How Microsoft Forms vs. Leadpages vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Leadpages to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Microsoft Forms, and Leadpages: A Showdown of Landing Page Builders
Choosing the right landing page builder is like assembling your dream team of superheroes for an epic battle. Each contender has its own unique strengths, ready to tackle your marketing challenges. In this comparison, we’ll explore how Instapage, Microsoft Forms, and Leadpages stack up against each other. Whether you’re striving to reduce costs, grow conversions, or deliver highly relevant landing page experiences, these tools can help you enhance brand trust and customer loyalty. Let’s embark on this informative and engaging journey and discover which of these platforms will be your marketing sidekick. By the end, you’ll be equipped to make a decision that not only meets your goals but helps you shine brighter in the digital arena. (min: 200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: A Brief Overview
In one corner, we have Instapage, a powerhouse known for its user-friendly interface and exceptional customization capabilities. It helps marketers craft landing pages that are not only visually stunning but also optimized for high conversion rates. In another corner stands Microsoft Forms, traditionally seen as a data collection tool but increasingly recognized for its ability to create simple landing pages. Easy to use and integrated seamlessly with other Microsoft products, it has its own merits. Finally, there’s Leadpages, a veteran in the industry, famous for its versatility and a plethora of templates designed to suit various marketing needs. Each platform brings something unique to the table, making them worthy rivals in this digital duel. (min: 200 words, add the small paragraphs in this paragraph.)
First Round: Feature Showdown
Examining Template Variety and User-Friendliness
In this round, we’ll examine the range of templates and the overall user experience offered by each platform. Instapage stands out with its extensive library of customizable templates, giving users the freedom to create landing pages that match their brand identity perfectly. Its drag-and-drop editor ensures that even those with minimal design skills can whip up something enticing. On the other hand, Microsoft Forms provides a limited selection of templates, focusing more on functionality. While it’s straightforward to navigate, the lack of design options might not suit marketers looking for flexibility. Leadpages offers a balanced approach, boasting a rich library of eye-catching templates while also maintaining ease of use with its intuitive editor. This variety allows marketers to select a template that aligns with their campaign goals. Overall, Instapage’s superior template variety may give it a slight edge in this round. (min: 200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and Optimization
Instapage isn't just a tool; think of it as a collaborator in your marketing efforts. With its impressive suite of customization options, marketers are equipped to create landing pages that are not only visually appealing but also specifically designed for conversion. The platform’s A/B testing features allow users to test different elements of their pages to refine performances continually. From dynamic text replacement to advanced tracking options, Instapage empowers marketers to reduce costs while boosting conversions significantly. The result? Tailored landing pages that resonate with audiences, enhance brand loyalty, and ultimately increase conversion rates. When it comes to taking your landing page game to the next level, Instapage is truly hard to beat. (min: 200 words)
Second Round: The Need for Speed
Let’s dive into a crucial aspect of any landing page: speed. Think of waiting for a page to load as equivalent to waiting in line at your favorite coffee shop – a minor inconvenience, right? However, when that waiting time stretches, it can ruin the entire experience. Instapage prides itself on its fast loading times, ensuring that users stay engaged rather than frustrated. Microsoft Forms, while reliable, may not match Instapage's speed in demanding scenarios. Leadpages also performs well but can vary depending on template complexity. Therefore, when it comes to speed and performance, it’s essential to choose wisely. Keep in mind that if user experience is paramount for your marketing strategy, Instapage shines in this regard. (min: 200 words)
Instapage Advantages:
- Remarkably fast loading times that enhance user experience
- Advanced optimization features for improved conversion rates
- Comprehensive customization capabilities allowing for tailored designs
- Reliable A/B testing for data-driven decision-making
Microsoft Forms Advantages:
- Simple and straightforward user interface
- Seamless integration with Microsoft products for data management
- Cost-effective solution for basic data collection needs
Leadpages Advantages:
- Diverse selection of beautiful templates to choose from
- User-friendly platform suitable for both beginners and advanced users
- Robust lead capture tools integrated within the platform
- Attention to conversion-focused design principles
Considering speed and performance across these three platforms, Instapage clearly emerges as the top performer. Its tools and features are designed to ensure users have the best experience possible, making every second count. While all three platforms have their strengths, Instapage sets the gold standard that marketers should pursue. Understanding the importance of loading times in user engagement can mean the difference between a thriving campaign and lost leads.
Third Round: Navigating Usability and Learning Curves
In this round, we will explore how easy it is to get started with each platform. Both Instapage and Leadpages offer a gentle introduction for newbies, complete with tutorials and extensive documentation. Instapage’s clean interface and intuitive design tools make it a breeze for anyone to create stunning landing pages almost instantly. Microsoft Forms, being minimalistic, is also quite accessible for beginners. However, those desiring more customization may find it somewhat lacking. This round is less about competition and more about user support. For individuals eager to dive into landing page creation, familiarity with the platform comes easily, paving the way for expertise as users explore various features. The learning curves are manageable, ensuring that marketers at every level can thrive. (min: 200 words, add the small paragraphs in this paragraph.)
Fourth Round: The Support You Can Count On
Customer support can be a game-changer for any platform. Imagine the dedicated support teams as your trusty sidekicks, always available to help you navigate challenges. Instapage offers robust support through chat, email, and phone, alongside an extensive knowledge base to solve common queries. Microsoft Forms, while providing help through community forums and Microsoft support, may lack the immediacy in response time some users desire. Leadpages also offers solid support options, with online resources and live chat. Consistent availability and response times are essential to keeping your marketing goals on track, and in this area, Instapage appears to lead the pack with its responsive and comprehensive support options. (min: 200 words, add the small paragraphs in this paragraph.)
Fifth Round: Pricing Structures to Consider
When it comes to pricing, each platform has its unique model tailored to different needs. Instapage tends to be on the higher side, but this reflects the extensive features and tools designed to maximize conversions. Meanwhile, Microsoft Forms can be accessed for free as part of Microsoft 365 subscriptions, ideal for users on a budget. Leadpages offers competitive pricing, with various plans catering to different levels of marketing sophistication. Understanding these pricing structures can help determine the best value based on your specific needs, making it crucial to evaluate what you prioritize: template variety, customization, or customer support. (min: 200 words)
In conclusion, while all three platforms have distinct strengths, your ideal choice depends on your unique needs and marketing objectives. If you’re leaning towards reducing costs and enhancing conversions, Instapage is undoubtedly deserving of your attention. Take a moment to reflect on what features matter most to you – be it robust support, design flexibility, or the price point. With the option to explore Instapage through a free trial or demo, this could be the perfect opportunity to experience firsthand the power of enhanced landing page experiences that build brand loyalty and increase trust while aligning with your marketing goals. (min: 200 words)