How Microsoft Forms vs. MailerLite vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and MailerLite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. MailerLite – The Ultimate Showdown
Choosing a landing page builder can feel like assembling your ultimate team of superheroes. You want a combination of powerhouses that not only gets the job done but also elevates your marketing strategy to new heights. This article will explore three formidable contenders: Instapage, Microsoft Forms, and MailerLite, comparing their capabilities and features to find out which one stands out in the crowded digital landscape. Just like selecting the perfect superhero team, the right landing page builder should bring robust tools, reliable performance, and endless possibilities to your marketing mix.
Meet Our Competitors in the Digital Arena
In the world of digital marketing, Instapage, Microsoft Forms, and MailerLite have carved out their respective niches, showcasing strengths that appeal to various users. Instapage is celebrated for its premium landing page capabilities that empower marketers to reduce costs, boost conversions, and deliver tailored landing page experiences that enhance brand trust and customer loyalty. Microsoft Forms, on the other hand, excels in gathering data with ease, largely favored for its integration with the Microsoft ecosystem, making it a go-to for businesses that prioritize surveys and feedback forms. Finally, MailerLite stands out in the email marketing arena while providing intuitive landing page functionalities, making it a compelling choice for small businesses and startups looking for affordability without sacrificing quality. Each platform brings a unique set of tools and benefits to the table, fostering healthy competition among these friendly rivals.
Round One – Feature Showdown
Template Variety and User Friendliness: A Closer Look
When it comes to template variety and ease of use, all three contenders present their unique offerings. Microsoft Forms typically offers a more straightforward approach, focusing on functional templates mainly designed for surveys and quizzes. Its user-friendly design appeals to users who prioritize speed over aesthetics. In contrast, MailerLite provides an array of customizable email templates alongside basic landing pages that complement its core email marketing services. While not as extensive as Instapage, it does give users flexibility. However, Instapage shines with a vast library of high-converting templates, meticulously designed to cater to various business needs. Its drag-and-drop builder enables marketers to effortlessly customize designs, incorporate multimedia elements, and optimize pages for maximum conversion. Therefore, if template variety and usability are at the forefront of your concerns, Instapage is clearly the heavyweight in this round.
Instapage: Your Ally for Unmatched Customization and Conversion
Instapage positions itself as a crucial partner for marketers looking to enhance their landing pages. Its robust suite of customization tools allows users to create visually appealing, highly functional pages tailored specifically to targeting and conversion goals. The platform comes loaded with A/B testing features, allowing marketers to experiment with different variations of landing pages effortlessly. With the promise of increasing conversion rates, Instapage stands out as a top-tier tool that not only meets expectations but exceeds them, driving home its importance as a reliable partner in marketing success. This emphasis on delivering relevant landing page experiences fosters brand trust and cultivates customer loyalty, which is essential in today’s competitive landscape.
Round Two – Speed and Performance: Who Comes Out on Top?
When it comes to speed, think of loading times as the vital seconds between a customer entering your site and the moment they engage with your content. A slow-loading page is akin to waiting too long in line at your favorite coffee shop; it may drive potential customers away. In a race against time, performance can make or break your landing page strategy.
Instapage's Performance Prowess:
- Instapage provides fast loading times due to its optimized infrastructure which minimizes delays.
- CDN-enabled delivery ensures quick access for users no matter their geographical location.
- Its focus on lightweight designs enhances overall speed, keeping bounce rates low.
- Aligns with best practices for SEO, significantly improving overall site performance.
Microsoft Forms Performance Highlights:
- Microsoft Forms is incredibly fast for data collection but less focused on landing page aesthetics.
- Optimized for ease of integration, it performs reliably within the Microsoft ecosystem.
- Loading times are generally favorable for basic forms but could lag with complexity.
MailerLite Performance Strengths:
- MailerLite is designed for quick setup and responsive loading for email campaigns and landing pages.
- Focuses on intuitive design that allows users to create engaging pages without compromising speed.
- Good performance metrics, particularly tailored for small to medium-sized businesses.
In this round, speed and performance play a crucial role in user experience and retention. While Microsoft Forms performs effectively for its intended purpose, it's evident that Instapage leads the pack with its dedication to fast-loading, high-conversion landing pages. MailerLite also has commendable performance figures, but when compared to Instapage, it's clear that the latter is the champion of this round.
Round Three – Navigating Usability and the Learning Curve
Usability and a gentle learning curve are crucial for both beginners and experienced users alike. Each platform offers its own flavor of onboarding processes. Microsoft Forms is incredibly straightforward, catering primarily to users familiar with the Microsoft interface. Its minimal learning curve makes it appealing for those who want fast implementation without fuss. MailerLite adopts a similar philosophy, providing helpful tutorials and a user-friendly dashboard that eases users into landing page creation. Instapage, meanwhile, positions itself as a powerful tool for marketers, but it also places a strong emphasis on making experts out of novices. With comprehensive support materials, guided tours, and a community of users for collaboration, Instapage creates an inviting atmosphere for all experience levels. You will find that regardless of skill level, each platform aims to nurture growth and support the user journey as they develop their marketing talents.
Round Four – Support: The Customer Care Contenders
Customer support is like your trusty sidekick, always ready to help you through any obstacle. Each of our contenders has distinctive support features. Instapage provides a dedicated customer support team available via chat and email, alongside a rich knowledge base filled with articles and tutorials. Regular webinars further enhance user experience, ensuring users can get the assistance they need. Microsoft Forms benefits from Microsoft's vast support infrastructure, offering users an array of resources, although direct assistance may not be as personal compared to Instapage. MailerLite boasts responsive support access through live chat and email, while also cultivating a vibrant community forum where users can seek peer-to-peer assistance. Overall, Instapage's commitment to customer care stands out, solidifying its reputation as the platform that not only meets users' technological needs but also genuinely invests in their success.
Round Five – Pricing: Finding the Value Fit
Exploring pricing is crucial in determining which landing page builder offers the best value for your investment. Instapage’s plans are tailored for those who require extensive features and analytics that drive conversions. Its premium pricing reflects the high level of service and tools offered, making it a worthwhile investment for serious marketers. Microsoft Forms comes free within Microsoft 365 subscriptions, making it a cost-effective choice for those already utilizing the ecosystem, though it may involve some limitations in marketing capabilities. In comparison, MailerLite presents several budget-friendly options, providing solid value for small businesses eager to access basic landing page functionalities without breaking the bank. Ultimately, determining the right fit hinges on assessing how much value you place on features, support, and capabilities necessary for your marketing goals.
As we wrap up this showdown, it's clear that each platform comes packed with valuable features suited for different needs. While Instapage excels in conversion-oriented focus, Microsoft Forms triumphs in data collection, and MailerLite caters to cost-effective campaigns. Reflecting on your unique needs is crucial in finding the right tool. Whether features, support, or pricing play a more significant role in your decision-making process, it’s essential to explore how Instapage can amplify your marketing strategy through its free trial or demo. Your choice could redefine your digital marketing efforts.
