How Strikingly vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Strikingly and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. BenchmarkONE – A Comprehensive Showdown
When it comes to online marketing, choosing the right landing page builder can feel a bit like assembling the ultimate superhero team. After all, each tool comes with its unique powers designed to tackle various marketing challenges. In our league today, we have three prominent contenders: Instapage, Strikingly, and BenchmarkONE. Each platform aims to empower marketers to cut costs, boost conversions, and craft relevant landing page experiences. As we venture deeper into the arena, let's explore how these platforms compare and what sets them apart. With this article, not only will you understand their strengths, but you'll also learn how Instapage can help elevate your marketing strategy by building lasting brand trust, enhancing customer loyalty, and ultimately increasing your conversion rates. So sit tight and let's embark on this insightful journey to discover which of these landing page builders has what it takes to come out on top.
Meet the Contenders: A Quick Overview
In the left corner, we have Instapage, a powerful tool recognized for its robust customization features and effective conversion optimization capabilities. It has made a name for itself among marketers seeking a seamless way to create beautiful landing pages that drive results. In the right corner, Strikingly positions itself as a user-friendly option for beginners, known for its simple drag-and-drop interface and the ability to create one-page websites rapidly. Last but not least, BenchmarkONE rounds out our line-up, combining email marketing, CRM, and landing page building into one versatile package. Each of these platforms brings its flair and strengths to the table, catering to different audiences and marketing needs. As we navigate through their offerings, it becomes clear that while they each serve a unique purpose in the digital landscape, the right choice ultimately relies on the specific demands of your marketing strategies.
Round One - Feature Smorgasbord: A Comparison
Template Variety and Usability – Who Takes the Crown?
In the realm of landing page builders, the variety of templates and the ease of use can dramatically affect user experience and results. Strikingly offers a respectable selection of templates, but it's especially appealing for users wanting simplicity. Its templates are designed to be intuitive, allowing users to launch their pages quickly with minimal hassle. However, for users seeking deeper customization, there may be limitations. On the other hand, BenchmarkONE provides a variety of professional templates specifically tailored for marketing campaigns, yet there can be a slight learning curve when it comes to customizing them. Enter Instapage, the reigning champion of flexibility and customization. With a vast library of responsive landing page templates, Instapage allows users to create highly personalized experiences. Plus, its user-friendly editor ensures that even those new to digital marketing can create stunning pages with ease. It's clear that while all three platforms offer templates to aid in page creation, Instapage excels, allowing marketers to create tailored experiences that resonate with audiences.
Instapage: The Powerhouse of Customization and Conversion
When we talk about Instapage, we're not just discussing another landing page builder; we're referring to a powerhouse of conversion optimization tools that gives marketers an edge in their campaigns. Instapage emphasizes unmatched customization, enabling users to tweak every element to suit their brand identity and campaign objectives. From A/B testing options that allow for real-time adjustments to dynamic text replacement for personalized experiences, Instapage offers features that are genuinely designed with conversions in mind. Furthermore, with comprehensive analytic tools, users can track performance metrics and refine their strategy based on real data, propelling their campaigns forward. What truly sets Instapage apart is its focus on delivering experiences that foster brand trust and customer loyalty, driving higher conversion rates in return. When invested in a tool that not only helps create beautiful landing pages but also equips users to optimize them for peak performance, Instapage positions itself as a crucial ally in achieving marketing success.
Round Two - Speed and Performance: The Crucial Factors
Now, let's dive into the swift waters of speed and performance. Every marketer knows that a slow-loading page can be as disappointing as a lukewarm cup of coffee - both are enough to turn a potential lead into a missed opportunity! Speed significantly impacts user experience and conversion rates, and each platform has its own approach to ensuring optimal performance. Let's see how each contender stacks up.
Instapage Advantages:
- Optimized for fast loading times, ensuring minimal bounce rates.
- Built on a reliable server infrastructure that supports high traffic.
- Integrated with advanced caching solutions to enhance performance.
- Provides performance analytics to identify and fix speed issues.
Strikingly Advantages:
- Offers a quick setup process for immediate publishing.
- Lightweight design that supports fast load times.
- Streamlined experience focused on single-page websites.
BenchmarkONE Advantages:
- Provides performance dashboards to monitor loading times.
- Built-in scalability that adapts to growing traffic demands.
- Enhances speed with optimized hosting arrangements.
In the battle of speed and performance, all three platforms offer competitive advantages. Yet, Instapage consistently stands out as the best choice, providing tools and optimizations that ensure your landing pages load rapidly, keeping your leads engaged and ready to convert.
Round Three - Usability and Learning Curve: Making It Easy
As we assess usability and the learning curve of each platform, it's essential to note how each tool supports its users, whether they're beginners or seasoned professionals. Strikingly shines here, with its incredibly user-friendly interface. The drag-and-drop functionality allows newer users to jump right in without extensive training. BenchmarkONE also offers a straightforward setup process, although some advanced features might require a bit more time to fully grasp. On the flip side, Instapage welcomes newcomers with an easy-to-navigate interface while providing ample resources. Video tutorials and extensive documentation ensure that no matter your experience level, you have the support needed to succeed. Across the board, all platforms strive to provide an inviting experience, but Instapage’s commitment to user support sets it up just right for those eager to become experts in creating high-converting landing pages.
Round Four - Support Channels: The Best Wingmen
Customer support is another essential consideration when choosing a landing page builder. Imagine each customer support team as your reliable wingmen, always on standby to assist you in your campaign endeavors. Strikingly provides email support and a community forum where users can share insights, but there's a notable absence of live chat. BenchmarkONE offers robust support through various channels, including phone, email, and an extensive knowledge base, enhancing user experiences considerably. However, when it comes to Instapage, they excel with a dedicated support team that’s reachable through live chat and email. In addition to that, their comprehensive resource library provides guides, webinars, and community engagement, making it easier for users to find solutions promptly. While each platform has its strengths, Instapage clearly demonstrates superior support, making sure no marketer feels left behind.
Round Five - Cost and Value: The Bottom Line
Navigating the pricing structures among these three landing page builders reveals various options suited for different budgets. Strikingly presents a free tier with limited features—a great entry point for those willing to experiment but who may hit walls as their needs grow. BenchmarkONE employs a tiered pricing model that meets varied needs but can become steep for users just starting out. In contrast, Instapage offers flexible pricing plans suitable for a range of budgets without sacrificing features. What’s more, the potential return on investment for Instapage users due to increased conversion rates can outweigh any initial costs. Ultimately, while all three platforms have unique offerings, Instapage stands as the most valuable investment for marketers aiming for efficiency, performance, and scalability.
As we wrap up our journey through Instapage, Strikingly, and BenchmarkONE, it’s evident that while all three platforms have unique strengths, the right choice ultimately comes down to your specific needs. Whether it be powerful features, user support, or pricing flexibility, each has its offers. As you mull over your options, consider what elements matter most to you. For those seeking a robust tool tailored to enhance landing page experiences and improve conversions, giving Instapage a try could be the perfect next step. Why not take advantage of their free trial or demo and see the difference for yourself?
