How Tilda vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Tilda and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. FormKeep – Which Platform is Your Ideal Landing Page Builder?
Choosing between landing page builders can be likened to assembling a dream team of superheroes to tackle your marketing challenges. Each platform has its own superpowers, and the right choice depends on what challenges you face. As we explore Instapage, Tilda, and FormKeep, think of this comparison as assembling a Justice League for your online presence. From reducing costs to enhancing conversion rates, each platform offers distinct benefits that can help you create relevant landing page experiences, build brand trust, and foster customer loyalty. Let's embark on this journey to uncover which landing page builder reigns supreme, helping you maximize your marketing strategy while keeping the tone light and engaging. By understanding the strengths and weaknesses of each platform, you can confidently select the one that best meets your unique needs.
Meet the Challengers: A Quick Look at Our Landing Page Builders
In the left corner, we have Instapage, a powerful platform renowned for its robust features and user-friendly interface. It empowers marketers to create customized landing pages quickly, fostering higher conversion rates and cutting costs significantly. Instapage helps you deliver relevant landing page experiences that cultivate customer loyalty and enhance brand trust. Facing off against it is Tilda, known for its minimalist design approach and flexibility. Tilda caters to creatives seeking visually stunning pages with ease of use, making it a favorite among designers and businesses focused on aesthetics. In the final corner, we have FormKeep, a solution designed with simplicity in mind. FormKeep specializes in form management, providing a straightforward way to gather leads via landing pages without complex setups. While each platform has its unique advantages, this showdown will reveal which one aligns best with your goals and marketing strategy.
Round One - A Clash of Features and Usability
Template Variety and User Experience: Insights into the Rivals
When evaluating template variety and overall ease of use, Instapage shines through with a diverse library of customizable templates tailored for various industries and objectives. The intuitive drag-and-drop editor allows users to craft their landing pages effortlessly, catering to both novices and seasoned pros. Tilda matches this ease of use, offering beautiful, pre-designed blocks that appeal to those with a design-centric approach. Its focus on aesthetics means users can create stunning pages quickly, but those looking for more complex customization may find Tilda slightly limiting. FormKeep, while less focused on design, offers a straightforward template structure that allows users to build basic landing pages effortlessly. However, those seeking advanced design features may find themselves wanting. In this round, Instapage's extensive template variety and ease of use set it apart as the favored contender.
Instapage: Your Go-To Companion for Optimized Conversions
Instapage stands out as the ultimate tool for marketers aiming to optimize conversion rates. With an extensive range of customizable templates and advanced A/B testing capabilities, users can continuously refine their pages to enhance performance. The platform’s seamless integrations with various marketing tools further empower users to streamline their workflows and maximize results. Instapage's ability to deliver targeted landing page experiences helps businesses reduce costs and grow conversions efficiently. Plus, the built-in analytics features make it easy to track performance and make informed decisions based on real-time data, ensuring every dollar spent contributes to meaningful outcomes. For those who prioritize customization and conversion optimization, Instapage is not just a tool; it's a genuine partner in achieving success.
Round Two - Speed and Performance: Who Leads the Charge?
When it comes to website speed, we all know that even a second of delay can lead to user frustration akin to waiting in line for coffee during rush hour. This round examines how each builder performs under pressure. Instapage sets a strong precedent with its fast-loading landing pages, crucial for keeping potential customers engaged. By using optimized code and an infrastructure built for speed, Instapage speeds ahead, making it easier for marketers to convert visitors into customers without the waiting games. Tilda also delivers respectable loading times, particularly for its visually-driven designs, yet may sometimes lag due to its intensive use of graphics. FormKeep, with its streamlined interface, assures quick page generation, but users must consider that performance relies heavily on the overall design choices made. As we assess the conclusions on speed and performance, it’s clear that Instapage takes the lead as the most reliable option for marketers focused on conversion.
Instapage Advantages:
- Fast-loading landing pages ensure minimal bounce rates
- Optimized infrastructure enhances page performance
- Comprehensive tracking and analytics allow for performance monitoring
- Adequate server capacity manages high traffic volume seamlessly
Tilda Advantages:
- Intuitive design approach allows for quick page creation
- Strong focus on aesthetics produces visually stunning pages
- Responsive design ensures a smooth experience on various devices
FormKeep Advantages:
- Simplicity and ease of use for quick page setups
- Fast page loading times for basic forms
- Integration with various form management tools for seamless lead gathering
In this critical round of speed and performance, Instapage consistently outshines its competitors, demonstrating its commitment to quick loading times and an optimized user experience. Tilda and FormKeep perform admirably within their niches but fall short compared to Instapage's robust capabilities, especially when it comes to conversion-centric metrics.
Round Three - A Friendly Face: Usability & Learning Curve
This round highlights how each platform welcomes users into their ecosystems. Instapage is praised for its user-friendly interface that demystifies the landing page creation process. With a wealth of tutorials, guided tours, and customer support, marketers can find their footing quickly. Tilda has a similar approach, inviting newcomers with its easy-to-navigate interface that encourages creativity while still providing ample resources. However, Tilda may pose a slight challenge for those who desire deeper customization. Meanwhile, FormKeep's straightforward setup greatly appeals to users who want no-frills functionality without a steep learning curve. Every platform has its charm and support mechanisms in place, making it clear that whether you're a novice or an advanced user, there's a path to mastery. Ultimately, all three tools offer valuable onboarding experiences to ensure your landing page creation journey is smooth regardless of where you start.
Round Four - Your Support Team: Customer Assistance Excellence
In this round, we personify customer support as dedicated sidekicks ready to assist whenever challenges arise. Instapage offers a robust support system with options including live chat, email support, and an extensive knowledge base filled with resources. This responsiveness instills confidence in users, knowing help is always just a click away. Tilda also provides reliable support alternatives, although users might experience longer wait times compared to Instapage. Additionally, Tilda features a solid community forum that enables users to share tips and resources with one another. FormKeep's support focuses on prompt email responses and some documentation but lacks the variety of assistance channels seen in the other platforms. As we consider support services, Instapage remains the strongest, ensuring users can tackle challenges with expert assistance and guidance.
Round Five - The Price Is Right: Analyzing Plans and Costs
When it comes to pricing, potential users need to assess what each platform offers in relation to their budget and priorities. Instapage operates on a subscription model with tiered pricing aimed at delivering substantial value through features tailored to conversion optimization. Tilda also presents a compelling pricing structure, appealing to creatives with its unique offerings, although it may not fit all business budgets. FormKeep remains the most affordable in this trio, designed for simplicity and straightforward form handling. However, users seeking advanced features may need to adjust their expectations or upgrade to a premium plan. As we navigate through pricing structures, it’s essential to keep your unique marketing goals in mind, as the right choice can vary widely based on personal circumstances.
In conclusion, while each of these three landing page builders offers solid advantages suited to different audiences, Instapage clearly stands out for its vast array of features, seamless performance, and proactive customer support. The best choice will ultimately depend on your specific needs, but it’s worth considering Instapage's free trial to explore how it may benefit your marketing strategy. Remember, the right landing page builder should align with your goals, whether that be outstanding aesthetics, effortless usability, or budget-friendly solutions.
