How Tilda vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Tilda and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. Formstack – A Clash of Landing Page Titans
Choosing a landing page builder can feel like assembling a dream team of superheroes for your business strategy. Each platform has its distinct advantages and superpowers, which can transform your marketing efforts. In this comprehensive showdown, we’ll explore how Instapage, Tilda, and Formstack stack up against each other. Whether you’re on a budget, need advanced features, or want a user-friendly experience, our comparison will shine a light on the strengths and weaknesses of these contenders. So, buckle up as we dive deep into their capabilities, guiding you in making the right choice for your landing page needs. Get ready for a face-off that’s not just informative, but enjoyable as well!
Meet the Three Heavyweights
In the red corner, we have Instapage, renowned for empowering marketers to reduce costs while delivering relevant landing page experiences that increase conversion rates, brand trust, and customer loyalty. It's designed for those who prioritize customization and performance. In the blue corner, Tilda stands out with a unique focus on design, enabling users to craft visually stunning web pages without a coding background. Finally, in the green corner, we have Formstack, a versatile platform well-known for its advanced form-building capabilities, making it a go-to for data collection and lead generation. Each of these players brings a unique set of skills to the table, making it crucial to weigh their offerings carefully.
Round One - Features Showdown
Template Variety and User Accessibility
When it comes to landing page creators, template variety and user experience are key factors. Instapage boasts a library filled with multiple templates that cater to a wide array of industries—making it easy to find a ready-to-go option that feels tailored to your brand. The platform also provides excellent customization options, allowing users to tweak their templates to perfection. On the other hand, Tilda is famed for its truly beautiful, design-oriented templates that leave a lasting impression. However, its learning curve can be steeper for those unfamiliar with web design principles. Formstack, while not as visually focused, shines in versatility with its forms and integrations, but doesn't offer as much in the way of visual customization.
Instapage: The Customization and Conversion Champion
Instapage takes the spotlight in this arena, with its focus on customization and conversion rate optimization. It’s not just a tool; it’s an ally in your marketing journey, providing a user-friendly interface that simplifies the process of creating high-converting landing pages. With the ability to A/B test elements, track analytics, and integrate with several marketing tools, Instapage stands out as a powerful partner in reducing costs and amplifying growth. This platform gives marketers the resources they need to deploy campaigns that not only resonate with their audiences but also turn visitors into customers.
Round Two - Speed and Loading Performance
As we dive into round two, let’s talk speed—one of the most critical elements of user experience. Think of your website’s loading time as the time spent waiting for your favorite coffee order; too long, and you'll lose patience. Just like the perfect brew, each platform's speed can enhance or detract from engaging your visitors. It’s essential to note how fast these platforms deliver their pages, as each second counts in today’s fast-paced online world.
Instapage Advantages:
- Optimized for quick load times due to lightweight design elements
- Content delivery network (CDN) integration to ensure global speed
- Customizable settings for caching to improve speed
- Built-in performance analytics to track and enhance loading times
Tilda Advantages:
- Intuitive interface that facilitates quick page building
- Pre-designed blocks optimized for fast loading
- Integrates well with third-party services to optimize performance
Formstack Advantages:
- Server-side processing for form submissions ensures speed
- Efficient database management minimizes delays
- Can handle high traffic without compromising performance
Each platform has its strengths when it comes to performance. Instapage takes the lead, consistently ensuring fast load times that enhance user experience. While Tilda also excels in speed, particularly in delivering visually rich designs, Formstack remains reliable, especially for data-heavy interactions. Nonetheless, overall performance positions Instapage as the best option.
Round Three - User Experience and Learning Curve
In our third round, let’s discuss the learning curve that each platform presents. Instapage is designed with the user in mind, offering a straightforward drag-and-drop interface that makes it easy for beginners to navigate. The platform includes comprehensive tutorials and a supportive community, so even the greenest marketers can find success. Tilda, while visually appealing, can challenge users unfamiliar with design concepts, but once mastered, it offers limitless creative potential. Formstack is user-friendly for form creation but may require a more in-depth understanding to utilize its full potential effectively. Regardless of your experience level, there’s something for everyone here, and each platform fosters growth and learning as you evolve your skills.
Round Four - Support Systems
Every hero needs a trusty sidekick, and customer support is that loyal companion in the digital service world. Instapage offers robust support through live chat, email, and a vast knowledge base filled with tutorials. Tilda provides a more community-focused approach, with forums where users can seek help and share experiences. Formstack excels with a comprehensive support system, featuring chat and email support complemented by extensive documentation. No matter which platform you choose, rest assured you’ll have support at your fingertips, ready to assist you on your journey.
Round Five - Price Structures and Value
Pricing is often a decisive factor in selecting a landing page builder. Instapage offers plans that can grow with your business, ensuring that you only pay for what you use. Tilda has competitive pricing, particularly appealing to designers with its value-driven plans. Meanwhile, Formstack presents various packages that emphasize its data collection functionality, which can be worthwhile for businesses needing this capability. Analyzing pricing can lead to more informed decisions, so consider what elements matter most to your strategy—be it advanced features, ease of use, or customer support.
In conclusion, as we've seen, each platform has a unique set of strengths and weaknesses. The right choice ultimately depends on your specific needs and goals as a marketer. Instapage emerges as a standout option, particularly for those focused on driving conversions and enhancing user experiences. Take advantage of its free trial or demo to discover firsthand how it can support your marketing efforts.
