Marketing Resources

Marketing Resources to Help You Increase Conversions

The best landing page and conversion optimization resources on the planet.

Case Studies

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Autopilot Exceeds Conversions Goals With Personalized Landing Pages
Autopilot Exceeds Conversions Goals With Personalized Landing Pages

Autopilot refocused their landing page strategy and brought in best-in-breed landing page…

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The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page
The San Francisco SPCA Drives Impressive Event Attendance with High-Converting Landing Page

The San Francisco SPCA deploys a high-performing landing page that seamlessly ties to event campaign

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The Vita Companies Escalate Lead Generation Efforts and Client Engagement with Instapage
The Vita Companies Escalate Lead Generation Efforts and Client Engagement with Instapage

The Vita Companies revamp their online presence and increase conversions by deploying personalized…

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Webinars

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Collaborating to Scale your Advertising Personalization
Collaborating to Scale your Advertising Personalization

Discover how this collaboration solution can put an end to the time-consuming delays that slow…

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Lowering Your Cost of Customer Acquisition with Marketo and Instapage
Lowering Your Cost of Customer Acquisition with Marketo and Instapage

Discover how this addition to the Instapage ecosystem allows Marketo users to build, test, and…

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Digital Advertising Personalization & Message Matching
Digital Advertising Personalization & Message Matching

A well-crafted landing page is the shortest distance between your business and your prospects.…

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Video Library

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Marketing Guides

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What is Landing Page Optimization?
What is Landing Page Optimization?

Take a peek behind the landing page optimization curtain and find out why optimizing landing pages…

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What is Conversion Rate Optimization?
What is Conversion Rate Optimization?

Discover how conversion rate optimization practices can optimize your marketing funnel, helping…

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What is a Mobile App Landing Page?
What is a Mobile App Landing Page?

Discover how the smartphone evolved to what it is today, in light of the latest mobile marketing…

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Marketing Dictionary

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Pinterest Advertising

Pinterest advertising is a pay-for-placement system that allows brands to reach the social…

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Above the Fold

“Above the fold” refers to the visible portion of a web page in a browser window that an internet…

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Anxiety

In digital marketing, anxiety refers to the uncomfortable feeling that prospects get when they’re…

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Podcast

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JD Peterson, Chief Growth Officer at Culture Amp and Former CMO of Trello on Keeping Your Marketing (and Product) Simple
JD Peterson, Chief Growth Officer at Culture Amp and Former CMO of Trello on Keeping Your Marketing (and Product) Simple

JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in…

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Jaleh Rezaei, Head of Marketing at Gusto on Scaling Paid Acquisition
Jaleh Rezaei, Head of Marketing at Gusto on Scaling Paid Acquisition

Jaleh Razaei is the Head of Marketing at Gusto, formerly known as ZenPayroll, a company that helps…

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Garrett Moon, CEO and Founder of CoSchedule on Blue Ocean Strategy
Garrett Moon, CEO and Founder of CoSchedule on Blue Ocean Strategy

Garrett Moon is the founder and CEO of CoSchedule, a calendar SaaS product for marketing teams.…

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Blog

The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages
The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

I remember watching Mad Men for the first time and feeling excited to see the growth of the…

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Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes
Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a…

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4 Business Collaboration Trends That Are Changing the Way We Do Business
4 Business Collaboration Trends That Are Changing the Way We Do Business

Innovative business collaboration techniques can improve your company’s productivity by 20 to 30%.…

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