Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages

RealtyShares is a real estate crowdfunding marketplace for individual and institutional investors. …

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Autopilot Exceeds Conversions Goals With Personalized Landing Pages
Autopilot Exceeds Conversions Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page …

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The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page
The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page

The San Francisco SPCA deploys a high-performing landing page that seamlessly ties to event campaign

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Webinars

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The Enterprise Solution That Will Lower Your Cost of Customer Acquisition
The Enterprise Solution That Will Lower Your Cost of Customer Acquisition

Webinar host Ander Frischer sits down with Instapage Product Manager, Brad Thompson to discuss the …

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Collaborating to Scale Your Advertising Personalization
Collaborating to Scale Your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow …

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Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and …

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Video Library

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The Advertising Conversion Cloud 
The Advertising Conversion Cloud 

An in-depth discussion about the enterprise-level services, customization, and security Instapage …

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Take a Look Inside the Improved Instapage Landing Page Builder
Take a Look Inside the Improved Instapage Landing Page Builder

Take a look with our Associate Product Manager, Kevin Yang, at the performance and experience …

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Landing Pages Proven to Skyrocket Advertising ROI
Landing Pages Proven to Skyrocket Advertising ROI

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and …

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Marketing Guides

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What is SEM?
What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

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What is PPC?
What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and …

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What is Remarketing?
What is Remarketing?

Remarketing allows you to reach out to visitors who have left your website without converting. …

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Marketing Dictionary

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Programmatic Advertising

Programmatic advertising refers to the process of buying and selling ad inventory with software …

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Mobile Advertising

Mobile advertising refers to the paid dissemination of marketing messages meant for consumption on …

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Display Advertising

Display advertising refers to the process of advertising a product or service through visuals like …

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Ebooks

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Stunning Landing Pages for Marketo in Minutes
Stunning Landing Pages for Marketo in Minutes

Frustrated by Marketo’s landing page tool? Learn how to create 100% customizable landing …

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Agencies: The AdWords Post-Click Optimization Guide
Agencies: The AdWords Post-Click Optimization Guide

The go-to resource for agencies looking to increase AdWords conversions for clients by optimizing …

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The AdWords Post-Click Optimization Guide
The AdWords Post-Click Optimization Guide

Turn more of your ad clicks into conversions and maximize your ROI with this guide on AdWords …

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Podcast

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the …

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Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as …

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Dale Sperling, CMO of Stash on The Role of Education with Acquisition
Dale Sperling, CMO of Stash on The Role of Education with Acquisition

Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with …

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Blog

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How to Use AdRoll to Create Better Performing Advertisements
How to Use AdRoll to Create Better Performing Advertisements

AdRoll is a performance marketing platform that has evolved over the last 10 years using the …

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In-Image Advertising 101: How to Use It to Promote Your Message
In-Image Advertising 101: How to Use It to Promote Your Message

As the digital marketing landscape evolves, it’s become evident that including images in …

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10 Credit Card Landing Page Examples That Show the Importance of Personalization
10 Credit Card Landing Page Examples That Show the Importance of Personalization

Credit cards can be found in about 70% of Americans’ wallets today. Since the U.S. Census …

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