How Strikingly vs. Builderall vs. Instapage stack up against each other

Compare Instapage with Strikingly and Builderall to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Builderall.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Builderall – Uncovering the Best Landing Page Builder

Choosing between landing page builders is akin to assembling the perfect team for an epic quest, where each contender brings their unique strengths to the table. When it comes to enhancing your marketing strategy, the right tool can empower you to achieve remarkable goals. Today, we’ll journey through the impressive offerings of three major players: Instapage, Strikingly, and Builderall. Each one claims to be your best ally in crafting conversion-focused landing pages. This exploration will not only help you understand their capabilities but will also showcase how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. So, get ready to dive into this friendly rivalry in the digital arena. The comparison will be fun, enlightening, and undoubtedly informative as we break down features, performance, usability, support, and pricing of our contenders. Each of these landing page builders has its unique flair, and in this article, we’ll help identify which one speaks to your marketing soul.

Meet the Competitors: A Friendly Face-Off

In the white-hot realm of landing page builders, Instapage, Strikingly, and Builderall take center stage. Instapage is well-known for its unparalleled customization options and specific focus on conversion optimization, making it a favorite among marketers. Strikingly, on the other hand, is celebrated for its simplicity and ability to create one-page websites, perfect for quick launches and ease of use. Builderall rounds out our trio with its all-in-one marketing suite that not only offers landing page creation but also integrates various digital marketing tools. Each of these platforms comes with its strengths and weaknesses, appealing to different audiences based on specific needs. As we navigate through this comparison, we’ll put their shining attributes under the spotlight, helping you decide which platform can best support your marketing endeavors. By juxtaposing their features and performance, attendees will be better equipped to select their digital companion for landing page success.

Feature Face-Off: A Closer Look at Functionalities

Template Variety and User-Friendliness – The Battle Begins

When diving into the pool of landing page builders, one of the first things users encounter is the available templates and how user-friendly the interface is. Strikingly prides itself on offering a selection of clean and modern templates tailored for quick and straightforward setups. Its user interface is designed so that even the least tech-savvy individuals can get a functional page up and running in no time. Conversely, Builderall provides a broader catalog of templates that cater to various industries, allowing for a more extensive customization experience. However, the sheer number of options can feel overwhelming to new users. Instapage, in contrast, strikes the perfect balance by providing a vast array of gorgeous templates, primarily aimed at conversions, alongside a highly intuitive drag-and-drop builder, making the setup process enjoyable and efficient. This focus on user experience ensures that marketers can quickly create landing pages that not only look fantastic but also drive conversions. Opting for a builder that harmonizes template variety with ease of use will ultimately lead to a smoother workflow and, consequently, better results.

Instapage: Leading the Charge in Customization and Conversion

In the world of landing page builders, Instapage stands tall with its potent combination of customization options and robust conversion rate optimization tools. Unlike many of its competitors, Instapage allows marketers to create fully personalized landing pages that reflect their brand's identity seamlessly. This customization extends beyond mere aesthetics, enabling users to optimize elements like headlines, calls-to-action, and overall layout based on user behavior insights. Furthermore, Instapage boasts one of the most user-friendly interfaces in the industry; it helps marketers implement best practices for higher conversion rates effortlessly. With A/B testing capabilities and an extensive set of analytics tools, Instapage empowers its users to make data-driven decisions and continuously improve their landing pages. Overall, Instapage is not just another tool in the marketer's arsenal; it's a dedicated partner on the journey to success, providing tailored experiences that resonate with target audiences and ultimately drive conversions.

Speed and Performance Showdown: Navigating User Experience

Imagine being in line at your favorite coffee shop, eagerly anticipating that fresh cup of joe only to realize the line is crawling at a snail’s pace. This age-old frustration translates directly to the online world where web speed is crucial for user experience. In our review of landing page builders, speed can significantly impact not only site engagement but also conversion rates. Slow loading times can lead to lost potential customers and abandoned carts, making it vital for marketers to understand how each platform handles performance.

Instapage Benefits: Unmatched Speed and Efficiency

  1. Instapage landing pages are optimized for quick loading times, ensuring users don’t bounce while waiting.
  2. The platform employs advanced caching solutions to enhance site performance consistently.
  3. With a focus on reduced latency, Instapage guarantees smoother transitions between pages.
  4. Built-in integrations with CDNs (Content Delivery Networks) further support rapid access, ensuring a top-notch user experience.

Strikingly Benefits: Fast and Straightforward

  1. Strikingly offers simple one-page designs that load swiftly and maintain user attention.
  2. The platform’s streamlined approach enhances performance as it limits extraneous elements.
  3. Users can expect quick setup times for their landing pages, minimizing delays.

Builderall Benefits: Comprehensive Speed Management

  1. Builderall incorporates various speed optimization tools directly in its features.
  2. The platform allows for customization of page load speeds, putting control in the hands of users.
  3. Thanks to regular updates, Builderall frequently rolls out enhancements that improve loading times.
  4. Users can access performance data through integrated analytics to monitor and adjust accordingly.

In conclusion, speed and performance rankings among our three contenders showcase Instapage as the clear leader, delivering exceptional loading times and user experience, which are crucial for maximizing conversions.

Usability and Learning Curve: Who Can Get You Started Fast?

Welcoming newcomers in the competitive realm of landing page builders is essential in capturing a broad audience. Each of our contenders has distinct approaches to usability. Instapage boasts an intuitive interface designed to eliminate the typical steep learning curve, allowing users to hit the ground running. The comprehensive tutorials and community support further ease the onboarding process. Strikingly shares a similar ethos of simplicity, aiming for users to get their sites live without a fuss. Even those with minimal technical experience can create attractive pages in no time. Builderall, while rich in features, may present a steeper learning curve due to its extensive toolkit, which can be daunting at first. However, familiarity builds over time, and many users find their footing as they explore its capabilities. The supportive communities surrounding each platform provide an added layer of reassurance. Regardless of your starting point, you’ll find ample resources to guide you to your desired expertise level with any of these tools.

Support System: The Sidekicks in Your Digital Journey

Every superhero needs a trusty sidekick, and in the digital landscape, customer support is paramount. When issues arise or questions linger, a platform with solid support can make all the difference. Instapage offers excellent customer support through multiple channels, including live chat, email, and an extensive knowledge base stocked with helpful articles and tutorials. Strikingly keeps things simple, providing chatbot support alongside a strong community forum where users can share tips and support one another. Builderall presents a wealth of support options as well, from engaging customer service representatives via live chat to accessing their structured training sessions and knowledge base. Overall, the availability of comprehensive support across Instapage, Strikingly, and Builderall showcases their commitment to assisting users in maximizing the effectiveness of their platforms.

Pricing and Plans: Who Offers the Best Bang for Your Buck?

When it comes to pricing, understanding the value of your investment in a landing page builder is key. Instapage's premium features come with a price tag reflective of its quality, aimed at professionals who prioritize conversion-centric tools. Strikingly, with its more affordable pricing structure, targets users seeking rapid, straightforward landing pages, providing an accessible entry point for many. Builderall offers a comprehensive range of services and pricing tiers, effectively appealing to a broader audience, yet some may find it challenging to justify its costs compared to focused solutions like Instapage. With a diverse range of options across these three platforms, each user must weigh their priorities—be it functionality, budget, or future growth—when choosing their landing page builder. Ultimately, the right choice will align with their unique objectives and operational requirements.

In wrapping up this friendly face-off, it’s clear that while Strikingly and Builderall have admirable traits, Instapage emerges as an all-around champion among landing page builders. With unmatched customization capabilities and a profound focus on conversion rate optimization, it serves as an invaluable partner for marketers looking to boost their success. As you ponder your options, consider what features matter most to your endeavors, and don’t hesitate to take Instapage for a test drive with its free trial. By evaluating your needs and testing the waters, you’ll be well on your way to elevating your landing page strategy.

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