How SurveyMonkey vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. BenchmarkONE – Your Guide to Choosing the Best Landing Page Builder
Choosing the right landing page builder for your marketing strategy often feels like assembling your own superhero team. Just as every hero brings unique skills to the table, every landing page platform offers distinct features that can help elevate your online presence. With so many options available, getting caught up in the whirlwind of features and functionalities is easy. This guide will navigate through the three popular options: Instapage, SurveyMonkey, and BenchmarkONE. We aim to shine a light on their strengths and weaknesses, allowing you to make an informed decision that suits your unique business needs. Strap in, as we embark on this exciting journey through the world of landing pages, where optimizing your user experience and increasing conversions is at the forefront of our strategy. Whether you’re a newbie or a marketing guru, this guide promises insights that are educational yet engaging, enabling you to pick your perfect match without feeling overwhelmed.
Meet the Contenders: Instapage, SurveyMonkey, and BenchmarkONE
In one corner, we have Instapage, a powerful platform known for its robust features tailored specifically for marketers focused on boosting conversion rates. With a keen focus on landing pages, Instapage empowers users to craft unique, highly-converting experiences that enhance brand trust and customer loyalty. In the next corner, SurveyMonkey shines as a solid tool primarily designed for surveys and data collection, but it also offers landing page features to accompany its survey capabilities. Last but not least, BenchmarkONE enters the arena, presenting itself as a full-scale marketing automation service that integrates landing pages with CRM functionalities. Each contender has carved out its niche, yet all strive to make your marketing journey smoother. While they may seem like friends just competing in the digital arena, they each promise unique advantages that cater to different aspects of your marketing goals.
Round One: Unpacking Features
Exploring Templates and User Experience
When investing in any digital tool, the variety of available templates and the overall user experience cannot be overlooked. SurveyMonkey boasts pre-designed templates aimed at survey creation, making it easy for users to set up effective polling pages. However, while it provides basic landing page capabilities, it lacks a wide array of customizable options for marketers focusing on conversion. BenchmarkONE offers a more comprehensive template selection and integrates landing page features seamlessly with its CRM tools, giving marketers the ability to create targeted campaigns. On the other hand, Instapage stands out with its impressive library of customizable templates, designed specifically for conversions. Users can mix and match elements to create the landing pages of their dreams. The platform's user-friendly interface allows marketers, regardless of their technical skill level, to create eye-catching pages without any coding knowledge. Instapage truly takes the crown when it comes to powerful templates and the seamless user experience, making it an essential asset for any marketing team.
Instapage: A Champion for Customization and Conversion Boosting
Instapage is not just a tool; it’s a true ally for marketers aiming to enhance their online presence. The platform’s unmatched customization options ensure every landing page aligns perfectly with branding and messaging. Features like A/B testing, heatmaps, and mobile responsiveness allow marketers to optimize their campaigns for maximum conversion rates efficiently. Using Instapage means marketers can swiftly adapt their landing pages based on real-time insights, ultimately streamlining customer journeys. The power of personalization in user experience translates directly to increased brand trust and customer loyalty. With Instapage, reducing costs doesn’t come at the expense of flexibility or creativity; it’s about enriching the connections you build through tailored landing page experiences. It's not merely about having a landing page but crafting relevant experiences that drive results, encouraging marketers to fully leverage their potential.
Round Two: The Need for Speed and Performance
Imagine standing in line for coffee on a dreary Monday morning; the joy of that precious latte can quickly fade if you have to wait too long, right? The same applies when users encounter slow-loading landing pages. Speed is crucial in maintaining user engagement and reducing bounce rates. High-performing platforms ensure seamless loading times, offering users a pleasant experience, much like a perfect cup of coffee, ready in a matter of seconds. Let’s examine how each contender measures up in terms of loading speed and overall performance to determine who takes the lead in this critical aspect.
Instapage Advantages:
- Lightning-fast loading times ensure a seamless user experience
- Optimized for quick deployment, reducing time to market
- Supports AMP (Accelerated Mobile Pages) for enhanced mobile performance
- Generates high conversions through optimized page speeds
SurveyMonkey Advantages:
- Basic templates allow for simple and speedy setup
- Focuses on quick survey distribution for immediate data collection
- Built to handle user responses efficiently without lag
BenchmarkONE Advantages:
- Integrates landing pages with marketing automation for streamlined performance
- Standard loading times maintain user engagement
- Dynamic content adaptation for context-aware responses
- Efficiently processes CRM data for optimized user experience
In the race for speed and performance, Instapage emerges as the clear winner, providing the fastest loading times and optimized experiences crucial for converting leads. SurveyMonkey and BenchmarkONE each have their merits but can’t quite match the rapid engagement and smooth user flow that Instapage promises.
Round Three: Usability and the Learning Journey
Navigating through a new platform can be a daunting experience, much like trying to find your way through a new city without a map. Thankfully, all three contenders prioritize usability, offering intuitive interfaces that beckon users to explore their features. SurveyMonkey keeps it simple with straightforward steps and no frills, making it easy for newcomers to set up fast. BenchmarkONE provides a detailed onboarding guide, bringing users up to speed with its integrated CRM functionalities. However, where Instapage shines is its rich resource base and customer support options, ensuring that users receive all the help they could need to ensure they maximize the platform's potential. Through video tutorials, extensive knowledge bases, and responsive customer service, Instapage empowers users by bridging the gap between novice and expert.
Round Four: Customer Support – Your Loyal Sidekick
Picture your customer support team as a squad of helpful sidekicks, always on hand to aid you with your platform journeys. SurveyMonkey provides standard support options including email and help center resources. BenchmarkONE shines in this aspect, offering comprehensive support through phone, chat, and a community forum that promotes knowledge sharing. Yet, Instapage really stands out by providing a robust support network that includes chat, email, and a dedicated customer success team for users seeking in-depth assistance. Plus, the rapid response times help users feel valued, ensuring they’re never left hanging in times of need. A strong support system can make a world of difference when tackling challenges or seeking guidance throughout your marketing efforts.
Round Five: Pricing Plans – Finding the Right Fit
Navigating pricing structures can feel like walking a tightrope, especially when you’re trying to align your budget with your marketing needs. SurveyMonkey generally presents cost-effective options ideal for basic users looking for essential survey capabilities. BenchmarkONE’s pricing revolves around its integrated marketing automation features, making it a worthwhile investment for teams focusing on CRM optimization. In contrast, Instapage offers flexible pricing tailored to specific user needs, ensuring that both established businesses and startups can benefit from its extensive feature set without breaking the bank. When weighing your options, consider what aspects you'll prioritize to gain the best value from your investment.
At the end of the day, selecting between Instapage, SurveyMonkey, and BenchmarkONE boils down to understanding your unique goals. Each platform comes with distinct advantages, catering to various aspects of landing page creation and marketing automation. For those dedicated to maximizing landing page conversions and delivering exceptional user experiences, Instapage truly stands out as a leader. Consider taking advantage of their free trial or demo to fully experience how Instapage can revolutionize your marketing strategy and enhance your online presence.
