Patrick Holmes, Paid Marketing Manager at Instapage on Advertising to Advertisers
Patrick Holmes, Paid Marketing Manager at Instapage on Advertising to Advertisers

Pat Holmes is in charge of the paid media and digital advertising at Instapage. After joining…

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Nat Robinson, Head of Marketing at MileIQ on Mobile App Marketing
Nat Robinson, Head of Marketing at MileIQ on Mobile App Marketing

Nat Robinson is the Head of Marketing at MileIQ, a mobile that functions as an automatic mileage…

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Olof Mathé, CEO and Cofounder of Mixmax on Creating Rich Product Experiences
Olof Mathé, CEO and Cofounder of Mixmax on Creating Rich Product Experiences

Olof Mathé is the CEO and a co-founder of Mixmax, a company that is “bringing the…

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Blog

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Collaboration in the Workplace: 8 of the Best Ways to Improve Communication & Teamwork
Collaboration in the Workplace: 8 of the Best Ways to Improve Communication & Teamwork

If you sat down with business leaders from across the country and asked about the key to their…

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The Top 10 Client Questions Digital Marketing Agencies Should Know How to Answer
The Top 10 Client Questions Digital Marketing Agencies Should Know How to Answer

Finding the right client/agency fit can be a challenging process. It requires a good amount of…

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The Best Content Examples for Every Stage: Interest, Consideration, Purchase & Loyalty
The Best Content Examples for Every Stage: Interest, Consideration, Purchase & Loyalty

Chances are we’ll never meet you, speak to you, or even know what you look like. Still,…

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