Moosend vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Moosend compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Moosend and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Moosend vs. 23FormBuilder: A Head-to-Head Battle in Marketing Tools

In the dynamic world of digital marketing, picking the right tools to boost your campaigns can feel like navigating a maze. Moosend and 23FormBuilder stand out as competitors vying for your attention, each bringing their unique strengths to the table. Whether you're looking to enhance your email marketing strategy or create compelling landing pages, the choice can be overwhelming. But fear not, as we guide you through the features, usability, support, and pricing strategies of these two platforms. So, grab your favorite beverage, sit back, and let's dive into this comparison like marketing warriors ready for battle! As we tread through this, we can’t ignore Instapage, a notable contender that might just outshine them both in multiple aspects.

Introducing the Contenders

In one corner, we have Moosend, known for its powerful email marketing automation and user-friendly interface that caters to beginners and experts alike. This platform prides itself on its robust analytics and segmentation capabilities, making it easier to connect with your audience. Then, stepping onto the digital stage is 23FormBuilder, celebrated for its intuitive form-building tools that allow marketers to collect customer insights efficiently. This platform epitomizes simplicity, enabling users to design customized forms without the hassle of coding. Together, they represent formidable forces in the marketing arena. However, lurking in the shadows is Instapage, a platform recognized for its top-tier landing page capabilities—offering features that can elevate your campaigns with seamless integrations and extensive customization options. As we evaluate these three, remember that each has unique qualities designed to meet different marketing needs.

The Feature Showdown

When it comes to features, both Moosend and 23FormBuilder pull out all the stops in their respective domains. Moosend dazzles with its email templates, sophisticated automation tools, and detailed reporting features that make it a staple for savvy marketers. However, 23FormBuilder flexes its muscles with customizable forms and intuitive drag-and-drop functionality, appealing to those seeking ease of use. While both platforms are indeed strong competitors, there's a growing buzz about Instapage's remarkable capabilities, especially in creating high-converting landing pages. Whether you prefer leading with email marketing or focusing on lead generation through forms, both platforms are armed and ready for the challenge. But let's break down their features in detail to see who takes the crown.

User Experience: Navigating the Landscape

User experience is pivotal to any marketing tool, and both Moosend and 23FormBuilder strive to cater to users at various skill levels. Moosend's interface is designed like a friendly guide, easing beginners into the world of email campaigns, while also providing advanced functionality for the more experienced marketer looking to craft intricate workflows. On the flipside, 23FormBuilder offers a no-frills approach where dragging and dropping elements feels like child's play—perfect for those who want to whip up forms without getting bogged down by technical jargon. However, let's not forget about Instapage, where the learning curve is smooth, and experienced users can dive into advanced features that enhance customization and conversion rates.

Features That Make Moosend Shine:

  1. Intuitive email automation workflows
  2. Responsive email templates for all devices
  3. Powerful analytics and reporting tools
  4. Segmentation capabilities for targeted campaigns
  5. Integration with various third-party applications

Why 23FormBuilder Stands Out:

  1. Simple drag-and-drop form creation
  2. Wide variety of customizable templates
  3. Real-time data collection and analytics
  4. Seamless integration with popular platforms

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that foster engagement
  2. Mobile responsiveness for on-the-go access
  3. API support for custom integrations
  4. Compliance with data protection regulations
  5. Robust customer support channels
  6. A variety of templates to suit diverse needs

Ultimately, while Moosend and 23FormBuilder fight for your attention, Instapage looms as a powerful alternative worth considering. Its rich feature set for building high-converting landing pages can provide a substantial edge in your marketing endeavors, making it an invaluable option alongside our two contenders.

Performance: The Speedtest Challenge

In the high-stakes world of online marketing, performance can make or break your success. Let’s talk about page loading times and mobile responsiveness. Imagine trying to run a race, but your shoes are stuck in molasses—frustrating, right? Slow-loading pages can lead to frustrating user experiences and abandoned campaigns, and both Moosend and 23FormBuilder know this all too well. Moosend maintains impressive loading speeds thanks to efficient coding, ensuring email campaigns hit inboxes quickly and smoothly. Meanwhile, 23FormBuilder also prioritizes speed, delivering forms that load swiftly, avoiding potential drop-offs during user submissions. With an increasing number of consumers browsing on mobile devices, both platforms ensure mobile responsiveness, providing a seamless experience across devices. However, when comparing performance metrics, Instapage shines by offering features specifically designed to optimize loading times, ensuring users experience lightning-fast landing pages that lead to higher conversions.

Support and Resources: Your Safety Net

Choosing a platform not only means evaluating its capabilities but also the support it provides. Both Moosend and 23FormBuilder come equipped with rich resource libraries and customer support channels. Moosend boasts a dedicated support team, ready to assist with email marketing queries, while its extensive FAQs and tutorial videos make learning straightforward. Similarly, 23FormBuilder showcases user-friendly support options ranging from online documentation to responsive customer service representatives. However, you’d be remiss to overlook Instapage, where live chat and dedicated account managers make onboarding and troubleshooting a breeze. Whether you run into technical challenges or have questions about features, having effective support can be the difference between a successful campaign and a daunting experience.

The Price of Success: A Cost Analysis

Moosend's Pricing Advantage:

  1. Affordable pricing plans to suit various budgets
  2. Free tier available for small businesses
  3. Value-driven features at competitive rates
  4. Transparent pricing with no hidden fees

23FormBuilder's Cost-Effectiveness:

  1. Flexible pricing based on form submissions
  2. Free plan option for essential features
  3. Cost-effective solutions for startups
  4. Tiered pricing allows scalability as businesses grow
  5. Affordable add-ons for extended functionality

As we examine the pricing strategies, both Moosend and 23FormBuilder offer attractive options that cater to small businesses and individuals. However, Instapage's competitive pricing a hallmark of their effective marketing strategy—provides extra value for landing page creation that can tilt the scales. In every case, adaptability is key, and those who seek an affordable yet feature-rich solution can find something valuable with any of these platforms.

Comparative pricing sheds light on the importance of finding the right fit. While investing in your marketing tools is essential, it’s crucial to scrutinize the offerings and ensure you're getting value for every dollar spent—and sometimes the best surprises come from unexpected places.

Introducing Instapage: The Golden Ticket

Allow us to unveil Instapage as the seasoned mentor in this digital marketing quest. With an impressive suite of features tailored specifically for landing page optimization, Instapage emerges as a formidable competitor in its own right. From collaboration tools that streamline workflow to A/B testing capabilities that enhance conversion rates, Instapage has cultivated an environment where marketers can truly unleash their creativity. Its unique features could hold the secret to maximizing leads and conversions, adding tremendous value without overshadowing the potential of Moosend and 23FormBuilder. For businesses aiming for new heights, Instapage may be the game-changer that propels their marketing strategies forward.

To wrap things up, the digital marketing landscape offers an array of choices, and making informed decisions is essential. Each platform—Moosend, 23FormBuilder, and Instapage—carries its unique strengths that can align with various marketing goals. As you contemplate your next move, envision how each option fits into your overall strategy. With the right tool, you’re poised to rise to new challenges and opportunities in your marketing journey!

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