How Split.io vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Split.io and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. 10Web – Who Takes the Lead?
Choosing between landing page builders can be much like assembling a sports team for the ultimate championship; each player brings unique skills to the field. This comparison will explore the strengths and capabilities of three leading contenders: Instapage, Split.io, and 10Web. Marketers, much like coaches, must weigh their options carefully, seeking not just tools, but strategic allies that ensure success. As we pit these platforms against each other, expect insights that will shed light on their features, usability, and overall value. Whether you're a seasoned marketer or just starting, understanding these tools can make all the difference in crafting landing pages that convert prospects into loyal customers. Prepare for a detailed analysis that can turn your marketing strategy into a well-oiled machine.
Meet the Contenders
In one corner, we have Instapage, renowned for empowering marketers to reduce costs and grow conversions through highly customizable landing pages. It’s a favorite for those aiming to deliver relevant experiences that enhance brand trust and customer loyalty. In another corner, Split.io shines as a powerful experimentation platform. It specializes in releasing new features and conducting A/B tests efficiently, paving the way for informed decisions based on real-time data. Lastly, there's 10Web, an all-in-one website builder that integrates seamlessly with WordPress; it promises an extensive selection of templates and features to help users create stunning websites and landing pages effortlessly. Each of these platforms brings its unique flair, and understanding their strengths can aid marketers in choosing the ideal partner for their campaigns.
Round One – Features Showdown
Template Choices and User-Friendliness
When it comes to landing page builders, the variety of templates and the ease of use are vital. Instapage offers an extensive library of high-converting templates that allow users to customize elements seamlessly. Its drag-and-drop interface is intuitive, ensuring that even novice users can create pages without fuss. In comparison, Split.io focuses more on experimentation features, which means it may lack in providing a vast range of landing pages whereas its strengths lie in A/B testing capabilities rather than template diversity. Meanwhile, 10Web stands out with its impressive array of templates tailored for different niches and purposes, all of which can be customized easily. While Instapage excels at customization for optimal conversion, 10Web provides a balanced approach with solid templates and usability, making it a strong contender.
Instapage: Your Go-To for Customization and Conversions
Instapage is not just another landing page builder; it's a strategic partner in your marketing arsenal. With a focus on customization, it empowers marketers to create unique landing pages that align closely with their brand identity. Instapage's advanced features include dynamic text replacement, enabling pages to personalize content based on visitor data, thus increasing relevance. This ability to tailor experiences plays a vital role in boosting conversion rates; studies show that personalized experiences significantly enhance user engagement. In addition, Instapage’s robust analytics provide insights into performance, guiding marketers in tweaking pages for optimal results. For those who prioritize conversion optimization, Instapage marks a substantial ally, ensuring efforts lead to tangible outcomes.
Round Two – Performance and Speed
Now let’s explore how performance impacts user experience, akin to speed while ordering your favorite coffee—nobody likes to wait long. Landing pages that load quickly are crucial for retaining visitors and reducing bounce rates. In a world where attention spans are shrinking, users expect swift access to content and offers. Slow loading times can deter potential customers and diminish the effectiveness of your marketing strategies.
Advantages of Instapage in Performance
- Optimized for fast loading times to enhance user experience.
- Server-side A/B testing ensuring speed without sacrificing functionality.
- Built-in performance analytics to monitor speed and optimize accordingly.
- AMP (Accelerated Mobile Pages) support for quicker mobile experiences.
Advantages of Split.io in Performance
- Conducts A/B tests that don't slow down page performance.
- Capability to roll out experiments gradually, minimizing server load.
- Real-time data insights to make performance-focused adjustments.
Advantages of 10Web in Performance
- Utilizes Google's PageSpeed Insights for optimization recommendations.
- Generates HTML caching to serve pages faster to return visitors.
- Supports image optimization to enhance loading speeds.
In this performance showdown, Instapage stands out as the frontrunner with its powerful optimization tools ensuring a seamless user experience. While Split.io offers robust testing capabilities without compromising speed, 10Web focuses on performance through optimization insights and caching. Overall, each platform shows commitment to superior performance, but Instapage leads with its optimization emphasis on both speed and conversion.
Round Three – User-Friendliness and Learning Curve
Navigating a landing page builder should feel like embarking on a friendly adventure, not an arduous journey. Each of our contenders welcomes beginners while providing ample resources for seasoned users. Instapage thrives on simplicity, making it easy for anyone to jump in and create effective landing pages without prior technical knowledge. Its tutorial library and community support are invaluable for users looking to grow. Split.io, while slightly more complex due to its focus on experimentation, provides a structured approach to learning through guides and documentation. 10Web specifically integrates with WordPress, meaning users already familiar with the platform will find it intuitive. This friendly atmosphere in each tool fosters growth, allowing users to evolve from novices to experts, making them feel confident with their choices.
Round Four – Support System
Customer support is akin to having your trusty sidekick during tough times. Each platform features various support channels ready to assist users in times of need. Instapage offers extensive support options, including live chat, email support, and a vast knowledge base filled with articles and tutorials. Their responsive support team stands by to tackle queries, ensuring users never feel lost. Split.io matches this with comprehensive documentation and focused support channels, although its priority is on technical aspects of experimentation rather than general inquiries. Meanwhile, 10Web also provides robust customer service, with a solid community forum where users can share insights and get help. Each platform displays dedication to helping users thrive, showcasing a strong support system that reflects their commitment.
Final Round – Pricing and Plans
Considering the various pricing structures is crucial for determining which platform aligns with your budget and needs. Instapage prides itself on offering transparent pricing with multiple tiers that cater to different levels of usage. Their plans provide excellent value considering the features included, especially for marketers looking to maximize conversion potential. Split.io, on the other hand, offers unique pricing based on feature usage and volume, which can be economical for teams focused heavily on experimentation. 10Web presents a competitive pricing model aimed at users who wish to manage entire websites, with bundled services that add more value. While each platform brings its pricing models, careful consideration of your goals will ultimately guide you to the best fit.
In conclusion, while Instapage, Split.io, and 10Web bring distinct strengths to the table, your choice should align with the unique requirements of your marketing strategy. Each platform has its merits, from customization capabilities to performance insights and robust support. Evaluating what matters most to you—be it features, usability, or cost—will lead to a more informed decision. Why not take Instapage for a test drive with a free trial? It could very well be the key to unlocking your marketing potential.
