How Strikingly vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Strikingly and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Fluent Forms – The Ultimate Showdown
Selecting a landing page builder is much like assembling a dream team of superheroes; each option offers distinct powers that cater to your marketing challenges. Just like in superhero movies, where characters complement each other’s skills for a common goal, your choice of a landing page creator can significantly enhance your marketing strategy. The right tool can save you costs, boost conversions, and cultivate memorable user experiences, empowering your brand in the digital realm. This article will explore three prominent contenders: Instapage, Strikingly, and Fluent Forms, revealing how their unique capabilities make them stand out. Whether you're focused on creating high-converting landing pages, building a beautiful website, or designing robust forms, each platform presents its strengths and weaknesses. Let’s dive in and explore these tools that promise to transform your online presence.
Meet the Contenders: Instapage, Strikingly, and Fluent Forms
In our corner, we have Instapage, a powerhouse known for its exceptional landing page creation capabilities. This tool specializes in optimizing the customer journey and significantly increasing conversion rates, allowing marketers to craft bespoke landing experiences that resonate with their audience. Next, we have Strikingly, a user-friendly platform ideal for building one-page websites and beautiful landing pages without a steep learning curve. Its simplicity and aesthetic appeal make it an attractive choice for small businesses and entrepreneurs looking to establish an online presence. Lastly, we have Fluent Forms, which is often praised for its form-building capabilities. This tool focuses on creating dynamic, interactive forms that not only capture leads but also enhance customer interaction. Each stands tall with its own strengths, vying for your attention in the ever-evolving online marketing landscape.
Battle One - Feature Showdown: Template Variety and Usability
Template Selection and User Friendliness
When it comes to templates and ease of use, understanding the breadth of options and the overall user interface is essential. Instapage boasts a vast library of customizable templates tailored specifically for high-conversion landing pages, all designed with industry best practices in mind. Its drag-and-drop editor is not just a flashy tool but a genuinely efficient feature that minimizes the time you spend creating attractive designs, allowing marketers to focus on their messages rather than technical details. Strikingly, in contrast, emphasizes simplicity and visual appeal, offering stylish one-page templates that can be tailored for any purpose. Its interface allows users to get started quickly, which is excellent for beginners but may lack some of the flexibility that seasoned marketers prefer. Fluent Forms, while primarily a form-building tool, includes basic templates for users looking to integrate forms seamlessly into their pages. However, its primary focus remains on forms, which may not suffice if landing pages are your key focus. Overall, Instapage stands out with its dedicated approach to customization and conversion best practices, appealing to marketers keen on optimizing every element of their landing pages.
Instapage: The Go-To for Customization and Conversion Tactics
With a strong emphasis on customization and optimization, Instapage empowers marketers to create landing pages that are not only visually appealing but also strategically engineered to drive conversions. Its features, such as A/B testing, heatmaps, and integration capabilities, position it as more than just a landing page builder; it becomes a fundamental partner in the marketer's journey towards success. With a variety of customization options, users can tailor every element to fit their brand and audience perfectly. The ease of testing different strategies in real-time allows for data-driven decisions that significantly improve conversion rates while nurturing brand trust. Marketers can reduce costs associated with ineffective campaigns by quickly honing in on what works, empowering businesses to thrive. Instapage truly encapsulates the spirit of marketing ingenuity, enabling companies to cultivate customer loyalty through relevant landing page experiences that resonate with their users.
Round Two - Speed Matters: Performance Assessment
In the digital marketing realm, speed is of the essence. A fast loading time can significantly affect your users' perception of your brand, akin to waiting impatiently at your favorite coffee shop when they get your order wrong. Each moment spent waiting can lead potential customers elsewhere, which is why it's crucial to examine how our contenders perform in this arena. The performance of landing pages is not just about speed; it's about providing an uninterrupted user experience that keeps visitors engaged and reduces bounce rates.
Instapage Speed Advantages:
- Instapage offers advanced caching technologies, ensuring minimal loading times.
- The platform is optimized for mobile devices, displaying high performance on all screen sizes.
- Regular updates and optimizations contribute to consistent speed improvements.
- Integration with CDNs (Content Delivery Networks) provides faster content delivery across regions.
Strikingly Speed Advantages:
- Strikingly’s one-page layout allows for faster loading as fewer elements are rendered.
- Built-in optimizations are applied automatically, streamlining site performance.
- Lightweight framework ensures pages load rapidly on various devices.
Fluent Forms Speed Advantages:
- Fluent Forms utilizes AJAX to load form elements without disrupting the page loading time.
- Offers optimized loading for form elements, reducing user waiting time.
- Easy integration with third-party services ensures efficient data handling.
After assessing the speed and performance of all three platforms, it's evident that while Strikingly and Fluent Forms excel in specific scenarios, Instapage takes the lead overall, particularly when it comes to landing pages tailored for high-conversion rates. Its emphasis on not only speed but also performance-driven elements makes it a go-to for marketers wanting to match efficiency with effectiveness.
Round Three - Embracing Usability: Learning Curve Evaluation
In this round, we explore how user-friendly each platform is, especially for newcomers. Instapage welcomes users with a clean, intuitive interface, enabling marketers to navigate without extensive tutorials. The rich array of features may initially appear daunting, yet the structured guidance assists users in harnessing its full potential swiftly. Strikingly shines in this domain, providing a simpler experience with templates that can be edited easily, making it perfect for beginners. Though its simplicity may feel limiting at times, users rapidly become comfortable with its interface. Fluent Forms combines form creation with page integrations, making it user-friendly for building forms but may add a slight layer of complexity for those requiring full landing page design functionality. Regardless of your level of expertise, each platform provides flexible options to suit differing needs, assuring you that mastery is achievable.
Round Four - Support Teams: Your Trusty Sidekicks
Customer support is paramount when navigating any digital tool. Instapage offers extensive support through an array of channels, including live chat, email, and a comprehensive knowledge base filled with guides and tutorials. Instant assistance ensures that you are rarely left in the lurch. Strikingly’s support operates similarly, providing timely responses via email and a user-friendly help center for common queries. In comparison, Fluent Forms benefits from a robust community forum where users can share experiences and support one another, alongside email assistance. No matter which contender you choose, you’re equipped with a safety net of support resources that help ensure your success.
Final Round - Budgeting: Pricing Insights
The pricing structures of Instapage, Strikingly, and Fluent Forms cater to different audiences with specific needs. Instapage, while slightly on the higher end, offers premium features that justify the investment, particularly for businesses focused on growth and enhanced conversion strategies. Strikingly comes with a free tier, making it accessible for users just starting out, while paid plans introduce additional features, making it an appealing choice for budgeting small businesses. Fluent Forms also maintains a free version, with options for premium features that enhance functionality for power users. Evaluating pricing should involve grappling with the features you truly need, not just the cost, as the best value will ultimately serve your unique objectives.
In conclusion, the right landing page builder hinges on your specific needs and marketing goals. While Strikingly and Fluent Forms offer unique benefits, Instapage emerges as a leader in features and performance. Its ability to empower marketers to reduce costs, enhance conversions, and deliver highly relevant landing experiences resonates deeply with those aiming to build brand trust and customer loyalty. Take the opportunity to explore Instapage with a free trial, and experience firsthand how it can transform your marketing landscape.
