How SharpSpring vs. Cognito Forms vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Cognito Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Cognito Forms – Who is the Top Choice?
Choosing the right landing page builder is much like assembling a winning sports team. Each player brings unique skills, but it's how they perform together that makes all the difference. In the digital marketing landscape, Instapage, SharpSpring, and Cognito Forms are three heavyweights competing for your attention. With Instapage empowering marketers by reducing costs, growing conversions, and delivering tailored landing page experiences, the journey will be enlightening for those seeking to boost brand trust, customer loyalty, and conversion rates. Ready to see how these tools measure up? Let's break it down in an entertaining yet informative showdown.
Meet the Challengers: A Brief Overview
In this corner, we have Instapage, known for its exceptional customization options and user-friendly interface that makes creating compelling landing pages a breeze. Next up is SharpSpring, a robust marketing automation platform that blends landing page creation with advanced CRM features, making it a unique contender. Finally, there's Cognito Forms, primarily recognized for its form-building capabilities, but it also offers landing page solutions that focus on data collection and user engagement. Each platform serves a distinct purpose but aims to capture the same market segment - the savvy marketer looking to enhance their online presence.
Round One - Feature Showdown
Template Variety and User Experience Comparison
When it comes to templates and usability, all three platforms present a wealth of options. Instapage boasts a library of over 500 customizable templates, ensuring that users can find the perfect starting point for their campaigns. The drag-and-drop interface simplifies the design process further, making it accessible even for beginners. SharpSpring, while offering fewer templates, stands out with its CRM integration, allowing users to seamlessly connect their landing pages to their marketing efforts. Meanwhile, Cognito Forms shines with its form templates, providing a solid solution for users focused on lead generation through forms. However, it may not match the aesthetics and flexibility offered by Instapage, which prioritizes visual appeal alongside functionality.
Instapage: Leading the Charge in Customization
Instapage truly stands out with its commitment to customization and optimization for conversions. The platform not only provides a plethora of pre-designed templates but also allows marketers to tinker with every aspect, ensuring that every landing page can be tailored to fit specific brand identities and campaign goals. With features such as A/B testing, heatmaps, and analytics integration, Instapage empowers users to make data-informed decisions that positively impact conversion rates. It’s not just a tool; it’s a partner for those looking to refine their marketing strategies and drive impressive results.
Round Two - Speed and Performance: The Race Begins
We all know that patience isn't a virtue when it comes to the web. Often, our favorite coffee shop is the one with the shortest lines - and the same goes for webpages. Slow loading times can frustrate users and lead to high bounce rates, significantly affecting conversions. In this round, we will explore how each contender stacks up regarding speed and performance, crucial in retaining visitors and maximizing their experience.
Instapage's Performance Prowess
- Instapage delivers fast loading times with optimized codes, ensuring users experience seamless navigation.
- The operation is based on a reliable cloud infrastructure, boosting speed and uptime.
- Real-time collaboration features enable quick edits without impacting site performance.
- Built with SEO in mind, helping landing pages achieve better rankings and loading speeds.
SharpSpring's Swift Solutions
- SharpSpring’s integration with various content delivery networks (CDNs) enhances loading times.
- Designed for efficiency, the platform minimizes unnecessary data use during loading.
- Provides performance metrics that help users identify and rectify speed bottlenecks.
Cognito Forms' Speed Advantage
- Cognito Forms focuses on streamlining its core functionalities, ensuring quick load times.
- The platform efficiently handles form submissions, avoiding slowdowns even with high traffic.
- Offers robust analytics to help users understand form performance and optimize load times.
Ultimately, when it comes to speed and performance, Instapage clearly takes the lead, reinforcing its position as the marketer's go-to platform for high-converting landing pages. While SharpSpring and Cognito Forms also maintain commendable speeds, they may lack the comprehensive optimization that Instapage offers, especially in the realm of user experience.
Round Three - User-Friendliness and Learning Curve
Navigating a new platform shouldn't feel like climbing a mountain. All three contenders aim to make their interfaces intuitive and accessible. Instapage prides itself on a clean, simple layout that guides users through the creation process without overwhelming them. In contrast, SharpSpring, while powerful, may present a steeper learning curve due to the depth of its features, appealing more to those with prior experience in marketing automation. Cognito Forms provides an engaging interface focused on form creation and collects users' insights effectively but may require users to become familiar with its unique functionalities. Each platform offers tutorials and resources to assist users, ensuring newcomers can quickly adapt and become proficient.
Round Four - Customer Support: The Sidekick Factor
Picture each platform’s customer support as a loyal sidekick in your marketing journey, always ready to jump in and save the day. Instapage provides extensive support via chat, email, and a detailed knowledge base, ensuring users have multiple avenues for help. SharpSpring also excels in customer support, offering robust training resources and dedicated account managers for personalized guidance. Cognito Forms, while offering decent FAQ sections, lacks the same level of personable support compared to its rivals. Overall, effective customer support ensures that any platform's adoption is smooth, mitigating frustrations that can arise during setup and execution.
Round Five - Pricing Tactics: Finding the Best Fit
As we delve into pricing, it’s essential to find a plan that aligns with your marketing goals without breaking the bank. Instapage offers tiered pricing based on features, allowing marketers to choose a plan that scales with their needs. SharpSpring’s pricing is more complex, offering a comprehensive suite with higher upfront costs but potentially more value for businesses aiming for deep integration. Cognito Forms offers competitive pricing, particularly for small businesses focused primarily on form submissions. Readers should reflect on what features matter most in their decision-making, as each platform has its own value proposition.
In conclusion, while Instapage, SharpSpring, and Cognito Forms each bring different strengths to the table, choosing the best landing page builder ultimately relies on your unique needs and objectives. While Instapage shines in its customization capabilities, speed, and support, SharpSpring serves those who want robust automation tools, and Cognito Forms provides an exceptional form-building experience. Whichever platform you decide to explore, consider giving Instapage a try to unlock the full potential of your landing pages.
