How Tilda vs. Format vs. Instapage stack up against each other

Compare Instapage with Tilda and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Tilda and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Tilda vs. Format – The Ultimate Showdown

Choosing the right landing page builder is like picking the perfect sidekick for your marketing campaign. You want someone who complements your style, understands your needs, and helps you soar to new conversion heights. In this friendly competition, we’ll dive into Instapage, Tilda, and Format, seeking to determine which platform is the true champion for marketers. Each contender brings unique strengths to the table, promising to enhance your online presence and convert visitors into loyal customers. With informative insights and playful comparisons, we’ll explore how each platform can better your marketing strategy, ensuring that by the end, you’ll be ready to make an informed decision without any stress. (min:200 words)

Meet the Competitors

Step into the digital arena where three titans stand: Instapage, Tilda, and Format. Each has carved out a niche for themselves in the world of landing page creation, offering features designed to attract and convert visitors. Instapage shines with its robust customization and conversion optimization tools, aiming to empower marketers in their quest for efficiency and effectiveness. Tilda presents a more design-focused approach, emphasizing creative freedom and visual storytelling. Format, on the other hand, caters to creators, providing a platform to beautifully showcase portfolios while still enabling effective landing page functionalities. As we unravel their offerings, we aim to uncover how each contender addresses the needs of modern marketers. (min:200 words)

Round One - Features Galore

Variety and User Experience Showdown

When it comes to features, each platform boasts its own strengths. Tilda offers a diverse range of beautifully designed templates, appealing particularly to designers and creatives looking for aesthetic flexibility. Its intuitive interface allows users to create landing pages with ease, even without coding knowledge. Format also provides a selection of visually stunning templates primarily geared towards artists and freelancers, ensuring their portfolios are presented effectively. However, Instapage takes the lead in this area with a vast library of customizable templates designed for high conversion rates. Additionally, Instapage’s user-friendly drag-and-drop editor allows marketers to build and optimize their landing pages efficiently without any technical barriers. (min:200 words)

Instapage: A Partner in Success

Instapage isn't just a landing page builder; it serves as a dedicated partner for marketers to drive conversions and engagement. With its advanced customization features, A/B testing capabilities, and intuitive tracking tools, Instapage is designed to maximize ROI and create tailored user experiences. Whether you wish to promote products, capture leads, or enhance your brand presence, Instapage delivers relevant landing page experiences that cultivate brand trust and customer loyalty. With customizable templates, the platform allows for quick adjustments to design and content, enhancing the ability to optimize for conversion in real time. Instapage furnishes marketers with the tools necessary to reduce costs and amplify conversion rates, ensuring that every campaign is both effective and efficient. (min:200 words)

Round Two - Speed and Performance

Engaging users right away is crucial, and website loading speeds are pivotal in creating that first positive impression. Imagine arriving at your favorite coffee shop, only to find an exceedingly long line; you’d likely rethink your choice. In this digital race, speed nuances the user experience, particularly for landing pages where every second can impact bounce rates and conversions. Let's explore how each platform stacks up in terms of performance and loading speed to ensure your audience doesn’t leave before they even arrive. (min:200 words)

Instapage Advantages:

  1. Lightning-fast loading times ensuring minimal bounce rates
  2. Optimized images and resources for swift performance
  3. Hosting on high-speed servers for consistent availability
  4. Integration with Content Delivery Networks for global reach

Tilda Advantages:

  1. Optimized templates that load quickly
  2. Efficient image handling to reduce load times
  3. User-focused design that emphasizes swift navigation

Format Advantages:

  1. Responsive design templates for optimal performance on all devices
  2. Fast-loading portfolio displays to enhance user experience
  3. Effective image management to boost speed and performance

In evaluating the speed and performance among the three platforms, it's clear that while Tilda and Format have their merits, Instapage stands out as the top performer ready to boost your conversions. (min:200 words)

Round Three - Navigating Usability

Let's travel down the usability lane where each platform welcomes both newbies and expert marketers alike. For those just starting, Tilda’s straightforward interface will make you feel right at home, enabling you to create stunning pages without a hitch. Users appreciate its block system, allowing for quick layout changes and a plug-and-play experience. Format caters to creatives with a balance of usability and customization, supporting both novice designers and seasoned professionals. On the other hand, Instapage provides a robust set of tools while maintaining simplicity in navigation, making it easy for even first-timers to create effective landing pages. Rest assured, regardless of your prior experience, these platforms promise an inviting journey towards mastery of landing page creation. (min:200 words)

Round Four - Customer Support Champions

In the realm of customer support, each platform plays a vital role in backing its users. Picture your platform's support team as loyal sidekicks ready to lend a hand. Instapage goes above and beyond with varied contact methods, including chat, email, and comprehensive knowledge bases that empower users to find quick answers. Tilda also provides solid assistance with responsive customer service, alongside valuable tutorials to guide users through challenges. Format complements this with dedicated support tailored to freelancers and creators, offering personalized guidance to help users fully utilize their platform. With such strong support on all sides, users can feel confident their queries will be met with timely responses and effective solutions. (min:200 words)

Round Five - Dollars and Sense

When assessing the pricing structures of these platforms, it’s essential to weigh value against your specific needs and goals. Instapage offers various plans tailored for different users, focusing on the value of features provided. With flexible pricing, users can choose plans that cater to their needs—whether you're a solo entrepreneur or part of a larger marketing team. Tilda provides a straightforward pricing model, allowing those who prioritize design access to relatively affordable options. Format is especially appealing for creatives, offering competitive pricing in relation to the features available specifically for portfolio presentation. Though all three platforms stand strong in their own right, aligning their features with your budget will guide your decision-making process to what suits you best. (min:200 words)

In conclusion, while all three contenders have their unique strengths, selecting the right landing page builder ultimately hinges on understanding your objectives and preferences. Instapage emerges with distinctive capabilities that truly support marketers seeking to enhance their conversion focus. Ultimately, it’s wise to explore pricing plans and embrace a free trial or demo to experience the advantages firsthand, especially with Instapage aiming to be your partner in achieving your marketing goals. (min:200 words)

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