Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

View all
Autopilot Exceeds Conversions Goals With Personalized Landing Pages
Autopilot Exceeds Conversions Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page …

Read more
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages

RealtyShares is a real estate crowdfunding marketplace for individual and institutional investors. …

Read more
The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page
The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page

The San Francisco SPCA deploys a high-performing landing page that seamlessly ties to event campaign

Watch more

Webinars

View all
The Enterprise Solution That Will Lower Your Cost of Customer Acquisition
The Enterprise Solution That Will Lower Your Cost of Customer Acquisition

Webinar host Ander Frischer sits down with Instapage Product Manager, Brad Thompson to discuss the …

Watch more
Collaborating to Scale Your Advertising Personalization
Collaborating to Scale Your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow …

Watch more
Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and …

Watch more

Video Library

View all
The Advertising Conversion Cloud 
The Advertising Conversion Cloud 

An in-depth discussion about the enterprise-level services, customization, and security Instapage …

Watch more
Take a Look Inside the Improved Instapage Landing Page Builder
Take a Look Inside the Improved Instapage Landing Page Builder

Take a look with our Associate Product Manager, Kevin Yang, at the performance and experience …

Watch more
Landing Pages Proven to Skyrocket Advertising ROI
Landing Pages Proven to Skyrocket Advertising ROI

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and …

Watch more

Marketing Guides

View all
What is Remarketing?
What is Remarketing?

Remarketing allows you to reach out to visitors who have left your website without converting. …

Read more
What is Content Marketing?
What is Content Marketing?

Discover the potential content marketing campaigns possess to increase your business’ brand …

Read more
What is Event Marketing?
What is Event Marketing?

Discover how events can be used in your marketing strategy to build awareness and increase …

Read more

Marketing Dictionary

View all
Audit Log

An audit log (or audit trail) is a detailed, chronological record of actions taken in a procedure …

Read more
Heatmap

In usability, a heatmap is a way of visualizing data that showcases how visitors interact with a …

Read more
Hotspot

A hotspot In the Instapage Collaboration Solution is a small circular icon that indicates a …

Read more

Ebooks

View all
Stunning Landing Pages for Marketo in Minutes
Stunning Landing Pages for Marketo in Minutes

Frustrated by Marketo’s landing page tool? Learn how to create 100% customizable landing …

Read more
Agencies: The AdWords Post-Click Optimization Guide
Agencies: The AdWords Post-Click Optimization Guide

The go-to resource for agencies looking to increase AdWords conversions for clients by optimizing …

Read more
The AdWords Post-Click Optimization Guide
The AdWords Post-Click Optimization Guide

Turn more of your ad clicks into conversions and maximize your ROI with this guide on AdWords …

Read more

Podcast

View all
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing

Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the …

Read more
Gina Gotthilf, VP of Growth and Marketing at Duolingo on the effect of Geography and Culture on Marketing
Gina Gotthilf, VP of Growth and Marketing at Duolingo on the effect of Geography and Culture on Marketing

Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in …

Read more
Lou Severine, CEO of NYIAX on Transparency in Programmatic Advertising
Lou Severine, CEO of NYIAX on Transparency in Programmatic Advertising

Lou Severine is an executive with over 20 years of experience in digital media and advertising …

Read more

Blog

View all
We Asked AdWords Experts: What are the Most Underrated AdWords Features?
We Asked AdWords Experts: What are the Most Underrated AdWords Features?

If you’ve ever spoken with an AdWords specialist from Google, you’ve likely heard them …

Read more
Advertising Personalization Level 2: The Success and Shortcomings of Demographic Targeting
Advertising Personalization Level 2: The Success and Shortcomings of Demographic Targeting

On one of your nights out at the local watering hole have you ever heard anyone ask for a …

Read more
How Instagram Ads Have Evolved to Make Advertising More Profitable
How Instagram Ads Have Evolved to Make Advertising More Profitable

In March 2017 Instagram passed the 1 million advertiser mark, and two weeks ago that number …

Read more