How Strikingly vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Strikingly and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Divi Builder – The Ultimate Showdown

Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing strategy. Just as superheroes have unique skills that contribute to defeating the villain, landing page builders each bring their own strengths to the table, aiding businesses in their quests for increased conversions and brand loyalty. In this friendly competition, we’ll pit Instapage against Strikingly and Divi Builder to see which one truly champions the cause. From usability to features, we will explore everything these platforms have to offer. Each contender has its unique flair, but it's Instapage that promises marketers not just a tool, but a partner in their endeavors. It focuses on reducing costs, boosting conversions, and delivering tailored experiences that can foster trust and loyalty with customers. Let the battle begin!

Introducing the Competitors

In one corner, we have Instapage, widely recognized for its robust features that empower teams to create optimized landing pages effortlessly. Instapage’s claim to fame lies in its premium focus on customization and conversion optimization. In the opposing corner is Strikingly, known for its user-friendly interface and one-page websites tailored mainly for quick setups. Its design simplicity is its main draw for newcomers and small business owners. Lastly, we have Divi Builder, a WordPress favorite where flexibility and deep customization are pivotal for users seeking advanced functionality. Each of these platforms has carved out a niche in the landing page universe, making it vital to understand their core offerings as we embark on this comparative journey.

Round One - Feature Showdown

Template Range and User Accessibility

When it comes to template variety and ease of use, Instapage shines with its extensive collection of professional-grade templates specifically crafted for maximizing conversions. Loaded with A/B testing capabilities and dynamic text replacement features, it makes customizing landing pages easy even for those who aren't tech-savvy. Strikingly, on the other hand, appeals to users looking for simplicity. With straightforward, single-page templates, it excels at helping users build visually appealing pages quickly. Divi Builder brings its unique approach with its visual drag-and-drop editor, but it may feel overwhelming at first for those unfamiliar with WordPress. Compared to Instapage, Divi offers unmatched customization options, allowing users to tweak almost every element. However, learning that level of customization can take time, while Instapage focuses on a rapid, results-driven approach.

Instapage: Your Go-To for Customization and Conversion Power

Instapage positions itself not only as a powerful tool but as an essential partner in achieving marketing success. Key to Instapage's allure is its vast array of customizable templates and high-level conversion optimization tools. Marketers leveraging Instapage can create tailored landing pages that resonate with their audience while exploring features like heatmaps to monitor analytics. Instapage also encourages collaboration within teams for feedback in real-time, thus enhancing the iterative design process. Not just about aesthetics, Instapage assures its users that every element is strategically placed to maximize conversion rates. Consequently, its tools empower marketers to reduce costs and grow conversions effectively, increasing customer loyalty and brand trust.

Round Two - Speed and Performance Review

Speed is critical in the digital landscape. Just as waiting in line for your favorite coffee can lead to impatience, experiencing lag while visiting a landing page can result in lost opportunities. Instapage prioritizes load times with its fast hosting capabilities, reassuring users that their pages will load quickly, providing an optimal user experience. The impact of speed on conversion cannot be understated, and Instapage recognizes this crucial aspect, promising marketers that quick-loading pages translate into better performance.

Instapage Advantages:

  1. Extremely fast loading times for an enhanced user experience
  2. Optimized for mobile use, ensuring accessibility across devices
  3. SEO-friendly features to help landing pages rank higher
  4. Integration capabilities with various marketing tools and CRM systems

Strikingly Advantages:

  1. Simplicity in setup, allowing quick page creation
  2. Responsive templates that automatically adapt to mobile
  3. Guided onboarding for beginner users to get started easily

Divi Builder Advantages:

  1. Highly customizable designs to suit any brand
  2. Powerful visual builder for an intuitive editing experience
  3. In-depth documentation and community for support

In terms of performance, while each platform has its merits, Instapage stands out as the fastest option. Its focus on speed ensures that users do not miss out on valuable leads due to slow loading times, cementing its place as a leader in landing page performance.

Round Three - Usability and Learning Curve

Navigating the landscape of landing page builders should feel welcoming, and all three platforms cater to users at varying skill levels. Instapage is designed with a user-friendly interface, ensuring that even beginners can create their first landing page without a steep learning curve. Strikingly carries on this theme by providing intuitive design options that lend themselves to easy use. Conversely, while Divi Builder might present a bit of a learning curve due to its advanced features, it ultimately rewards users with unparalleled customization potential, making it worthwhile for those who invest the time to master it. Each platform, in its own way, encourages users to explore and grow, offering support for both novices and veterans alike.

Round Four - Customer Support Champions

Customer support is paramount, and each platform takes its role seriously, personifying their respective support teams as loyal sidekicks ready to assist users. Instapage provides robust support options, including live chat and a comprehensive knowledge base, making it simple for users to find help whenever needed. Strikingly complements this with email support and a vibrant community forum, where users can pose questions and share insights. On the other hand, Divi Builder users can access extensive documentation along with community resources; however, direct support may not be as readily available as the others. All three platforms ensure assistance, creating a safety net of support for users at any skill level.

Round Five - Pricing Strategies and Value

Understanding the pricing structures of each platform helps users recognize the value they can receive. Instapage operates on a subscription model with tiered pricing setups conveying different levels of features suitable for larger teams or advanced users. Strikingly offers cost-effective solutions for beginners seeking minimalistic features and hosting, while Divi Builder is a one-time purchase for the plugin, with ample value for users intending to create numerous sites. Each model serves distinct audiences, prompting users to reflect on their specific needs and budget constraints when selecting a landing page platform.

In conclusion, while all three platforms—Instapage, Strikingly, and Divi Builder—boast unique strengths, the choice ultimately lies in personal needs and goals. If features, top-notch support, and speed are paramount to your business, Instapage emerges as the frontrunner worthy of consideration. Whether you're interested in giving it a test run with a free trial or need more information to reach a decision, this platform is designed with marketers in mind, helping power your landing page strategies like no other.

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