How Strikingly vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Strikingly and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. FormAssembly – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling a dream team for your marketing campaign. Each tool brings unique strengths to the table, and making the right choice can set you on a path to success. The quest for the perfect landing page experience is akin to finding that superhero who can not only save the day but also ensure that every lead translates into conversions. Join us as we pit three leading contenders against each other: Instapage, Strikingly, and FormAssembly. With these platforms, you're not just getting a tool; you're igniting a strategy that drives efficiency and effectiveness in your campaigns. So, let’s dive into our exploration of these competitors, unveiling the features and advantages that make them stand out in the crowded digital landscape. After all, finding the right fit for your particular needs can truly make a difference in reducing costs, growing conversions, and delivering relevant landing page experiences that build brand trust and customer loyalty.
Meet the Champions of Landing Pages
Welcome to the arena where landing page tools clash and claim their territory. Our contenders are Instapage, Strikingly, and FormAssembly—each vying for the top spot in the hearts of marketers. Starting with Instapage, this platform has carved a niche as a powerful page-building solution, focusing on high-conversion landing pages tailored for any business model. Strikingly steps into the ring with its user-friendly interface and a strong emphasis on creating stunning single-page websites, appealing to startups and smaller businesses. FormAssembly makes a compelling case as a robust form-building tool, integrating seamlessly for data collection and lead generation, perfect for those needing versatile forms for various purposes. Each platform has its own loyal following, and each claims to boost your marketing strategy. Whether you're a seasoned marketer or just embarking on your journey, understanding the unique benefits of each tool can illuminate the path to your most effective campaigns.
Round One - Feature Showdown
Examining Template Variety and User Experience
In this competitive landscape, features reign supreme. Let’s start by assessing the variety of templates and the ease of use. Strikingly stands out with a selection of visually appealing templates designed for various industries, making it easy for users to get started. The drag-and-drop functionality simplifies the design process, catering to both novice marketers and seasoned designers. On the other hand, FormAssembly provides a narrower range of templates but excels with its customization options, allowing users to create tailored forms that can support complex data collection needs. Instapage outshines the competition with over 500 customizable templates renowned for conversion optimization. Each template is meticulously designed, ensuring marketers can showcase their products effectively right from the start. With its user-friendly interface, Instapage allows users to seamlessly adjust elements to fit specific marketing goals while maintaining the quality needed for professional results.
Instapage: Your Partner in Customization and Conversion Boosts
Instapage is not just a tool; it’s a partner dedicated to driving your marketing success. By prioritizing unmatched customization capabilities and conversion rate optimization tools, Instapage proves to be an indispensable asset. With features like A/B testing, personalized content delivery, and advanced tracking metrics, marketers can make informed decisions that directly impact their bottom line. The inclusivity of various integrations means you can connect with your favorite marketing tools effortlessly, creating a cohesive ecosystem that amplifies your efforts. Additionally, Instapage’s commitment to increasing brand trust and customer loyalty through relevant landing page experiences cannot be understated. By delivering targeted messages tailored to users, you're not only enhancing their experience but also fostering a relationship that leads to higher conversion rates.
Round Two - The Speed and Performance Battle
Just like a fast-paced race, website speed significantly influences user experience. Slow loading times can feel like a drag, akin to waiting in line at your favorite café—frustrating and discouraging. In the competitive world of landing pages, how each contender performs under pressure is critical to ensuring users stay engaged rather than bouncing away to a competitor’s site.
Instapage Speed Advantages:
- Optimized loading speeds to minimize bounce rates during peak traffic.
- Lightning-fast page rendering ensures users see your content immediately.
- Efficient caching mechanisms enhance the overall user experience.
- Built-in performance analytics allow for real-time tracking of site speed.
Strikingly Speed Advantages:
- Fast-loading single-page designs that keep users engaged.
- Optimized for mobile, ensuring speed remains consistent across devices.
- Responsive templates that adjust smoothly for different screen sizes.
FormAssembly Speed Advantages:
- Fast form submissions enhance user satisfaction.
- Lightweight, efficient forms that integrate swiftly with landing pages.
- Responsive design ensures compatibility with various platforms for optimal loading.
In this speed and performance round, Instapage clearly emerges as a front-runner. Users highlighted its optimized loading speeds and analytics to keep track of performance metrics continuously. While Strikingly's and FormAssembly's strengths shouldn’t be overlooked, Instapage's comprehensive suite of features dedicated to speed positions it at the top of the game.
Round Three - Usability and Learning Trajectory
When it comes to technology, a friendly and intuitive user experience can make all the difference. Each of our contenders offers unique pathways for users to become familiar with their platforms. Strikingly is particularly welcoming for beginners, with its straightforward setup process and clear guidance throughout. Users can create beautiful websites quickly without diving too deeply into advanced technical concepts. Meanwhile, FormAssembly, while featuring a steeper learning curve due to its robust functionalities, provides comprehensive support for users ready to tackle more sophisticated projects. Instapage finds a sweet spot, delivering a balance that appeals to both newcomers and experienced marketers. Its variety of educational resources, including engaging tutorials and extensive documentation, equips users with the tools they need to harness the platform's full potential effectively. With a little patience, anyone can get up to speed and start crafting high-impact landing pages in no time.
Round Four - Support Teams to the Rescue
Imagine the dedicated support teams as the loyal sidekicks you can always call upon when you're facing challenges. Each platform offers varying types of customer support, but the key differences matter significantly. Instapage boasts 24/7 customer service accessed via chat and email, ensuring any issues can be swiftly addressed at any time. Their extensive knowledge base also gives users a treasure trove of resources to explore independently. FormAssembly provides a similar level of support, but adds the benefit of community forums where users can share insights and solutions. Strikingly, while offering solid support through their help center and email support, may not provide 24/7 availability, which could be a dealbreaker for some users. Each platform recognizes the value of robust customer support, ensuring users can navigate challenges and maximize their experience effectively.
Round Five - Pricing Structures and Value Proposition
As users evaluate their options, understanding pricing structures becomes essential. Instapage offers a tiered pricing model that provides flexibility based on the features you require, making it suitable for businesses of all sizes. Strikingly stands out with a free tier, allowing users to test the waters before committing financially, but additional features are gated behind paid plans. FormAssembly, with its focus on form-building capabilities, has pricing that reflects its advanced functionalities, providing value for organizations needing complex solutions. When deciding on the ideal platform, consider your unique needs and budget. Each contender has strengths making them appealing for specific audiences.
Ultimately, the perfect choice among Instapage, Strikingly, and FormAssembly boils down to your specific requirements and marketing goals. Each platform shines in different areas, but Instapage emerges as the top contender by providing unparalleled customization, speed, and robust support. Marketers looking to amplify their conversion rates should seriously consider exploring Instapage further, especially with their free trial offering. Trying it out can enable you to see firsthand how this powerful tool can transform your landing page strategy and help you achieve your goals.
