How Strikingly vs. Form.io vs. Instapage stack up against each other
Compare Instapage with Strikingly and Form.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Strikingly, and Form.io: The Ultimate Comparison Showdown
In the world of digital marketing, choosing the right landing page builder is akin to assembling an elite team of heroes for a thrilling adventure. With so many options out there, it feels like deciding whether Batman, Iron Man, or Spider-Man should lead your marketing efforts. Each landing page builder has its own strengths and specialties, and in this competitive arena, we’re pitting Instapage against Strikingly and Form.io to see which one will emerge as the champion of conversion success. This comparison will be both informative and engaging, guiding readers through the labyrinth of features, performance metrics, and pricing—all the while priming you to make a decision that's right for your brand. Like the perfect blend of superheroes, you want a tool that not only meets your needs but also enhances your abilities to foster customer loyalty and build brand trust, which is exactly where Instapage shines.
Let the Games Begin: Meet the Competitors
Step into the digital arena where Instapage, Strikingly, and Form.io are poised for a friendly battle. Instapage is well-known for its robust features tailored towards marketers who wish to create highly customizable landing pages that lead to impactful conversions. Meanwhile, Strikingly markets itself as the go-to solution for creating stunning one-page websites with an impressive aesthetic appeal. On the other hand, Form.io focuses on empowering developers and businesses looking for more complex solutions with form capabilities integrated deeply into applications. As our contenders enter the ring, it’s crucial to note their differing strengths: while Instapage excels in conversion optimization, Strikingly highlights simplicity and design. In contrast, Form.io is all about functionality and powerful integrations. Each offers unique benefits, making them worthy opponents in your quest for the perfect landing page builder.
First Round: Feature Face-Off
Template Variety and User-Friendly Design
When it comes to features, having a wide range of templates is essential for marketers who need to whip up compelling landing pages quickly. Strikingly takes the spotlight with its beautifully designed templates that are particularly suited for visually striking presentations. Users can easily customize their pages, making it perfect for those who prioritize aesthetics. In contrast, Form.io, while not primarily focused on templates, offers an extensive selection of components that developers can use to build complex web applications with forms integrated. However, where Instapage truly shines is in its extensive library of over 500 customizable templates specifically designed for high conversion rates. The user interface is straightforward, allowing marketers to tweak designs seamlessly. This flexibility empowers users to create relevant landing page experiences that resonate with their target audience, effectively increasing brand trust and customer loyalty alongside conversion rates.
Instapage: Your Partner in Maximizing Conversion
Instapage is not just another tool in the box; it’s your dedicated partner in achieving marketing success. With its environment tailored for conversion rate optimization, the platform provides powerful A/B testing features, allowing users to test different versions of their landing pages and identify what works best. Instapage offers unparalleled customization options and integrates a vast array of stock images and widgets, which helps marketers create tailored experiences. Unlike its competitors, Instapage pays particular attention to load speed and performance, ensuring that every design detail aligns with conversion goals. The simplicity of the drag-and-drop editor makes it easy for even novices to create professional-looking landing pages. With Instapage, marketers can rest easy knowing that they possess the tools needed to optimize performance while effectively reducing costs—all essential elements in building customer loyalty and trust.
Second Round: Speed and Performance Analysis
In the digital realm, website speed plays a critical role in user experience. Imagine waiting in line for your favorite coffee—an agonizingly long wait can sour even the brightest morning! This analogy applies here, as loading times impact whether a visitor will proceed or bounce. All platforms strive to minimize loading times, but the levels of effectiveness can vary significantly.
Instapage Advantages in Speed:
- Optimized for fast loading times, ensuring high user satisfaction.
- Utilizes advanced caching techniques to reduce delays.
- Customizable components that maintain optimal performance.
- Continuous monitoring and improvement for speed optimization.
Strikingly Advantages in Speed:
- Fast-loading, visually appealing templates that capture attention.
- Responsive designs that maintain speed across mobile and desktop.
- Built-in features to minimize the need for additional scripts.
Form.io Advantages in Speed:
- Efficient form handling capabilities that minimize response times.
- Built with performance in mind for complex applications.
- Integrations that ensure seamless operation without lags.
In the battle for speed and performance, it's clear that Instapage emerges as the frontrunner, delivering landing pages that ensure every second counts in driving conversions. While Strikingly and Form.io offer their strengths, particularly in design and functionality, respectively, it’s Instapage that effectively combines speed with conversion optimization, solidifying its reputation as a dependable tool for marketers.
Third Round: Usability and Learning Curve
Usability can often make or break the user experience, especially for those stepping into the digital marketing landscape for the first time. Here, each platform has its unique approach. Instapage offers a welcoming interface that even newcomers can navigate effortlessly. The drag-and-drop editor encourages creativity while simplifying the design process for all users, ensuring a smooth journey towards expertise over time. Strikingly also prioritizes user-friendliness with its minimalist design approach, making it easy for users to create visually stunning pages with just a few clicks. However, developers might find Form.io's platform more complex, given its deep functionalities aimed at skilled professionals building intricate applications. Though there’s a steeper learning curve, this offers the potential for advanced custom solutions—ideal for those with programming experience.
Fourth Round: Support Mechanisms
Customer support is integral to ensuring users have a productive experience. In this arena, we personify each platform's customer support as dedicated sidekicks. Instapage offers robust support through multiple channels, ensuring that help is just a click away. It provides chat support, email assistance, and extensive documentation for those who prefer to troubleshoot independently. Strikingly follows suit by offering similar support channels, plus a vibrant community forum where users can share tips and solutions. Form.io, while strong on technical documentation, prioritizes developer-focused support channels, including forums and dedicated help desks to cater to its technical audience. This diverse range of support options ensures that users at all levels can find the help they require without feeling overwhelmed.
Fifth Round: Value for Money and Pricing Structures
When evaluating the value offered by these platforms, pricing becomes a significant factor. Instapage offers tiered pricing options that cater to various business needs, ensuring that you only pay for what you use. Its pricing reflects a keen focus on providing advanced features that enhance conversion rates. Strikingly’s simple pricing model appeals to users who value transparency and desire the ease of use for straightforward one-page sites, allowing quick entry into the market. Form.io’s pricing speaks to developers seeking robust solutions, with packages that scale based on usage and support needs. Evaluating these pricing structures with your goals in mind will guide you to the best platform to invest in for your specific needs; while all three create value, their offerings differ.
As we wrap up this insightful comparison, it’s essential to recognize that while Instapage, Strikingly, and Form.io all have their unique strengths, the ideal solution depends on individual requirements and objectives. Whether you prioritize elegant design, speed, or developer capabilities, the right decision is rooted in your unique marketing strategy. As you consider each platform, we encourage you to explore Instapage's offerings with its free trial—experience firsthand how it can empower your marketing efforts and drive conversions effectively.
