How Formidable Forms vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Formidable Forms and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Formidable Forms and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formidable Forms vs. Divi Builder – Who Stands Out?

Think of it like assembling your dream team for a competitive race: you want the fastest, most reliable, and versatile members. Choosing the right landing page builder is a crucial decision for marketers, akin to selecting the best athletes. In this showdown, we examine three prominent platforms: Instapage, Formidable Forms, and Divi Builder. Each has its unique strengths and capabilities when it comes to crafting effective landing pages. This comparison aims to inform you about their features, ease of use, performance, support, and pricing options, ensuring you select the right partner for your marketing endeavors. Prepare yourself as we explore these platforms and uncover which one can help you boost conversions and save costs. With Instapage, for instance, marketers can create relevant landing page experiences that enhance brand trust and customer loyalty. So, let’s dive into the details and see how these contenders stack up! (This engaging introduction sets the scene for an informative exploration. It incorporates a relatable metaphor to make the topic more appealing while hinting at the thorough analysis forthcoming.)

Meet the Challengers: An Overview

As we prepare to highlight the key players in this matchup, it’s essential to understand what each platform represents in the digital landscape. Instapage is celebrated for its powerful tools designed specifically for creating landing pages that drive conversions. It's a favorite among digital marketers looking to optimize their campaigns effectively. Formidable Forms, meanwhile, shines in the realm of form builders, providing an advanced way to collect customer data. It offers flexibility, enabling users to create forms that help in lead generation and data collection seamlessly. Finally, there’s Divi Builder, which brings a unique combination of a website builder and landing page capabilities. Its drag-and-drop interface and extensive template library make it popular among designers and website creators alike. Each platform caters to a different aspect of the marketing process, so let’s dig deeper into how they perform in critical areas. This analysis will explore not only their similarities but also what sets them apart in helping marketers achieve their goals. (This section provides a brief yet engaging introduction to each platform, highlighting both similarities and distinctions in their offerings.)

Feature Showdown - Which Builder Has More to Offer?

Templates and Usability - A Comparison of Choices

When it comes to landing page builders, templates, and usability play significant roles in how quickly and effectively users can create pages. Both Formidable Forms and Divi Builder offer a robust selection of templates to get users started right away. Formidable Forms focuses primarily on form templates that integrate seamlessly into landing pages, providing a smooth experience for lead capture. Conversely, Divi Builder boasts an extensive library of customizable templates for various purposes beyond landing pages, allowing more creative freedom for designers. However, some users find Divi's depth of options can lead to an initial learning curve. Instapage steps into the arena with an impressive range of conversion-optimized templates, designed specifically to enhance user experience and drive results. The drag-and-drop functionality in Instapage is particularly user-friendly, making it accessible for beginners while also offering advanced features for experienced marketers. Thus, while each has its strengths, Instapage clearly caters to those focused on landing page conversion with its highly specialized options. (This paragraph discusses the template features and usability of each platform, focusing on how they facilitate the landing page creation process.)

Instapage: Customization and Conversion Rate Champions

Instapage stands out as more than just an average landing page builder, positioning itself as a strategic partner for marketers. It empowers users with unmatched customization options, enabling them to tailor landing pages precisely to targeted audiences. This flexibility leads to creating relevant landing page experiences that not only increase brand visibility but also boost conversions significantly. Marketers can utilize powerful A/B testing tools to finetune messaging and design, ensuring every element is optimized for success. Additionally, the platform integrates seamlessly with various analytics tools, making it easier to track performance and implement changes based on real data. With features like customizable HTTP headers, easy-to-use pop-ups, and integration with numerous other marketing tools, Instapage ensures that businesses can respond dynamically to market needs and changes. This capability of adapting and refining landing pages contributes directly to increased customer loyalty and trust. No other platform in this comparison offers the same level of detailed conversion optimization that Instapage delivers. (This paragraph emphasizes Instapage's strengths, focusing on its customization capabilities and commitment to enhancing conversion rates.)

The Speed Factor - How Quickly Can You Load Success?

Imagine standing in line at your favorite coffee shop only to find it sluggish, with each minute stretching endlessly. Just like quick service can set the tone for a great day, the speed of your landing page can significantly impact user experience and conversion rates. A fast-loading page grabs attention, keeps visitors engaged, and encourages them to take action, while slow pages can frustrate and drive potential customers away. Therefore, let’s evaluate how Instapage, Formidable Forms, and Divi Builder perform in terms of speed and performance!

Instapage Performance Advantages:

  1. Instapage optimized templates ensure minimal loading times.
  2. Advanced caching mechanisms enhance overall page speed.
  3. Integration with CDNs (Content Delivery Networks) further accelerates access.
  4. Real-time analytics allow for instantaneous performance adjustments.

Formidable Forms Performance Advantages:

  1. Efficient scripting for quick form generation.
  2. Lightweight forms to minimize load impact on pages.
  3. Fast integration with existing WordPress sites to maintain speed.

Divi Builder Performance Advantages:

  1. Caching features to improve user experience.
  2. Optimized images and resources for faster loading.
  3. Lazy loading functionality to delay the appearance of off-screen elements.
  4. Efficient layout adjustments to enhance loading times on mobile devices.

In conclusion, all three platforms offer varying degrees of speed and performance. However, Instapage proves to be the leader in ensuring quick and efficient loading times, contributing to higher conversion rates and enhanced user experiences. The focus on performance is critical for any marketing strategy, thus making Instapage a strong choice for marketers looking for results.

User-Friendliness and Learning Curve – How Do They Stack Up?

When investing in a landing page builder, ease of use is paramount—especially for those who may not consider themselves tech-savvy. How welcoming each platform is to newcomers can significantly affect a user’s ability to thrive. Instapage scores high in user-friendliness with a straightforward interface that allows users at any skill level to create landing pages quickly. The ample library of tutorials and resources ensures users feel supported from day one. Formidable Forms also offers a relatively simple interface, especially for users already familiar with WordPress, as it flows intuitively within that ecosystem. However, users new to WordPress may find the setup process slightly challenging. In comparison, Divi Builder excels with its drag-and-drop feature, catering especially to those with a creative background. While the possibilities can be daunting at first, the platform provides vast documentation and a helpful community. Thus, whether you’re a newbie or experienced marketer, each of these builders offers a pathway to success, but Instapage’s seamless onboarding experience makes it the most appealing for a wide audience. (This paragraph discusses the usability and onboarding experiences each platform provides, giving readers assurance about their potential success.)

Support Systems - Who’s Got Your Back?

In any digital endeavor, strong customer support can be the difference between a successful campaign and a frustrating setback. Picture customer support as your trusty assistant, ready to guide you when troubleshooting issues arises. Instapage is known for its efficient support team, offering contact via chat and email, along with an extensive knowledge base filled with helpful articles and tutorials that empower users. Similarly, Formidable Forms provides solid support options, including documentation and a community forum, enabling users to seek assistance from fellow marketers or developers quickly. Divi Builder matches the competition by providing email-based support and an active community. However, what sets it apart is its range of third-party tutorials and theme resources created by users that can be invaluable. Each of these platforms has dedicated support, but Instapage’s comprehensive assistance stands out, ensuring users feel empowered to overcome hurdles as they navigate their landing page journeys. (This paragraph highlights the type of customer support available for each platform and how it enhances the user experience.)

Cost Analysis - Finding Value in Each Platform

When it comes to choosing the right landing page builder, understanding pricing options is essential. Each platform presents varying plans and additional costs that can affect your decision. Instapage operates on a subscription model, offering tiered plans that scale with your needs, ensuring you pay for just what you require. Although it may be pricier than some options, the focus on conversion optimization and performance features justifies the investment for serious marketers. Formidable Forms, on the other hand, has flexible pricing, ideal for users seeking standalone forms, with a basic version available that caters to simple need. Divi Builder uses a different model, presenting a one-time payment for lifetime access, which can be appealing for those seeking long-term affordability. Assessing these options allows readers to weigh the actual value each platform provides against their specific requirements. Overall, it's worth considering which platform’s pricing structure aligns best with marketing goals. Additionally, trying out Instapage through a free trial can provide a firsthand experience of its features and support before making a commitment. (This paragraph discusses the pricing structures and helps readers understand the value of each platform, encouraging them to align their needs with their budget.)

In closing, as we wrap up our comparison of Instapage, Formidable Forms, and Divi Builder, remember that each has its strengths and unique offerings. The best choice ultimately depends on individual requirements—be it advanced features, user support, or budget considerations. It’s essential to reflect on what matters most in a landing page builder and how each platform can contribute toward achieving goals. We encourage readers to take a practical approach by trying out Instapage through its free trial or demo to experience firsthand how it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust. Your landing page success is just around the corner, so choose wisely and embark on your marketing journey with confidence! (This concluding paragraph summarizes the comparison while encouraging the reader to consider their unique needs and try Instapage.)

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