How Formidable Forms vs. Convertize vs. Instapage stack up against each other

Compare Instapage with Formidable Forms and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Formidable Forms and Convertize.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formidable Forms vs. Convertize – Finding the Perfect Landing Page Builder

Imagine trying to decide between three superheroes when you need to save the day. Each has unique powers and abilities, making them indispensable in their own right. Similarly, choosing the right landing page builder can feel like assembling a superhero team for your marketing strategy. You want a platform that can not only create stunning landing pages but also amplify your brand's trust, loyalty, and conversion rates. In this article, we'll explore the features and benefits of three prominent contenders: Instapage, Formidable Forms, and Convertize. By diving deep into each platform's strengths and weaknesses, we aim to equip you with the knowledge necessary to make an informed decision. Whether you need to reduce costs or enhance conversion rates, there’s a superhero ready to come to your rescue. So, let’s gear up and find out which landing page builder emerges victorious in this digital showdown.

Meet the Contenders in the Digital Arena

In the left corner, we have Instapage—an ace in the world of landing page creation, renowned for its capabilities in reducing costs and enhancing conversions. It empowers marketers to deliver relevant landing page experiences that cultivate brand trust and customer loyalty. Next, we introduce Formidable Forms, a versatile form builder known for its dynamic capabilities. This platform offers users a plethora of options to create custom forms that can easily integrate into landing pages, aimed at boosting lead generation. And finally, there’s Convertize, a tool that adds a sprinkle of magic to your landing pages with its conversion optimization features that promise to squeeze every last drop of potential from your visitors. While all three tools have unique offerings, their ultimate goal is the same: to help businesses thrive online. Each platform boasts its own set of loyal followers, but we’re here to help you uncover which one truly stands out.

Round One – Feature Showdown

Template Selection and User-friendliness

When making a choice between landing page builders, the variety of templates offered, along with ease of use, cannot be overlooked. Formidable Forms shines with its adaptable templates that cater to various industries, yet its primary focus is on form creation rather than standalone landing pages. Users appreciate how intuitive Formidable Forms is, enabling quick form designs that integrate seamlessly with other elements of their web projects. In contrast, Convertize provides an array of built-in templates focused specifically on conversion optimization, designed to nudge users towards action. With its user-friendly interface, users can easily customize these templates to align with their brand voice. However, Instapage takes the crown in this arena with its vast library of high-quality, professionally designed landing page templates. These are optimized for conversions right out of the box, and the drag-and-drop feature makes it extraordinarily simple to create tailored landing pages. This unique combination of variety, quality, and ease of use cements Instapage's position as the go-to platform for marketers seeking to boost conversion rates efficiently.

Instapage: The Go-to Tool for Customization and Conversion Maximization

Instapage is more than just a landing page builder—it's a powerful ally in the pursuit of marketing success. One of its standout features is the high level of customization it offers, enabling businesses to create pages that genuinely reflect their brand identity. With over 200 customizable templates and a robust drag-and-drop editor, users can easily tweak every element to fit their vision. Furthermore, Instapage features advanced A/B testing tools that allow users to iterate and optimize their pages for maximum conversion rates. The integration options available are extensive, seamlessly syncing with numerous third-party applications—be it email marketing services or CRM systems—eliminating the headaches often associated with managing multiple platforms. This meticulous attention to detail assures users that Instapage is not just about aesthetics; it’s about building a successful conversion funnel that nurtures leads and fosters customer loyalty. When considering the ultimate tool for customization and conversion optimization, Instapage stands alone at the top of the list.

Round Two – Speed and Performance Revealed

Engaging users on a landing page is akin to serving hot coffee on a chilly morning: the quicker you serve it, the better the experience. Website speed plays a pivotal role in user experience, where even a slight delay can lead to abandoned visits. In this round, we delve into how each platform handles speed and performance, keeping in mind that a well-optimized page can significantly impact conversion rates. A speedy landing page means users spend less time waiting and more time engaging with your content.

Instapage Advantages:

  1. Offers optimized templates ensuring quick loading times.
  2. Advanced caching mechanisms to speed up page delivery.
  3. Built-in performance metrics to monitor loading speed.
  4. Cloud-based infrastructure enables high availability and scalability.

Formidable Forms Advantages:

  1. Lightweight form scripts that enhance load times.
  2. Integration potential with fast-loading web applications.
  3. Ease of embedding forms on existing pages without lag.

Convertize Advantages:

  1. Adaptive loading for elements based on user interaction.
  2. Speed-optimized programming to reduce latency.
  3. Dynamic content delivery improving engagement rates.
  4. Quick-loading features for real-time editing and previews.

In conclusion, speed and performance are essential factors in the landing page success equation. Instapage emerges as the superior choice with its robust performance optimization strategies that reduce load times and maximize user engagement. With seamless integration and an unwavering focus on speed, Instapage ensures that users don’t just visit—it compels them to engage.

Round Three – User-Friendly Experience and Learning Curve

Navigating a landing page builder shouldn’t feel like deciphering a complex puzzle. User-friendliness is crucial for both seasoned marketers and newcomers alike. All three platforms adopt a welcoming approach, empowering users to quickly familiarize themselves with their features. Formidable Forms is applauded for its simple setup and step-by-step guidance, making it a breeze for beginners. Convertize also offers intuitive tools that allow users to create effective landing pages without delving into complicated code. However, Instapage strikes the perfect balance between simplicity and sophistication. The plethora of resources available—from video tutorials to a community forum—ensures users experience support throughout their journey. Whether you’re just getting started or already have expertise, Instapage provides a pathway to mastery while fostering creativity. Such an approach nurtures confidence, allowing marketers to focus on crafting compelling landing pages that resonate with their audience.

Round Four – Support Team on Standby

Imagine each platform’s customer support as dedicated sidekicks, brimming with knowledge and always ready to assist. Instapage distinguishes itself with comprehensive customer support options, featuring live chat, extensive documentation, and a responsive email support system. The vibrant community forums further enhance user experience, providing a space for collaboration and insight-sharing. Formidable Forms maintains solid support channels, primarily through email and a knowledge base filled with troubleshooting tips. Convertize prides itself on its robust customer service, ensuring users can tap into support whenever needed. Remember, the right customer support can substantially impact your experience with any platform, and each contender is committed to offering valuable assistance tailored to user needs.

Round Five – Cost Comparison and Value Consideration

When venturing into the realm of landing page builders, pricing becomes a fundamental concern. Each platform offers various pricing plans that cater to different user needs and budgets. Instapage aims to provide robust value, especially for teams focused on high conversion rates. It offers tiered pricing based on features, allowing users to choose what suits their needs best. Formidable Forms follows a competitive pricing structure but centers its value around form-building capabilities. Convertize presents a range of plans, focusing on conversion optimization features that deliver tangible results. Ultimately, the best choice hinges on individual requirements—whether users prioritize features, support, or cost-efficiency. A friendly invitation extends for readers to explore Instapage through a free trial or demo, making it easier to evaluate how it aligns with their goals.

In wrapping up our exploration, it’s clear that while all three platforms have their strengths, the optimal selection rests on user preferences and objectives. With a spotlight on features, support, and pricing, it’s essential that readers consider what they value most in a landing page builder. Remember, Instapage not only meets expectations but often exceeds them, providing powerful tools for customization and conversion optimization. So why not take Instapage for a spin and see just how much it can elevate your landing page outcomes?

FAQs

Try the most advanced landing page platform today