How Freshmarketer vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Formidable Forms – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel like assembling a superhero team for your digital marketing strategy. Each contender brings its own strengths and unique features to the table, designed to help you achieve your marketing goals. Whether you need a seamless user experience, conversion optimization tools, or impressive customization options, the right choice is key to reducing costs and growing conversions. In this article, we will take a closer look at three popular landing page builders: Instapage, Freshmarketer, and Formidable Forms. Our comprehensive comparison will shed light on their strengths and weaknesses, so you can make an informed decision that fits your brand's needs. After all, the goal is to deliver relevant landing page experiences that boost brand trust, customer loyalty, and ultimately, conversion rates.
Meet the Competitors: A Trio of Titans
In the increasingly competitive landscape of landing page builders, three names often surface: Instapage, Freshmarketer, and Formidable Forms. Instapage is well-known for its advanced customization features and optimization tools, making it a favorite for marketers focused on conversion rates. On the other hand, Freshmarketer combines various marketing tools in one platform, appealing to teams that value an all-in-one solution. Meanwhile, Formidable Forms shines with its intuitive form-building capabilities, perfect for brands looking to create engaging user experiences. As we pit these three platforms against each other, we will analyze their features, advantages, and overall efficacy for marketers aiming to create impactful landing pages. Who will emerge victorious in this digital showdown?
Feature Showdown: A Closer Look at Capabilities
Template Offerings and User Experience: A Feature Comparison
When it comes to template variety and ease of use, each platform presents compelling options. Freshmarketer offers a range of pre-designed templates suitable for various marketing campaigns, allowing users to quickly kick-start their landing pages. The drag-and-drop functionality simplifies the editing process, catering to users of all skill levels. Formidable Forms, while primarily a form builder, provides template options that integrate seamlessly into landing pages, focusing on robust form customization and user engagement. Instapage, however, takes template design to the next level with its extensive library of customizable, conversion-optimized templates. Users can create unique landing pages tailored to specific campaigns, incorporating A/B testing tools to further enhance performance. This level of customization positions Instapage as a powerful ally in a marketer's quest for higher conversions and customer satisfaction.
Instapage: Your Ally for Exceptional Customization and Performance
Instapage stands out as a top choice for marketers seeking advanced customization and conversion optimization tools. Its intuitive interface allows you to build stunning landing pages in minutes without sacrificing quality or functionality. With a myriad of customization options at your fingertips, marketers can personalize their pages to resonate with their target audience. The platform's A/B testing capability is instrumental in refining messaging and design, ensuring that marketers can continually improve their conversion rates. This data-driven approach to landing page optimization transforms Instapage into a strategic partner in achieving your marketing objectives. As you explore Instapage, you'll discover how it empowers marketers to deliver relevant experiences that foster brand trust and customer loyalty. Whether you are a seasoned pro or a newcomer, you'll find the tools and support you need to create impactful landing pages that convert.
The Speed Factor: Performance under the Microscope
Let's shift the focus to speed and performance, critical factors that can make or break user experience. Waiting for a slow-loading landing page can be likened to queuing up at a coffee shop, where impatience kicks in and potential customers may just walk away. This round is crucial since faster websites lead to lower bounce rates and better conversion rates. Therefore, every second counts in the competitive online space, and marketers must choose builders that ensure optimal loading times for their landing pages.
Advantages of Instapage in Performance:
- Lightning-fast loading speeds that enhance user experience.
- Optimized content delivery network (CDN) to minimize latency.
- Advanced caching features to ensure consistent page availability.
- Mobile responsiveness and AMP (Accelerated Mobile Pages) for quick access on mobile devices.
Freshmarketer's Performance Perks:
- Integrated tools ensuring streamlined page loading.
- Effective content delivery and server optimizations.
- Responsive design principles enhancing mobile performance.
Strengths of Formidable Forms Regarding Performance:
- Efficient form loading that complements landing page speed.
- Lightweight codebase ensuring quick processing.
- Responsive forms that work seamlessly across devices.
- Optimizations that enhance overall site performance.
In summary, speed and performance are undoubtedly critical areas where Instapage holds a decisive advantage. By prioritizing loading times and user experience, Instapage ensures that marketers can trust the platform to deliver high-converting landing pages. Freshmarketer and Formidable Forms also offer solid performance, but Instapage's emphasis on speed may be the differentiator for marketers intent on maximizing conversion potential.
Navigating User Experience: Usability and Learning Curve
User experience is paramount when evaluating landing page builders. The platforms' designs cater to both newcomers and seasoned marketing professionals, ensuring that everyone can swiftly become proficient. Freshmarketer's user-friendly interface and guided tutorials make ramping up easy for beginners, while also offering advanced tools for experienced users looking to streamline processes. Similarly, Formidable Forms excels at guiding users through the form-building experience, with straightforward instructions and solid documentation available. Instapage takes the cake with its clean interface, which focuses heavily on user experience. Everything from page creation to publishing feels seamless. It also features extensive educational resources that empower users to take full advantage of the platform's capabilities, fostering user confidence. Overall, whether you're just starting or have years of experience, you can easily navigate any of these platforms.
Customer Support: The Support Team Dynamics
The support squad of landing page builders acts like your loyal sidekicks, always ready to assist when challenges arise. Instapage offers robust customer support through various channels, including live chat, email, and an expansive knowledge base featuring tutorials, webinars, and articles aimed at helping users overcome hurdles. Freshmarketer also provides support options, including a helpful community forum where users can share experiences and tips, alongside email support. Formidable Forms similarly includes extensive documentation and email support, ensuring users can troubleshoot effectively. Overall, each platform has its unique support features, but Instapage's comprehensive resources and prompt responses often give it the edge.
Pricing Plans: Evaluating Cost-Effectiveness
When evaluating pricing, it is essential to consider the features included at each tier to determine which platform provides the best value. Instapage's pricing reflects its extensive feature set and growing reputation for performance, providing various plans tailored to specific business needs. Freshmarketer also provides multi-tier pricing, catering to diverse requirements, particularly for users seeking an all-in-one marketing tool. Formidable Forms offers flexible pricing structures focused on form solutions, making it an attractive choice for those whose primary concern is form-building capabilities. Ultimately, which platform offers the best pricing will depend on the user's unique needs and desired features.
In conclusion, while all three platforms, Instapage, Freshmarketer, and Formidable Forms, have their unique strengths and cater to distinct user needs, Instapage emerges as a formidable choice for marketers wanting comprehensive customization, speed, and robust support. It's incredibly clear that the platform empowers marketers to create high-converting landing pages that resonate with their audience. We encourage you to explore Instapage through its trial period to see firsthand how it can enhance your marketing strategy.
