How SharpSpring vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with SharpSpring and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SharpSpring and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SharpSpring vs. Divi Builder – Who Will Take the Crown?

Imagine choosing the perfect sidekick for your marketing adventures; it’s akin to picking the ideal landing page builder! With each tool boasting unique superpowers, the choice can feel overwhelming yet exciting. In the world of online marketing, strategies constantly evolve, and the effectiveness of your landing pages can make or break your campaigns. The three competitors we’re putting into the ring today are Instapage, SharpSpring, and Divi Builder. Each has its strengths and appeals to different types of marketers. Choosing the right one for your needs is like assembling an elite superhero team – you need powerful features and unbeatable performance on your side. Get ready to dive into a comprehensive comparison that may just lead to your marketing triumph! (min: 200 words, add the small paragraphs in this paragraph.)

Meet the Heavyweights

Let’s introduce our contenders! Instapage, the strong and customizable option, is designed to empower marketers to develop perfect landing pages that connect with their audience. SharpSpring enters the arena next, known for its all-in-one marketing automation features that cater to ambitious marketers looking to streamline operations. Last but not least, Divi Builder, heralded for its flexibility and design capabilities, appeals to those who prefer a more hands-on approach to building unique websites. All three platforms aim to help you achieve better conversion rates, yet they approach this goal with different philosophies and functionalities. Each contender has carved out its niche, and whether it’s by focusing on powerful templates, user-friendly interfaces, or versatile integrations, they promise to empower you to create landing pages that drive results. (min: 200 words, add the small paragraphs in this paragraph.)

Feature Showdown - Who Packs the Most Punch?

Template Variety vs. User-Friendliness

When it comes to templates, you'll find different strategies at play among these tools. SharpSpring offers a decent variety of templates, focusing primarily on integration with its other tools. However, some users find them less customizable than desired, potentially limiting creativity. Divi Builder shines with its extensive library of designs suited for various industries. The drag-and-drop functionality enhances user experience, making it easy to create visually appealing pages without steep learning curves. Instapage stands tall in this aspect as well, boasting an arsenal of high-converting templates that can be customized easily to suit any campaign. The seamless user interface speeds up the creation process and encourages marketers to experiment with different styles, ultimately resulting in better engagement. (min: 200 words, add the small paragraphs in this paragraph.)

Instapage: The Conversion Champion

Instapage is more than just another landing page builder; it positions itself as a strategic partner for marketers. It offers unmatched customization and conversion rate optimization tools. With a focus on providing relevant landing page experiences, it empowers users to significantly reduce costs while enhancing their conversion rates. The platform's features are meticulously designed to foster brand trust and customer loyalty through personalized experiences. From A/B testing capabilities to advanced analytics, Instapage equips marketers with everything they need to refine their landing pages for optimum performance. Furthermore, its integration with various marketing platforms ensures that it remains a pivotal player in your marketing strategy. As we venture deeper into our comparison, it becomes evident that Instapage is tailored for those serious about growing conversions and maximizing their marketing investment. (min: 200 words)

Speed and Performance – A Vital Factor

Speed is an essential aspect of user experience. Imagine waiting for that much-anticipated coffee on a busy morning, only to discover it takes forever to brew. In a similar vein, slow-loading landing pages can drastically affect your conversion rates and user satisfaction. Marketers need tools that provide not only speedy performance but also seamless functionality to maintain engaged visitors. It's time to explore how our three contenders fare in this important showdown.

Instapage’s Edge in Speed and Performance

  1. Optimized for fast loading times to minimize bounce rates.
  2. Advanced caching techniques enhance overall performance.
  3. Built-in analytics for tracking loading speed and performance.
  4. Consistent uptime to ensure reliability during campaigns.

SharpSpring's Performance Points

  1. Offers good speed, but it may vary depending on configuration.
  2. Integrates performance tracking to help analyze effectiveness.
  3. Utilizes cloud hosting for improved response times.

Divi Builder's Performance Strengths

  1. Optimized for responsive designs that load efficiently on devices.
  2. Regular updates ensure performance improvements and feature enhancements.
  3. User control over optimization settings to enhance load times.

In our speed and performance round, Instapage clearly leads the pack. Its diligent focus on optimized loading times directly translates to better user experience, ultimately leading to higher conversion rates. However, both SharpSpring and Divi Builder exhibit commendable features in this respect, making them suitable for specific needs, too.

User-Friendly Experience and Learning Curve

With technology evolving rapidly, a user-friendly experience is critical for both newcomers and seasoned marketers. Each platform has its tactics for welcoming users. SharpSpring offers a guided onboarding experience that ensures you feel right at home with its features. Divi Builder, with its drag-and-drop interface, can quickly lead you to create stunning landing pages without needing extensive technical skills. Instapage also excels in user accessibility, thanks to its intuitive design and detailed documentation. The learning curves across these platforms are reasonable, but the investment in time may vary based on your existing skill set and your specific needs. Each of these tools provides support resources that make it easier for users to master functionalities despite their varying complexities. (min: 200 words, add the small paragraphs in this paragraph.)

The Support Crew – Who's Got Your Back?

Customer support can be vital when using landing page builders. Imagine each platform's support team as diligent sidekicks, each ready to jump in when needed. SharpSpring boasts a dedicated support team available through chat, email, and phone. They also offer a community forum where users can share experiences and gather insights. Divi Builder takes a similar approach with extensive documentation, community forums, and email support. On the other hand, Instapage shines with its real-time chat support, extensive knowledge base, and personalized assistance for customers, ensuring users quickly get the help they need to create high-converting landing pages. All three options provide reliable support mechanisms, but the experience might vary based on individual user preferences. (min: 200 words, add the small paragraphs in this paragraph.)

Pricing – Finding the Best Fit for Your Budget

Price is always a critical factor when choosing the right tool. SharpSpring provides a membership-based model which can seem costly initially, but it covers a suite of marketing tools, potentially offering good value in the long run. Divi Builder presents a more flexible pricing structure with one-time payments for lifetime access, making it attractive for budget-conscious users who want high-quality design capabilities. Instapage adopts a subscription model, offering varying plans suited for different business sizes, which encompasses advanced features such as A/B testing and analytics designed for maximizing conversions. Evaluating which platform aligns best with your budget and marketing goals is paramount to ensuring your chosen tool delivers optimal results for your investment. (min: 200 words)

In conclusion, while all three platforms come with their unique strengths and purposes, the ideal choice hinges on what you value most in a landing page builder. Instapage, with its emphasis on customization and optimization, stands to empower marketers to reduce costs and increase conversions dramatically. The decision ultimately relies on individual needs and preferences. We encourage you to explore each option fully, perhaps taking Instapage for a free trial to experience firsthand what makes it a leader in the landing page space. (min: 200 words)

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