How Strikingly vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Strikingly and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Gravity Forms – Who Takes the Crown?
Choosing the right landing page builder might feel akin to assembling an elite team of superheroes for your marketing strategy. Picture the marketing landscape as an expansive universe where each platform brings its own unique powers to the table. Just as you would evaluate each superhero’s capabilities, examining Instapage, Strikingly, and Gravity Forms means assessing their features, strengths, and how they can transform your campaign. With the proper tools at your disposal, you can save costs, enhance conversion rates, and create impactful landing pages that foster brand trust and customer loyalty. So, let’s embark on this exhilarating journey through the digital cosmos and discover which of our champions is truly suited to support your marketing endeavors. By the end, you should have a clear understanding of how each platform measures up, helping you make an informed decision.
Meet the Contenders
In the left corner, we have Instapage, often hailed as the go-to platform for professionals seeking complete control over their landing pages. Renowned for its extensive customization options and focused on boosting conversion rates by delivering tailored landing page experiences, Instapage is a strong opponent in this encounter. In the right corner is Strikingly, celebrated for its simplicity and the ability to craft beautiful one-page websites effortlessly. With a focus on quick deployments and visually appealing designs, it stands as the champion for small businesses and freelancers seeking a fast and easy solution. Finally, there’s Gravity Forms, a formidable player known primarily for its robust form-building capabilities. While it may not specialize in landing pages per se, its power lies in creating interactive forms that facilitate lead generation and customer engagement across various platforms. These three platforms represent distinct paths in your search for the ultimate landing page solution. Each has something unique to offer, whether you're looking for extensive features, quick results, or ingenious lead capture tools.
The Battle of Features
Template Variety and User-Friendliness Showdown
When evaluating landing page platforms, the range of templates and user-friendliness are vital components of the overall experience. Strikingly leads with a smart selection of stunning templates, perfect for users who prefer a straightforward path to creating a polished landing page. It provides intuitive drag-and-drop functionality, appealing to newcomers who want quick results without the learning curve. Similarly, Gravity Forms offers robust integration capabilities with a multitude of design themes, allowing users to funnel leads seamlessly into their existing databases or email lists. However, Instapage takes the crown in this category. With an expansive library featuring over 500 templates, marketers can find pre-built designs tailored for various industries, which can significantly accelerate the customization process. Paired with its easy-to-navigate editing tools, Instapage grants users unparalleled control, making it the ultimate choice for both novices and seasoned marketers seeking precise design. Whether you're crafting a simple page or a full-fledged campaign destination, Instapage empowers you to create landing pages that resonate deeply with your audience.
Instapage: Your Partner for Customization and Conversion Mastery
When it comes to features, Instapage delivers unmatched options for customization and conversion optimization that few platforms can rival. With customizable templates that cater specifically to the needs of your site, Instapage empowers marketers to create landing pages that reflect their unique brand identity. The platform features an intuitive drag-and-drop editor, enabling users to include various media, forms, and calls-to-action with ease. This level of control allows for the creation of visually appealing and effective pages that engage users from the moment they arrive. Additionally, Instapage incorporates powerful A/B testing tools to help marketers analyze conversion rates and modify their approaches in real time. Instapage not only makes it simple to create gorgeous landing pages but also ensures every design is centered around driving conversions and achieving marketing goals. By offering integration with over 30 marketing and analytics tools, Instapage equips marketers with the insights necessary to refine their strategies continuously, proving to be an indispensable ally in the battle for customer engagement.
The Speed Factor - Who Holds the Advantage?
Imagine you’re at your favorite coffee shop, eagerly anticipating that first sip of your favorite brew. However, the line is sluggish, making you question if the wait is worth it. In the digital world, slow-loading landing pages evoke the same frustration among potential customers. The speed and performance of websites significantly affect user experience, influencing conversion rates and customer retention. Therefore, an analysis of each platform's speed capabilities is crucial, as users increasingly demand instantaneous access to information and services.
Instapage Perks:
- Optimized for speed, ensuring clients experience quick loading times.
- Automatic SSL certificates for enhanced security without affecting load speed.
- Minification of scripts and styles to reduce overhead and improve performance.
- Accelerated mobile pages (AMP) support to capture users on the go.
Strikingly Strengths:
- Lightweight design focuses on delivering fast and responsive landing pages.
- CDN (Content Delivery Network) integration to improve speed globally.
- Prebuilt pages load quickly, enabling swift deployment for launches.
Gravity Forms Advantages:
- As a form solution, it integrates seamlessly with faster-loading platforms.
- Ensures quick access to forms without lag, especially on optimized sites.
- Automatic updates keep the system efficient and improve performance over time.
In terms of speed and performance, Instapage clearly stands out as the leading contender. Its meticulous attention to the speed of its landing pages can directly correlate to better user experiences and higher conversion rates. Strikingly’s lightweight approach and Gravity Forms' integration capabilities provide benefits, but they do not match the overall optimization Instapage delivers. Therefore, if your priority lies in speed, Instapage proves to be the solid choice.
A Friendly Standpoint on Usability
Venturing into new software can feel overwhelming, but fear not—each platform is designed to make the journey enjoyable, providing support for novices and experts alike. Strikingly is a champion when it comes to usability, with its straightforward interface that allows users to build their pages with just a few clicks. Beginners in web design will find it refreshingly simple, and anyone can create a beautiful page in no time. Instapage, while being feature-rich, still manages to retain its user-friendliness. With helpful tutorials and a well-designed interface, even newcomers can quickly wrap their heads around how to customize their landing pages. Finally, Gravity Forms, being a form-focused tool, offers deep integration options, although it may require some technical know-how for maximum customization. It includes documentation and support to guide users through the more complex aspects of form creation, making it manageable for all users to become proficient over time. In this round, all three platforms shine brightly in usability, welcoming users regardless of their experience level.
Loyal Support Teams Bring Their A-Game
Customer support often acts as an unseen superhero, swooping in just when you need it the most. In this regard, each platform stands ready to assist users with an array of support options. Instapage offers excellent customer service with 24/7 support, ensuring help is available whenever users encounter challenges. Its extensive knowledge base and community forums provide additional resources for users eager to seek out peers’ insights. Strikingly also excels in this arena, delivering user support through chat and email. Its well-structured help center is accessible, filled with guides tailored for both novices and seasoned users. Gravity Forms connects with users through supportive forums and extensive documentation, offering community-backed solutions and insights on integrating with other platforms. While all three platforms present diligent support, Instapage’s combination of responsive customer service and abundance of resources makes it a preferred choice for marketers who prioritize support alongside functionality.
Pricing Plans – Worth the Investment?
Examining pricing is critical for ensuring your chosen platform aligns with your budget and marketing goals. Instapage operates on a subscription model with different tiers that cater to various business sizes and needs. Its robust features justify the investment for those serious about maximizing their conversion rates and producing high-quality landing pages. Strikingly offers competitive pricing packages suitable for startups and freelancers needing to create one-page sites without breaking the bank. Meanwhile, while Gravity Forms has a one-time payment model for its core product, users should consider additional expenses for add-ons and integrations if they plan to enhance their forms further. As pricing varies across these platforms, understanding what features and support come with each tier is crucial for making an informed choice that suits your unique requirements and goals.
In the grand conclusion to this comparative analysis of Instapage, Strikingly, and Gravity Forms, it’s important to remember that the right landing page builder ultimately depends on your individual needs. Whether you prioritize extensive customization, swift usability, or integrated form solutions, each platform offers its unique advantages. However, if maximizing conversion rates and optimizing costs are high on your list, Instapage emerges as the top contender thanks to its powerful features and robust support. Take this opportunity to explore what Instapage has to offer, perhaps even giving it a trial run to see just how it can elevate your marketing strategy.
