How Strikingly vs. Canva vs. Instapage stack up against each other

Compare Instapage with Strikingly and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Canva – Which Is Your Best Marketing Match?

Choosing a landing page builder is much like assembling your dream team for a big game. Each player brings their own unique skills to the field, ready to tackle specific challenges. Just like picking the right players can make or break your strategy on game day, selecting the right landing page builder can significantly impact your marketing efforts. Buckle up, because we’re about to dive into the winning traits of three strong contenders: Instapage, Strikingly, and Canva. With their distinct capabilities, they all promise to support you in creating robust landing pages. However, we will show why Instapage stands out by empowering marketers to minimize expenses, maximize conversions, and craft targeted landing page experiences that build brand trust and customer loyalty. (min:200 words,add the small paragraphs in this paragraph.)

Meet the Competitors: The Arena of Digital Builders

In this corner, we have Instapage, noted for its advanced customization and powerful analytics tools. It’s like having a Swiss Army knife in your marketing toolbox, giving you everything you need to create optimized landing pages that can not only attract but also convert visitors. Next up is Strikingly, a platform that prides itself on its ease of use, allowing individuals to bring their websites to life without any coding knowledge – it’s a great choice for beginners. And lastly, we have Canva, well-loved for its design versatility. Canva is the go-to tool for creatives looking to craft visually stunning layouts. While all three can serve your landing page needs, each one shines in different areas. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Feature Showdown: Tools and Templates Galore

Template Variety and Use: The Roster of Features

When it comes to feature variety, each platform brings its best to the table. Strikingly offers a handful of sleek templates that can be set up quickly, making it an appealing option for those in a hurry. However, the selection can feel somewhat limited if you're looking for something specific. Canva, known mainly for graphic design, has an extensive library of templates, though its landing page functionality may not be as robust or focused as the other two options. Instapage, on the other hand, takes the crown with its abundant, highly customizable templates. Each template can be tweaked to fit your brand perfectly, allowing for a level of personalization that not only reflects your business's identity but encourages engagement. With a focus on conversion optimization features like A/B testing and dynamic text replacement, Instapage sets a high bar for its competitors. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Go-To for Customization and Optimization

What sets Instapage apart is its unrivaled focus on customization and conversion optimization tools. Whether you're a seasoned marketer or just starting out, Instapage can help you craft landing pages that not only look great but are also engineered to convert. Advanced features like heatmaps and extensive analytics allow you to fine-tune your pages based on actual visitor behavior. Additionally, Instapage supports multiple integrations and features dynamic text replacement, allowing you to personalize user experiences. This is why businesses trust Instapage to reduce costs, enhance conversions, and deliver highly relevant landing page experiences, ultimately leading to increased brand trust and customer loyalty. (min:200 words)

Round Two - Speed and Performance: The Race to Load

In the digital landscape, speed is essential. Imagine walking into a café only to find a long line ahead of you; it’s a hassle that can deter customers from returning. Similarly, slow loading times on your landing pages can result in lost opportunities for engagement. A platform that delivers quick loading times can significantly enhance user experience. Fast and responsive pages keep visitors engaged and likely to convert. Let’s analyze how each builder performs in this crucial area.

Instapage Advantages:

  1. Instapage boasts lightning-fast loading speeds to keep visitors engaged.
  2. Built-in performance monitoring tools to track page speed.
  3. Optimized for mobile devices, ensuring responsiveness.
  4. A/B testing helps refine page elements for improved speed.

Strikingly Advantages:

  1. Strikingly offers seamless deployment for single-page websites.
  2. Simple design ensures quick rendering and loading.
  3. Efficient hosting speeds for minimal downtimes.

Canva Advantages:

  1. Canva provides optimized graphics for web to ensure faster load times.
  2. Efficient media management helps keep file sizes down.
  3. User-friendly interface allows for quick adjustments without affecting speed.
  4. Templates optimized for performance on various devices.

When it comes to speed and performance, all three platforms have their merits, but Instapage excels with its efficiency in retaining user interest, showcasing that speed truly matters in the digital realm. With their robust analytics, Instapage helps marketers identify performance bottlenecks and optimize for better results.

Round Three - Usability and Learning Experience

Navigating a new platform can often feel daunting, but fear not! Each builder welcomes novices and seasoned users alike with well-designed user interfaces. Strikingly makes the onboarding process particularly smooth for newcomers with guided steps, making it easy to set up a landing page without prior experience. Canva also offers an intuitive design experience, making it suitable for individuals with a creative flair - but may confuse those focused only on landing pages. Instapage, while slightly more complex, rewards users with a plethora of customization options and features that can be harnessed with a bit of learning in the initially challenging interface. Regardless of where you begin, you’re moving toward becoming proficient with any of these tools. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Support: Your Trusty Sidekicks

When problems arise, having reliable support is crucial. Think of the customer support teams as your loyal sidekicks, always ready to provide a helping hand. Instapage thrives here with multiple support avenues, including live chat, email, and an extensive knowledge base to guide you through any hurdles. Strikingly also offers a valuable support system but leans heavily on email and chat services. Canva, while providing solid documentation and a community forum, lacks in personalized help compared to its competitors. Each platform has its strengths, but having diverse support options could make a big difference when you're in a tight spot. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - Pricing: Making Sense of Value

Pricing structures are a significant consideration for businesses and solo marketers alike. Strikingly presents a straightforward model with free tiers, allowing users to create basic landing pages without any initial investment. Canva also provides affordable options, particularly for those who already use it to design graphics. Instapage does offer more advanced features but comes with a pricier tag. However, the value it brings in terms of conversion optimization and customer retention essentially compensates for the cost, especially for serious marketers. Your ultimate decision depends on how you weigh pricing against the unique features and ROI each platform offers. As you consider your investment, don’t forget to gauge your needs and growth potential in the long run, ensuring that your choice aligns with your objectives and budget.

In closing, although all three platforms boast unique strengths, choosing the best one for you boils down to your specific requirements. Whether you prioritize features, support, pricing, or overall usability, weigh these factors carefully. If you value customization and conversion power, give Instapage a trial run. Its tools can help you reduce costs, enhance conversions, and deliver tailored landing page experiences that inspire brand loyalty and trust. Explore what Instapage has to offer and elevate your marketing strategy today. (min:200 words)

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