How Strikingly vs. GoDaddy Website Builder vs. Instapage stack up against each other
Compare Instapage with Strikingly and GoDaddy Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. GoDaddy Website Builder – Who Takes the Crown?
Choosing the right landing page builder is akin to selecting your favorite ice cream flavor—each option has its unique appeal, but the ultimate choice depends on personal preference and needs. Whether you're a marketer looking to convert visitors into leads or a business owner hoping to boost online sales, understanding the strengths and weaknesses of Instapage, Strikingly, and GoDaddy Website Builder is crucial. This comparison aims to not only inform you about these platforms but also tease out what makes Instapage a favorite for marketers aiming to optimize their campaigns. By the end of this article, you’ll have the insights needed to pick the perfect builder that aligns with your goals. It's not just about building a landing page; it's about delivering effective and relevant experiences that amplify brand credibility and customer loyalty while increasing those all-important conversion rates. So, grab a scoop of your favorite flavor and let's dig in!
Introducing the Contenders
In the world of landing page builders, three platforms have claimed their spots in the spotlight: Instapage, Strikingly, and GoDaddy Website Builder. Each comes with its own flair and features aimed at different types of users. Instapage targets marketers and businesses that crave customization and optimization capabilities to drive conversions. Think of it as a specialized tool designed for those who want full control over their landing page designs and performance metrics. On the other hand, Strikingly markets itself as the go-to option for individuals or small businesses wanting an effortless way to create one-page websites or landing pages. It’s user-friendly and perfect for people who may not have extensive design skills. Finally, we have GoDaddy Website Builder, a popular all-in-one solution known for its hosting services that come bundled with website building features. Each contender has its strengths, but only one can truly stand out in terms of value, functionality, and user satisfaction. By exploring their capabilities, we hope to shed light on which platform truly reigns supreme.
Round 1 - Features Galore: A Closer Look
Template Variety and Usability Comparison
When exploring landing page builders, the variety of templates and ease of use are critical factors in a user's experience. Instapage shines in this area, presenting an extensive library of customizable templates designed for various industries. Whether you’re in e-commerce, education, or digital marketing, Instapage offers templates that can be tailored to fit your branding, followed by a user-friendly interface that encourages experimentation without overwhelming the user. On the flip side, Strikingly excels with its single-page layouts, appealing primarily to those who want a minimalist approach. Its pre-designed templates are straightforward, but they may feel limiting to users who are more design-minded. GoDaddy Website Builder offers a balanced take; while it boasts a good number of templates catered to different niches, the templates often feel generic compared to what Instapage provides. All three platforms aim to simplify the web-building process, but it's crucial for the users to align their preferences and needs with these offerings.
Instapage: Tailored for Success
Instapage doesn't merely promise quality; it embodies an arsenal of unmatched tools designed for customization and conversion optimization. This platform is engineered to empower marketers, allowing them to reduce costs while managing their landing pages effectively. The suite of features that Instapage offers, such as A/B testing, heatmaps, and advanced analytics, enables users to understand their audience better and to track their performance meticulously. Marketers no longer have to rely on guesswork; they can deliver tailored landing page experiences that increase brand trust and customer loyalty. Its intuitive drag-and-drop editor ensures that even non-coders can create stunning landing pages that convert. Simply put, Instapage is not just another landing page creator; it’s a partner in success, focusing on what matters most—maximizing conversion rates and ROI.
Round 2 - Speed and Efficiency Showdown
Website speed is often an overlooked aspect of user experience, but it can be as crucial as the design itself. Picture this: you’re craving a cup of coffee, but if you have to wait in line for what feels like an eternity, your enthusiasm can wane. The same applies to web pages—users will depart if they experience laggy loading times. All three contenders aim to deliver speedy performance, but each does so differently. While Instapage focuses on optimizing loading times for conversion-driven pages, ensuring faster user experiences, Strikingly prioritizes simplicity in its one-page layouts, reducing loading times inherently. GoDaddy Website Builder, with its integrated hosting, also claims fast speeds but can occasionally lag when high traffic volumes occur. Understanding how each platform handles speed can significantly affect users' decisions. Thus, let’s delve deeper into the advantages of each in this arena.
Instapage Advantages:
- Optimized for high-speed loading to improve user retention and conversions
- Fast A/B testing capabilities to efficiently gauge effective variations
- Integrated analytics to monitor performance in real-time
- Lightweight design options focused on maximizing load efficiency
Strikingly Advantages:
- Simplicity in design allows for rapid loading due to minimal content
- Focused on one-page designs which naturally reduce complexity
- Optimized mobile-first templates that load quickly on smartphones
GoDaddy Website Builder Advantages:
- Bundled hosting offering fast site performance
- Integrated tools aimed at improving loading speeds
- Undergoes regular updates to ensure optimal speed
In conclusion, all three platforms boast commendable speed and efficiency, but Instapage is particularly favored for its focused approach towards maximizing conversion rates through speed optimization. A fast-loading page can transform casual visitors into loyal customers, a critical advantage that elevates Instapage’s standing above the others.
Round 3 - User Friendliness and Learning Curve
When it comes to usability, all three platforms cater to a diverse audience, from novices to seasoned website builders. Instapage offers an intuitive interface that welcomes newcomers while providing enough depth for seasoned pros to explore advanced features. It incorporates tooltips and tutorials that help users understand each feature right from the start. Strikingly, with its simple one-page architecture, is particularly inviting to beginners who may find other platforms overwhelming. Its setup process is streamlined, which significantly reduces the learning curve associated with building a website. Meanwhile, GoDaddy Website Builder, known for its all-in-one package, balances simplicity and functionality—although its vast array of options can sometimes be a bit daunting for new users. However, support resources are plentiful. Ultimately, each platform has its user-friendly aspects; the right choice will often depend on the user's prior experience and specific requirements.
Round 4 - Customer Support Squad Analysis
Customer support may often feel like the unsung hero in the realm of website building, quietly ready to swoop in when trouble arises. Instapage offers a robust support system including live chat, email support, and a wealth of resources such as an extensive knowledge base and community forums. This means users can always find help quickly. Strikingly follows closely behind with dedicated customer support through live chat and email, yet lacks the same depth of self-service options as Instapage. GoDaddy Website Builder provides 24/7 support via chat, phone, and extensive online resources, which is helpful for a diverse range of users. Yet, the personalized feel may not be as strong as that of Instapage’s offerings. Each platform delivers quality support, but if personalized assistance and comprehensive resources matter most to you, Instapage steals the spotlight.
Round 5 - Navigating Pricing and Plans
The pricing structures of these platforms come with varying plans, tailored to meet different needs. Instapage operates on a subscription model that can seem relatively high compared to its competitors, but the value it brings through features like A/B testing, analytics, and customization options can often justify the cost, especially for marketers aiming for high conversion rates. Strikingly offers a free plan, which is a generous option for those needing basic functionality while its paid plans are competitively priced. GoDaddy Website Builder bundles pricing with hosting services, making it appealing for users wanting an all-in-one package. By evaluating pricing with an eye toward long-term goals, one can identify which platform provides the best overall value. Despite the initial investment, when considering tools like those offered by Instapage that empower marketers to create tailored experiences that boost trust and conversion rates, the potential return is hard to ignore. In the end, being mindful of individual needs and long-term targets will direct users to their ideal platform.
In summary, while all three website builders have their distinct strengths, the ultimate choice is about aligning specific needs with platform features. If features, support, and flexibility in pricing are central to what you're seeking, Instapage comes highly recommended for its industry-specific capabilities and user-focused design. Don’t forget that exploring options through free trials can provide valuable insights into which platform best fits your vision and ambitions. So, take the time to explore Instapage’s offerings and see the difference it can make for your marketing success!