How Strikingly vs. Emma vs. Instapage stack up against each other
Compare Instapage with Strikingly and Emma to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Emma – Discovering the Ideal Landing Page Builder
Imagine the process of selecting a landing page builder akin to assembling your dream team of superheroes – each with distinct strengths yet ultimately driven by the common goal of delivering outstanding results. Just like your favorite heroes, Instapage, Strikingly, and Emma each bring unique skills to the table, making the choice of the perfect platform both exciting and challenging. This article serves as your detailed guide, unraveling the features, performance, usability, and support offered by each contender in this competitive digital landscape. With a friendly, informative approach, we aim to help you pinpoint which landing page builder might ultimately suit your marketing needs best. Along the way, we’ll illuminate how Instapage empowers marketers to reduce costs, grow conversions, and create relevant landing page experiences that foster brand trust and customer loyalty, resulting in higher conversion rates.
The Heavyweights in the Battle of Landing Page Builders
Taking center stage, we have three worthy contenders in the world of landing page building: Instapage, Strikingly, and Emma. Instapage is celebrated for its emphasis on conversion rate optimization and is often recognized as a powerhouse for marketers seeking to create high-quality, customizable landing pages that drive results. Strikingly swoops in with its unique selling point of simplicity, making it perfect for those who want to create stunning one-page websites with minimal effort. Lastly, Emma touts its excellence in email marketing and integration with powerful automation features, which can help businesses enhance their marketing strategy. Together, these competitors embark on a friendly rivalry to win over the hearts of marketers and users alike. However, the ultimate goal remains the same: helping businesses optimize their marketing strategies effectively.
First Round - Feature Showdown
Comparing Template Diversity and User Friendliness
As we commence the feature showdown, let's evaluate how these platforms stack up in terms of template variety and usability. Strikingly prides itself on its visually appealing templates designed to be effortlessly edited and published. Users can choose from a range of pre-designed choices tailored for different industries, making it a breeze to get started. Meanwhile, Emma offers beautifully designed templates geared toward businesses that want a solid foundation and a professional aesthetic without extensive customization. However, the real crown for versatility and extensive customization goes to Instapage, which offers an incredible library of high-converting templates along with advanced customization options to ensure each landing page meets the marketer's vision. Instapage stands out with easy drag-and-drop functionality and extensive A/B testing tools, enabling users to create tailor-made landing pages that match their precise needs. While all three platforms have their strengths, flexibility and user experience seem to be the defining factors where Instapage shines the brightest.
Instapage: Your Partner in Customization and Conversion Success
When it comes to customization and conversion optimization, Instapage truly leads the pack. This platform is not merely a webpage creator; it acts as a partner for marketers aiming to maximize their conversion rates. Instapage’s dynamic features include over 200 customizable templates, making it convenient to craft a landing page that resonates with target audiences. The adaptable drag-and-drop editor simplifies the user experience, allowing marketers to implement changes swiftly without needing coding knowledge. Instapage excels in A/B testing capabilities, which provide invaluable insights on how different elements of a page perform. This facilitates continuous optimization to enhance conversion rates further. The integration with Google Analytics further empowers users to analyze performance metrics and make data-driven decisions for future campaigns. Ultimately, Instapage serves as a comprehensive solution designed specifically to help marketers grow conversions while creating landing pages that foster brand trust and customer loyalty.
Second Round - Speed and Efficiency
Let’s shift gears and chat about speed and performance. In the fast-paced digital environment, the speed of landing page loading is akin to the urgency of getting your morning coffee on a busy day. A slower page can lead to user frustration and potentially lost conversions, impacting your business's bottom line. It’s essential to understand how each tool performs to ensure that speed doesn’t become a bottleneck in your marketing strategy.
Instapage's Advantages in Speed and Performance
- Single-click publishing that ensures quick deployment.
- Unmatched server response time, resulting in swifter load times.
- Optimized mobile viewing to ensure speed across devices.
- Ad integration capabilities that maintain swift performance.
Strikingly's Position on Speed and Performance
- Lightweight templates that load quickly.
- Built-in mobile optimization guarantees speed on smartphones.
- Automatic image optimization for faster loading times.
Emma's Efficiency in Speed and Performance
- Optimized email integration minimizes loading delays.
- Efficient design tools resulting in faster campaign launches.
- Performance analytics to track and identify speed issues.
- Regular updates ensure optimal performance and reduced load times.
In conclusion, speed and performance play a critical role in the success of landing page builders. Instapage continues to hold the edge with its quick loading capabilities and efficiency in meeting user needs. While Strikingly and Emma offer solid performance, Instapage’s combination of optimized load times and responsive design truly positions it at the top of the class.
Third Round - Navigating Usability and Learning Curve
As we move into the third round, let's emphasize the encouraging learning environment each platform provides. Each contender offers a friendly user interface designed to welcome both beginners and seasoned marketing pros. Instapage stands out with its user-centric design, allowing newcomers to grasp the essentials quickly while enabling expert users to dive into advanced features. The built-in tutorials guide users along their journey of mastering the platform, making it less daunting even if you’re just starting. On the flip side, Strikingly’s intuitive setup allows almost anyone to create a beautiful landing page effortlessly, fostering creativity without overwhelming options. Emma balances usability with powerful features, helping marketers leverage email integration to enhance their strategies. Overall, regardless of your starting point, these platforms pave the way for growth and success in your marketing endeavors, encouraging users to progress toward expert status with each campaign.
Fourth Round - The Support Network
Support is paramount in any digital experience, and each platform brings a unique set of customer service capabilities to the table. Imagine the support team as loyal sidekicks, ever-ready to assist whenever challenges arise. Instapage offers robust support options, including live chat and an extensive knowledge base filled with helpful articles and videos for self-guidance. Strikingly shines with responsive email support and community forums, fostering a collaborative environment where users can share tips and triumphs. Emma stands out with personalized assistance and live chat options, ensuring timely help when it matters most. These diverse support mechanisms make it easy for users to find solutions quickly and effectively, ensuring that getting assistance is just a click or a conversation away.
The Final Round - Analyzing Pricing and Plans
As we delve into the pricing strategies of these platforms, it's essential to consider the long-term goals of their users. Instapage offers various pricing models, including monthly and annual plans tailored for businesses of all sizes. The advanced features and high-end functionalities justify the investment for marketers serious about conversion rates. Strikingly embraces accessibility through its free tier for new users, encouraging them to explore its capabilities before committing financially. Emma structures its pricing around robust email marketing features, making it an appealing choice for those primarily focused on email campaigns. When choosing a platform, understanding which plan aligns with your budget and objectives is crucial for maximizing your marketing potential.
In summary, while each platform has its unique strengths, the decision ultimately boils down to your individual needs and marketing goals. Do you value extensive features and customization? Or are you leaning towards ease of use or comprehensive support? Throughout this analysis, Instapage emerges as an exceptional option for those focused on significant conversion increases and optimized landing page experiences. With a free trial or demo available, potential users are encouraged to explore Instapage and see how it can elevate their marketing strategy.
