How Strikingly vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Strikingly and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Freshmarketer – Which Landing Page Builder is Right for You?
Selecting the perfect landing page builder can be likened to assembling your favorite breakfast bowl - each ingredient matters! Just as you choose fruits, grains, and nuts to create the ideal mix, choosing the right landing page tool demands careful thought about your marketing strategy. This guide will help you navigate the vibrant world of Instapage, Strikingly, and Freshmarketer, three strong competitors in the landing page realm. Whether you're a seasoned marketer or just starting, understanding what each tool offers can be as rewarding as finding the perfect granola. We'll break down their strengths, weaknesses, and unique features so you can make an informed choice and boost your conversions and brand trust. So grab your favorite breakfast bowl as we explore the deliciously competitive landscape of landing page builders!
Meet the Rivals: Instapage, Strikingly, and Freshmarketer
In the digital arena, where every click counts, we have three fierce competitors vying for the spotlight: Instapage, Strikingly, and Freshmarketer. Each of these platforms promotes its unique qualities that cater to different marketing needs. Instapage is celebrated for its advanced customization options and conversion optimization tools, making it a favorite for marketers aiming to create high-converting landing pages. Strikingly makes its mark by simplifying the website-building experience, allowing users to set up functional single-page sites quickly. On the other hand, Freshmarketer offers a suite of marketing tools beyond just landing pages, focusing on a more integrated approach that includes automation and customer engagement strategies. Together, these platforms create a vibrant competition that can cater to a range of marketing goals!
Feature Showdown: What Do They Bring to the Table?
Template Offerings and User Experience
When it comes to building landing pages, template variety and user interface are crucial. Strikingly boasts a limited but sleek selection of templates designed for fast setups, ideal for users seeking quick launches without extensive customization. However, this limit can be a downside for those desiring more personalized designs. Freshmarketer offers a moderate selection of templates that serve various purposes but often requires users to employ other tools for in-depth customization. Finally, Instapage shines here with its extensive library of customizable templates that cater to various industries and marketing objectives. Marketers can modify every aspect of their landing pages, aligning with their brand while enhancing user engagement from the very first click. This flexibility positions Instapage as a powerful ally for those looking to fine-tune their marketing strategies effectively.
Instapage: A Partner in Conversion Success
Instapage stands out as more than just a landing page builder; it's a robust tool for marketers aiming to maximize their ROI. With unparalleled customization capabilities and a strong focus on conversion rate optimization, Instapage allows marketers to craft experiences tailored to their audience's needs. This platform empowers users through features such as A/B testing, heat maps, and an intuitive drag-and-drop editor, ensuring that each element is strategically placed to convert visitors. By delivering relevant landing page experiences, Instapage helps build brand trust and customer loyalty while effectively lowering marketing costs. In a fast-paced digital world, Instapage empowers users to create high-performance landing pages that drive results beyond mere click-through rates.
Speed and Performance: The Race is On
Imagine being in line at your favorite café, eagerly waiting for your coffee, only to be delayed by a slow barista. This scenario mirrors the frustration users feel when landing pages take too long to load. Speed is a critical aspect of user experience, and slow loading times can deter visitors in the blink of an eye. Instapage edges out the competition by ensuring fast load times, which are essential for maintaining user engagement and maximizing conversions. This section will delve into how each platform performs in speed, showcasing their capabilities in delivering seamless user experiences that keep your audience coming back for more.
Benefits of Using Instapage for Speed
- Guaranteed page load times averaging under 2 seconds.
- Built-in AMP support for mobile optimization.
- Automatic optimization for images and assets.
- CDN (Content Delivery Network) integration for faster data delivery.
Strikingly's Speed Perks
- Quick setup for single-page sites ensures faster initial load times.
- Server optimizations designed for low-bandwidth devices.
- Lightweight design templates that load quickly.
Freshmarketer’s Speed Advantages
- Deployment of performance-enhancing policies for landing pages.
- Integration capabilities with fast-loading third-party tools.
- Caching strategies that help pages load faster for repeat visitors.
In the race for speed and performance, Instapage clearly comes out on top, boasting quick load times and features designed to enhance user experience, critical for ensuring high engagement rates. While Strikingly and Freshmarketer offer respectable speed, their capabilities don't quite match those of Instapage, making the latter the optimal choice for marketers prioritizing conversion rates and user retention.
Usability and Ease of Learning: A Friendly Approach
Navigating new software can feel like launching into space - thrilling yet overwhelming! Thankfully, each landing page builder offers a user-friendly approach, ensuring users feel comfortable regardless of their skill level. Strikingly excels in simplicity, allowing users to jump right in without extensive training. This platform’s intuitive interface is perfect for newcomers looking to establish their online presence quickly. Freshmarketer, while more comprehensive, includes tutorials and guided tours that facilitate learning and integration. Instapage combines robust features with an accessible interface, offering users extensive documentation and video resources that make mastering complex features a breeze. Whether you're a novice or a seasoned marketer, all three platforms provide a welcoming experience to help you achieve your goals easier and faster.
Support Options: Who's Got Your Back?
Customer support is like having a trusty sidekick on your marketing journey, always ready to lend a hand just when you need it. Each platform brings its unique approach to customer assistance. Instapage stands out by offering 24/7 chat support, email assistance, and a comprehensive knowledge base filled with troubleshooting articles. Additionally, their community forum hosts a vibrant user base sharing tips, tricks, and insights. Strikingly also provides responsive chat support during business hours and access to helpful resources, but their community is smaller than Instapage's. Freshmarketer ensures that users aren’t left hanging with a mix of chat, email support, and an extensive library of tutorials. By personifying each platform’s customer support as a dedicated sidekick eager to assist, it becomes clear that each contender invests in helping users overcome challenges, with Instapage leading the way in availability and depth of support.
Analyzing Pricing Plans: Finding the Right Fit
Navigating the world of pricing can feel like traversing a maze, but understanding each platform's offerings can help you find your way. Instapage operates on a tiered pricing model based on features, catering primarily to businesses focused on high conversion rates. Strikingly offers a free plan with limited features, ideal for beginners, while its paid plans also present affordable options for users needing swift setups without many bells and whistles. Freshmarketer adopts a versatile pricing approach that combines various marketing tools, making it ideal for users looking for an all-in-one solution. Understanding the unique structures of each platform ensures that marketers can find the best fit for their budgets and objectives.
In conclusion, while all three platforms present impressive attributes, choosing the best one hinges on your unique needs and vision. Instapage leads with its comprehensive features designed to enhance conversion rates and user experience, making it a powerful ally for serious marketers. However, Strikingly shines in its simplicity for users seeking quick setups, and Freshmarketer presents a valuable suite of tools for all-around marketing. Regardless of your choice, consider what aspects matter most to you in a landing page builder. To kickstart your journey towards higher conversion rates, don’t hesitate to try Instapage for free and discover how it can revolutionize your marketing strategy!
