How Freshmarketer vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Formstack – The Ultimate Landing Page Showdown
Imagine you're gearing up for a big game, much like assembling a dream team for a championship. When choosing a landing page builder, you're not just selecting a tool; you're picking a partner that will help you win over your audience and drive conversions. In this article, we’ll take a closer look at three formidable contenders in the world of landing page creation: Instapage, Freshmarketer, and Formstack. Each brings its unique strengths to the table, offering different features and capabilities that can either light up your marketing strategy or leave you wanting more. As we dive into this engaging comparison, you can expect clear insights combined with a dash of humor to make the reading experience enjoyable. With such a crucial decision ahead of you, let's get to know these platforms better, and find out which one truly reigns supreme.
Meet the Competitors: A Trio of Titans in Landing Pages
In this corner, we have Instapage, known for its cutting-edge design and user-friendly features that make landing page creation a breeze. It’s a fantastic choice for marketers aiming to enhance conversions without breaking the bank. Next up is Freshmarketer, a platform that combines landing page creation with marketing automation, appealing to those who desire an all-in-one solution. Finally, we have Formstack, which prides itself on its powerful form-building capabilities and flexible integrations. Each of these platforms has established its own niche in the crowded marketplace of landing page builders. However, they are not mere competitors; they are friendly adversaries, each boasting loyal users who swear by their preferred tool. As we enter the arena of comparison, keep in mind that your choice will hinge on your specific needs and marketing objectives.
Round One - Feature Comparison: Who Provides the Best Tools?
Template Diversity and User Experience: A Quick Dive
When it comes to the variety and quality of templates, all three platforms offer a collection that caters to different industries and marketing campaigns. Freshmarketer provides a decent array of templates, but they often lean towards the simple side, lacking the customizability that many marketers desire. In contrast, Formstack offers versatile templates but might require a substantial amount of tweaking to meet specific aesthetic goals. Meanwhile, Instapage shines with its extensive library of high-converting templates designed with conversion optimization in mind. Users can quickly edit and customize these templates to match their brand's voice and visual identity. Instapage also distinguishes itself with its impressive drag-and-drop editor, making it a breeze for users of all levels to create beautiful landing pages without needing to understand complex coding. Overall, while each platform brings something to the table, if you prioritize customization and ease of use, Instapage clearly has the upper hand.
Instapage: A Game-Changer for Customization and Success
Instapage sets itself apart by offering unmatched customization options that allow marketers to create unique landing pages tailored to their specific needs. The platform's intuitive drag-and-drop builder makes it effortless to design pages that not only look stunning but also facilitate increased conversions. With features like A/B testing, heatmaps, and detailed analytics, Instapage truly positions itself as a partner in your marketing efforts rather than just another tool in your arsenal. Marketers can use these insights to continuously refine their landing pages, ensuring that they are optimizing performance and driving success. By delivering relevant landing page experiences, Instapage enhances brand trust and fosters customer loyalty. This results in higher conversion rates, making it a must-have for marketers aiming to grow their businesses while keeping costs in check.
Round Two - Speed and Performance: The Race to Load
Consider how vital speed is for user experience: slow-loading pages can lead to lost visitors, much like a long wait at your favorite coffee shop might make you reconsider your order. When assessing speed and performance for landing page builders, it's crucial to measure how quickly each platform can serve content and how efficiently they manage heavy traffic. A platform with swift loading times can spell the difference between a customer converting or bouncing off to a competitor's site. Most users expect a seamless experience. Let's see how our contenders stack up.
Instapage's Advantages in Speed
- Highly optimized servers for rapid page loading.
- CDN support that ensures fast delivery across various locations.
- Minimal loading time even with dynamic content.
- Regular updates that enhance overall performance.
The Speed Benefits of Freshmarketer
- Solid performance for average user traffic.
- Optimized loading times on basic templates.
- Integrated caching to help accelerate page loads.
Formstack's Speed Features
- Efficient server management that aids in quick loading.
- Decent performance under standard usage dips.
- A focus on streamlined form-heavy pages.
In conclusion, while all three platforms deliver commendable loading speeds, Instapage clearly emerges as the frontrunner. Its dedication to optimizing speed allows users to provide their audience with an exceptional experience, ultimately boosting conversion rates and customer retention.
Round Three - User Experience: Welcoming Newcomers and Aiding Veterans
Navigating a new platform can seem daunting, but each of our competitors works hard to create an inviting learning environment. Freshmarketer establishes its approach through a simple interface and guided onboarding, making it accessible for beginners who are just stepping into the world of landing pages. On the flip side, Formstack provides extensive documentation and tutorials, helping users understand its multifaceted features. Instapage, however, takes the cake with its combination of an easy-to-use interface and rich resources. Beyond straightforward design capabilities, it offers comprehensive training materials, webinars, and a dedicated support team that ensures users can confidently tackle their landing page projects. Whether you’re just starting or looking to refine your skills, each platform has support, but Instapage stands out for its commitment to helping users flourish.
Round Four - Customer Support: The Safety Net
Customer support can often feel like a lifeline in the midst of technical challenges. Each platform personifies its support team as vital allies, eager to help users navigate the intricacies of landing page creation. Instapage offers robust support through live chat, email, and a comprehensive knowledge base that is available around the clock. Freshmarketer also provides decent support channels, including live chat and forums, but it sometimes lacks the immediate assistance that Instapage delivers. Formstack, while offering similar options, leans heavily on documentation and FAQ sections, which can sometimes leave users in search of faster resolutions. Overall, Instapage's dedication to delivering timely and effective support ensures that users can build and optimize their landing pages with confidence.
Round Five - Pricing Plans: Finding Your Fit
When it comes to pricing, all three platforms have various plans to cater to differing needs, but transparency is key. Instapage operates on a subscription model with tiered pricing based on features, catering to small businesses and enterprise-level needs alike. On the other hand, Freshmarketer provides a free tier with limited features, enticing users to explore its full offerings before upgrading. Formstack also features flexible pricing plans that make it attractive for organizations looking to invest in form-heavy solutions without the need for extensive page design experience. Ultimately, while each platform has its strengths, the best value will depend on the user's unique requirements and business model.
As we close this detailed comparison, remember that the right choice for a landing page builder will hinge on your priorities and goals. Whether you're swayed by extensive features, superior customer support, or attractive pricing, consider what matters most to you. With Instapage as a powerful option that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, you can't go wrong by taking it for a spin with a free trial or demo. Happy landing page building!
