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Insights from industry experts

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Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy
Marketing Personalization

Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy

From product development to marketing, the guiding light for your long-term strategy should be your “ideal…

How Your CSM Can Help You Achieve Your Marketing Goals
Conversion Optimization

How Your CSM Can Help You Achieve Your Marketing Goals

    When we begin working with new customers on the Convert Plan, we kick things off with a call to introduce…

14 Best Marketing Blogs to Stay Current in 2023
Conversion Optimization

14 Best Marketing Blogs to Stay Current in 2023

When conducting research for content creation — or just educating yourself on trends and best practices —…

The Power of Growth Marketing
Conversion Optimization

The Power of Growth Marketing

Growth marketing is more than just a buzzword – it’s a strategy that can truly transform your business. Whether…

How Marketers Should  be Leveraging AI

How Marketers Should be Leveraging AI

AI tools for marketing keep popping up with a range of uses–copywriting, A/B testing, image creation, and more. It can be…

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How to Optimize Landing Pages for Your Marketing Mix

How to Optimize Landing Pages for Your Marketing Mix

Marketers work across multiple promotional channels within their marketing campaigns to communicate their message or call…

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Why Growth Marketing is Critical in 2023

Why Growth Marketing is Critical in 2023

Growth Marketing is now a top priority in many organizations–and for good reason. With limited budgets in 2023,…

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3 Steps to Better ROAS

3 Steps to Better ROAS

In today’s competitive ad market, reaching your target audience is anything but cheap. In 2023, it will be critical for…

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How You Can Save Money on Ad Campaigns With Instapage

How You Can Save Money on Ad Campaigns With Instapage

During tough times, you may have less to spend on digital advertising campaigns. But, you can still generate more…

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Instapage Layouts 4.0: Increasing Conversions Made Simple

Instapage Layouts 4.0: Increasing Conversions Made Simple

Check out the new Instapage conversion-optimized layouts that focus on industry and use cases. Plus, learn how the layouts…

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Instapage 3.0

Instapage 3.0

Instapage has a whole new look and feel. With a radically simplified UI design, you can work faster to maximize your…

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1:1 Ad-To-Page Personalization: The Evolution in Advertising

1:1 Ad-To-Page Personalization: The Evolution in Advertising

With the Instapage Personalization solution, marketers will, for the first time, be able to create, optimize and…

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CEO of Add3 on Google Ads, Ad Spend, and Personalization

CEO of Add3 on Google Ads, Ad Spend, and Personalization

Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions…

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Rand Fishkin, on Ethics, Public Policy, and the Future of SEO

Rand Fishkin, on Ethics, Public Policy, and the Future of SEO

Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the world’s most popular…

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CMO of Zillow Group on Understanding Your User Personas

CMO of Zillow Group on Understanding Your User Personas

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and…

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The Future of Personalized Advertising by Tyson Quick

The Future of Personalized Advertising by Tyson Quick

Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong marketer who has dedicated his…

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Inspiration-worthy  landing page designs

Inspiration-worthy landing page designs

In this Ebook, we’ve compiled the 23 best landing page designs from leading brands over the past 12 months. Learn what…

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Use AI to your  marketing advantage

Use AI to your marketing advantage

2023 is the tipping point: The year that generative AI tools go mainstream. For marketers, this presents an unprecedented…

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Need-to-know landing page design trends

Need-to-know landing page design trends

High-performing digital advertising campaigns require top-notch design. Get inspired by this year’s most impactful design…

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Four Strategies for High-Performing Ad Campaigns

Four Strategies for High-Performing Ad Campaigns

It’s a fact–digital experiences that put the audience first yield better campaign results. In this guide, learn four…

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What is a Landing Page?

What is a Landing Page?

Learn the true definition of a landing page, and what most marketers get wrong about what kills their conversion rates.…

What is Facebook Advertising?

What is Facebook Advertising?

Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.

What is Search Engine Marketing (SEM)?

What is Search Engine Marketing (SEM)?

Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.

What is PPC?

What is PPC?

Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.

Evolve

Evolve

ABOUT EVOLVE Evolve is a hospitality company headquartered in Denver, CO. Since 2011, their mission has been to streamline…

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Eargo

Eargo

ABOUT EARGO Eargo is a direct-to-consumer medical device company dedicated to improving the quality of life of people with…

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Statwax

Statwax

ABOUT STATWAX Statwax is a full-service digital agency that specializes in student acquisition and enrollment for higher…

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eSALON‌

eSALON‌

eSalon‌ ‌is‌ ‌a‌ ‌beauty‌ ‌e-commerce‌ ‌brand‌ ‌headquartered‌ ‌in‌ ‌El‌ ‌Segundo,‌ ‌CA,‌ ‌providing‌ ‌hair‌ ‌coloring‌…

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