How Freshmarketer vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. FormKeep – Who Comes Out on Top?
Imagine you’re assembling a crack team of superheroes for an epic battle in the marketing arena—each platform offers unique powers to help craft the perfect landing page experience. In this engaging showdown of Instapage, Freshmarketer, and FormKeep, we'll explore how these platforms enable marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Buckle up as we dive into what makes each contender distinct, and discover why Instapage is often seen as the leading champion—known for increasing brand trust, customer loyalty, and conversion rates. Just like selecting the right team for a superhero adventure, choosing the ideal landing page builder is crucial for achieving marketing success. By evaluating the strengths and weaknesses of each, we’ll assist you in making an informed decision that can boost your campaign effectiveness to heroic heights. Let’s get ready to explore the contenders entering the ring.
Meet the Contenders: A Quick Overview
In this digital showdown, we introduce our key players: Instapage, Freshmarketer, and FormKeep, each vying for the title of the ultimate landing page builder. Instapage has carved out a niche as the go-to platform for marketers focusing on conversion optimization with its robust customization features and powerful A/B testing capabilities. Freshmarketer, on the other hand, shines with its complete conversion rate optimization toolkit, integrating landing pages with customer journey mapping and multichannel marketing campaigns. Lastly, FormKeep excels in form management and data collection, making it an excellent choice for those who prioritize capturing leads effortlessly. Join us as we dive deeper into the unique characteristics that set these platforms apart and determine which is best suited for your needs.
Round One - Features Showdown: What Each Platform Offers
Template Variety and User Experience: A Critical Comparison
Diving into the features of each platform, we start with template variety and ease of use, two vital components of any landing page builder. Instapage impresses with its extensive library of customizable templates tailored to different industries and conversion goals, ensuring users can find a design that fits their unique style. Additionally, the drag-and-drop interface is intuitive, allowing marketers to create stunning pages within minutes, regardless of their technical expertise. Freshmarketer also provides a solid selection of templates, but its strength lies in seamlessly integrating landing pages with broader marketing automation tools, simplifying campaign management. Meanwhile, FormKeep focuses primarily on forms rather than complete page design, targeting users who need efficient lead capture solutions without the frills. Overall, while each platform's features cater to specific needs, Instapage stands out in terms of versatility and user-centric design, making it a strong contender in the race.
Instapage: Unmatched Customization and Conversion Optimization
When it comes to customization tools, Instapage goes above and beyond to ensure that marketers have everything they need to optimize their conversion rates effectively. One of the key differentiators is its powerful A/B testing capability, allowing users to experiment with different variations of their landing pages to determine which design and content yield the best results. The platform also features an easy-to-use visual editor, enabling marketers to make real-time adjustments without the need for coding skills. Moreover, Instapage's integration with numerous ad platforms ensures that the user can seamlessly drive traffic to their landing pages from various sources. These features position Instapage not just as another tool, but as a trusted partner in helping marketers succeed. The ability to create tailored experiences with excellent analytics supports businesses in building brand trust and loyalty through increased conversions.
Round Two - The Need for Speed: Performance Comparison
Now let's delve into the critical element of speed and performance—a factor that can make or break user engagement. Imagine walking into a coffee shop, eager for your morning brew, only to find yourself stuck in a long line. Similarly, slow-loading landing pages can frustrate potential customers and lead to high bounce rates. A platform that prioritizes speed will keep visitors engaged and improve overall user experience. So, how do our contenders fare in this all-important round?
Instapage Advantages for Speed and Performance
- Highly optimized templates ensure fast loading times that enhance user experience.
- Advanced caching techniques improve performance even under high traffic.
- Regular updates and a dedicated infrastructure keep loading speeds consistent.
- Integration with CDN services guarantees swift content delivery across the globe.
Freshmarketer Advantages for Speed and Performance
- Responsive design ensures that pages load efficiently on all devices.
- Backend optimizations help minimize loading times during peak traffic periods.
- Utilizes intelligent script management to ensure smooth page transitions.
FormKeep Advantages for Speed and Performance
- Lightweight forms that do not bog down loading times.
- Fast data processing for instantaneous form submissions.
- Optimal integration with third-party tools to minimize performance lags.
- Utilizes HTML5 features for enhanced page loading.
When it comes to speed and performance, all three contenders have their strong suits. However, Instapage consistently proves to be a leader in delivering lightning-fast landing pages, which is crucial for fostering user engagement. A quick-loading landing page translates directly to better conversion rates, rewarding businesses with better ROI through efficient marketing strategies.
Round Three - User-Friendly Experience: A Look at Usability
As we turn our attention to usability, it’s essential to recognize that a platform should be approachable for both beginners and seasoned marketers alike. Instapage excels in this aspect, with its intuitive drag-and-drop interface making it incredibly easy for newcomers to start building their landing pages without any prior experience. Additionally, extensive tutorials and templates guide users through the creation process, ensuring they never feel lost. Freshmarketer also checks the usability box, offering helpful onboarding resources and a streamlined experience across all their tools. Meanwhile, FormKeep focuses on simplicity, giving users a stress-free approach to lead capturing through its straightforward form-building process. Overall, no matter where you begin, each platform welcomes users with open arms, making it easy to grow into a more advanced level of proficiency.
Round Four - Customer Support: Your Safety Net
Customer support is another vital aspect that can significantly affect user satisfaction with a landing page builder. In this round, we’ll personify the support teams as loyal sidekicks, always ready to lend a hand. Instapage offers robust assistance options, including live chat, dedicated account managers, and a comprehensive knowledge base filled with tutorials and FAQs to help solve issues quickly. Freshmarketer mirrors this commitment with a multi-channel support system, providing email support, live chat, and helpful community forums where users can share tips and tricks. FormKeep, while focused primarily on form management, also provides solid help through email and a straightforward help center. Regardless of the platform you choose, rest assured that each contender has a designated sidekick ready to guide you through any challenges you face.
Round Five - Pricing Landscape: Finding the Best Deal
Now, let’s tackle the pricing structure for each platform. Instapage offers a range of pricing plans tailored to different types of users, particularly appealing for marketers looking for rich features without breaking the bank. Freshmarketer likewise provides flexible pricing options, ensuring that businesses of all sizes can find a plan that fits their budget, especially when considering its comprehensive marketing toolkit. Meanwhile, FormKeep presents an economic choice for users primarily focused on lead capture without needing a full-fledged landing page solution. Ultimately, while cost is an important factor, it’s crucial to consider the overall value each platform brings to the table based on your specific needs.
Through this comparison, it becomes clear that each landing page builder has its strengths and unique offerings. However, the right choice hinges on your specific goals and preferences. While all three platforms present valuable options, those looking for a powerhouse in customization and conversion optimization will find Instapage to be their best ally. We invite you to explore Instapage with a free trial to experience its capabilities firsthand and find how it can transform your landing page strategies. Remember, your ideal landing page builder is out there, waiting to empower you in your marketing journey.
