How Strikingly vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with Strikingly and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. ConvertKit – Finding Your Perfect Landing Page Partner
Choosing the right landing page builder can feel a little like assembling an all-star team for a digital marketing mission. Each tool comes with its unique strengths and benefits, ready to tackle different challenges. When you think of transforming your marketing strategy, imagine having a superhero on your side that makes everything easier—and potentially more profitable. In this article, we're going to break down three popular contenders: Instapage, Strikingly, and ConvertKit. By the end, you’ll know which one can be your trusty sidekick, driving conversions and delivering tailored landing page experiences that amplify brand loyalty and trust. With this friendly rivalry in mind, let’s jump into what each of these platforms brings to the table in their quest for landing page domination.
Meet the Contestants: A Quick Intro
In the digital landscape, Instapage, Strikingly, and ConvertKit have carved out their niches, each claiming to be the best solution for marketers looking to craft landing pages that convert. Instapage is renowned for its deep customization options and conversion optimization tools, making it a popular choice for marketers who aim to create highly targeted landing page experiences. Strikingly focuses on simplicity and user-friendliness, often appealing to small businesses and solopreneurs who need an elegant web presence with minimal hassle. ConvertKit, on the other hand, acts as a powerful platform for email marketing enthusiasts looking to create landing pages that seamlessly integrate with their marketing campaigns. This friendly rivalry showcases how each platform approaches the same goal from different angles, catering to various marketing needs and preferences. What’s undeniable is their common aim: to help users grow their online presence and enhance their marketing efforts.
Round One - Feature Showdown
Template Selection and User Experience: A Closer Look
When it comes to features that matter, especially template variety and ease of use, each contender offers something unique. Strikingly impresses with its straightforward website builder, offering beautiful templates that are easy to customize, ideal for novices. Users who prefer intuitive interfaces and quick setups will find Strikingly a breeze. ConvertKit provides a range of simple yet effective templates focused on lead generation and conversions, which makes it a great choice for creators and bloggers. However, it lacks the deep customization options that some marketers might desire. Instapage shines in this area, boasting an extensive library of over 200 templates optimized for various marketing objectives. Users can easily edit and personalize these templates to create compelling landing pages that not only attract clicks but also convert visitors into loyal customers. The drag-and-drop builder further enhances the usability of Instapage, enabling users of all skill levels to create stunning pages with minimal effort. Overall, while Strikingly and ConvertKit offer simplicity, Instapage elevates the experience with its rich features tailored for serious marketers.
Instapage: Your Partner in Conversion Mastery
Instapage is not just another landing page builder—the platform plays a vital role as a strategic partner in your marketing endeavors. Built specifically with conversion optimization in mind, Instapage provides unmatched flexibility in customizing landing pages. The platform features advanced A/B testing capabilities, allowing marketers to experiment with different page versions to find the most effective design and messaging. One of Instapage’s standout features is its ability to integrate seamlessly with numerous third-party tools, ensuring that marketers can track conversions and manage leads efficiently. This integration fosters an ecosystem where each element works together, further enhancing the user experience and driving engagement. With Instapage, the focus isn’t merely on creating pages but on building landing page experiences that resonate with visitors and boost brand credibility. This level of attention to detail empowers marketers by reducing operational costs, increasing conversions, and enhancing customer fidelity—a powerful combo for thriving in a competitive landscape.
Round Two - Speed and Performance: Who Wins?
Just as a soaring rocket ship dazzles onlookers, the speed at which your landing page loads can make or break user experience. Slow loading times can be compared to a coffee shop line that’s moving at a snail’s pace—frustrating, and likely to send customers hunting for alternatives. Each platform is designed with performance in mind, but their approaches differ. Customers today expect swift interactions; it’s vital that your landing page reflects efficiency. Let’s explore how each contender handles speed and performance dynamically.
Instapage’s Performance Edge:
- Designed with lightning-fast loading times, enhancing user experience.
- Optimized for mobile devices, ensuring quick access across all platforms.
- Regularly monitored performance metrics to streamline page efficiency.
- Advanced caching mechanisms that boost loading speeds consistently.
Strikingly’s Performance Highlights:
- Pre-optimized templates for fast deployment on the web.
- User-friendly interface that doesn’t compromise on speed.
- Lightweight design elements that enhance overall performance.
ConvertKit’s Performance Features:
- Fast load times, specifically for email opt-in and lead generation pages.
- Integrated performance analytics allowing real-time optimization.
- Supports responsive design, catering to users on various devices.
- Efficient coding that minimizes delays during user navigation.
In the high-stakes game of speed and performance, Instapage takes the crown for its unwavering commitment to delivering fast-loading, optimized landing pages. Its extensive capabilities for mobile access and robust analytics ensure that your pages not only load quickly but also perform well across devices, solidifying its position as a leader in the arena.
Round Three - User-Friendliness: The Learning Curve
As marketing tools become more sophisticated, the welcoming atmosphere cultivated by a platform is more important than ever. Each contender works to accommodate both novices and seasoned professionals alike, facilitating a learning journey that can lead to mastery. Strikingly leads with its intuitive, drag-and-drop interface that allows users to hit the ground running without much prior knowledge. It’s the perfect intro for someone who may not be tech-savvy, yet desires a professional-looking website. ConvertKit, while primarily focused on email marketing, also provides templates that are designed for ease of use. Its thoughtful onboarding process guides new users seamlessly through the setup. Instapage, meanwhile, combines powerful features with a straightforward interface, ensuring that users can harness advanced tools without feeling overwhelmed. Although the learning curve may be slightly steeper, the payoff is substantial with Instapage since the tools available cater to sophisticated marketing strategies. The overall experience is welcoming, providing newcomers with a sense of confidence to explore and master the software.
Round Four - Customer Support: Your Trusty Sidekicks
Quality customer support is like having a dedicated crew ready to assist you whenever trouble arises; it can make a world of difference in your experience with any platform. Each competitor treats support as a crucial aspect of their service. Instapage offers extensive customer support options, including live chat, email help, and an extensive knowledge base for self-service troubleshooting. Their commitment to customer satisfaction shines through with rapid response times and a team ready to assist with technical questions. Strikingly also provides excellent support with a rich knowledge base, ensuring users can quickly find answers to common questions, alongside chat support that welcomes inquiries anytime. ConvertKit takes a more community-oriented approach, combining traditional support options like email with a focus on forums and educational resources that guide users in marketing strategies. The collaborative spirit encourages users to share and learn from one another. Each platform’s approach highlights their commitment to customer success, but Instapage stands tall for its comprehensive support mechanisms that empower users throughout their marketing journeys.
Round Five - Pricing: Finding Your Best Fit
Pricing often plays a pivotal role in selecting a landing page builder. With various plans available across the board, it’s essential to consider the value each platform provides in line with one’s specific needs. Instapage operates on a subscription model, providing various packages that cater to different business sizes and complexities. While perceptions of cost may initially seem higher, the gains through conversion optimization often justify the investment. Meanwhile, Strikingly offers budget-friendly plans ideal for startups and individual entrepreneurs who prefer simplicity without overextending their budget. ConvertKit also presents several tiered pricing options that grow with the user, making it appealing for email marketers just starting and those with larger databases. Regardless of the platform chosen, understanding what each pricing structure encompasses—be it features or support— helps guide users to the best match for their overall marketing strategy.
As we wrap this comprehensive comparison, it’s vital to recognize that each platform excels in its own right. While Strikingly and ConvertKit certainly have advantages, Instapage often steals the spotlight with its powerful features aimed at driving conversions and providing unparalleled user experiences. We invite you to explore what each platform offers and take the time to reflect on what features resonate most with your marketing goals. Consider trying out Instapage with a free trial or demo to experience firsthand the potential to significantly enhance your landing page efforts—because when it comes to boosting conversions, you deserve a reliable partner.
