How Strikingly vs. GrooveFunnels vs. Instapage stack up against each other
Compare Instapage with Strikingly and GrooveFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. GrooveFunnels – Who's the Best Choice for Marketers?
Selecting the right landing page builder can feel like assembling an all-star team for your marketing strategy. Just as you wouldn’t pick the first superhero you saw, you want to evaluate your options carefully. In the world of digital marketing, the right tool can empower your campaigns, boost conversions, and help you craft impactful brand experiences. Instapage, Strikingly, and GrooveFunnels are three strong contenders that bring unique strengths to the table. In this comparison, we’ll dive deep into what each platform offers, ensuring you understand which tool aligns best with your goals. Our focus is on helping marketers achieve lower costs, greater conversions, and meaningful landing page experiences that enhance brand trust and foster customer loyalty. Let’s get started!
Meet the Contenders: A Brief Overview
In one corner, we have Instapage: a platform renowned for its robust customization options and conversion optimization features that assist marketers in creating relevant landing pages. It empowers users to deliver tailored experiences that resonate with visitors, ultimately improving conversion rates. In the opposite corner, Strikingly shines with its simplicity and ability to construct one-page websites quickly, making it perfect for users who prefer a straightforward and efficient approach. Finally, GrooveFunnels enters the ring with its all-in-one marketing platform, offering not just landing page creation but a suite of tools designed for comprehensive digital marketing. Each platform has its unique flair and strengths, leading to a competitive space where marketers must navigate wisely.
Feature Showdown - Assessing What Each Platform Offers
Template Diversity and User Experience
When it comes to feature sets, template variety and ease of use are crucial. Strikingly provides a select range of well-designed templates geared towards creating visually appealing one-page sites. However, while its templates are user-friendly, the limited customization options can be a drawback for those looking to stand out. GrooveFunnels boasts a rich library of templates and a more robust selection of tools to help marketers deploy their online presence. Yet, its interface can sometimes overwhelm new users with its extensive functionality. By contrast, Instapage stands out with its extensive template offerings and advanced customization options that cater to marketers serious about conversion. Users can create sophisticated landing pages with ease, making it a go-to choice for anyone focused on optimizing their marketing strategies.
Instapage: The Go-To Partner for Tailored Solutions
Instapage not only leads in the realm of customization but positions itself as a strategic partner for marketers looking to enhance their conversion rates. Its powerful features, like A/B testing, drag-and-drop editing, and detailed analytics, make it a formidable choice. Marketers can experiment and refine landing pages to meet specific audience needs, ensuring relevant user experiences. Instapage also showcases best-in-class collaboration tools, allowing team members to work together efficiently and streamline the conversion process. Notably, Instapage empowers marketers to reduce costs while boosting conversions, delivering significant returns on investment through crafted landing page experiences that enhance brand trust and loyalty.
Speed and Performance - The Importance of Quick Loading Times
Just as a slow-loading website can diminish a visitor's experience akin to waiting too long for your favorite coffee, speed and performance are paramount. A landing page that loads quickly can retain visitors, while delays often lead to increased bounce rates and lost conversions. All three platforms offer competitive loading speeds, but users may notice unique distinctions in performance based on templates and features.
Let’s Shine a Light on Instapage’s Advantages:
- Instapage’s cloud infrastructure ensures fast loading times across all templates
- Advanced caching systems that enhance performance during high traffic periods
- Optimization tools that allow for quick edits without affecting speed
- Highly responsive templates that maintain performance across devices
Exploring the Speed Benefits of Strikingly:
- Simplified hosting solutions lead to faster load times for one-page websites
- Lightweight design of templates ensures efficient performance
- Integrated content management helps streamline elements for optimal speed
GrooveFunnels Performance Perks:
- Offers superior speed when using its built-in features and templates
- CDN (Content Delivery Network) integration that enhances global accessibility
- Optimized for performance with drag-and-drop features that don’t compromise speed
- Fast loading with comprehensive tools that won't bog down page performance
In reviewing the speed and performance of each landing page builder, it becomes clear that Instapage holds the edge, particularly for marketers seeking high customization paired with optimal load times. Robust caching systems, responsive designs, and the ability to edit without risking speed make it the best choice for those serious about both experience and conversion.
Usability and Learning Curve - Welcoming Newcomers and Experts Alike
Navigating a new platform can be daunting, yet the right choice can pave the way for marketing excellence. Each of our contenders boasts user-friendly designs, but their approaches differ. Strikingly is incredibly straightforward and perfect for beginners; even those brand new to website building can quickly create an impressive site. GrooveFunnels, with its comprehensive suite, may require a bit more time to master, but seasoned marketers will appreciate the depth it offers. Instapage strikes a balance, presenting an intuitive interface that welcomes newcomers while providing advanced features that expand with user skill levels. The transition from novice to experienced user is seamless, ensuring you’re empowered at every stage.
Support Systems - Who’s Got Your Back?
Picture customer support as loyal sidekicks ready to support you when challenges arise. Strikingly provides solid email support along with an active community for troubleshooting, making the platform accessible. GrooveFunnels offers a full range of support options, from live chat to extensive online resources, ensuring users can find assistance whenever needed. Instapage excels here with live chat, comprehensive documentation, and an engaging community forum where users can learn and share insights. No matter which platform you choose, rest assured that each provides varying levels of support to guide your marketing efforts.
Pricing Plans - Finding the Best Value
Each platform offers various pricing structures, with Instapage providing flexible pricing options based on features and usage needs. Strikingly has a competitive pricing model perfect for beginners and small projects, while GrooveFunnels has a more comprehensive model designed for users seeking an all-in-one solution. Understanding which platform aligns with your budget and goals is key, as each has distinct offerings that cater to different types of users.
To wrap things up, while all three platforms have unique strengths that cater to different audiences, your right choice hinges on your specific needs. Whether you prioritize support, speed, or custom functionality, it’s crucial to evaluate each option thoroughly. Instapage emerges as a robust solution for marketers who wish to harness its unique advantages; we recommend trying it out with a free trial or demo. Your ultimate goal is to find a landing page builder that enhances brand trust, fosters customer loyalty, and elevates your conversion rates.
