How Microsoft Forms vs. Launchrock vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Launchrock to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Launchrock.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. Launchrock – A Comprehensive Clash of Titans

Choosing the right landing page builder can often feel like assembling a dream team of superheroes. Each platform brings unique abilities to the table, ready to enhance your marketing strategy. In this article, we will explore three contenders: Instapage, Microsoft Forms, and Launchrock. Each offers distinct features that can shape your online presence. Whether you’re a startup or a seasoned marketer, the right choice can amplify your conversions and streamline your processes. So, buckle up as we delve into the competitive landscape of landing page builders. The goal here is not only to inform but to engage as well, ensuring you leave with a clear understanding of which superhero—err, tool—best fits your needs.

Meet the Power Players of Landing Pages

In the left corner, we have Instapage, the trusted ally of marketers aiming to optimize their landing pages for maximum conversions. Known for its customizable templates and analytics, it makes focus on results easy. In the right corner, Microsoft Forms stands as a versatile tool that excels in data collection, making it a go-to for surveys and feedback forms, but can it hold its own for landing pages? Meanwhile, Launchrock enters the ring as a unique contender promising to build buzz for product launches. Each contender brings its strengths and weaknesses to the fight, and in true competitive spirit, they challenge one another as they vie for your attention. By understanding what each has to offer, you can make an informed decision about which platform will best serve your marketing goals.

Round One - Feature Showdown

Template Variety and User Experience

When it comes to selecting a landing page builder, feature sets are crucial. Microsoft Forms is primarily focused on data collection, boasting a smooth interface that excels at creating simple forms. However, it lacks the extensive templates needed for more engaging landing pages. Launchrock, while designed for product launches, has limited customization options and might feel restrictive for those seeking unique designs. On the other hand, Instapage shines brightly in this category. It offers a plethora of customizable templates, allowing users to create visually appealing pages while maintaining a user-friendly interface. Moreover, it enables marketers to easily drag and drop elements to perfect their landing page layout. With the flexibility to tailor every aspect, Instapage empowers users to reduce costs while maximizing conversion opportunities. In the realm of features, it’s clear that Instapage leads the pack.

Instapage: Your Partner in Success

Instapage isn't just a tool; it’s a powerful ally for marketers striving to optimize their online impact. With unmatched customization capabilities, it allows for specific tailoring of landing pages to meet distinct audience needs. The introduction of features such as A/B testing, dynamic text replacement, and advanced analytics arms marketers with insights that drive strategic decisions. Instapage empowers users to not only grow conversions but also to deliver relevant experiences that foster brand trust and customer loyalty. Imagine creating a landing page that speaks directly to your visitors' needs. It’s this level of personalization that can significantly boost conversion rates, setting Instapage apart as a top-tier choice amongst its peers.

Round Two - Speed and Performance Assessment

Think about website speed as the welcoming committee for your visitors: a fast-loading page is like a warm greeting, while a slow one feels like waiting for a coffee that never seems to arrive. Instapage is known for its optimized performance, ensuring speedy loading times that keep your visitors engaged. Its advanced infrastructure is designed to minimize delays, allowing users to focus on their marketing efforts rather than technical issues. In contrast, Microsoft Forms provides decent load times but lacks the same level of optimization for aesthetic landing pages. Launchrock, while quick in generating landing pages, can sometimes compromise on speed due to its limited customization options. This round focuses clearly on the necessity for speed—making Instapage the reigning champion.

Instapage Advantages in Performance:

  1. Optimized for fast loading times, crucial for user retention
  2. Infrastructure designed to handle high traffic seamlessly
  3. Minimal downtime and technical issues
  4. Built-in analytics for tracking performance across campaigns

Advantages of Microsoft Forms in Performance:

  1. Quick setup times for creating functional forms
  2. Reliable performance for data collection tasks
  3. Integration with other Microsoft products for streamlined workflows

Launchrock's Performance Perks:

  1. Rapid page creation focused on buzz generation
  2. Good speed for straightforward landing pages
  3. Built-in hosting which may enhance loading times
  4. Effective for lead generation but not as customizable

In this round that focused on speed and performance, Instapage clearly stands out as the top contender, proving essential in delivering not just quick, but efficient and effective landing page experiences that lead to higher conversion rates.

Round Three - Learning Curve and Usability

Navigating through various platforms can often feel like deciphering a complex treasure map—each tool has its unique route to mastery. Microsoft Forms presents a straightforward interface that's approachable for novices. However, those looking to elevate their skills might find it lacking in advanced features. Launchrock offers ease of use for basic campaigns, yet advanced users may find themselves constrained. Instapage, in contrast, caters to users at all experience levels. Its intuitive drag-and-drop editor is user-friendly, while still providing advanced features that experienced marketers can exploit. Resourceful tutorials and a supportive community make learning effective and enjoyable. With Instapage, every user, whether a beginner or a seasoned expert, finds themselves supported. This focus on usability makes Instapage the most inviting of the three contenders.

Round Four - Customer Support Comparison

Think of customer support as the loyal sidekicks that swoop in to save the day whenever challenges arise. Instapage offers a comprehensive support suite with live chat, email assistance, and a library of resources that ensure users can find answers quickly. Microsoft Forms features solid support through community forums and basic help guides but may not provide expert assistance directly. Launchrock provides email support, yet its limited response time can hinder swift resolutions. When it comes to reliable support, Instapage is unrivaled, presenting an approachable and thorough system to empower users when they encounter obstacles.

Round Five - Pricing and Value Analysis

Pricing structures can dictate the feasibility of adopting a platform, particularly for small businesses and startups. Instapage adopts a subscription model that, while premium priced, delivers enhanced value through its comprehensive features and tools aimed at maximizing conversions. Microsoft Forms is available for free with basic functionality integrated into other Microsoft services, making it a low-barrier option. Launchrock generally offers free to basic paid access for simple campaigns, but may charge for advanced features. Ultimately, assessing value isn't merely about price but the capabilities and support offered alongside it.

In wrapping everything up, while each platform presents unique advantages, the right choice depends on what you prioritize—features, support, pricing, or ease of use. Instapage stands out as a leader in performance and customization, making it a stellar choice for marketers serious about their landing page strategies. Consider exploring Instapage through a free trial or demo to personally experience the difference before making a decision.

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