How SharpSpring vs. Formstack vs. Instapage stack up against each other

Compare Instapage with SharpSpring and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SharpSpring and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SharpSpring vs. Formstack – A Closer Look at Your Landing Page Options

Choosing the right landing page builder is a lot like assembling your dream team for a fantasy sports league. Each platform brings its unique strengths and quirks to the table, hoping to lead you to victory in the conversion game. With options like Instapage, SharpSpring, and Formstack, it’s essential to weigh your choices carefully. The aim here is not just to highlight features, but to empower marketers by reducing costs, enhancing conversion rates, and creating tailored landing page experiences that build brand trust and customer loyalty. In this article, we will cover how each contender stacks up in various categories, helping you find the best fit for your marketing needs and objectives. So, buckle up as we embark on this comparative journey through the digital marketplace, exploring the possibilities that await your brand.

The Heavyweights in the Digital Ring

In this corner, we have Instapage, known for its high degree of customization and unmatched conversion optimization capabilities. Marketers consistently praise it as an essential tool for creating landing pages that truly resonate with their audience. In the opposite corner stands SharpSpring, primarily recognized for its robust marketing automation features, integrating landing page creation with a wider suite of sales tools. Finally, meet Formstack, which has carved a niche for itself by offering a user-friendly interface and a focus on form building and data collection. Each platform promises to enhance your marketing efforts, but which one holds the key to your specific objectives? As we delve deeper into their capabilities, brace yourself for an engaging face-off among these digital titans, ensuring you have all the information you need before making your choice.

Round One – Feature Showdown

Template Variety and User Experience Comparison

When considering any landing page builder, the variety of templates available and overall user experience is paramount. SharpSpring boasts an extensive array of pre-designed templates that are adaptable for different scenarios, though users have noted that customization can be somewhat limited without added tweaking. Formstack leans heavily into simplicity, offering a user-friendly selection of templates that cater to basic needs, but may lack flexibility for more intricate projects. In contrast, Instapage shines with its comprehensive library of over 500 templates, all optimized for mobile and desktop responsiveness. Users appreciate the intuitive drag-and-drop interface that makes customization feel like a natural extension of their design ideas. Overall, while each platform has something special to offer, Instapage’s blend of variety and user-friendliness places it firmly at the forefront.

Instapage: Your Partner in Customization

Instapage stands out for its unparalleled customization options and tools designed specifically for conversion optimization. Not only can users select from a vast array of templates, but they also have access to a powerful suite of features including A/B testing, dynamic text replacement, and seamless integrations with a variety of marketing platforms. This positions Instapage as more than just a landing page builder; it acts as a partner in your marketing success, allowing for the creation of targeted campaigns that truly engage potential customers. Furthermore, Instapage empowers marketers to reduce costs and enhance conversion rates through its focused approach toward delivering relevant landing page experiences. Such capabilities foster greater brand trust and customer loyalty, which can effectively transform one-time visitors into long-term customers.

Round Two – Evaluating Speed and Performance

Imagine standing in line for your morning coffee and suddenly realizing the barista has gone on break. It's a test of your patience that could have been avoided with quicker service. Website speed plays a similarly crucial role in the online experience. Users demand immediate access; a delay can easily frustrate potential customers and lead to high bounce rates. We will now assess how each landing page builder meets the challenge of speed and performance to keep your visitors engaged. Buckle up, as we dive deep into their response times and efficiencies!

Instapage Benefits Related to Speed and Performance

  1. Optimized for quick loading times, with servers strategically located for minimal latency
  2. Utilizes AMP (Accelerated Mobile Pages) technology to enhance mobile user experience
  3. Generates pages that are lightweight and efficient, ensuring rapid performance
  4. Regularly optimized to meet the latest web performance standards

SharpSpring's Advantages in Fast Performance

  1. Offers reliable performance, with good loading speeds on average
  2. In-built optimization for various devices enhances versatility
  3. Provides insights into performance metrics for ongoing improvement

Strengths of Formstack Regarding Speed

  1. Fast setup and page generation processes lead to quick deployment of projects
  2. Responsive design ensures optimization across all devices
  3. Offers tools for analyzing page performance to help identify slow spots

In this round on speed and performance, Instapage clearly takes the lead. While SharpSpring and Formstack offer adequate solutions, they can occasionally lag behind in immediate responsiveness. Overall, the focus on optimized performance makes Instapage the best contender in ensuring that your landing pages load swiftly and keep potential customers engaged.

Round Three – Navigating Usability and Learning Curves

Onboarding with any new software can feel daunting; this is particularly true with complex landing page builders. Fortunately, each of our contenders brings something different to the table. SharpSpring welcomes users with intuitive workflows, making it easier for newcomers to explore features seamlessly. Formstack offers a straightforward interface, allowing even those with minimal technical experience to create effective landing pages. On the other hand, Instapage provides in-depth tutorials and resources that support new users while also granting seasoned pros the flexibility they need. User feedback often applauds the balance between ease of use and advanced functionality that Instapage successfully delivers. Overall, each platform ensures that users can progress toward expert status, but Instapage offers a blend of support and independence that keeps its users coming back.

Round Four – Customer Support Overview

Support can be a game-changer when selecting a landing page builder. Think of customer support as your loyal sidekick, always prepared to tackle challenges and offer timely assistance. Instapage provides extensive support, including live chat, email assistance, and a comprehensive knowledge base filled with resources. SharpSpring also excels with varied support options, including robust online resources paired with 24/7 chat support. In contrast, Formstack offers email and community-driven support avenues. While all three platforms stand out in their own right, the depth and immediacy of Instapage's support truly elevate their customer service experience, ensuring that users are never left in the lurch.

Round Five – Pricing Plans and Packages

Pricing can often feel like a guessing game, especially when weighing the value of features against costs. Instapage may be viewed as a premium choice, but it provides advanced functionalities that often justify the investment. SharpSpring’s pricing reflects its comprehensive marketing automation offerings, but users need to assess whether that broad suite aligns with their needs. Formstack offers competitive pricing, appealing to those grinding through tight budgets while needing solid functionality. As readers navigate this complex pricing landscape, evaluating what features matter most to them becomes essential. Different business sizes and goals will influence their ultimate choice.

In conclusion, while all three platforms have unique strengths and can meet various marketing needs, Instapage ultimately stands out as a top choice like no other. With a focus on feature-rich solutions tailored for marketers’ growing needs, it's evident that the ideal landing page builder will depend on individual goals. Encouraging readers to consider their priorities in features, support, or budgetary constraints is key. So why not take Instapage for a test drive with its free trial? Your dream landing pages are just a click away!

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