Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

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Case Studies

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Unitrends Increases Lead Count by 154% with AdWords Landing Pages
Unitrends Increases Lead Count by 154% with AdWords Landing Pages

Unitrends has been at the forefront of data backup and disaster recovery technology since the…

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NetSearch Digital Marketing Amplifies PPC Campaign Performance with Instapage
NetSearch Digital Marketing Amplifies PPC Campaign Performance with Instapage

NetSearch Digital Marketing is a full-service digital marketing agency specializing in search…

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Lemonade Stand Scales Output Through Improved Efficiencies in AdWords Campaigns
Lemonade Stand Scales Output Through Improved Efficiencies in AdWords Campaigns

Lemonade Stand is a full-service digital marketing agency with offices in Riverside and San Diego,…

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Webinars

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Collaborating to Scale Your Advertising Personalization
Collaborating to Scale Your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow…

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Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and…

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Digital Advertising Personalization & Message Matching
Digital Advertising Personalization & Message Matching

A well-crafted landing page is the shortest distance between your business and your prospects.…

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Video Library

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Marketing Guides

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What is Content Marketing?
What is Content Marketing?

Discover the potential content marketing campaigns possess to increase your business growth. Find…

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What is Event Marketing?
What is Event Marketing?

Discover how events can be used in your marketing strategy to build awareness and increase…

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What is Google AdWords?
What is Google AdWords?

Discover how Google AdWords works and leverage the paid marketing channel’s power to promote…

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Marketing Dictionary

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Pinterest Advertising

Pinterest advertising is a pay-for-placement system that allows brands to reach the social…

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Above the Fold

“Above the fold” refers to the visible portion of a web page in a browser window that an internet…

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Anxiety

In digital marketing, anxiety refers to the uncomfortable feeling that prospects get when they’re…

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Ebooks

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Instapage Publishing Checklist
Instapage Publishing Checklist

Use this checklist to avoid making technical errors when creating and publishing a page. Build…

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The Top 15 Landing Page Styles
The Top 15 Landing Page Styles

Conversion success ultimately hinges on your ability to persuade users to take action. Here are…

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35 Techniques to Triple Your Landing Page Conversions
35 Techniques to Triple Your Landing Page Conversions

From creating eye-catching landing page design, to crafting killer copy, everything you need to…

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Podcast

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Sean Zinsmiester, VP of Product Marketing at Infer on Creating Soulful Marketing with Data
Sean Zinsmiester, VP of Product Marketing at Infer on Creating Soulful Marketing with Data

Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform…

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Steven McKie, Head of Growth at Purse.io on Blockchain and Advertising
Steven McKie, Head of Growth at Purse.io on Blockchain and Advertising

Steven McKie is a cryptocurrency and blockchain enthusiast, evangelist, and expert, having…

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Nathan Barry, CEO of ConvertKit on Word of Mouth, Email, and Crowded Markets
Nathan Barry, CEO of ConvertKit on Word of Mouth, Email, and Crowded Markets

Nathan Barry is the CEO and Founder of ConvertKit, an email marketing solution built specifically…

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Blog

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Building a Better Builder: The Latest Instapage Product Update
Building a Better Builder: The Latest Instapage Product Update

Marketers who build landing pages have one goal: lead generation. That and to provide a great…

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Work Better Together: The Importance of Enterprise Collaboration Systems
Work Better Together: The Importance of Enterprise Collaboration Systems

Your copywriter is in San Diego, your developer is in Miami, and your graphic designer is in…

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How to Use Predictive Analytics in Your Marketing Strategy
How to Use Predictive Analytics in Your Marketing Strategy

According to Webopedia, “Predictive analytics is the practice of extracting information from…

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