Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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Kingsway Real Estate Brokerage Sells Millions Using Instapage Landing Pages for Facebook Ads
Kingsway Real Estate Brokerage Sells Millions Using Instapage Landing Pages for Facebook Ads

Kingsway Real Estate Brokerage is the fastest growing residential, commercial and investment real…

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RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages
RealtyShares Cuts Customer Acquisition Costs in Half with AdWords Landing Pages

RealtyShares is a real estate crowdfunding marketplace for individual and institutional investors.…

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Autopilot Exceeds Conversions Goals With Personalized Landing Pages
Autopilot Exceeds Conversions Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page…

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Webinars

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Collaborating to Scale your Advertising Personalization
Collaborating to Scale your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow…

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Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and…

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Digital Advertising Personalization & Message Matching
Digital Advertising Personalization & Message Matching

A well-crafted landing page is the shortest distance between your business and your prospects.…

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Video Library

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Marketing Guides

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What is Google AdWords?
What is Google AdWords?

Discover how Google AdWords works and leverage the paid marketing channel’s power to promote…

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What is Landing Page Optimization?
What is Landing Page Optimization?

Take a peek behind the landing page optimization curtain and find out why optimizing landing pages…

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What is Conversion Rate Optimization?
What is Conversion Rate Optimization?

Discover how conversion rate optimization practices can optimize your marketing funnel, helping…

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Marketing Dictionary

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Pinterest Advertising

Pinterest advertising is a pay-for-placement system that allows brands to reach the social…

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Above the Fold

“Above the fold” refers to the visible portion of a web page in a browser window that an internet…

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Anxiety

In digital marketing, anxiety refers to the uncomfortable feeling that prospects get when they’re…

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Podcast

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Kevin Miller, Director of Marketing at Spire on Marketing Wearable Technologies
Kevin Miller, Director of Marketing at Spire on Marketing Wearable Technologies

Kevin Miller is the Director of Marketing at Spire, a wearable technology for tracking stress and…

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Emil Lamprecht, CEO of Growth Mechanics on The Entrepreneurial Marketing Mindset
Emil Lamprecht, CEO of Growth Mechanics on The Entrepreneurial Marketing Mindset

Emil Lamprecht is CEO of Growth Mechanics, marketer behind the success of Europe’s #1 EdTech…

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Wade Foster, CEO of Zapier on Harvesting Existing Demand for Your Product
Wade Foster, CEO of Zapier on Harvesting Existing Demand for Your Product

Wade Foster is the CEO and a co-founder of Zapier, an app that has revolutionized thousands of…

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Blog

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Start Off on the Right Foot with These 7 Client Onboarding Best Practices
Start Off on the Right Foot with These 7 Client Onboarding Best Practices

After countless emails, phone calls, and meetings, you’ve landed your new client. The…

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Why Landing Page Social Proof Sells & How to Use It Effectively
Why Landing Page Social Proof Sells & How to Use It Effectively

According to a report from Nielsen, 70% of people will trust a review from someone they’ve…

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What is A/A Testing, and Why Should Marketers Care?
What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button…

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