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Create 10s to 100s of personalized landing pages in minutes

Q: How do I create a new Collection?

Open Collections in the left-side menu. Click Create Collection , choose a published page (Custom Domain or Pagedemo), and give your Collection a name. If an experiment is running on that page, end it first—then you’ll be taken into the template editor to start adding placeholders.

Q: How do I publish, unpublish, or delete pages in a Collection?

Use the Manage Content table: Publish Updates to push changes for all pages at once, or select individual pages to publish. Use the three-dot menu next to any page to Unpublish or Delete just that version. To remove the entire Collection, click the three-dot menu in the main Collections view and choose Delete .

Use Collections to instantly generate, update, and manage unique landing pages at scale — without the maintenance headaches, process bottlenecks, or team overload.

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Create 10s to 100s of personalized landing pages in minutes

Create 10s to 100s of personalized landing pages in minutes sidebar

Built for marketers who want to personalize at scale, without the chaos

Generate personalized pages in seconds

Build tens to hundreds of unique landing pages using nothing but a custom template and a built-in, connected content table.

Maintenance made easy

Maintain all your pages from one place. Be in complete control and easily keep everything updated, consistent, and on track.

No manual edits needed

When paired with Fluid Grid Blocks, your layout auto-adjusts, making your pages look flawless on any device without any manual edits.

Bulk manage your pages

Publish, unpublish, and update pages in a click. Accelerate your workflow by managing pages all at once instead of one by one.

Built-in SEO for organic growth

Make your pages show up in search engines to capture long-tail keywords, target specific locations, and acquire more customers organically.

Generate personalized pages in seconds

Build tens to hundreds of unique landing pages using nothing but a custom template and a built-in, connected content table.

Maintenance made easy

Maintain all your pages from one place. Be in complete control and easily keep everything updated, consistent, and on track.

No manual edits needed

When paired with Fluid Grid Blocks, your layout auto-adjusts, making your pages look flawless on any device without any manual edits.

Bulk manage your pages

Publish, unpublish, and update pages in a click. Accelerate your workflow by managing pages all at once instead of one by one.

Built-in SEO for organic growth

Make your pages show up in search engines to capture long-tail keywords, target specific locations, and acquire more customers organically.

Launch personalized landing pages in three simple steps

Step 1

Turn any page into a Collection

Start with a live landing page and transform it into a Collection. This will become your base template, no need to rebuild from scratch.

Step 2

Add placeholders and your content

Use simple placeholders (like [[Headline]]) in your page. Then, drop all your content variations into a built-in, spreadsheet-style content table.

Step 3

Generate and manage pages instantly

Create dozens—or even hundreds—of landing pages from your content table. Preview, update, and publish all your pages in one place.

Step 1

Turn any page into a Collection

Start with a live landing page and transform it into a Collection. This will become your base template, no need to rebuild from scratch.

Step 2

Add placeholders and your content

Use simple placeholders (like [[Headline]]) in your page. Then, drop all your content variations into a built-in, spreadsheet-style content table.

Step 3

Generate and manage pages instantly

Create dozens—or even hundreds—of landing pages from your content table. Preview, update, and publish all your pages in one place.

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Build, Personalize, and Update at Scale with Collections

Collections let you multiply your best-performing landing pages into dozens—or even hundreds—of personalized variants in a single workspace. Instead of cloning pages one by one, you edit a master template inside the Landing Page Builder and push bulk updates to every page in the Collection with one click. It’s the fastest way for growth teams to deliver consistent brand experiences, launch localized campaigns, and keep content fresh—without spiraling design or developer hours.

Landing Page Personalization & Ad-to-Page Alignment

Personalization is no longer a nice-to-have; it’s the difference between a bounce and a conversion. Instapage combines landing page personalization and ad-to-page personalization so every visitor sees the exact message promised in your ad. Map each paid ad group to its matching page using AdMap, then swap headlines, offers, or location callouts at scale with the Personalization toolkit. The result? Lower CPC wastage, higher Quality Scores, and more revenue per visitor.

Features That Consistently Lift Conversion Rates

Collections work hand in hand with the rest of the Instapage stack:

AI Content auto-generates copy variations for rapid A/B tests, slashing creative cycles.
Conversion Optimization surfaces winning combinations of copy, imagery, and forms—one client saw a 27 % uplift in sign-ups after testing three headline variations across 120 localized pages.
Form Builder funnels new leads directly into automated email follow-ups, closing the loop between capture and nurture.
Team Collaboration keeps designers, copywriters, and compliance reviewers aligned with real-time comments and approvals, so pages go live faster and stay on-brand.

Step-by-Step: From Master Page to Personalized Campaign

Create your master page. Design once in the Landing Page Builder and add placeholders like [[City]] for dynamic fields.
Spin up a Collection. Convert the page into a Collection and generate individual URLs for each market, persona, or product line.
Bulk-edit content. Drop your variable data into the Manage Content table, then publish changes to every page simultaneously.
Align ads & pages. Use AdMap to link each paid ad group to its matching page, ensuring perfect message continuity.
Optimize & scale. Launch A/B tests with AI Content suggestions, track results in Conversion Optimization, iterate, and keep scaling.

Ready to create and personalize landing pages in bulk—without sacrificing speed or brand consistency? Start your free 14-day trial today and watch your conversion rates climb: instapage.com/plans

FAQs

What is a Collection in Instapage?

A Collection is a group of landing pages that all share a single, editable template. When you create a Collection, Instapage makes a copy of your original page as a template—so you can spin out multiple, personalized versions without altering the source page. Learn more »

Why should I use Collections?

Collections help you manage multiple page versions under one roof. Each page in a Collection has its own URL, making it perfect for localized campaigns or A/B variations that need a consistent structure. Keep your brand template intact while customizing headlines, images, or offers for different audiences.

How do I create a new Collection?

Open Collections in the left-side menu.
Click Create Collection, choose a published page (Custom Domain or Pagedemo), and give your Collection a name.
If an experiment is running on that page, end it first—then you’ll be taken into the template editor to start adding placeholders.

How do placeholders work within a Collection?

Placeholders are text snippets wrapped in double brackets (e.g., [[City]]) that you insert into headlines, paragraphs, buttons, etc. Once you save your template, placeholders become table columns in the Manage Content view—so you can bulk-fill or edit specific fields for each page version.

How do I publish, unpublish, or delete pages in a Collection?

Use the Manage Content table:

Publish Updates to push changes for all pages at once, or select individual pages to publish.
Use the three-dot menu next to any page to Unpublish or Delete just that version.
To remove the entire Collection, click the three-dot menu in the main Collections view and choose Delete.