How Strikingly vs. Crazy Egg vs. Instapage stack up against each other
Compare Instapage with Strikingly and Crazy Egg to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Crazy Egg – The Battle of Landing Page Builders
Choosing the right landing page builder is much like assembling a dream team of superheroes; each villain you face in the digital marketplace requires a unique approach to defeat. In this epic showdown, we pit three popular contenders against one another: Instapage, Strikingly, and Crazy Egg. Each has its own special set of skills, tailored to help marketers achieve their goals without breaking the bank. Whether you’re aiming for simple elegance in design or cutting-edge analytics, knowing what each platform brings to the table is crucial for a successful landing page strategy. This friendly rivalry among platforms not only spices up our choices but also ensures the development of tools that can truly empower marketers. Instapage, for instance, shines in reducing costs while driving conversions and enhancing brand trust, ultimately leading to improved customer loyalty and conversion rates. So, grab your virtual popcorn as we explore who will take the crown in this showdown.
Meet the Contenders
In one corner, we have Instapage, well-regarded for its extensive customization features and user-friendly interface. This platform has developed a loyal following among marketers for its ability to create tailored landing pages that convert visitors into customers. Next up is Strikingly, which focuses on simplicity and speed, aimed primarily at those who want to get online quickly. While Strikingly is often praised for its sleek designs and straightforward setup process, some may find it lacking in deeper customization features compared to others. Finally, Crazy Egg steps into the ring, famous for its robust analytics capabilities that allow marketers to track user behavior like a hawk. Despite varying platforms and features, all three are designed with small businesses and entrepreneurs in mind, making them worthy opponents in this increasingly competitive landscape.
Round One - Feature Showdown
Template Variety and User-Friendliness
When it comes to template variety and ease of use, Instapage takes the lead with over 500 professionally designed templates that cater to various industries. This extensive selection allows marketers to find the perfect fit for their campaign in mere minutes. Strikingly offers around 25 templates, which, while visually appealing, do not provide the same breadth of options, limiting design flexibility for users who want a unique aesthetic. Crazy Egg does not focus on templates in the same way, as it's primarily an analytics tool. Users must create their landing pages elsewhere and then bring the data insights from Crazy Egg into play, which can be cumbersome and generally less user-friendly. Overall, Instapage’s robust template options and intuitive interface make it a favorite among those seeking both creativity and ease of navigation.
Instapage: A Champion in Customization and Conversion Tools
Instapage stands out as more than just a landing page builder; it’s a strategic ally for marketers looking to optimize their conversion rates. With advanced customization options, Instapage enables users to craft landing pages that align perfectly with their branding while meeting specific campaign goals. The platform’s A/B testing capabilities allow marketers to experiment with different elements and layouts carefully, iterating based on data-driven insights to fine-tune their landing pages further. Additional features such as heatmaps provide valuable insights into user behavior, allowing marketers to make informed adjustments that enhance user experience. Ultimately, Instapage’s focus on conversion optimization transforms it into a critical tool for marketers, paving the way for reduced costs and significantly improved customer loyalty.
Round Two - Speed and User Experience
Picture this: you’re standing in line at your favorite coffee shop, eagerly awaiting your morning brew. But alas, the line is moving at a snail’s pace. Just like that coffee shop experience, webpage loading speed can make or break user engagement. Users expect landing pages to load faster than ever, and even a slight delay can lead to a significant drop in conversions. It's crucial to evaluate how each platform handles loading times and overall performance.
Instapage's Speed Advantages:
- Utilizes optimized server infrastructure for fast loading times
- Offers features like lazy loading for images to improve speed
- Pre-built landing page elements reduce loading times significantly
- Mobile-responsive templates ensure swift performance across devices
Strikingly's Speed Advantages:
- Simple, clean designs that prioritize fast loading
- Effortless setup allows for quick deployment of landing pages
- Web hosting included for seamless performance management
Crazy Egg's Speed Advantages:
- Analytics are effectively lightweight, not slowing down the page
- Designed to gather insights without compromising user experience
- Integrates smoothly with existing landing pages built elsewhere
In the realm of speed, Instapage truly shines, providing marketers with fast-loading, customizable landing pages. While Strikingly and Crazy Egg have their own advantages, they don’t quite match the unwavering performance of Instapage, especially when it comes to ensuring a smooth user experience from click to conversion.
Round Three - Usability and Ease of Learning
When it comes to usability, all three platforms welcome newcomers with open arms, striving to help users advance from novices to adept marketers. Instapage manages to strike a perfect balance by offering a drag-and-drop interface that makes creating beautiful landing pages straightforward. With an extensive library of support materials, users can easily navigate through the myriad of features, enabling them to become proficient in no time. Strikingly simplifies the process even further, allowing users to set up a one-page website quickly, making it a prime choice for users who value speed and minimalism. However, this may come at the cost of more advanced options. Crazy Egg, while brilliant for analytics, requires users first to have a separate landing page platform, which could stymie those seeking an all-in-one solution. Overall, whether you are just starting or are a seasoned pro, both Instapage and Strikingly provide robust assistance in their learning curves.
Round Four - Customer Support Team
Imagine each platform’s customer support as a dedicated sidekick, geared up to assist users whenever they need help. Instapage offers an extensive support system that includes live chat, email support, and even a comprehensive knowledge base filled with tutorials and how-to guides. Users can rest assured knowing help is easily accessible at any time. Strikingly also provides round-the-clock support via live chat but has less extensive documentation than Instapage, which might leave some users wanting more answers. Crazy Egg takes a slightly different approach, offering extensive online resources and responsive email support, but does not feature live chat. While all three platforms aim to provide the support needed to succeed, Instapage comes out on top with its all-encompassing support strategy.
Round Five - Pricing Insights
Ultimately, pricing can be a deciding factor for many marketers in choosing the right platform. Instapage offers flexible pricing tiers, allowing businesses to select a plan that aligns with their individual requirements. Though generally higher in price compared to the competition, many users find that the return on investment justifies the cost due to the robust features and conversion-focused tools it provides. Strikingly is more affordable, making it an attractive option for startups or solo entrepreneurs who may want to keep expenses low. However, the limitations on templates may lead some users to question if the trade-off in pricing is worth it. On the other hand, Crazy Egg operates on a tiered model with a focus on analytics features rather than landing page creation itself, making it a unique option for those who already have a design solution in place. In the end, the ideal choice depends on your specific needs and budget.
As we wrap up this friendly showdown, it’s crucial to remember that each platform has its distinctive strengths, all aimed at helping marketers achieve their goals. Whether you value features, speed, customer support, or overall cost-efficiency, you'll find a fitting option in this trio. For those keen on robust features that cater to high-converting landing pages, Instapage certainly deserves your attention. Take advantage of their free trial or demo to experience its capabilities firsthand and discover how it can streamline your marketing efforts.
