Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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Autopilot Exceeds Conversion Goals With Personalized Landing Pages
Autopilot Exceeds Conversion Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page …

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Verizon Digital Media Services Cuts Cost per Conversion in Half with Better Utilization of Ad Budget
Verizon Digital Media Services Cuts Cost per Conversion in Half with Better Utilization of Ad Budget

Verizon Digital Media Services (VDMS) is one of the largest, most reliable content delivery …

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RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages

RealtyShares is a real estate crowdfunding marketplace for individual and institutional investors. …

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Webinars

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Build Lightning Fast AMP Landing Pages in Instapage
Build Lightning Fast AMP Landing Pages in Instapage

Learn how to create faster, higher-converting mobile pages with AMP, built right in Instapage. …

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Optimize Your Ad Spend at Scale with Global Blocks
Optimize Your Ad Spend at Scale with Global Blocks

Discover a whole new way to scale and manage your landing pages. Quickly build and modify hundreds …

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Scale Your Landing Page Campaigns with Instablocks™
Scale Your Landing Page Campaigns with Instablocks™

Learn how Instablocks™ is transforming how you build landing pages. With Instablocks you can …

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Video Library

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Instablocks: You’ll Never Build Landing Pages the Same Way Again
Instablocks: You’ll Never Build Landing Pages the Same Way Again

Are you building landing pages one element at a time? Are you wasting time recreating duplicate …

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Instapage Seamlessly Integrates with Marketo Automation Software
Instapage Seamlessly Integrates with Marketo Automation Software

Instapage, the most powerful landing page platform, now integrates with Marketo automation …

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The Latest Addition to the Instapage Integration Ecosystem: HubSpot
The Latest Addition to the Instapage Integration Ecosystem: HubSpot

Instapage has added inbound marketing and sales software HubSpot to its integrations ecosystem. …

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Marketing Dictionary

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Post-Click Optimization

Post-click optimization is the process of ensuring that the ad click results in a conversion or …

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Demographic Targeting

Demographic Targeting refers to targeting an advertising campaign toward an audience based on …

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Income Level Targeting

Income Level Targeting refers to targeting an advertising campaign toward an audience based on …

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Ebooks

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Stunning Landing Pages for Marketo in Minutes
Stunning Landing Pages for Marketo in Minutes

Frustrated by Marketo’s landing page tool? Learn how to create 100% customizable landing …

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Agencies: The AdWords Post-Click Optimization Guide
Agencies: The AdWords Post-Click Optimization Guide

The go-to resource for agencies looking to increase AdWords conversions for clients by optimizing …

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The AdWords Post-Click Optimization Guide
The AdWords Post-Click Optimization Guide

Turn more of your ad clicks into conversions and maximize your ROI with this guide on AdWords …

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Podcast

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Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle …

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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the …

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Tyson Quick, CEO and Founder of Instapage on The Future of Personalized Advertising
Tyson Quick, CEO and Founder of Instapage on The Future of Personalized Advertising

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong …

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Blog

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30 Banner Ads & Full Critiques to Help You Optimize Your Own Ads
30 Banner Ads & Full Critiques to Help You Optimize Your Own Ads

The banner ad is the original. It’s the mainstay. Surviving every stage of the web since the …

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Global Blocks Demo: How to Update All Your Pages with One Click [Videos]
Global Blocks Demo: How to Update All Your Pages with One Click [Videos]

Earlier this year we announced Instablocks™ to the Instapage platform where marketers can …

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11 Proven Ways Your Boutique Agency Can Win Clients Over Larger Agencies
11 Proven Ways Your Boutique Agency Can Win Clients Over Larger Agencies

They say second place is the first loser, but in 1962, Avis begged to differ. With their “We …

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