How SharpSpring vs. Convert vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Convert – Who's Winning the Landing Page Game?
Choosing the right landing page builder can feel like assembling a winning sports team. Each contender has its unique strengths, and their true power emerges when they align with your marketing goals. In today’s competitive digital landscape, your choice of landing page builder can be a game-changer for your business. This article pits three strong players against each other: Instapage, SharpSpring, and Convert. As we navigate through their differences, we aim to help you make an informed decision that suits your marketing strategy. Instapage stands out by empowering marketers to reduce costs, grow conversions, and create relevant landing page experiences, enhancing brand trust and customer loyalty. Let's jump into the arena and explore what each contender has to offer!
Meet the Heavyweight Champions of Landing Pages
In the left corner, we have Instapage, known for its stunningly high-converting landing pages and robust customization features. It focuses on delivering relevant experiences tailored to users, which helps to build brand trust and increase customer loyalty over time. Next up, SharpSpring enters the ring, recognized primarily for its marketing automation capabilities. While it may be better known for its broader marketing suite, it offers a variety of landing page functionalities that can benefit its users. Finally, we have Convert, a contender that prides itself on simplicity and effective A/B testing features. Each of these platforms has carved out its niche, making them formidable opponents in the race for creating effective landing pages. Let's explore what sets them apart in the upcoming rounds.
Round One - Feature Showdown
Template Variety and User-Friendliness Compared
When it comes to template variety, each platform offers a unique selection designed to help marketers create visually appealing landing pages. Instapage boasts a vast library of customizable templates that cater to various industries and marketing objectives. Notably, it emphasizes user-friendliness, allowing even those unfamiliar with web design to build effective landing pages seamlessly. On the other hand, SharpSpring provides templates closely aligned with its marketing automation capabilities, which is great for users looking for integration. However, its selection may not be as versatile for standalone landing page purposes. Convert positions itself as a straightforward tool, offering enough templates to get started but not as extensive as Instapage. It's important to consider what type of design you are aiming for when weighing these options, as features may differ significantly between the three.
Instapage: A Leader in Customization and Optimization
Instapage rises to the occasion when it comes to customization and conversion optimization. It offers a rich suite of tools that enable marketers to personalize their landing page experiences, which is essential for maximizing conversions. Users can leverage dynamic text replacement, which allows for targeted messaging and improved relevance to specific audiences. Furthermore, Instapage assists users in creating A/B tests effortlessly, ensuring data-driven decisions. By making the optimization process intuitive and accessible, it positions itself as not just a tool for landing pages but a critical partner in achieving marketing success. The focus on enhancing conversion rates sets Instapage apart from the competition, allowing users to see tangible results.
Round Two - Speed Matters
Speed is a crucial factor for delivering an excellent user experience. Picture this: you're waiting at your favorite coffee shop, and the line seems to stretch for miles — frustrating, right? The same goes for landing pages; slow loading times can deter potential conversions. This round evaluates how each platform performs regarding page speed and performance. A satisfying loading time can keep potential customers engaged and improve overall satisfaction.
Instapage's Speed Advantages
- Instapage pages are hosted on Google's globally distributed cloud infrastructure, ensuring fast load times.
- Instapage utilizes AMP (Accelerated Mobile Pages) technology, optimizing pages for mobile users.
- Integrated optimization tools provide automatic suggestions to enhance speed.
- Users can conduct speed tests directly within the platform to monitor performance.
SharpSpring's Speed Benefits
- Offers high-performance hosting to ensure fast loading times.
- Integrates well with existing web infrastructure, enhancing overall site speed.
- Provides analytics to track page speed metrics and improvement suggestions.
Convert's Performance Strengths
- Stored on robust servers, which promise reliable speed and uptime.
- Optimization tools available for improving load times on landing pages.
- User-friendly features that do not compromise performance metrics.
After reviewing the speed performances of these contenders, it's clear that Instapage holds a slight advantage, especially with its integration of AMP technology and continuous performance monitoring. Fast-loading pages are essential for concurring in today’s online world.
Round Three - Navigating the Usability Landscape
In this round, we focus on how accessible each platform is for newcomers and seasoned marketers alike. Instapage shines with an intuitive drag-and-drop editor that makes crafting landing pages straightforward, no matter your technical skill level. Tutorials and user-friendly design principles ensure that anyone can jump in and start creating. SharpSpring, while a robust platform, can be slightly overwhelming for first-time users—not because of usability inherently, but due to its wide range of features that may require more time to understand. Conversely, Convert provides a minimalist interface that is easy on the eyes and simple to navigate, promoting a swift learning curve. Regardless of where you start, users can confidently make progress toward creating stunning landing pages with these tools.
Round Four - Support Systems
Customer support is akin to having a devoted sidekick at your side, ready to lend a hand whenever needed. Instapage provides support through live chat, email, and a comprehensive knowledge base filled with tutorials and articles. Additionally, their community forum allows users to share advice and tips, creating a sense of belonging. SharpSpring also offers comprehensive support but relies on their extensive resource library and ticket-based email support, which can feel less immediate. In contrast, Convert provides chat and email support without overwhelming users, ensuring they have quick access to assistance. Each platform has valuable support, but Instapage's multi-channel support approach stands out.
Round Five - Investment and Value
Pricing structures for landing page builders can often be a deal-breaker. Instapage operates on a subscription model that, while higher-priced, provides extensive features and capabilities to justify the investment. SharpSpring also follows a subscription model, reflecting its integrated marketing options, making it a suitable choice for those looking for an all-in-one solution. Convert offers attractive pricing with flexibility for all types of users, ideal for those not ready to commit to a more comprehensive solution. Understanding where to invest depends greatly on your budget, marketing goals, and the features that matter most to you.
In conclusion, while each platform has its strengths and weaknesses, the decision ultimately boils down to your individual needs. Instapage emerges as a prime choice for its customization and conversion optimization capabilities, enabling you to deliver exceptional landing page experiences that drive results. Whether you prioritize features, speed, user-friendly design, or customer support, make sure to weigh your options accordingly. Consider trying Instapage with a free trial or demo to see how it fits with your marketing strategy while maximizing conversion rates with powerful tools at your fingertips.
