Insights from industry experts
From landing page design to advertising strategy, we have all the tips, trends, and best practices you need to optimize your digital marketing
From landing page design to advertising strategy, we have all the tips, trends, and best practices you need to optimize your digital marketing
Energy is a rapidly evolving landscape, and for marketers in this industry, the challenges extend beyond those of…
Recently, the digital landscape has been shaken by the news of Google Optimize’s departure in 2023, marking the end…
For many financial services and technology consumers, the first step in choosing a service or product begins with an online…
It’s essential to leverage effective digital marketing strategies that capture their attention and drive them to your…
Is your marketing engine ready for the second half of 2023? As we approach Q3, it is crucial for marketers to identify and…
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It’s really happening–Google Optimize is going away. So what does this mean for your current testing workflows? Are testing…
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AI tools for marketing keep popping up with a range of uses–copywriting, A/B testing, image creation, and more. It can be…
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Houston, we have a Landing Page Problem: Google has automated much of paid search, but among the places left untouched are…
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During tough times, you may have less to spend on digital advertising campaigns. But, you can still generate more…
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Check out the new Instapage conversion-optimized layouts that focus on industry and use cases. Plus, learn how the layouts…
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Instapage has a whole new look and feel. With a radically simplified UI design, you can work faster to maximize your…
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With the Instapage Personalization solution, marketers will, for the first time, be able to create, optimize and…
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Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions…
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Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the world’s most popular…
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Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and…
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Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong marketer who has dedicated his…
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Advertisers are being asked to do more with less in 2023. One of the best ways to maximize your return on ad spend is to…
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With so many components on a landing page, it’s difficult to know what you should change to boost conversions. This…
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Crafting a high-performing landing page involves strategic planning and cross-functional team collaboration. It can be…
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In this Ebook, we’ve compiled the 23 best landing page designs from leading brands over the past 12 months. Learn what…
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Learn the true definition of a landing page, and what most marketers get wrong about what kills their conversion rates.…
Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.
Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.
Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.
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