Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages

RealtyShares is a real estate crowdfunding marketplace for individual and institutional investors. …

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Autopilot Exceeds Conversion Goals With Personalized Landing Pages
Autopilot Exceeds Conversion Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page …

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The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page
The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page

The San Francisco SPCA deploys a high-performing landing page that seamlessly ties to event campaign

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Webinars

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Scale Your Landing Page Campaigns with Instablocks™
Scale Your Landing Page Campaigns with Instablocks™

Learn how Instablocks™ is transforming how you build landing pages. With Instablocks you can …

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The $1 Million Advertising Stack
The $1 Million Advertising Stack

Not sure which technologies work best for each stage of the advertising funnel? Or looking to …

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The Enterprise Solution That Will Lower Your Cost of Customer Acquisition
The Enterprise Solution That Will Lower Your Cost of Customer Acquisition

Webinar host Ander Frischer sits down with Instapage Product Manager, Brad Thompson to discuss the …

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Video Library

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Instablocks: You’ll Never Build Landing Pages the Same Way Again
Instablocks: You’ll Never Build Landing Pages the Same Way Again

Are you building landing pages one element at a time? Are you wasting time recreating duplicate …

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Instapage Seamlessly Integrates with Marketo Automation Software
Instapage Seamlessly Integrates with Marketo Automation Software

Instapage, the most powerful landing page platform, now integrates with Marketo automation …

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The Latest Addition to the Instapage Integration Ecosystem: HubSpot
The Latest Addition to the Instapage Integration Ecosystem: HubSpot

Instapage has added inbound marketing and sales software HubSpot to its integrations ecosystem. …

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Marketing Guides

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What is Facebook Advertising?
What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads …

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What is SEM?
What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

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What is PPC?
What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and …

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Marketing Dictionary

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Demographic Targeting

Demographic Targeting refers to targeting an advertising campaign toward an audience based on …

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Income Level Targeting

Income Level Targeting refers to targeting an advertising campaign toward an audience based on …

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Customer Match

Customer Match is a targeting capability in Google AdWords which allows advertisers to reach their …

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Ebooks

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Stunning Landing Pages for Marketo in Minutes
Stunning Landing Pages for Marketo in Minutes

Frustrated by Marketo’s landing page tool? Learn how to create 100% customizable landing …

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Agencies: The AdWords Post-Click Optimization Guide
Agencies: The AdWords Post-Click Optimization Guide

The go-to resource for agencies looking to increase AdWords conversions for clients by optimizing …

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The AdWords Post-Click Optimization Guide
The AdWords Post-Click Optimization Guide

Turn more of your ad clicks into conversions and maximize your ROI with this guide on AdWords …

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Podcast

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the …

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Tyson Quick, CEO and Founder of Instapage on The Future of Personalized Advertising
Tyson Quick, CEO and Founder of Instapage on The Future of Personalized Advertising

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong …

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Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as …

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Blog

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How to Find, Add & Use Negative Keywords to Your Best Advantage
How to Find, Add & Use Negative Keywords to Your Best Advantage

Every PPC marketer knows that paid search campaigns can’t run effectively without a …

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Google Tag Manager Triggers: What Are They & When to Use Them for Better Conversion Tracking
Google Tag Manager Triggers: What Are They & When to Use Them for Better Conversion Tracking

As a digital marketer, the value you can provide is directly tied to your ability to track …

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The End of Facebook Partner Categories: What You Can Do Next
The End of Facebook Partner Categories: What You Can Do Next

It’s bad news if you’re an advertiser on Facebook. In a recent blog post, the social …

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