How Strikingly vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Strikingly and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Carrd – Unraveling the Landing Page Battle

Imagine you're at an amusement park, debating which thrilling ride to take first. Each choice has its appeal and potential for excitement, much like the three leading landing page builders: Instapage, Strikingly, and Carrd. Choosing the right one can transform your marketing efforts, turning clicks into meaningful conversions. In this article, we'll take a rollercoaster ride through their features, advantages, and overall performance. The goal is to equip you with the knowledge needed to decide which platform can best propel your marketing strategy forward. So, hold onto your hats as we assess the strengths and weaknesses of these landing page titans, and discover how Instapage enables marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty.

Introducing the Competitors

In the vast landscape of digital marketing, Instapage, Strikingly, and Carrd have emerged as formidable contenders when it comes to crafting landing pages that convert. Instapage stands out for its powerful conversion optimization tools, making it a go-to for marketers looking to maximize their ROI. Strikingly, on the other hand, is often recognized for its simplicity and user-friendly design, making it a solid choice for beginners. Lastly, Carrd shines with its affordability and flexibility, offering an excellent solution for personal projects or small businesses. Each platform offers unique features and benefits, creating an exciting rivalry that appeals to various types of users looking to create landing pages that effectively engage their audience.

The Feature Showdown

Diving into Template Variety and User Experience

When it comes to landing page builders, the diversity of templates and user-friendliness is critical factors that can influence a marketer's choice. Strikingly provides a plethora of stunning one-page templates, optimized for mobile devices which is a significant advantage for those who want to create visually appealing pages quickly. Users often praise its intuitive drag-and-drop interface, which makes the process feel seamless and enjoyable. Carrd, while similar, has a slightly more simplistic approach to templates that makes it great for personal sites or portfolios. However, its limited customization might not satisfy users looking for advanced features. Instapage takes the crown with its extensive library of customizable templates specifically designed for conversion. This dedication to flexibility positions Instapage as a premium choice for marketers who prioritize personalization and detailed targeting in their campaigns.

Instapage: Your Ally in Customization and Conversion Rates

Instapage is not just another landing page builder; it's a comprehensive solution that empowers marketers by actively reducing costs and significantly boosting conversions. With its advanced A/B testing tools, adaptable templates, and personalized content delivery options, Instapage sets the benchmark for what a landing page should be. The platform's emphasis on optimization transforms it from a mere design tool into a complete marketing partner. Marketers can analyze data-driven insights, allowing them to fine-tune campaigns with precision, thereby building brand trust and enhancing customer loyalty. The result? A potent combination of increased conversion rates and satisfied customers who feel catered to. By focusing on user experience and flexible options, Instapage ensures users can create landing pages that truly reflect their brand's unique voice.

The Speed Factor

As you navigate the digital marketplace, consider how the speed of your landing page influences user experience and customer retention. Slow loading times can feel like being stuck in a queue, waiting for your turn at the front of the line—a frustrating experience that can lead potential customers to abandon your site altogether. Therefore, we'll now explore how each platform stacks up in terms of performance.

Instapage Advantages in Speed and Performance:

  1. Utilizes fast CDNs for quick loading times.
  2. Offers AMP (Accelerated Mobile Pages) support to facilitate mobile user engagement.
  3. Performance score optimization tools to analyze and enhance loading speeds.
  4. Consistent uptime and reliability for better user experience.

Strikingly's Performance Benefits:

  1. Lightning-fast server response times ensure swift page loading.
  2. Designed for mobile-first approach, optimizing performance on smartphones.
  3. Simple interface allows quick uploads without heavy loading times.

Carrd's Performance Highlights:

  1. Mobile-responsive designs lead to optimized loading for all devices.
  2. Minimalistic layouts that naturally enhance loading efficiency.
  3. Efficient coding practices contribute to faster page rendering.

When it comes to speed and performance, all three landing page builders offer commendable solutions. However, it's clear that Instapage edges out the competition with its commitment to fast loading times and advanced optimization tools, ensuring not just user engagement but also satisfaction.

User Experience and Accessibility

Choosing a landing page builder shouldn't feel like ascending a steep mountain without any guidance. Each platform aims to cater to both newcomers and seasoned marketers, offering unique usability features that enhance the learning experience. Strikingly adopts an approachable layout, perfect for beginners who can easily navigate its features without feeling overwhelmed. Meanwhile, Carrd offers a straightforward, minimalist approach, making it a breeze for users to assemble a personal site quickly. Instapage embraces complexity with its in-depth tools but balances this with plenty of resources to support users, like tutorials and robust customer support. Regardless of your expertise level, rest assured that each of these platforms provides a welcoming environment to help you advance your skills.

Customer Support Champions

Imagine customer support as reliable friends, always there in times of need. Instapage offers stellar support through various channels, including live chat, email, and an extensive knowledge base filled with FAQs that can address almost any inquiry. Strikingly has a commendable support system too, with live chat and email options, along with an active community forum where users can share tips and best practices. Carrd, while offering limited support channels, does host a collection of useful video tutorials, making it easy for users to find solutions on their own. Each platform presents unique support mechanisms, but Instapage stands out for its comprehensive assistance that effectively guides users toward mastering their tools.

Pricing and Plans Unveiled

Navigating the pricing structures of these platforms can help you determine which one best meets your budgetary constraints and marketing needs. Instapage operates on a subscription model with various tiers that provide flexibility based on the depth of features you require, making it ideal for businesses of all sizes. Strikingly offers a freemium model along with premium plans, catering well to personal users or small startups. Carrd impresses with its affordability, offering competitive pricing that appeals to those unsure about making a significant initial investment. Assessing the costs will be crucial, but remember that the ultimate choice should reflect your unique marketing goals and operational needs. Investing in a quality landing page builder can pay off in the long run and pay dividends in customer engagement.

As we conclude this battle between Instapage, Strikingly, and Carrd, it's evident that each platform offers distinct advantages tailored to specific user needs. Depending on whether you're looking for comprehensive features, stellar support, or budget-friendly options, the right choice varies for everyone. However, Instapage consistently proves to be the best choice for experienced marketers who require powerful tools for customization and conversion optimization. If you're ready to enhance your landing page strategy, why not take Instapage for a spin with a free trial or demo? Clarity, performance, and support await!

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