How Microsoft Forms vs. Launchaco vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Launchaco to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Launchaco – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling a perfect superhero team for your marketing campaign. Each contender brings unique power sets that can either propel your conversions to the next level or leave you struggling in the digital arena. As we take a closer look at Instapage, Microsoft Forms, and Launchaco, think of it as a friendly competition where each platform aims to help marketers reduce costs, increase conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. Join us in exploring the super abilities of these platforms as we discover which one ultimately deserves the crown. From customization abilities to customer support, we’ll guide you through every critical aspect to help you decide which tool will become the MVP of your marketing strategy.
Meet the Competitors: An Introduction to Our Three Contenders
In the world of landing page builders, Instapage, Microsoft Forms, and Launchaco stand out as distinct contenders with their unique strengths. Instapage has earned its reputation as a powerhouse tool for marketers, focusing on creating beautifully designed and highly functional landing pages that empower businesses to optimize their marketing efforts. On the other hand, Microsoft Forms enters the arena as a versatile solution, typically associated with survey creation but adaptable enough to support users looking for simpler landing page experiences. Lastly, Launchaco appears as a lean, no-fuss alternative designed for entrepreneurs needing a quick way to appreciate the concept of a landing page without too much complexity. While each platform has its unique features, they all strive to help users build effective landing page experiences. Let’s take a closer look at what each contender brings to the table.
Round One: Feature Showdown
Template Selection and User-Friendliness
A critical aspect of landing page success lies in the availability of templates and the overall user experience. Instapage shines with an extensive library of fully customizable templates that can be adjusted to fit various marketing needs. Users can select from professionally designed templates and effortlessly tweak them to suit their brand identities, making the setup process quick and natural. In contrast, Microsoft Forms offers limited templates that cater mostly to surveys and forms, lacking the extensive design customization marketers often seek. Launchaco, while simpler and more straightforward, provides a selection of basic templates that are accessible but might not offer the depth of features or variety needed for high-stakes campaigns. Overall, Instapage's impressive template library and customization flexibility place it ahead of its peers in this round.
Instapage: Master of Customization and Conversion Focus
When it comes to customization and optimizing conversion rates, Instapage excels with its array of specialized tools designed specifically for marketers. The platform’s intuitive drag-and-drop editor allows users to effortlessly create stunning landing pages that not only capture attention but also drive actions effectively. Its robust analytics and A/B testing feature arms marketers with the insights they need to boost conversion rates, making adjustments in real-time for maximum effectiveness. With Instapage, professionals are not just utilizing a tool; they gain a partner in their efforts to deliver relevant landing page experiences that enhance brand trust and customer loyalty. This focus on customization and optimization solidifies Instapage's reputation as the ultimate tool in the battle for landing page supremacy.
Round Two: Speed and Performance
As we venture into speed and performance, consider how delays can impact user experience. Slow loading times can be likened to standing in a lengthy queue at your local coffee shop—the anticipation can quickly transform into frustration. Therefore, selecting a landing page builder that ensures swift performance is essential for engaging visitors. Here, speed pays dividends.
Advantages of Instapage in Speed and Performance
- Pages load in under 3 seconds on average, ensuring a seamless experience.
- Optimized hosting solutions that accommodate high traffic without slowdowns.
- Performance analytics provided to track page speed and make necessary adjustments.
- Content delivery network (CDN) integration that enhances load speeds across geographical locations
Microsoft Forms: Performance Insights
- Quick loading times are sufficient for basic form submissions.
- Integrated into Microsoft’s cloud infrastructure for reliable uptime.
- Lacks specific page speed optimization features compared to dedicated landing page builders
Launchaco's Speed Performance Features
- Simple designs lead to faster load times for straightforward landing pages.
- Basic optimization for mobile experiences contributes to minimal delays.
- May experience slower performance under high traffic due to limited infrastructure support.
In the contest of speed and performance, Instapage leads the pack with advanced optimizations and guaranteed fast load times, ensuring smoother visitor interactions. Microsoft Forms and Launchaco serve their niches well but fall behind in the specialized features that cater to the high demands of marketing campaigns.
Round Three: User Experience and Learning Curve
User experience is paramount, and an easy learning curve can significantly impact the effectiveness with which marketers utilize a tool. Each platform approaches usability with different philosophies, and potential users should feel encouraged about the learning opportunities available. Instapage welcomes both seasoned marketers and newcomers with its intuitively designed interface, making it easy to get started while also offering advanced features for experienced users. Microsoft Forms adopts a straightforward approach but may not satisfy users seeking creative flexibility. Launchaco aims to provide a simple onboarding experience—an appealing option for entrepreneurs looking to dive into landing page creation quickly. Regardless of where you start, the support structures available for each platform ensure users can progress comfortably toward mastery.
Round Four: The Support Network
Support often defines user experience, and in this round, let’s analyze how each platform serves its users in their time of need. Instapage offers multi-channel support, including chat, email, and a comprehensive knowledge base packed with tutorials and FAQs. Microsoft Forms provides support mostly through Microsoft's standard help center, which, while helpful, lacks the community-driven resources found on Instapage. Launchaco offers limited support primarily through documentation, which may leave some users desiring further guidance. Overall, Instapage's robust support ecosystem secures its position as the go-to choice for those who value responsive and comprehensive assistance.
Round Five: Costs and Plans
As we dive into the final round concerning pricing structures, readers are encouraged to consider their specific needs and budgets. Instapage operates on a subscription model, providing varying tiers that reflect the extensive features available, targeting users who prioritize serious conversion optimization. Microsoft Forms offers free limited usage directly through Office 365, making it a cost-effective option for users who do not need elaborate features. Launchaco presents a competitive pricing structure that can be appealing for startups and small ventures, although it may lack long-term scalability. Understanding these options is crucial in choosing the right platform for your unique requirements.
In summary, all three platforms have their distinct strengths, although Instapage emerges as the clear leader for marketers dedicated to creating conversion-oriented landing pages. While Microsoft Forms is solid for basic needs and Launchaco appeals to those seeking simplicity, the superior customization and support of Instapage make it an invaluable asset. Consider what features align with your priorities and give Instapage a trial run to experience its full potential firsthand.
