How SurveyGizmo vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Divi Builder – A Showdown of Landing Page Creators
Choosing the right landing page builder can feel like assembling the ultimate dream team in sports or cinema. Each option, whether Instapage, SurveyGizmo, or Divi Builder, brings its own set of skills and strengths to the table. As marketers face the ongoing challenge of creating high-converting landing pages, selecting the right tool is crucial for ensuring success in their campaigns. This comparison will guide you through how these platforms stack up against each other, ensuring you make an informed decision. After all, just like in a superhero squad, the right combination of powers can lead to astounding results. Let's dive in and explore which of these tools will become your trusty sidekick on the journey to improved conversions and marketing prowess.
Meet the Heavyweights: A Quick Overview
In the left corner, we have Instapage, known for its powerful features aimed at marketers seeking to create stunning landing pages that drive conversions. With a focus on customization and optimization, Instapage has positioned itself as a leading tool in the market. In the right corner is SurveyGizmo, primarily recognized for its survey and data collection capabilities, yet it offers features that can aid in landing page creation too. Finally, representing the creative design front, we welcome Divi Builder, a popular WordPress plugin that empowers users to build visually appealing pages with various customization options. Each contender has carved out a niche in the competitive landscape of landing page solutions, and the tension is palpable as we prepare to assess their strengths and weaknesses. With different specialties, they each cater to unique user needs, ensuring there’s something for everyone in this digital arena.
Round One: Feature Showdown
Template Selection and User-Friendliness
When it comes to selecting a landing page builder, the variety and user-friendliness of templates are paramount. SurveyGizmo offers a decent assortment of pre-made templates geared more toward surveys and forms rather than specialized landing pages, resulting in a somewhat limited creative scope. While its interface is intuitive, it lacks the extensive customization features that could bring an exciting flair to your marketing campaigns. On the other hand, Divi Builder surprises with its robust templating system. It provides stunning design options and customization capabilities, but it may require a little more technical know-how to unlock its full potential. Instapage takes the crown in this category, providing users with a comprehensive library of stunning templates aimed explicitly at achieving high conversion rates. Its drag-and-drop functionality allows for seamless customization, making it an outstanding choice for both beginners and seasoned marketers alike, facilitating a smooth user experience.
Instapage: Elevating Customization and Conversion Rates
Instapage sets itself apart through a dedicated suite of customization features that promise to take your landing pages to the next level. With its user-friendly interface, marketers can easily tailor templates to reflect their brand identity. Key features like A/B testing and heatmaps further enhance the conversion rate optimization process—allowing users to make data-driven decisions that improve performance. Moreover, Instapage’s focus on segmentation and personalized experiences empowers marketers to deliver content relevant to their audience demographics. This strategic approach not only fosters brand trust but also drives customer loyalty, ultimately leading to increased conversion rates. For businesses serious about marketing, Instapage stands out as more than just a tool; it becomes a vital partner in achieving growth.
Round Two: Speed and Efficiency Analysis
As we transition into the second round, it's crucial to note the impact of speed and performance on user experience. Everyone can relate to the frustration of slow-loading websites; it's like waiting for your coffee at a café—nothing spoils your day quite like it. Speed matters. After all, even the most beautifully designed landing page will fall flat if potential customers lose patience. Therefore, we shall assess how each platform performs under this vital criterion, ensuring marketers’ aspirations of heightened customer engagement and conversion don’t go up in smoke.
Instapage Strengths:
- Optimized for rapid loading times, ensuring visitors stay engaged.
- CDN support that offers faster delivery across various regions.
- Mobile-responsive designs that load seamlessly on any device.
- Built-in performance tracking tools to monitor speeds and optimize accordingly
SurveyGizmo Strengths:
- Decent load times for survey-centric landing pages.
- Allows for simple survey embedding, keeping user experience in mind.
- Integration capabilities with other platforms that enhance data speed
Divi Builder Strengths:
- Utilizes caching systems for improved page load speeds.
- Offers performance enhancements and lazy loading options.
- Ability to optimize images effectively to maintain fast performance.
- Custom code capabilities for tech-savvy users seeking additional speed optimizations
In summary, speed and performance are pivotal factors when evaluating landing page builders. Instapage emerges as a leader, making it a reliable choice for marketers who prioritize quick loading times that encourage user engagement. While both Divi Builder and SurveyGizmo offer commendable features, they fall slightly short compared to Instapage's optimized performance.
Round Three: Learning Curve and Usability
Transitioning to usability, it’s essential for landing page builders to provide an accessible experience for users of all skill levels. SurveyGizmo is appreciated for its straightforward interface, which offers entry-level users a gentle learning curve. However, as users venture towards more advanced functionalities, they might find themselves limited. Divi Builder excels by offering a plethora of design options but can be slightly complex for beginners, necessitating a learning period to reach proficiency. Contrastingly, Instapage champions ease of use, allowing all users to navigate its powerful features effortlessly. The intuitive drag-and-drop functionality, combined with abundant resources and support, ensures that both novices and experienced marketers can create stunning landing pages in no time. It’s a friendly environment that encourages creativity while yielding quick results.
Round Four: The Support Network
Customer support plays a significant role in the overall satisfaction a user experiences with a platform. Imagine a trusty sidekick always at hand, ready to jump in when needed. SurveyGizmo's support team provides dedicated assistance, available through various channels such as email and chat. However, its response times may vary, leaving users occasionally waiting for help. Divi Builder offers community forums and extensive documentation, allowing users to find answers independently, but live support options can be limited, which may slow down problem resolution. In contrast, Instapage provides multiple support channels including chat and email, with prompt response times that keep users feeling secure. Their rich knowledge base and active community forums further empower users to seek out solutions efficiently. When it comes to support, Instapage stands out, giving users peace of mind knowing they have reliable assistance when navigating challenges.
Round Five: Pricing and Plans Breakdown
The final round brings us to pricing and plan structures. With various pricing tiers, it's essential to decipher which platform delivers the fairest value for your investment. Instapage offers a straightforward model that appeals to marketers looking for a rich set of features tailored specifically for landing page creation. On the other hand, SurveyGizmo, while offering cost-effective plans, may not provide the same level of landing page customization. Lastly, Divi Builder operates on a different model, offering unlimited usage once purchased, which may entice users looking for a one-time payment solution. However, future updates may require additional costs. As is often the case, the best value depends on the unique needs of your business; whether that’s robust features, extensive support, or a focus on budget-friendly options.
In conclusion, while all three platforms—Instapage, SurveyGizmo, and Divi Builder—present their distinct advantages, your specific goals and requirements play a significant role in determining the best fit for you. Instapage emerges as the top contender when it comes to maximizing conversion rates and offering a user-friendly experience, positioning you to realize growth and enhanced brand trust. Consider your priorities, take advantage of free trials or demos offered by each platform, and find the solution that will best help you turn your landing pages into high-performing digital assets.
