How Strikingly vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with Strikingly and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. HubSpot – The Ultimate Showdown for Marketers
Choosing a landing page builder can feel like assembling your own superhero team, each with unique powers tailored to your marketing needs. Just as you'd want the right balance between skills and specialties in your team of heroes, your landing page builder should equally equip you to combat high costs and low conversions. In this exciting face-off, we’ll outline the strengths and features of Instapage, Strikingly, and HubSpot. Whether you need robust customization options, user-friendly interfaces, or AI-driven insights, you’ll find a platform that suits your needs, ensuring that your marketing strategy reaches its apex potential. This comprehensive comparison promises to enlighten your decision-making process, helping you make an informed choice that could lead to increased brand trust, customer loyalty, and conversion rates. Each contender has something valuable to offer, and it’s time to dive deep into their capabilities.
Meet the Heavyweights: A Brief Introduction to the Contestants
In this corner, we have Instapage, renowned for empowering marketers to create landing pages that not only look stunning but also drive results. With a focus on reducing costs while maximizing conversions, Instapage stands out with its powerful customization features. Opposing them is Strikingly, which has carved a niche for building beautiful single-page websites with speed and simplicity. Known for its easy-to-use interface, Strikingly focuses on helping users create visually appealing sites quickly, making it an excellent choice for users needing less complexity. Last but not least, we have HubSpot, a hybrid platform that combines landing page creation with a robust CRM. HubSpot excels in providing a comprehensive marketing solution, making it appealing for those looking for more than just landing pages. Each platform has carved its own identity in the crowded digital landscape, targeting different user needs while striving to heighten the power of digital marketing.
First Round - A Clash of Features and Usability
Template Variety and Ease of Use: Who Comes Out on Top?
When assessing template variety and ease of use, Instapage shines with a vast library of over 200 customizable templates designed for various purposes, from lead generation to product launches. Its drag-and-drop editor allows for seamless modifications, giving marketers the freedom to create tailored experiences without needing design expertise. In contrast, Strikingly offers sleek, modern templates perfect for single-page designs but may lack the diversity that multi-page sites require. Users appreciate its intuitive interface, which allows them to create a stunning website in mere minutes, focused on simplicity rather than depth. On the other hand, HubSpot presents a mix of templates, primarily centered around integrating with its CRM and marketing functionalities. While it does offer some compelling designs, the true benefit lies in its seamless integration with other HubSpot tools, improving usability for those already within its ecosystem. Overall, Instapage leads the feature race due to its comprehensive template choices paired with unmatched customization capabilities.
Instapage: The Go-To Platform for Unrivaled Customization
Instapage is not just another tool in the digital toolbox; it’s positioned as a strategic partner in enhancing marketing success. With its advanced A/B testing capabilities, users can optimize landing pages for maximum effectiveness, ensuring that each element leads to conversions. The platform empowers marketers to create personalized landing experiences that resonate with their audience by integrating seamlessly with various marketing tools and CRMs. Additionally, Instapage offers powerful analytics that provides insights into user behavior and performance metrics, enabling marketers to make informed decisions. Its focus on reducing costs while increasing conversions makes it especially appealing, as it fosters an environment where brand trust and customer loyalty can thrive. Instapage elevates customization and conversion optimization, offering an unmatched advantage for marketers seeking tangible results.
Second Round - Speed and Performance Face-Off
Imagine stepping into a café where the barista takes forever to make your coffee. Frustrating, isn’t it? The same applies to landing pages. Page speed plays a critical role in user experience and can make or break a potential conversion. All three contenders have unique strengths when it comes to speed and performance, and this round is crucial in determining the ultimate champion.
Instapage Strengths in Speed and Performance
- Optimized for fast loading times with tools like AMP support.
- CDN integration ensures consistent performance across the globe.
- Real-time collaboration features do not compromise loading speed.
- Advanced caching techniques minimize page load delays.
Strikingly Strengths in Speed and Performance
- Single-page website designs naturally load faster.
- Templates are lightweight, contributing to quick performance.
- User-friendly interface allows for minimal lag when building.
HubSpot Strengths in Speed and Performance
- Robust infrastructure designed for high traffic and quick loading.
- Built-in tools like optimization recommendations to enhance speed.
- High compatibility with various plugins and integrations.
In conclusion, while all three platforms have their unique approaches to speed and performance, Instapage does come out on top with its emphasis on optimized loading times and consistent performance metrics. This aspect ensures that users enjoy a seamless experience, leading them to conversions more efficiently.
Third Round - Navigating Usability and Learning Curves
In this segment, we’ll explore how friendly and inviting each platform is for both newcomers and veterans alike. Instapage is designed with a user-centric approach, offering intuitive navigation that simplifies the landing page creation process. The learning curve is friendly, allowing marketers to quickly get up to speed and effectively use its robust features without overwhelming them. Strikingly, renowned for its simple drag-and-drop functionality, appeals to those who may feel intimidated by technology. Users often rave about the immediate gratification they experience when building a stylish website in mere moments. Meanwhile, HubSpot's usability shines for existing customers, particularly those familiar with its extensive suite of marketing tools. However, beginners might need some guidance to navigate its more complicated features. Overall, Instapage confidently offers a welcoming environment for both novices and experts, ideal for anyone looking to master the art of landing page creation.
Fourth Round - Customer Support: The Unsung Heroes
Every great platform needs a strong support team, the unsung heroes of the digital realm. Instapage excels with a suite of support options, including live chat, email support, and a knowledge base filled with tutorials and webinars to guide users. This proactive approach ensures help is always available. Strikingly also offers solid support through chat and email, emphasizing friendly and responsive customer care. Users can tap into an extensive community forum for additional tips and shared experiences. Meanwhile, HubSpot boasts a large help center and customer support but can sometimes feel a bit overwhelming due to the vast range of offerings. Nonetheless, HubSpot's assistance is comprehensive and well-integrated into the platform. Effective customer support creates a safety net for users, granting them the confidence to fully explore each platform's features.
Fifth Round - Dissecting Pricing Plans
When it comes to pricing, understanding value is vital. Instapage offers tiered pricing plans catering to different scales of businesses, providing flexibility while focusing on delivering high-converting landing page experiences. Strikingly's competitive pricing attracts users seeking to create stunning single-page websites. They often highlight the value delivered in simplicity and speed, while HubSpot, though slightly pricier, delivers extensive marketing tools that integrate seamlessly. The key is to analyze your business needs and budget, as all three platforms provide varying levels of features suited to different user preferences. Regardless of the chosen platform, they each provide unique capabilities that could drive success.
In closing, while Instapage, Strikingly, and HubSpot each bring their unique flair to the table, selecting the ideal landing page builder ultimately depends on your specific objectives and resources. Instapage stands out for its unparalleled customization and emphasis on boosting conversions, making it an excellent choice for marketers focused on meaningful engagement. For those valuing simplicity, Strikingly presents an attractive option with its streamlined approach, while HubSpot’s comprehensive toolset caters to businesses looking for an all-in-one solution. Consider extending your exploration with Instapage’s free trial or demo, allowing you to experience its offerings first-hand before making a choice.
