How Divi Builder vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with Divi Builder and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. ClickFunnels – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel like assembling a superhero team for your marketing strategy. Each contender has its unique powers, but only one can save the day when it comes to boosting conversion rates and enhancing user experiences. Instapage, Divi Builder, and ClickFunnels bring distinct advantages to the table, and we're here to help you navigate these choices. Imagine each platform as a different hero, equipped with their special skills and tools to help marketers achieve their goals. Whether you desire meticulously crafted layouts or a user-friendly interface, this comparison will shed light on how these three platforms stand apart and which one might suit your needs best. As we explore features, ease of use, support, pricing, and performance, rest assured that we aim to provide a balanced perspective that empowers you to make informed decisions.
Meet the Competitors: A Quick Look at the Leading Platforms
In the left corner, we have Instapage, renowned for its focus on creating customized landing pages that significantly increase conversion rates. Instapage uses robust tools for A/B testing, analytics, and integrations to ensure users can craft landing pages that not only look great but also perform effectively. In the right corner, there's Divi Builder, an elegant solution for WordPress users that combines design flexibility with a very user-friendly drag-and-drop interface. Divi appeals to those who love having control over intricate designs without needing to code. And finally, we have ClickFunnels, a heavyweight champion in the sales funnel space, which goes beyond landing pages to create complete sales processes. ClickFunnels focuses on ease and functionality, allowing users to set up funnels quickly. Each of these platforms has carved out its niche, making this comparison essential for marketing professionals looking to maximize their landing page potential.
Round One – Sizing Up Features and Usability
Template Variety and User Experience: Who Comes Out on Top?
When it comes to features and template variety, each platform shines in its own right. Instapage offers a fantastic selection of high-converting templates optimized for various industries. The platform’s intuitive interface makes it easy to customize templates, ensuring you can match your brand identity perfectly. This background ensures that marketers can create relevant landing page experiences that increase brand trust and customer loyalty. Meanwhile, Divi Builder stands out with its extensive customization options, giving users endless possibilities in design layouts. Although it might take some time to master, the results can be visually stunning. On the other hand, ClickFunnels keeps things simple with a range of templates that are geared specifically toward funnel creation, making it super efficient for quick setups. However, its design capabilities may not provide as much freedom as the other platforms. In summary, if you seek unique designs that enhance conversions, Instapage holds a slight edge, while Divi captures those who value creative freedom, and ClickFunnels shines in ease of use.
Instapage: The Go-To Solution for Customization and Optimization
Instapage is not just another landing page builder; it positions itself as a vital ally in your marketing campaigns. With cutting-edge customization features, Instapage enables users to tailor every aspect of their landing page to align perfectly with their marketing goals. The platform offers powerful A/B testing tools that allow marketers to experiment with different page elements until they find the winning combination. Also, with sophisticated analytics, Instapage empowers marketers to make data-driven decisions that enhance their campaign effectiveness. These attributes collectively contribute to lowering costs while maximizing conversion rates. As users embrace the unique capabilities offered by Instapage, they discover their ability to create landing pages that consistently convert leads into customers, promoting brand loyalty in the process.
Round Two – Evaluating Speed and Overall Performance
Speed matters in the realm of digital marketing. A slow-loading landing page can lead to high bounce rates and missed conversion opportunities, just like waiting endlessly for a coffee can dampen your morning. In this round, we will delve into how each platform handles performance. From page load time to server responsiveness, these metrics significantly affect user experience. Every moment a visitor waits adds to the likelihood of them leaving your site, which makes performance a crucial consideration when selecting your landing page builder.
Instapage Advantages:
- Fast loading times optimized for conversions
- CDN support ensuring speed regardless of visitor location
- Responsive design for mobile and tablet accessibility
- Caching features to enhance page performance
Divi Builder Advantages:
- Optimized performance on WordPress hosting
- Lightweight code that improves loading speeds
- Global CSS control for consistent styling across pages
ClickFunnels Advantages:
- High-performance servers that handle traffic surges
- Integrated analytics for speed monitoring
- Quick page setup that minimizes loading delays
- Efficient funnel design for streamlined customer journeys
In summary, Instapage emerges as a frontrunner in speed and performance. While Divi Builder and ClickFunnels have strengths, Instapage's focus on optimizing load times and maintaining high performance establishes it as the best choice for marketers aiming to enhance user experience.
Round Three – Usability and Learning Adventures
Usability is key to ensuring users can fully harness the power of their chosen platform. Instapage approaches usability with a straightforward drag-and-drop editor that's beginner-friendly yet packed with features for seasoned marketers. This dual approach ensures that individuals of all skill levels can navigate the platform seamlessly. Conversely, Divi Builder may present a steeper learning curve as users immerse themselves in its vast customization options. Nonetheless, the payoff in design flexibility can be well worth the effort. ClickFunnels prides itself on a simplified user experience, focusing on guiding users through the creation of comprehensive sales funnels in a way that feels intuitive. Each platform embraces a supportive environment, allowing users to feel comfortable regardless of their starting point. Overall, whether you prefer rapid deployment or extensive design freedom, all three platforms provide pathways to mastering landing page creation.
Round Four – The Support Team: Who Has Your Back?
Picture customer support as your trusty sidekick, ready to assist whenever needed. Instapage offers extensive support, including live chat, email support, and a rich knowledge base filled with helpful articles and guides. This ensures users can find assistance quickly—essential for timely campaign launches. Similarly, Divi Builder provides customer support via forum-based assistance, email, and extensive documentation, although the response times might vary compared to dedicated live support. ClickFunnels doesn't hold back either, with a robust support system that includes robust educational resources, live chat, and extensive community forums for shared learning. Each platform strives to equip its users with the tools and support they need to succeed, making it easier for marketers to navigate challenges and optimize their landing page experiences.
Round Five – The Financial Breakdown: Pricing Structures
Pricing often plays a decisive role in a marketer's choice of a landing page builder. Instapage follows a subscription model that offers scalable pricing plans aimed at different business sizes while providing access to premium features that justify the investment. Divi Builder adopts a one-time payment option with lifetime access, which can be a more economical choice for users looking for long-term use. This flexibility allows users to weigh their immediate budget against future needs. ClickFunnels, while powerful, has a premium pricing structure focused on businesses requiring advanced sales funnel setups. As with all choices, understanding the investment needed for each platform can help users align their strategy with their budget and goals.
In conclusion, while all three platforms—Instapage, Divi Builder, and ClickFunnels—bring solid advantages to the table, choosing the right one truly depends on your unique needs and aspirations. Consider what matters most to you in a landing page builder. Are features and performance your priority? Or perhaps template flexibility and ease of use take precedence? Whichever you decide, remember that Instapage offers a free trial for those eager to experience its unmatched capabilities firsthand, reinforcing its value as a leader in the landing page arena.
