How Microsoft Forms vs. Landingi vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Landingi – The Battle for the Best Landing Page Builder
Choosing the right landing page builder is akin to assembling your ultimate marketing toolkit. Just like a superhero must select the perfect team to save the day, marketers must choose the best tools to optimize conversions and drive brand awareness. With Instapage, Microsoft Forms, and Landingi in the ring, this article promises a detailed comparison that demystifies these powerful platforms, revealing strengths, weaknesses, and unique value propositions that cater to diverse marketing needs. Picture yourself in a superhero movie: every landing page you create is a decisive battle against high bounce rates and low conversions. Gear up as we take a closer look at these contenders and guide you towards the hero of your marketing strategy.
Meet the Contestants: Introduction to Our Three Landing Page Builders
In one corner, we have Instapage, known for its advanced customization features and conversion-focused tools. It promises marketers a unique opportunity to create personalized landing pages that can significantly boost customer engagement and trust. In the opposite corner, Microsoft Forms, a contender that excels in simplicity and integration, primarily targeting teams who need to gather feedback and information efficiently. Finally, Landingi enters the arena, offering a mix of user-friendly design and robust feature sets designed to simplify the landing page creation process. As each platform enters the spotlight, knowing their unique strengths will empower you to make an informed decision that aligns with your marketing goals.
Round One: Analyzing Features and Usability
Template Selection and User Experience
When comparing the standout features of these platforms, template variety and ease of use take center stage. Instapage boasts an extensive library of professionally designed templates that cater to various industries, ensuring users can find a design that meets their needs. Its intuitive drag-and-drop editor allows even newcomers to create stunning landing pages, reducing the learning curve significantly. On the other hand, Microsoft Forms offers a more straightforward approach, ideal for basic landing pages serving as data collection forms. While its user-friendly interface is beneficial for creating quick surveys and polls, the limited template options may hinder more complex marketing campaigns. Landingi offers a balance between the two, providing numerous customizable templates and an easy-to-navigate editor. However, compared to Instapage's depth of customization and user engagement tools, Landingi's offerings might feel somewhat basic for marketers seeking to deeply personalize their landing pages.
Instapage: Champion of Customization and Conversion Optimization
Instapage stands out as the ultimate tool for marketers aiming for higher conversion rates. Its functionalities are not just user-friendly; they actively encourage customization, empowering marketers to tailor every aspect of their landing pages. From A/B testing features to high-level integration capabilities with other marketing tools, Instapage proves it's not just a tool but a partner in driving success. The platform's focus on delivering relevant landing page experiences helps you build brand trust and enhance customer loyalty. As you navigate the myriad of features, it becomes clear that the deeper customization options and analytic tools available on Instapage are designed with one goal in mind: to grow your conversions efficiently and effectively.
Round Two: The Race of Speed and Performance
In the fast-paced digital world, speed matters. Imagine waiting in a long queue for your morning coffee only to find out the barista is slow on the draw. The same concept applies when users encounter lagging landing pages - a minor inconvenience that can quickly lead to frustration and abandonment. Therefore, testing the speed and performance of landing page builders is crucial, allowing marketers to deliver seamless experiences that convert visitors into customers.
Instapage's Advantages in Speed and Performance:
- Optimized for fast loading times, ensuring minimum delay for users.
- Easy integration with major content delivery networks (CDNs) for improved performance.
- Responsive design techniques that ensure mobile-optimized pages load quickly.
- Advanced analytics to monitor performance and make necessary adjustments.
Microsoft Forms' Advantages in Speed and Performance:
- Simple interface requiring minimal loading time.
- Designed primarily for data collection, focusing on rapid form creation.
- Often integrates seamlessly with other Microsoft products, reducing lag in usage.
Landingi's Advantages in Speed and Performance:
- Provides user-friendly templates that load efficiently.
- Allows integration with various CDNs to improve user experiences.
- In-built analytics to track performance metrics for real-time results.
- Responsive design working well across devices to maintain speed.
By analyzing the speed and performance of these platforms, it's evident that Instapage stands out for marketers prioritizing quick load times and seamless user experiences. While Microsoft Forms and Landingi offer respectable speeds, neither can match Instapage's focus on performance optimization, making it the top choice for businesses wanting to elevate their landing pages.
Round Three: Usability and the Learning Curve
Transitioning to a new landing page builder doesn't have to be daunting. Each of these platforms has its approach to welcoming newcomers while also catering to experienced users. With Instapage, users find a supportive environment, enriched with resources, tutorials, and community forums designed to help professionals of all experience levels. Microsoft Forms offers straightforwardness, enabling users especially from the Microsoft suite to navigate its features comfortably, though experienced marketers may seek additional functionality. Landingi strikes a balance, with an easy-to-use interface that offers enough flexibility without overwhelming new users. In this round, all contenders present an encouraging learning curve, but Instapage's extensive resources and support set it ahead, fostering an environment where users can evolve their skills quickly.
Round Four: Support Systems – Who's Got Your Back?
Customer support can be likened to loyal sidekicks ready to swoop in and save the day. When it comes to assistance, all three platforms offer a mix of options to ensure users feel supported. Instapage shines with its dedicated customer service through chat options and an extensive knowledge base filled with tutorials and articles. Microsoft Forms offers email support and comprehensive documentation, making it easier for teams to resolve issues. Landingi covers the basics as well, providing email support and community forums to foster user interactions. However, Instapage's multi-dimensional support system with various channels ensures users receive assistance whenever needed, solidifying its position as the most reliable ally in your marketing journey.
Round Five: Breaking Down Pricing and Plans
Exploring pricing structures is essential for users determining which platform provides real value for their budget. Instapage offers tiered plans that can cater to diverse needs, from individual users to enterprises, ensuring businesses fully benefit from their investment. Microsoft Forms, typically integrated within the Office 365 suite, can provide budget-friendly options for teams already invested in Microsoft products. On the flip side, Landingi has competitive pricing plans designed to attract small businesses and entrepreneurs who desire effective landing page solutions at a reasonable cost. However, potential users should consider whether the feature sets justify the costs, as Instapage presents a strong case for marketers looking to maximize ROI.
As our comparison wraps up, the right choice among Instapage, Microsoft Forms, and Landingi hinges on individual needs and marketing goals. Instapage offers robust features, outstanding performance, and dedicated support, making it ideal for marketers pursuing higher conversions and brand loyalty. Yet, Microsoft Forms and Landingi present unique strengths that may appeal to those with simpler requirements. Ultimately, reflect on what matters most to you in a landing page builder and don't hesitate to explore Instapage with its free trial—your next successful landing page could be just a click away.
