Insights from industry experts

Insights from industry experts

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The Only Email Drip Campaign Guide You Need with Examples
Conversion Optimization

The Only Email Drip Campaign Guide You Need with Examples

Email drip campaigns (aka drip campaigns, drip marketing campaigns, automated email marketing campaigns) are a series of…

Introducing Instapage 3.5
Instapage Updates

Introducing Instapage 3.5

We’ve introduced new improvements that make it easier to build landing pages on Instapage. Together, these…

25 Best Landing Page Examples From Top Brands for Inspiration
Landing Page Examples

25 Best Landing Page Examples From Top Brands for Inspiration

When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve…

29 Banner Ads & Full Critiques to Help Optimize Your Ads
Advertising

29 Banner Ads & Full Critiques to Help Optimize Your Ads

One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…

Why Growth Marketing is Critical in 2023

Why Growth Marketing is Critical in 2023

Growth Marketing is now a top priority in many organizations–and for good reason. With limited budgets in 2023,…

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3 Steps to Better ROAS

3 Steps to Better ROAS

In today’s competitive ad market, reaching your target audience is anything but cheap. In 2023, it will be critical for…

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Why Optimizing Your Landing Pages Matters

Why Optimizing Your Landing Pages Matters

Determining whether something works or not in your marketing campaigns is easy: Test it! However, knowing exactly how…

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How to Build Better Landing Pages (Without a Developer)

How to Build Better Landing Pages (Without a Developer)

Landing pages are a vital component to your conversion and lead generation strategy. Fortunately, it’s possible to create…

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How You Can Save Money on Ad Campaigns With Instapage

How You Can Save Money on Ad Campaigns With Instapage

During tough times, you may have less to spend on digital advertising campaigns. But, you can still generate more…

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Instapage Layouts 4.0: Increasing Conversions Made Simple

Instapage Layouts 4.0: Increasing Conversions Made Simple

Check out the new Instapage conversion-optimized layouts that focus on industry and use cases. Plus, learn how the layouts…

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Instapage 3.0

Instapage 3.0

Instapage has a whole new look and feel. With a radically simplified UI design, you can work faster to maximize your…

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1:1 Ad-To-Page Personalization: The Evolution in Advertising

1:1 Ad-To-Page Personalization: The Evolution in Advertising

With the Instapage Personalization solution, marketers will, for the first time, be able to create, optimize and…

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CEO of Add3 on Google Ads, Ad Spend, and Personalization

CEO of Add3 on Google Ads, Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions…

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Rand Fishkin, on Ethics, Public Policy, and the Future of SEO

Rand Fishkin, on Ethics, Public Policy, and the Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the world’s most popular…

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CMO of Zillow Group on Understanding Your User Personas

CMO of Zillow Group on Understanding Your User Personas

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and…

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The Future of Personalized Advertising by Tyson Quick

The Future of Personalized Advertising by Tyson Quick

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong marketer who has dedicated his…

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Four Strategies for High-Performing Ad Campaigns

Four Strategies for High-Performing Ad Campaigns

Digital experiences that put the audience first deliver more conversions. Learn four game-changing strategies to refine…

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Build Better Campaigns with Conversion Storytelling

Build Better Campaigns with Conversion Storytelling

Learn to optimize your personalization efforts and create engaging experiences from ad to purchase.

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20 Strategies That Will Lower Your Google Advertising Costs

20 Strategies That Will Lower Your Google Advertising Costs

Google earns about $39 billion a year from paid search. Get more from your ad spend with these 20 creative ways to cut your…

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Six Ways to Recession-Proof Your Ad Campaigns

Six Ways to Recession-Proof Your Ad Campaigns

With an economic downturn on the horizon, ecommerce and DTC marketers need to ensure that their digital ad campaigns are…

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What is a Landing Page?

What is a Landing Page?

Learn the true definition of a landing page, and what most marketers get wrong about what kills their conversion rates.…

What is Facebook Advertising?

What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.

What is SEM?

What is SEM?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

What is PPC?

What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.

ATLANTIC RELOCATION SYSTEMS

ATLANTIC RELOCATION SYSTEMS

ABOUT ATLANTIC RELOCATION SYSTEMS Atlantic Relocation Systems (ARS) provides moving, shipping, and storage services for…

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Boll & Branch

Boll & Branch

ABOUT BOLL & BRANCH Boll & Branch is a direct-to-consumer luxury bedding and home goods company established in 2013…

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MAËLYS

MAËLYS

ABOUT ‌MAËLYS‌ In 2017, MAËLYS burst onto the scene as an online direct-to-consumer brand and quickly…

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Output

Output

ABOUT OUTPUT Output is a technology company that develops software and equipment for musicians, beatmakers, and other music…

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