How Formidable Forms vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. ConvertKit – The Showdown of Landing Page Builders
Choosing the right landing page builder is akin to assembling your perfect marketing team. Each contender offers unique superpowers that can propel your campaigns to new heights. Just like a superhero squad, where each hero brings their own strengths to save the day, Instapage, Formidable Forms, and ConvertKit each have distinct features that cater to different marketing needs. This article explores their capabilities, comparing them in different categories, and helps you decide which tool can best support your marketing endeavors – from reducing costs to boosting conversions. Buckle up as we set the stage for an insightful journey through the world of landing page solutions. With every keystroke, we promise a comprehensive exploration that is informative yet enjoyable, leaving you armed with the knowledge to make an empowered choice.
Meet the Heavyweights: Who Are Our Contenders?
In the left corner, we have Instapage, known for its unmatched landing page customization capabilities and analytical tools designed to maximize conversion rates. In the right corner is Formidable Forms, celebrated for its form building and integrated functionality that allows users to craft interactive experiences. And finally, in the center is ConvertKit, a platform designed primarily for creators, emphasizing email marketing integration and user engagement. Though these tools have their distinct parent focuses within the digital arsenal, each has gained a loyal following and excels in their areas. Each contender promises to help marketers drive conversions and nurture customer relationships, but how do they truly compare on the battleground of features, speed, usability, support, and pricing? Let’s start digging into the first round of our comparison.
Round One - Feature Battle Royale
Template Diversity and User-Friendliness: A Closer Look
When it comes to template offerings and ease of use, the competition is fierce. Formidable Forms shines with its easy-to-use form templates, allowing users to craft surveys, quizzes, and registration forms with minimal hassle. Its drag-and-drop builder ensures that even novices can quickly create well-structured forms. However, while it excels in forms, its landing page templates are limited compared to others. ConvertKit offers customizable email templates integrated with landing pages, making it easier for users to keep their branding cohesive. Unfortunately, the templates can sometimes feel less versatile for standalone landing pages. In contrast, Instapage leads the pack with its extensive library of high-converting templates tailored for various niches, ensuring marketers have a strong starting point. Additionally, its intuitive drag-and-drop editor allows for superb customization without sacrificing ease of use, catering to both veterans and newcomers in the process.
Instapage: Your Ally in Customization and Conversion
Instapage isn’t just a landing page builder; it’s a critical partner in your marketing efforts focused on enhancing customer experiences. With its pioneering customization features, marketers can easily tailor landing pages that resonate with their target audiences. The platform’s built-in A/B testing capabilities empower users to test different layouts and designs to ensure optimal performance. Instapage supports dynamic text replacement to personalize visitors’ experiences further, making every visit feel unique. Additionally, the extensive library of landing page templates embraces various industries, enabling marketers to launch campaigns that not only look good but convert effectively. With Instapage, you're not merely creating landing pages; you’re crafting compelling experiences that cultivate trust and loyalty, ultimately transforming site visitors into loyal customers.
Round Two - Speed and Performance Showdown
Speed is the heartbeat of user experience. A smooth and swift landing page is like an express route to engage visitors, mirroring the joy of grabbing your morning coffee without the long wait. Slow-loading pages can frustrate users and lead to higher bounce rates. In this round, we’ll analyze how our contenders handle the pressure under performance demands.
Instapage's Speed Advantages:
- Instapage employs a robust global infrastructure for fast content delivery.
- Page loading times are optimized, ensuring minimal delay for visitors.
- Advanced image compression techniques reduce load times without compromising quality.
- The platform provides real-time analytics to monitor performance and make necessary adjustments.
Formidable Forms' Performance Benefits:
- Formidable Forms boasts efficient back-end processing, which enhances form loading times.
- Leverages AJAX to ensure dynamic forms load significantly faster without page refreshments.
- Simple forms generally load with minimal resources, making them quick to deploy.
ConvertKit's Speed Traits:
- ConvertKit utilizes a streamlined server network to ensure optimal email and landing page delivery speeds.
- Landing pages associated with email campaigns load efficiently due to integrated processing.
- Regular performance updates help maintain high efficiency for all hosted assets.
In conclusion, if speed and performance are critical for your campaigns, Instapage stands out by providing faster loading times and reliability. While Formidable Forms holds its ground with efficient forms, and ConvertKit's integration speeds are impressive, Instapage's dedicated approach to performance optimization gives it the edge each time.
Round Three - Usability and Learning Curve: A User-Friendly Experience
Welcoming usability defines how easily users adapt to each platform. Instapage focuses on delivering a seamless learning experience with its drag-and-drop editor and intuitive interface. Users unfamiliar with technical jargon can easily find their way around, and the inclusion of built-in tips and guides fosters confidence. Meanwhile, Formidable Forms provides a straightforward interface, making form building accessible, even to first-timers. However, advanced customization may demand a slight learning curve. ConvertKit prioritizes user engagement through simple setups, allowing creators to focus on their content. While beginners may feel comfortable, exploring its more advanced features can require some exploration. Overall, each platform aims to make marketing efforts barrier-free, inviting users of all skill levels to thrive.
Round Four - Support Teams: Your Marketing Sidekicks
When it comes to support, each platform provides varying degrees of assistance. Instapage features a comprehensive support system, including live chat, extensive knowledge base articles, and video tutorials. Users can quickly find answers to their pressing questions or schedule one-on-one consultations when needed. Formidable Forms offers responsive email support and community forums where users can leverage shared experiences. Though comprehensive, it may lack immediate assistance for urgent queries. ConvertKit has built-in support via chat and a strong resource library containing tutorials and webinars. Their community-driven approach fosters engagement, connecting users with potential solutions through shared learning. All platforms recognize that support plays a pivotal role in a marketer’s journey, ensuring that help is always within reach.
Round Five - Pricing and Plans: Finding Your Fit
Pricing structures can play a significant role in decision-making. Instapage operates on a subscription model starting from a competitive price point that reflects its powerful features and conversion capabilities. It stands out as an investment for marketers serious about optimizing their pages. Formidable Forms follows suit with cost-effective plans suited to various budgets, especially beneficial for those who need form-building capabilities without extravagant overhead. On the other hand, ConvertKit adjusts its pricing based on subscriber count, making it scalable for growing email lists and creators focused on outreach. Ultimately, choosing the best-value platform depends on aligning the pricing with your specific needs and marketing goals.
As we wrap up our friendly comparison of Instapage, Formidable Forms, and ConvertKit, it becomes clear that each platform has its strengths and unique offerings. Ultimately, your decision may revolve around your marketing goals. Whether you prioritize customization, usability, performance, or budget, Instapage offers a compelling argument for its value, especially with its focus on enhancing brand trust and customer loyalty. We invite you to explore Instapage through a free trial or demo to experience its features firsthand and see how it can elevate your marketing game.
