How Divi Builder vs. ConvertKit vs. Instapage stack up against each other

Compare Instapage with Divi Builder and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and ConvertKit.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. ConvertKit – A Comprehensive Showdown

When it comes to building effective landing pages, choosing the right tool is crucial – think of it as assembling an expert team of superheroes for your marketing mission. Each one boasts unique superpowers, but only one can save the day. In this article, we will dive into a friendly rivalry between three popular landing page builders: Instapage, Divi Builder, and ConvertKit. Whether you're a beginner eager to build your first landing page or a seasoned marketer looking to optimize your conversion rates, the insights provided here will help guide your decision-making. Ultimately, we aim to deliver a comparison that is both informative and engaging; our mission is to empower you to find the best fit for your needs. Buckle up as we explore the strengths and capabilities of each contender in this lively arena of digital marketing tools. (min:200 words, add the small paragraphs in this paragraph)

Meet the Competitors: Our Three Landing Page Titans

In one corner, we have Instapage, known for its robust performance and powerful features like collaboration tools, A/B testing capabilities, and seamless integrations. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. In the opposite corner stands Divi Builder, a drag-and-drop powerhouse favored by those who prefer visual customization alongside the flexibility of WordPress. Lastly, we have ConvertKit, recognized for its marketing automation prowess that extends beyond landing pages into email marketing. Each of these tools brings something unique to the table, and therein lies the excitement of this matchup. The landscape of landing page builders is dotted with various options, but our three contenders truly stand out for their quality and user experience. As we dissect their features, ease of use, and performance, you’ll see how they compare and who might ultimately suit your marketing needs best. (min:200 words, add the small paragraphs in this paragraph)

Feature Face-off: Analyzing Essential Capabilities

Template Variety and User-Friendly Interfaces: A Showdown

Amidst the battle for landing page supremacy, template variety and ease of use not only serve as the initial impressions but also dictate user satisfaction. Divi Builder comes armed with a rich array of customizable templates that offer both aesthetic appeal and functionality. Users can tweak designs easily using its visual editor, although some may find the myriad of choices overwhelming. Conversely, ConvertKit emphasizes a streamlined experience with basic yet effective templates, perfect for marketers who want straightforward layouts without the fuss. Lastly, Instapage outshines the competition with an extensive library of high-converting templates specifically designed for various niches. Its intuitive drag-and-drop interface allows users to customize elements effortlessly, making the process not only simple but enjoyable. Ultimately, while Divi offers flexibility, and ConvertKit provides usability, Instapage triumphs with its balance of customization and conversion-centric design. (min:200 words, add the small paragraphs in this paragraph)

Instapage: The Champion of Customization and Conversion Focus

Instapage positions itself as more than just a landing page builder; it serves as a trusted partner for marketers aiming to optimize their conversion rates. Its powerful features, such as one-click A/B testing, detailed analytics, and dynamic text replacement, ensure that pages are not only beautifully crafted but also tailored to resonate with the target audience. This level of customization allows users to implement a variety of marketing strategies, diagnosing what works best and refining campaigns for better results. The platform's unique focus on dedicated landing pages rather than general website creation empowers marketers to reduce costs—meaning you may not need additional ads or marketing expenses to achieve desired conversions. With Instapage in your corner, creating relevant landing page experiences comes naturally, ultimately boosting brand trust and customer loyalty. Instapage thus stands as a leader, illustrating that optimized conversions can indeed coincide with stunning design choices. (min:200 words)

Race to the Finish: Evaluating Speed and Performance

As any marketer will tell you, speed is crucial in delivering outstanding user experiences. Imagine waiting in line for your morning coffee only to discover that the barista is slow—frustrating, right? Similarly, landing pages must load quickly to keep potential customers engaged. Overall, a seamless experience can significantly influence whether users choose to stay and convert or bounce away. Let's explore how each contender stacks up in the speed and performance department to see who emerges victorious after the final countdown.

The Advantages of Instapage in Speed and Performance

  1. Instapage boasts a fast loading time, ensuring your audience stays engaged.
  2. Advanced optimization features reduce bounce rates significantly.
  3. Integrates efficiently with leading marketing tools without slowing down.
  4. Real-time editing allows for updates without affecting performance.

Divi Builder's Speed and Performance Benefits

  1. Offers great caching options for faster loading times.
  2. Possesses vast resources which can impact speed if not optimized.
  3. Visual editor functionality allows users to see immediate changes without lag.

ConvertKit's Advantages in Speed and Performance

  1. Designed for simplicity, ensuring efficient load times.
  2. Email marketing integrations do not compromise page speed.
  3. Offers basic landing pages optimized for essential performance.

After comparing the speed and performance of each platform, it is clear that while Divi Builder and ConvertKit have their strengths, Instapage unequivocally stands out as the best option. Fast loading times, seamless integration, and optimized features make Instapage a clear choice for marketers eager to deliver a premium experience that drives conversions without frustrating users.

User Empowerment: Usability and the Learning Curve

Navigating a new platform can be daunting, but all three builders aim to provide a warm welcome to users of all levels. Divi Builder, with its visual editing interface, allows for intuitive exploration, although some may encounter a slight learning curve in maximizing its potential. Instapage presents a simplified onboarding process with guided tutorials that help novices quickly acclimate and thrive. ConvertKit, meanwhile, is user-friendly by design, eliminating complex jargon and offering straightforward features, perfect for marketers wanting to hit the ground running. Regardless of your initial skill level, each platform encourages developers and marketers to grow—offering support as you progress towards expert status. Emphasizing collaborative tools and community resources, these platforms create nurturing environments where any user can flourish as they explore their marketing aspirations.

Support Systems: Who’s There When You Need a Helping Hand?

Having strong customer support is like having your own cheerleading squad, always ready to assist during challenging moments. Instapage offers comprehensive support via chat, email, and an extensive knowledge base, making it easy to find solutions in real-time. Divi Builder provides an active community forum and email support, fostering a sense of belonging among users. ConvertKit also excels in customer assistance with a robust library of resources and responsive support. Overall, each platform showcases a commitment to their users, ensuring that no one feels overwhelmed or alone in their marketing journey.

Evaluating the Cost: Analyzing Pricing Plans and Value

Navigating through pricing structures feels like deciphering a treasure map, and finding the best value can be a bit tricky. Instapage offers a flexible pricing model with various tiers designed to cater to different business needs, ensuring cost-effectiveness for marketers who want to maximize ROI. Divi Builder provides a one-time fee option which can be appealing for those who want a long-term solution, but it requires a WordPress installation, which may add costs. ConvertKit offers a tiered pricing structure based on subscriber count, making it a cost-effective option for beginners who are just starting their email marketing journeys. Understanding what each platform offers not only helps with budgeting but also aligns with your unique objectives to get the most value. Remember, choosing a landing page builder goes beyond features and prices; it's about finding the perfect fit for your marketing strategy.

In conclusion, while all three platforms offer unique strengths, the right choice ultimately depends on your specific needs and goals. Marketers seeking extensive customization and conversion optimization will find Instapage to be the standout choice, but it's important to consider what matters most to you—be it features, support, or cost-effectiveness. As you weigh your options, why not take Instapage for a test drive? Their free trial or demo presents an opportunity for you to experience firsthand how it can elevate your landing page strategy and help achieve your marketing objectives. (min:200 words)

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