How SharpSpring vs. Convertize vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Convertize – Who Will Come Out on Top?
Choosing a landing page builder can feel like assembling an A-team for your marketing efforts. Picture it: an array of options each promising to help you seal the deal with your audience. Just like superheroes, each platform brings unique strengths to the battle against low conversion rates and generic marketing strategies. In this face-off, we’ll explore the strengths and weaknesses of three leading contenders: Instapage, SharpSpring, and Convertize. Whether you're looking to lower expenses, increase your conversion rates, or deliver personalized landing page experiences, selecting the right tool is crucial for fostering brand trust and customer loyalty. Each platform has its flair and niche, which can make your choice feel like a tough one. We promise, this guide will be both engaging and informative, helping you make the perfect selection for your marketing needs. So, low on caffeine and high on curiosity? Let’s dive into the match-up of these three giants.
Meet the Competitors: A Quick Summary
In one corner, we have Instapage, known for its robust features that empower marketers to create highly tailored landing pages with ease. Renowned for its intuitive interface and sophisticated tools, Instapage stands out as a powerful partner in driving conversions. In another corner, SharpSpring is celebrated for its all-in-one marketing automation capabilities that offer more than just landing pages, blending email marketing and CRM with landing page creation to streamline your overall marketing strategy. Finally, Convertize enters the ring, boasting unique features designed to enhance conversion rates through optimization tools that allow users to easily A/B test different elements of their pages. Each contender has carved its niche in the landing page battleground, equipped with unique features and tools designed to meet diverse marketing needs. As we explore the features, performance, and overall user experience of each platform, we'll uncover which one will ultimately reign supreme and help you achieve your marketing goals.
Feature Showdown: A Closer Look at Capabilities
Template Variety and Usability: Who Offers More?
When it comes to template variety and ease of use, SharpSpring delivers a solid array of options. With its focus on integration, users can leverage templates that are already optimized for multiple channels, making it easier to maintain a cohesive marketing strategy. However, some users may find the interface slightly complex due to its range of features, especially if they are primarily focused on landing pages. On the other hand, Convertize offers templates that are specifically designed for conversion optimization. Its user-friendly interface allows marketers of all levels to quickly create engaging landing pages tailored to their audience. Instapage, however, takes the cake with its extensive library of customizable templates that boast flexibility and high-quality designs. The ease of drag-and-drop functionality allows even the least tech-savvy marketers to craft stunning pages without a fuss.
Instapage: Your Go-To for Customization and Optimized Conversions
Instapage positions itself as the ultimate tool for marketers looking to customize and optimize their landing pages for higher conversion rates. It empowers users to create stunning, tailored experiences that resonate with their target audience. One standout feature is its personalized post-click landing page experiences, which enable marketers to deliver relevant content to visitors based on their campaign source, significantly improving conversion rates. Additionally, with A/B testing capabilities and dynamic text replacement, Instapage ensures that every landing page is optimized for maximum impact. This robust approach not only reduces costs but can also help build brand trust and customer loyalty, indicating that when you choose Instapage, you are not merely selecting a tool; you are investing in a partner for your marketing success.
Speed Tests: Performance Evaluation
In the race for user experience, the speed of landing pages can make or break your conversion rates. Imagine being stuck in a long line at a café, only to discover that the coffee you've been waiting for isn’t quite what you wanted. Online, slow-loading pages can lead to user frustration and potential lead loss. All three platforms claim to optimize page load times, but there are discernible differences in performance. As we dissect the speed of each builder, remember that while aesthetics are important, functionality and user experience should always come first.
Advantages of Instapage in Speed and Performance
- Highly optimized landing pages ensure quick load times.
- CDN (Content Delivery Network) usage for faster content delivery.
- Built-in performance analytics help track and optimize speed.
- User-friendly interface designed for seamless navigation.
Advantages of SharpSpring in Speed and Performance
- Integrates analytics smoothly to monitor performance.
- Multi-channel optimization for faster outcomes.
- Automated workflows help streamline processes.
Advantages of Convertize in Speed and Performance
- Templates are modern and lightweight for improved speed.
- A/B testing features allow real-time performance assessment.
- Optimizes images automatically to enhance page speed.
In conclusion, out of the three landing page builders, Instapage excels in speed and performance thanks to its dedicated development for optimized landing pages and a strong CDN backing. SharpSpring performs well within its larger platform, while Convertize shines in its focus on templates. Overall, Instapage continues to outpace the competition.
User Experience: Navigating the Platforms
Entering a new platform can feel overwhelming, but fear not! Each of these tools approaches usability with a friendly touch. SharpSpring may require a bit of a learning curve due to its complex integration of features; however, once you get accustomed to its suite of tools, it becomes an invaluable asset for your marketing strategy. Convertize boasts an intuitive design that welcomes newcomers, simplifying the process of creating landing pages. Its straightforward approach means even those unfamiliar with digital marketing can grasp its functionalities quickly. Instapage, however, goes above and beyond with its focus on user experience. The platform offers extensive tutorials and an easy-to-understand layout that helps users of all levels create effective landing pages with minimal fuss. Each platform makes a commendable effort to cater to both novices and professionals, ensuring users can leverage their unique offerings regardless of their starting point.
Support Services: A Closest Look at Assistance
Picture this: each platform's customer support as a trusty sidekick, flying in to save the day when needed. SharpSpring offers email and chat support, which is responsive and knowledgeable, though some users might find it slightly slower at peak times. Convertize has a reputation for providing excellent customer support, with a dedicated team readily available to assist through various channels, including chat and email. Finally, Instapage stands out with its extensive knowledge base, community forums, and responsive customer support that includes chat and email options. Regardless of your platform choice, you'll find a supportive sidekick at your side, ready to assist as you navigate the landscape of landing page creation.
Final Thoughts: Finding Your Perfect Match
As we bring this comparison to a close, it's essential to evaluate the pricing structure of each platform. Instapage offers flexible pricing plans geared toward businesses of all sizes, ensuring you get the maximum return on your investment tailored to your needs. SharpSpring, while slightly on the higher end, combines multiple functionalities into its platform, making it a good option for those looking for an all-in-one marketing solution. Convertize provides budget-friendly plans focusing solely on optimization and conversion rates, making it an attractive option for smaller businesses. Your final choice will depend on your budget, features needed, and level of support desired. Regardless of which platform you choose, remember one thing: make sure the tool resonates with your marketing goals. For those interested in exploring further, we encourage you to take Instapage for a spin with its free trial, witnessing firsthand how it can help you increase conversion rates, lower costs, and deliver exceptional landing page experiences.
