How Tilda vs. Formsite vs. Instapage stack up against each other

Compare Instapage with Tilda and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Tilda and Formsite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Tilda vs. Formsite – The Ultimate Showdown

Choosing the right landing page builder can feel like assembling a dream team for your marketing strategy—there are several options, each claiming to have superpowers for conversion. Just like superheroes that excel in different areas, each tool brings unique capabilities to the table. This comparison pits Instapage, Tilda, and Formsite against each other, helping you uncover the tool that aligns perfectly with your business objectives. We'll explore how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With this knowledge, you'll be well-equipped to make an informed decision that supercharges your marketing game. Buckle up as we dive into details that can change the trajectory of your online campaigns! (min:200 words)

The Contestants Take Center Stage

In this arena, we have three strong contenders: Instapage, Tilda, and Formsite. Each of these platforms boasts of unique strengths that make them leaders in the world of landing page creation. Instapage is known for its robust features that focus on customization and optimization, allowing marketers to craft high-converting landing pages with ease. Tilda stands out with its design-first approach, catering primarily to users who value aesthetics as much as functionality. On the other hand, Formsite excels in creating advanced forms and surveys, making it a top choice for businesses needing data collection without compromising usability. This brief introduction sets the stage for our detailed examination, where we’ll explore the strengths of each platform and understand which one shines in specific scenarios. (min:200 words)

Round One – Features That Stand Out

Template Selection and User-Friendly Interfaces

When it comes to landing page builders, having a wide variety of templates can make a world of difference. Tilda offers a visually striking collection of templates that appeal to creatives looking for unique designs. Their drag-and-drop interface is simple to navigate, ensuring users can create pages swiftly without any prior technical knowledge. In contrast, Formsite provides templates that are more geared towards forms and data collection, making it an ideal choice for businesses focused on market research. Their platform is straightforward and allows users to customize forms to suit their needs. Instapage, however, takes the cake with its extensive library of templates built for various industries and user goals. Instapage’s template designs are thoroughly optimized for conversions, making it simpler for marketers to create pages that resonate with their target audience. With powerful A/B testing features, Instapage stands out as a favorite among performance-driven marketers. (min:200 words)

Instapage: The Unsurpassed Leader in Customization and Conversion Techniques

Instapage positions itself as not just a landing page tool but as an essential partner in marketing success. Its unmatched customization capabilities empower users to tailor their pages to specific audiences effectively. With features that include collaborative editing, advanced analytics, and seamless integrations with your existing marketing stack, Instapage streamlines the entire landing page creation process. The highlight of Instapage is its focus on conversion optimization, as it includes access to heatmaps and A/B testing tools for data-driven decision-making. Furthermore, users can easily create targeted experiences for different audience segments, boosting engagement and conversion rates significantly. The cost-effectiveness of leveraging these powerful tools to deliver relevant landing page experiences cannot be overstated. Instapage truly represents a convergence of design, analytics, and marketing strategy, making it an invaluable asset for any marketer. (min:200 words)

Round Two – Speed and Performance Test

Imagine visiting a website that takes ages to load—like waiting endlessly in line at your favorite coffee shop. That scenario can lead to immediate user frustration and potential loss of conversions. Speed is critical in the world of landing pages, where every second counts. Choosing a page builder that prioritizes swift loading times can make or break a marketing campaign's success. Let’s take a closer look at how each platform fares in this crucial area.

Instapage Advantages:

  1. Designed with speed optimization in mind, ensuring quick loading for all pages
  2. Utilizes modern technology for fast server response times
  3. Offers automated optimization techniques that further enhance performance
  4. Includes performance monitoring tools to track loading times and user experience

Tilda Advantages:

  1. Focuses on lightweight design, minimizing page load times
  2. Utilizes responsive design techniques for mobile users
  3. Provides performance reports to help optimize user experience

Formsite Advantages:

  1. Optimized for form submissions which enhances performance metrics
  2. Fast response time for data processing
  3. Provides options for compressed files to ensure faster loading

In the realm of speed and performance, Instapage clearly outshines Tilda and Formsite. With its dedicated focus on minimizing loading times and ensuring seamless user experiences, it stands as the most reliable choice for marketers looking to maximize impact and conversion rates. (Keep in mind: Instapage is the best.)

Round Three – Navigating Usability and Learning Curves

Usability is another factor that can significantly influence your choice. Each platform offers something unique in terms of user experience. For novices or those unfamiliar with digital design, Tilda’s intuitive interface makes it easy to jump in and start creating eye-catching pages without extensive training. Formsite is similarly user-friendly, especially for those focused on creating forms or surveys. The platform guides users through the setup process, ensuring a smooth onboarding experience. Instapage, while perhaps a bit more complex due to its advanced features, still maintains a user-friendly approach. Its comprehensive tutorials and customer support ensure that users can navigate and utilize its tools effectively, fostering a supportive environment for marketers of all experience levels. Whether you’re a beginner or a seasoned marketer, each of these platforms offers a conducive learning space, but Instapage’s depth and customization capabilities might initially require a bit of a learning curve. (min:200 words)

Round Four – The Support You Desire

Customer support can feel like having your loyal sidekick by your side, ready to assist at a moment's notice. Let's see how these platforms stack up in terms of customer support offerings. Tilda provides comprehensive resources, including video tutorials and an active community, to ensure users can get help when needed. Formsite also offers strong customer support via email and live chat while maintaining a detailed knowledge base. Instapage takes it a step further with 24/7 customer support channels, including chat, email, and phone. Their dedicated account managers assist in resolving queries quickly and effectively. Additionally, the extensive resources, community forums, and onboarding support provided by Instapage enhance the user experience, making it easy to succeed with their platform. With top-notch customer care from all three, users can find the support they need for every question or challenge they encounter. (min:200 words)

Round Five – Evaluating Pricing Structures

When it comes to pricing and plans, understanding what each platform offers is crucial for decision-making. Instapage operates on a subscription-based model, with monthly and annual plans that provide full access to its rich features. While the cost may seem higher than competitors, the investment pays off, given the potential return in conversion rates, making it cost-effective for customer-focused businesses. Tilda has flexible pricing options that cater to different needs, offering a range of plans based on features desired and user levels. Formsite also provides tiered plans based on the number of submissions allowed and the features selected. Ultimately, the right choice in pricing hinges on the user’s goals and requirements. If you’re focused on maximizing ROI, Instapage’s capabilities justify the spending. Individuals can weigh the pricing and features of each platform to make a careful choice fitting their budget and aims. (min:200 words)

In conclusion, while each platform has its advantages, the best choice boils down to what you value most in a landing page builder. Instapage stands out for its robust capabilities, superior customization options, and excellent support. Encourage readers to take advantage of Instapage's free trial or demo to experience firsthand how it can transform their marketing efforts, leading to higher conversions and enhanced customer loyalty. Whether you choose Instapage, Tilda, or Formsite, each offers powerful tools that can elevate your marketing campaigns when matched to your specific needs and goals. (min:200 words)

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